{"id":42394,"date":"2022-06-01T16:45:14","date_gmt":"2022-06-01T14:45:14","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-streaming-video-a-encore-beaucoup-de-place-pour-se-developper\/"},"modified":"2022-06-01T17:08:40","modified_gmt":"2022-06-01T15:08:40","slug":"le-streaming-video-a-encore-beaucoup-de-place-pour-se-developper","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-streaming-video-a-encore-beaucoup-de-place-pour-se-developper\/","title":{"rendered":"Le streaming vid\u00e9o a encore beaucoup de place pour se d\u00e9velopper"},"content":{"rendered":"

\ud83d\ude0d 2022-06-01 16:45:14 – Paris\/France. <\/strong>
\n<\/p>\n

Les Am\u00e9ricains d\u00e9pensent beaucoup plus d’argent pour les services de Streaming<\/a> vid\u00e9o aujourd’hui qu’il y a quelques ann\u00e9es \u00e0 peine. Avec la prolif\u00e9ration de nouveaux services de Streaming<\/a> parall\u00e8lement aux augmentations de prix d’acteurs majeurs tels que Netflix<\/a><\/strong> (NFLX 0,01 %) et Disney <\/strong>(DIS -0,87%), il semble qu’il n’y ait plus de place dans le budget pour le contenu vid\u00e9o en Streaming<\/a>.<\/p>\n

Mais si vous comparez le montant que les Am\u00e9ricains d\u00e9pensent pour divers services de Streaming<\/a> et la location de vid\u00e9os \u00e0 la demande avec le montant qu’ils d\u00e9pensent pour les abonnements \u00e0 la t\u00e9l\u00e9vision en direct, il existe une opportunit\u00e9 \u00e9vidente pour le Streaming<\/a>. Et si toutes les vid\u00e9os finissent par \u00eatre diffus\u00e9es en continu, comme le sugg\u00e8rent plusieurs dirigeants de l’industrie, l’industrie de la vid\u00e9o en continu a beaucoup de place pour continuer \u00e0 se d\u00e9velopper.<\/p>\n

Source de l’image : Getty Images.<\/p>\n

L’\u00e9cart de d\u00e9penses<\/strong><\/h2>\n

Alors que de nombreux foyers coupent le cordon, les fournisseurs de t\u00e9l\u00e9vision payante ont r\u00e9ussi \u00e0 augmenter leurs tarifs de mani\u00e8re constante pour compenser les pertes d’abonn\u00e9s. Ainsi, les d\u00e9penses des consommateurs pour les services de t\u00e9l\u00e9vision en direct sont demeur\u00e9es relativement stables au cours des derni\u00e8res ann\u00e9es.<\/p>\n

Pendant ce temps, les Am\u00e9ricains ont consid\u00e9rablement augment\u00e9 le nombre de services de Streaming<\/a> et le montant qu’ils d\u00e9pensent pour le Streaming<\/a> au cours des derni\u00e8res ann\u00e9es. Pourtant, il existe un \u00e9cart important entre le montant que les consommateurs paient pour le service de t\u00e9l\u00e9vision en direct et le Streaming<\/a> \u00e0 la demande. <\/p>\n

Source des donn\u00e9es\u00a0: Bureau d’analyse \u00e9conomique. Tableau par auteur.<\/p>\n

Les Am\u00e9ricains d\u00e9pensent environ 2,5 fois plus pour les abonnements \u00e0 la t\u00e9l\u00e9vision payante que pour les abonnements \u00e0 la vid\u00e9o en continu. Et ce malgr\u00e9 le fait que les d\u00e9penses de Streaming<\/a> ont plus que doubl\u00e9 au cours des quatre derni\u00e8res ann\u00e9es.<\/p>\n

Il semble peu probable que les c\u00e2blodistributeurs puissent continuer \u00e0 g\u00e9n\u00e9rer des revenus d’abonnement stables face \u00e0 la coupure de cordon et \u00e0 une s\u00e9lection accrue de divertissements \u00e0 la demande. Le prix est d\u00e9j\u00e0 un facteur majeur pour couper le cordon pour la plupart des consommateurs, et chaque augmentation de prix offre la possibilit\u00e9 \u00e0 davantage d’abonn\u00e9s d’annuler.<\/p>\n

Alors que les d\u00e9penses d’abonnement \u00e0 la t\u00e9l\u00e9vision payante diminuent, les investisseurs doivent s’attendre \u00e0 ce qu’une grande partie de ces d\u00e9penses soit consacr\u00e9e \u00e0 des services de remplacement, y compris des services de vid\u00e9o \u00e0 la demande par abonnement.<\/p>\n

Les d\u00e9penses de Streaming<\/a> augmentent toujours rapidement<\/strong><\/h2>\n

De nombreux investisseurs associent le d\u00e9but de la pand\u00e9mie \u00e0 une acc\u00e9l\u00e9ration des d\u00e9penses des consommateurs en contenu vid\u00e9o en Streaming<\/a>. En fait, l’acc\u00e9l\u00e9ration a commenc\u00e9 avant le d\u00e9but de la pand\u00e9mie, en novembre 2019. C’est alors que Disney a lanc\u00e9 Disney+, le premier de plusieurs nouveaux concurrents majeurs de Netflix<\/a>.<\/p>\n

En effet, les d\u00e9penses ont continu\u00e9 de s’acc\u00e9l\u00e9rer en 2021 et 2022. La croissance d’une ann\u00e9e sur l’autre des d\u00e9penses de Streaming<\/a> \u00e9tait de plus de 40 % en d\u00e9cembre dernier.<\/p>\n

Source des donn\u00e9es\u00a0: Bureau de l’activit\u00e9 \u00e9conomique. Tableau par auteur.<\/p>\n

La tendance indique que les consommateurs s’abonnent \u00e0 davantage de services de Streaming<\/a>. Cela est en outre \u00e9tay\u00e9 par des enqu\u00eates montrant que le nombre moyen de services de Streaming<\/a> par m\u00e9nage a consid\u00e9rablement augment\u00e9 depuis 2019, beaucoup en ayant maintenant quatre ou plus.<\/p>\n

Alors que la pand\u00e9mie a probablement stimul\u00e9 les inscriptions pour de nouveaux abonnements au Streaming<\/a>, il semble que le simple fait d’avoir plus d’options signifie que les consommateurs sont int\u00e9ress\u00e9s \u00e0 acheter plus. Alors que la plupart des entreprises de m\u00e9dias ont d\u00e9j\u00e0 lanc\u00e9 leurs grands services de Streaming<\/a>, elles construisent toujours des biblioth\u00e8ques et ajoutent plus de contenu chaque mois. M\u00eame les concurrents les plus \u00e9tablis de Netflix<\/a>, comme Disney+, continuent d’ajouter des millions d’abonn\u00e9s chaque trimestre. \u00c0 mesure que la profondeur et l’\u00e9tendue du contenu disponible sur le Streaming<\/a> augmentent, il devient de plus en plus probable que les consommateurs r\u00e9orientent leurs budgets des abonnements \u00e0 la t\u00e9l\u00e9vision en direct vers le Streaming<\/a>.<\/p>\n

Ce que cela signifie pour les investisseurs<\/strong><\/h2>\n

Les actions de m\u00e9dias en continu sont tomb\u00e9es en disgr\u00e2ce apr\u00e8s que Netflix<\/a> a annonc\u00e9 un nombre d’abonn\u00e9s lamentable au premier trimestre plus t\u00f4t cette ann\u00e9e. Mais c’est peut-\u00eatre \u00e0 courte vue. Les investisseurs \u00e0 long terme qui voient la majeure partie de la consommation vid\u00e9o passer au Streaming<\/a> devraient \u00eatre enthousiasm\u00e9s par les opportunit\u00e9s que le march\u00e9 pr\u00e9sente actuellement.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-06-01 16:45:14 – Paris\/France. Les Am\u00e9ricains d\u00e9pensent beaucoup plus d’argent pour les services de Streaming vid\u00e9o aujourd’hui qu’il y a quelques ann\u00e9es \u00e0 peine. Avec la prolif\u00e9ration de nouveaux services de Streaming parall\u00e8lement aux augmentations de prix d’acteurs majeurs tels que Netflix (NFLX 0,01 %) et Disney (DIS -0,87%), il semble qu’il n’y ait […]<\/p>\n","protected":false},"author":9,"featured_media":42395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-42394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nLe streaming vid\u00e9o a encore beaucoup de place pour se d\u00e9velopper - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-06-01 16:45:14 - Paris\/France. 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Les Espagnols paient en moyenne plus de 450 euros par an sur les plateformes de Streaming Vous \u00eates probablement aussi fatigu\u00e9 que moi des augmentations continues des prix des plateformes de Streaming comme Disney Plus (la version avec publicit\u00e9s co\u00fbtera le m\u00eame prix que le\u2026","rel":"","context":"Dans "Disney+"","block_context":{"text":"Disney+","link":"https:\/\/reviews.tn\/news\/category\/streaming\/disney\/"},"img":{"alt_text":" Marre de la flamb\u00e9e des prix de Prime Video, Netflix ou Disney Plus ? \u00c9conomisez avec cette astuce d\u00e9finitive - Areajugones\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Marre-de-la-flambee-des-prix-de-Prime-Video-Netflix.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Marre-de-la-flambee-des-prix-de-Prime-Video-Netflix.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Marre-de-la-flambee-des-prix-de-Prime-Video-Netflix.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Marre-de-la-flambee-des-prix-de-Prime-Video-Netflix.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Marre-de-la-flambee-des-prix-de-Prime-Video-Netflix.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":54215,"url":"https:\/\/reviews.tn\/news\/le-grand-passage-a-lavod-pourquoi-les-telespectateurs-affluent-vers-le-streaming-finance-par-la-publicite-video\/","url_meta":{"origin":42394,"position":4},"title":"\u00ab\u00a0Le grand passage \u00e0 l’AVOD\u00a0\u00bb\u00a0: pourquoi les t\u00e9l\u00e9spectateurs affluent vers le streaming financ\u00e9 par la publicit\u00e9 | Vid\u00e9o","author":"Sarah","date":"13 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-13 02:02:46 - Paris\/France. WrapPRO a organis\u00e9 jeudi un panel virtuel, TheGrill: Focus on AVOD pr\u00e9sent\u00e9 par FilmRise Alors qu'une inflation devrait c\u00e9der la place \u00e0 une r\u00e9cession au cours de l'ann\u00e9e \u00e0 venir, les consommateurs devraient devenir de plus en plus \u00e9conomes avec leur argent, y compris ce\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"The Grill Focus on AVOD","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Le-grand-passage-a-lAVOD-pourquoi-les-telespectateurs-affluent-vers.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Le-grand-passage-a-lAVOD-pourquoi-les-telespectateurs-affluent-vers.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Le-grand-passage-a-lAVOD-pourquoi-les-telespectateurs-affluent-vers.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Le-grand-passage-a-lAVOD-pourquoi-les-telespectateurs-affluent-vers.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Le-grand-passage-a-lAVOD-pourquoi-les-telespectateurs-affluent-vers.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":40862,"url":"https:\/\/reviews.tn\/news\/la-nfl-va-lancer-un-service-de-streaming-payant\/","url_meta":{"origin":42394,"position":5},"title":"La NFL va lancer un service de streaming payant","author":"Sarah","date":"25 mai 2022","format":false,"excerpt":"\u2714\ufe0f 2022-05-25 15:39:00 - Paris\/France. 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