{"id":41892,"date":"2022-05-30T13:21:51","date_gmt":"2022-05-30T11:21:51","guid":{"rendered":"https:\/\/reviews.tn\/news\/multimodalite-et-abonnement-le-netflix-de-la-mobilite-arrive\/"},"modified":"2022-05-30T13:25:58","modified_gmt":"2022-05-30T11:25:58","slug":"multimodalite-et-abonnement-le-netflix-de-la-mobilite-arrive","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/multimodalite-et-abonnement-le-netflix-de-la-mobilite-arrive\/","title":{"rendered":"Multimodalit\u00e9 et abonnement, le Netflix de la mobilit\u00e9 arrive"},"content":{"rendered":"

\ud83d\ude0d 2022-05-30 13:21:51 – Paris\/France. <\/strong>
\n<\/p>\n

Marie Lindstr\u00f6m, Country Manager de GoTo Espagne<\/p>\n

30\/05\/2022<\/p>\n

S’il existe un \u00e9cosyst\u00e8me dynamique et en constante \u00e9volution, c’est sans aucun doute celui de la mobilit\u00e9 partag\u00e9e. Il n’y a pas un jour sans qu’on ouvre un journal et qu’on voit de nouveaux services, de nouveaux mouvements d’affaires et aussi de nouveaux acteurs. Un secteur en pleine croissance qui se bat pour conqu\u00e9rir les villes et, par la m\u00eame occasion, le c\u0153ur des consommateurs.<\/p>\n

Des consommateurs qui ont montr\u00e9 qu’ils \u00e9taient multimodaux tant dans leur fa\u00e7on de se d\u00e9placer que dans les exigences qu’ils exigent des entreprises de mobilit\u00e9 partag\u00e9e. Ceci est confirm\u00e9 par la derni\u00e8re \u00e9tude Stripe sur l’\u00e9tat actuel du secteur de la mobilit\u00e9 et l’impact sur la soci\u00e9t\u00e9 du concept de Mobility as a Service (MaaS) en tant qu’\u00e9l\u00e9ment dynamique de ce secteur, qui conclut que 42% des Europ\u00e9ens pr\u00e9f\u00e9reraient utiliser une seule application int\u00e9gr\u00e9e pour g\u00e9rer toutes vos options de transport.<\/p>\n

Au cours des derniers mois de 2021, les acteurs monomodaux du secteur se sont regroup\u00e9s pour tenter de proposer au consommateur une approche plus orient\u00e9e vers la multimodalit\u00e9, non seulement pour offrir une meilleure exp\u00e9rience de voyage globale, mais aussi pour atteindre une plus grande rentabilit\u00e9 en \u00e9tant gratuit. utilisateurs de l’acquisition.<\/p>\n

La multimodalit\u00e9 apporte des avantages \u00e9conomiques aux op\u00e9rateurs, car elle permet aux clients d’utiliser une seule technologie pour plusieurs types de d\u00e9placements dans une ville, cr\u00e9ant ainsi plus de valeur et offrant une v\u00e9ritable confiance dans la mobilit\u00e9. La multimodalit\u00e9 offre une approche claire et \u00e9volutive des futurs d\u00e9placements urbains, apportant \u00e9volutivit\u00e9, flexibilit\u00e9 et une plus grande opportunit\u00e9 de rentabilit\u00e9 que les alternatives monomodales.<\/p>\n

Il est possible pour les utilisateurs d’un mode de transport de devenir utilisateurs d’un autre sans co\u00fbt d’acquisition. De plus, l’acc\u00e8s \u00e0 plusieurs modes de transport au sein d’une m\u00eame technologie peut am\u00e9liorer consid\u00e9rablement l’exp\u00e9rience de d\u00e9placement globale et la vitesse de d\u00e9placement dans une zone urbaine.<\/p>\n

Marie Lindstr\u00f6m, Country Manager de GoTo Espagne.<\/p>\n

Le Netflix de la mobilit\u00e9<\/h3>\n

L’une des grandes tendances que nous verrons cette ann\u00e9e sera les mod\u00e8les d’abonnement. Une tendance qui s’est impos\u00e9e dans le marketing des services et des produits. Les consommateurs ne veulent plus de propri\u00e9t\u00e9, ils veulent profiter de services. C’est ainsi que na\u00eet ce mod\u00e8le innovant qui assure la croissance des marques et offre aux utilisateurs des prix sp\u00e9ciaux qui r\u00e9compensent leur fid\u00e9lit\u00e9 en plus d’autres avantages dont ils b\u00e9n\u00e9ficient en ayant un tarif forfaitaire.<\/p>\n

Les entreprises espagnoles s’engagent \u00e9galement dans la mobilit\u00e9 en tant que service et miseront sur les services d’autopartage pour leurs entreprises en raison des nombreux avantages tels que les frais d’assurance r\u00e9duits, l’entretien de la voiture ou les d\u00e9placements en taxi ou VTC. Une option plus \u00e9cologique et durable qui aide \u00e0 sensibiliser et sensibiliser la main-d’\u0153uvre \u00e0 l’importance de la protection de l’environnement. Dans le m\u00eame temps, il s’agit d’un avantage flexible attrayant que les entreprises peuvent offrir \u00e0 leurs employ\u00e9s non seulement pendant la journ\u00e9e de travail, mais aussi pour un usage personnel.<\/p>\n

\u00c9galement li\u00e9e \u00e0 la durabilit\u00e9 et aux nouvelles habitudes des citoyens, \u00e0 la fois en tant que voyageurs et en tant que consommateurs, nous assisterons cette ann\u00e9e \u00e0 une augmentation de la demande de v\u00e9hicules de location. Adieu les voitures gar\u00e9es dans la rue 97% du temps, pour payer leur entretien et leur assurance. Les v\u00e9hicules de location de voiture ne sont plus destin\u00e9s aux longues distances et seront utilis\u00e9s pour les trajets du week-end, les journ\u00e9es \u00e0 la campagne ou encore pour les apr\u00e8s-midi shopping en dehors de la ville.<\/p>\n

Abonnement, location de voiture flexible, covoiturage professionnel Toutes les tendances que nous verrons cette ann\u00e9e confortent le consommateur comme protagoniste de la mobilit\u00e9 comprise comme un service et, n\u00e9cessairement, passent par la multimodalit\u00e9.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-05-30 13:21:51 – Paris\/France. Marie Lindstr\u00f6m, Country Manager de GoTo Espagne 30\/05\/2022 S’il existe un \u00e9cosyst\u00e8me dynamique et en constante \u00e9volution, c’est sans aucun doute celui de la mobilit\u00e9 partag\u00e9e. Il n’y a pas un jour sans qu’on ouvre un journal et qu’on voit de nouveaux services, de nouveaux mouvements d’affaires et aussi de […]<\/p>\n","protected":false},"author":7,"featured_media":41893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,124],"class_list":["post-41892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-films"],"yoast_head":"\nMultimodalit\u00e9 et abonnement, le Netflix de la mobilit\u00e9 arrive - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-30 13:21:51 - Paris\/France. 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