{"id":41882,"date":"2022-05-30T12:02:38","date_gmt":"2022-05-30T10:02:38","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire-leurs-couts-dabonnement\/"},"modified":"2022-05-30T12:16:41","modified_gmt":"2022-05-30T10:16:41","slug":"les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire-leurs-couts-dabonnement","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire-leurs-couts-dabonnement\/","title":{"rendered":"Les plateformes de streaming misent sur la publicit\u00e9 pour r\u00e9duire leurs co\u00fbts d’abonnement"},"content":{"rendered":"

\ud83d\ude0d 2022-05-30 12:02:38 – Paris\/France. <\/strong>
\n <\/p>\n

La chute de Netflix a \u00e9branl\u00e9 toute l’industrie du divertissement. diffusion, <\/i>obligeant les entreprises \u00e0 rechercher des alternatives pour payer et fid\u00e9liser les utilisateurs dans leur base d’abonn\u00e9s. Une option que les plateformes de diffusion<\/i>comme Netflix, HBO Max et maintenant Disney + est l’insertion de publicit\u00e9 dans le contenu en \u00e9change d’un prix d’abonnement inf\u00e9rieur.<\/p>\n

Peto ce nouveau paradigme commercial briserait l’une des grandes vertus des plateformes : \u00e9viter les publicit\u00e9s \u00e0 l’utilisateur pour voir son contenu pr\u00e9f\u00e9r\u00e9.<\/p>\n

Pour Claudia Benassini, sp\u00e9cialiste des plateformes restreintes de t\u00e9l\u00e9vision et num\u00e9riques et chercheuse \u00e0 l’Universit\u00e9 La Salle, l’entr\u00e9e de la publicit\u00e9 sur les plateformes de diffusion<\/i> C’est \u00ab\u00a0comme revenir au syst\u00e8me de t\u00e9l\u00e9vision ouvert, mais avec l’inconv\u00e9nient que la publicit\u00e9 au Mexique est tr\u00e8s mauvaise\u00a0\u00bb. Malgr\u00e9 cela, le sp\u00e9cialiste reconna\u00eet que ce serait une option pour acc\u00e9der \u00e0 des contenus num\u00e9riques malgr\u00e9 la situation \u00e9conomique que traverse le pays.<\/p>\n

\u00ab\u00a0Cela pourrait \u00eatre comme YouTube, o\u00f9 il y a des abonn\u00e9s qui paient pour ne pas avoir de publicit\u00e9s et ceux qui ne paient pas re\u00e7oivent des publicit\u00e9s dans le cadre de leur contenu\u00a0\u00bb, explique Benassini.<\/p>\n

David Ch\u00e1vez, vice-pr\u00e9sident du marketing chez The Walt Disney Company Mexico, reconna\u00eet que l’entr\u00e9e des publicit\u00e9s pourrait \u00eatre consid\u00e9r\u00e9e comme \u00ab\u00a0une r\u00e9gression vers un mod\u00e8le dans lequel elle \u00e9voluait apparemment\u00a0\u00bb, mais c’est un paradigme n\u00e9cessaire pour d\u00e9mocratiser l’acc\u00e8s aux plateformes m\u00e9diatiques. diffusion<\/i>.<\/p>\n

\u00ab\u00a0Je pense que nous trouvons diff\u00e9rentes alternatives dans lesquelles l’utilisateur peut d\u00e9cider d’investir dans une plate-forme qui n’a pas de publicit\u00e9s ou s’il pr\u00e9f\u00e8re ne pas investir autant dans une plate-forme qui a des publicit\u00e9s\u00a0\u00bb, d\u00e9clare Ch\u00e1vez dans une interview avec Expansion<\/i>.<\/p>\n

Selon les donn\u00e9es du cabinet de conseil The Ciu, fin 2021, 12 millions d’utilisateurs sont abonn\u00e9s \u00e0 des plateformes en ligne. diffusion<\/i>, dont 56 % ont un compte, 27 % deux et 17 % trois. La d\u00e9pense moyenne est de 135 pesos par mois.<\/p>\n

Radam\u00e9s Camargo, analyste du cabinet de conseil The Ciu, souligne que si la nouvelle insertion de publicit\u00e9s dans le contenu des diffusion<\/i> Cela peut \u00eatre g\u00eanant pour les utilisateurs, c’est une alternative qui s’impose \u00e0 la fois pour acc\u00e9der aux plateformes et pour p\u00e9renniser le mod\u00e8le \u00e9conomique des entreprises.<\/p>\n

renarde, diffusion<\/i> de Televisa, est un exemple de la fa\u00e7on dont les entreprises commencent d\u00e9j\u00e0 \u00e0 chercher des alternatives pour leur activit\u00e9 avant m\u00eame de se lancer, puisqu’il aura deux mod\u00e8les d’abonnement : gratuit et payant, souligne Camargo.<\/p>\n

\u00ab\u00a0(L’utilisateur) ne peut pas avoir acc\u00e8s \u00e0 toutes les plateformes parce que la poche ne suffit pas, mais il a d\u00fb acc\u00e9der aux plateformes pour un nouveau mod\u00e8le commercial tel que la publicit\u00e9, et au d\u00e9but les utilisateurs peuvent \u00eatre ennuy\u00e9s, mais finalement il y aura un prise de conscience de leur part qu’ils peuvent acc\u00e9der \u00e0 ces contenus de mani\u00e8re plus \u00e9conomique \u00bb, exprime l’analyste du cabinet de conseil The Ciu.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-05-30 12:02:38 – Paris\/France. La chute de Netflix a \u00e9branl\u00e9 toute l’industrie du divertissement. diffusion, obligeant les entreprises \u00e0 rechercher des alternatives pour payer et fid\u00e9liser les utilisateurs dans leur base d’abonn\u00e9s. Une option que les plateformes de diffusioncomme Netflix, HBO Max et maintenant Disney + est l’insertion de publicit\u00e9 dans le contenu en […]<\/p>\n","protected":false},"author":7,"featured_media":41883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[9702,3843,9700,9703,127,9701,124,125],"class_list":["post-41882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-disney-et-hbo-max-analysent-les-publicites-de-mise","tag-entreprises","tag-inserer-des-publicites-en-streaming-pour-ouvrir-la-television","tag-les-plateformes-de-streaming-mettront-des-publicites","tag-netflix","tag-netflix-et-disney-mettront-de-la-publicite","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nLes plateformes de streaming misent sur la publicit\u00e9 pour r\u00e9duire leurs co\u00fbts d'abonnement - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-30 12:02:38 - Paris\/France. 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Cependant, comme cela arrive dans la plupart des cas et des situations, les utilisateurs souhaitent \u00e9conomiser un peu plus. Divers mouvements peuvent \u00eatre effectu\u00e9s comme la location des plateformes dans d'autres r\u00e9gions plus abordables. Tout cela en utilisant un VPN qui contourne les restrictions r\u00e9gionales,\u2026","rel":"","context":"Dans "HBO"","block_context":{"text":"HBO","link":"https:\/\/reviews.tn\/news\/category\/streaming\/hbo\/"},"img":{"alt_text":"Voici comment seront les nouveaux plans Netflix, HBO et Disney + bon march\u00e9, et vous ne les aimerez pas - SoftZone\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Voici-comment-seront-les-nouveaux-plans-Netflix-HBO-et-Disney.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":84710,"url":"https:\/\/reviews.tn\/news\/cest-la-guerre-des-plateformes-de-streaming-en-2022-netflix-hbo-max-et-disney-pour-la-couronne\/","url_meta":{"origin":41882,"position":1},"title":"C’est la guerre des plateformes de streaming en 2022 : Netflix, HBO Max et Disney+ pour la couronne","author":"Pierre A.","date":"9 novembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-11-09 19:15:07 - Paris\/France. 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Discovery,\u2026","rel":"","context":"Dans "HBO"","block_context":{"text":"HBO","link":"https:\/\/reviews.tn\/news\/category\/streaming\/hbo\/"},"img":{"alt_text":"C'est la guerre des plateformes de streaming en 2022 : Netflix, HBO Max et Disney+ pour la couronne\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Cest-la-guerre-des-plateformes-de-streaming-en-2022.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Cest-la-guerre-des-plateformes-de-streaming-en-2022.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Cest-la-guerre-des-plateformes-de-streaming-en-2022.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Cest-la-guerre-des-plateformes-de-streaming-en-2022.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Cest-la-guerre-des-plateformes-de-streaming-en-2022.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":54378,"url":"https:\/\/reviews.tn\/news\/netflix-disney-et-warner-leur-impact-sur-la-publicite-digitale\/","url_meta":{"origin":41882,"position":2},"title":"Netflix, Disney+ et Warner : leur impact sur la publicit\u00e9 digitale","author":"Pierre A.","date":"12 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f 2022-08-12 13:18:55 - Paris\/France. Wall Street regarde de beaucoup plus pr\u00e8s les co\u00fbts, les perspectives de croissance du secteur des plateformes de Streaming. Depuis quelque temps, les plateformes de Streaming annoncent leur intention d'introduire de nouveaux tarifs incluant la publicit\u00e9 pour les abonn\u00e9s. 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Le paysage de la vid\u00e9o \u00e0 la demande est de nouveau en \u00e9bullition. 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Les services de diffusion ils prolif\u00e8rent et placent les utilisateurs \u00e0 la crois\u00e9e des chemins pour savoir lesquels choisir.Cette concurrence vorace a par exemple pouss\u00e9 Netflix \u00e0 lancer un abonnement moins cher, mais avec des publicit\u00e9s,\u2026","rel":"","context":"Dans "HBO"","block_context":{"text":"HBO","link":"https:\/\/reviews.tn\/news\/category\/streaming\/hbo\/"},"img":{"alt_text":"El Financiero logo","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-HBO-Max-ou-Disney-Nous-vous-montrons-une.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-HBO-Max-ou-Disney-Nous-vous-montrons-une.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-HBO-Max-ou-Disney-Nous-vous-montrons-une.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-HBO-Max-ou-Disney-Nous-vous-montrons-une.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Netflix-HBO-Max-ou-Disney-Nous-vous-montrons-une.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":81848,"url":"https:\/\/reviews.tn\/news\/netflix-hbo-max-ou-disney-nous-vous-montrons-une-comparaison-des-prix-entre-eux\/","url_meta":{"origin":41882,"position":5},"title":"Netflix, HBO Max ou Disney+ ? Nous vous montrons une comparaison des prix entre eux","author":"Pierre A.","date":"26 octobre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-10-26 00:04:26 - Paris\/France. Netflix, HBO Max, Disney+, Amazon Prime, Star+, Apple TV+... 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