{"id":41521,"date":"2022-05-05T09:00:00","date_gmt":"2022-05-05T07:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/"},"modified":"2022-05-28T06:34:37","modified_gmt":"2022-05-28T04:34:37","slug":"une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/","title":{"rendered":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients"},"content":{"rendered":"<p><strong>\ud83c\udf7f 2022-05-05 09:00:00 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p class=\"prntac\">L&rsquo;industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant 120\u00a0% plus efficaces que l&rsquo;affichage num\u00e9rique<\/p>\n<p>BOSTON, 5 mai 2022 \/PRNewswire\/ &#8212; Lors du Veeva Commercial Summit d&rsquo;aujourd&rsquo;hui, Veeva Systems (NYSE : VEEV) a publi\u00e9 de nouvelles conclusions sur la diversification des m\u00e9dias num\u00e9riques utilis\u00e9s dans la publicit\u00e9 directe aux consommateurs et aux professionnels de la sant\u00e9 (HCP) aux \u00c9tats-Unis Le rapport Veeva Crossix 2022 Trends in Health Advertising Report examine les campagnes marketing de plus de 230 marques des sciences de la vie et constate une augmentation notable de l&rsquo;utilisation des canaux audio et vid\u00e9o num\u00e9riques, les sp\u00e9cialistes du marketing cr\u00e9ant des conversations de marque plus cibl\u00e9es et significatives.<\/p>\n<p>Le rapport regroupe les mesures des m\u00e9dias et les donn\u00e9es de sant\u00e9 sur 6 milliards de dollars d&rsquo;investissements publicitaires en 2021.  Il examine les changements d&rsquo;une ann\u00e9e sur l&rsquo;autre du comportement des consommateurs dans les m\u00e9dias et la combinaison de canaux num\u00e9riques utilis\u00e9s pour atteindre \u00e0 la fois les patients et les professionnels de la sant\u00e9, notamment\u00a0:<\/p>\n<ul>\n<li><b>Diversifier les tactiques num\u00e9riques<\/b>: Les sp\u00e9cialistes du marketing pharmaceutique diversifient leur mix m\u00e9dia, en s&rsquo;appuyant sur de nouvelles tactiques pour g\u00e9n\u00e9rer de l&rsquo;impact.  En 2021, les impressions audio num\u00e9riques ont augment\u00e9 de 61\u00a0% et les impressions vid\u00e9o en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> ont augment\u00e9 de 18\u00a0%.<\/li>\n<li><b>Couper le bruit<\/b>: L&rsquo;ann\u00e9e derni\u00e8re, 50 % de campagnes suppl\u00e9mentaires incluaient des podcasts et d&rsquo;autres cha\u00eenes audio num\u00e9riques \u00e9mergentes, en particulier dans des cat\u00e9gories telles que la sant\u00e9 des femmes et la m\u00e9decine pr\u00e9ventive.  Le taux de nouveaux patients \u00e0 partir de ces tactiques audio num\u00e9riques a augment\u00e9 de 11\u00a0%, ce qui s&rsquo;est av\u00e9r\u00e9 120\u00a0% plus efficace que les publicit\u00e9s display num\u00e9riques.<\/li>\n<li><b>Atteindre les professionnels de la sant\u00e9 l\u00e0 o\u00f9 ils se trouvent<\/b>: Les sites de niche ax\u00e9s sur les professionnels de la sant\u00e9 \u00e9taient 55\u00a0% plus susceptibles de g\u00e9n\u00e9rer de nouveaux patients l&rsquo;ann\u00e9e derni\u00e8re que les emplacements d&rsquo;annonces programmatiques.  Cependant, le ciblage bas\u00e9 sur l&rsquo;audience jouait toujours un r\u00f4le important, les m\u00e9dias programmatiques g\u00e9n\u00e9rant la majorit\u00e9 de la port\u00e9e des HCP.<\/li>\n<\/ul>\n<p>Des analyses d\u00e9taill\u00e9es de campagnes de marque s\u00e9lectionn\u00e9es montrent \u00e9galement l&rsquo;impact croissant du ciblage de pr\u00e9cision et des strat\u00e9gies multicanal.  Par exemple, les marques d&rsquo;oncologie qui diffusent des m\u00e9dias sur les services de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> ont augment\u00e9 l&rsquo;efficacit\u00e9 du ciblage de 49\u00a0% par rapport \u00e0 leurs achats TV lin\u00e9aires.  Une marque pharmaceutique a \u00e9galement constat\u00e9 que, pour ses professionnels de la sant\u00e9 les plus prioritaires, la messagerie orchestr\u00e9e \u00e0 travers les publicit\u00e9s num\u00e9riques et l&rsquo;engagement de vente personnel a contribu\u00e9 \u00e0 g\u00e9n\u00e9rer 80\u00a0% des nouveaux d\u00e9parts de patients au sein de ce groupe.<\/p>\n<p>\u00ab Dans un monde de choix num\u00e9riques, les sp\u00e9cialistes du marketing de la sant\u00e9 s&rsquo;appuient sur les donn\u00e9es pour d\u00e9couvrir de nouvelles strat\u00e9gies d&rsquo;optimisation de leurs d\u00e9penses m\u00e9diatiques \u00bb, a d\u00e9clar\u00e9 Sarah Caldwell, directrice g\u00e9n\u00e9rale de Veeva Crossix Analytics.  \u00ab\u00a0Les marques les plus ax\u00e9es sur les donn\u00e9es augmentent avec succ\u00e8s leur port\u00e9e et leurs conversions gr\u00e2ce \u00e0 un m\u00e9lange plus diversifi\u00e9 et cibl\u00e9 de points de contact avec les patients et les professionnels de la sant\u00e9.\u00a0\u00bb<\/p>\n<p><b>Informations Compl\u00e9mentaires<br class=\"dnr\"><\/b>Regardez le discours d&rsquo;ouverture de Veeva Crossix au Veeva Commercial Summit : veeva.com\/CrossixKeynote<br class=\"dnr\">Pour en savoir plus sur Veeva Crossix, rendez-vous sur : veeva.com\/VeevaCrossix <br class=\"dnr\">Connectez-vous avec Veeva sur LinkedIn : linkedin.com\/company\/veeva-systems <br class=\"dnr\">Suivez @veevasystems sur Twitter : twitter.com\/veevasystems<\/p>\n<p><b>\u00c0 propos des syst\u00e8mes Veeva<br class=\"dnr\"><\/b>Veeva est le leader mondial des logiciels cloud pour l&rsquo;industrie des sciences de la vie.  Engag\u00e9 dans l&rsquo;innovation, l&rsquo;excellence des produits et la r\u00e9ussite de ses clients, Veeva sert plus de 1 000 clients, allant des plus grandes soci\u00e9t\u00e9s pharmaceutiques du monde aux biotechnologies \u00e9mergentes.  En tant que soci\u00e9t\u00e9 d&rsquo;int\u00e9r\u00eat public, Veeva s&rsquo;engage \u00e0 \u00e9quilibrer les int\u00e9r\u00eats de toutes les parties prenantes, y compris les clients, les employ\u00e9s, les actionnaires et les industries qu&rsquo;elle dessert.  Pour plus d&rsquo;informations, rendez-vous sur veeva.com.<\/p>\n<p><b>Contacter:<\/b><\/p>\n<p>Deivis Mercado<br class=\"dnr\">Syst\u00e8mes Veeva<br class=\"dnr\">925-226-8821<br class=\"dnr\">[email\u00a0protected]<\/p>\n<p>SOURCE Syst\u00e8mes Veeva<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>  <\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf7f 2022-05-05 09:00:00 &#8211; Paris\/France. L&rsquo;industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant 120\u00a0% plus efficaces que l&rsquo;affichage num\u00e9rique BOSTON, 5 mai 2022 \/PRNewswire\/ &#8212; Lors du Veeva Commercial Summit d&rsquo;aujourd&rsquo;hui, Veeva Systems (NYSE : VEEV) a publi\u00e9 de nouvelles conclusions sur la diversification des m\u00e9dias [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":41522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[124,125,9651,126],"class_list":["post-41521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming-films","tag-streaming-series","tag-systemes-veeva","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-05-05 09:00:00 - Paris\/France. L&#039;industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\ud83c\udf7f 2022-05-05 09:00:00 - Paris\/France. L&#039;industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-28T04:34:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1303\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/\"},\"author\":{\"name\":\"Sarah\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/9ea662118176a089dee91ccdeb195737\"},\"headline\":\"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients\",\"datePublished\":\"2022-05-05T07:00:00+00:00\",\"dateModified\":\"2022-05-28T04:34:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/\"},\"wordCount\":790,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1\",\"keywords\":[\"Streaming Films\",\"Streaming s\u00e9ries\",\"Syst\u00e8mes Veeva\",\"TV\"],\"articleSection\":[\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/\",\"url\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/\",\"name\":\"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1\",\"datePublished\":\"2022-05-05T07:00:00+00:00\",\"dateModified\":\"2022-05-28T04:34:37+00:00\",\"description\":\"\ud83c\udf7f 2022-05-05 09:00:00 - Paris\/France. L'industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant\",\"breadcrumb\":{\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1\",\"width\":1303,\"height\":684,\"caption\":\"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients - PR Newswire\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/reviews.tn\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Streaming\",\"item\":\"https:\/\/reviews.tn\/news\/category\/streaming\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/reviews.tn\/news\/#website\",\"url\":\"https:\/\/reviews.tn\/news\/\",\"name\":\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"description\":\"Reviews Votre magazine #1 d&#039;actualit\u00e9s num\u00e9riques Tech &amp; Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore\",\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/reviews.tn\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/reviews.tn\/news\/#organization\",\"name\":\"Reviews News\",\"url\":\"https:\/\/reviews.tn\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1\",\"width\":222,\"height\":63,\"caption\":\"Reviews News\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/9ea662118176a089dee91ccdeb195737\",\"name\":\"Sarah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&#038;ssl=1\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&#038;ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&#038;ssl=1\",\"caption\":\"Sarah\"},\"description\":\"La passion de Sarah pour l'\u00e9criture et sa fascination pour le langage ont \u00e0 jamais guid\u00e9 son chemin dans la vie. En 2020, elle a obtenu un dipl\u00f4me magna cum laude de l'universit\u00e9 d'Elon, avec une licence en anglais et en espagnol.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/sarah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\ud83c\udf7f 2022-05-05 09:00:00 - Paris\/France. L'industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/","og_locale":"fr_FR","og_type":"article","og_title":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","og_description":"\ud83c\udf7f 2022-05-05 09:00:00 - Paris\/France. L'industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant","og_url":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/","og_site_name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","article_published_time":"2022-05-05T07:00:00+00:00","article_modified_time":"2022-05-28T04:34:37+00:00","og_image":[{"width":1303,"height":684,"url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1","type":"image\/jpeg"}],"author":"Sarah","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sarah","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#article","isPartOf":{"@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/"},"author":{"name":"Sarah","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/9ea662118176a089dee91ccdeb195737"},"headline":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients","datePublished":"2022-05-05T07:00:00+00:00","dateModified":"2022-05-28T04:34:37+00:00","mainEntityOfPage":{"@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/"},"wordCount":790,"publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"image":{"@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1","keywords":["Streaming Films","Streaming s\u00e9ries","Syst\u00e8mes Veeva","TV"],"articleSection":["Streaming"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/","url":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/","name":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","isPartOf":{"@id":"https:\/\/reviews.tn\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#primaryimage"},"image":{"@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1","datePublished":"2022-05-05T07:00:00+00:00","dateModified":"2022-05-28T04:34:37+00:00","description":"\ud83c\udf7f 2022-05-05 09:00:00 - Paris\/France. L'industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant","breadcrumb":{"@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#primaryimage","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1","width":1303,"height":684,"caption":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients - PR Newswire"},{"@type":"BreadcrumbList","@id":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en-streaming-audio-et-video-pour-atteindre-les-medecins-et-les-patients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/reviews.tn\/news\/"},{"@type":"ListItem","position":2,"name":"Streaming","item":"https:\/\/reviews.tn\/news\/category\/streaming\/"},{"@type":"ListItem","position":3,"name":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s num\u00e9riques en streaming audio et vid\u00e9o pour atteindre les m\u00e9decins et les patients"}]},{"@type":"WebSite","@id":"https:\/\/reviews.tn\/news\/#website","url":"https:\/\/reviews.tn\/news\/","name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"Reviews Votre magazine #1 d&#039;actualit\u00e9s num\u00e9riques Tech &amp; Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore","publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reviews.tn\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/reviews.tn\/news\/#organization","name":"Reviews News","url":"https:\/\/reviews.tn\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","width":222,"height":63,"caption":"Reviews News"},"image":{"@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/9ea662118176a089dee91ccdeb195737","name":"Sarah","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&#038;ssl=1","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&#038;ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&#038;ssl=1","caption":"Sarah"},"description":"La passion de Sarah pour l'\u00e9criture et sa fascination pour le langage ont \u00e0 jamais guid\u00e9 son chemin dans la vie. En 2020, elle a obtenu un dipl\u00f4me magna cum laude de l'universit\u00e9 d'Elon, avec une licence en anglais et en espagnol.","url":"https:\/\/reviews.tn\/news\/author\/sarah\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-numeriques-en.jpg?fit=1303%2C684&ssl=1","jetpack-related-posts":[{"id":36718,"url":"https:\/\/reviews.tn\/news\/une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming-audio-et-video-numeriques\/","url_meta":{"origin":41521,"position":0},"title":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s en streaming audio et vid\u00e9o num\u00e9riques","author":"Sarah","date":"6 mai 2022","format":false,"excerpt":"\ud83c\udf7f 2022-05-06 15:30:49 - Paris\/France. L'industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant 120\u00a0% plus efficaces que l'affichage num\u00e9rique Lors du Veeva Commercial Summit d'aujourd'hui, Veeva Systems (NYSE : VEEV) a publi\u00e9 de nouvelles conclusions sur la diversification des m\u00e9dias num\u00e9riques\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Une nouvelle \u00e9tude montre une augmentation des publicit\u00e9s en streaming audio et vid\u00e9o num\u00e9riques - Martechcube\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-etude-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":36534,"url":"https:\/\/reviews.tn\/news\/une-nouvelle-recherche-montre-une-augmentation-des-publicites-en-streaming-audio-et-video-numeriques-pour-atteindre-les-medecins-et-les-patients\/","url_meta":{"origin":41521,"position":1},"title":"Une nouvelle recherche montre une augmentation des publicit\u00e9s en streaming audio et vid\u00e9o num\u00e9riques pour atteindre les m\u00e9decins et les patients","author":"Sarah","date":"5 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-05 13:44:23 - Paris\/France. L'industrie de la sant\u00e9 voit une augmentation de 61\u00a0% des impressions des publicit\u00e9s audio num\u00e9riques, les trouvant 120\u00a0% plus efficaces que l'affichage num\u00e9rique Lors du Veeva Commercial Summit d'aujourd'hui, Veeva Systems a publi\u00e9 de nouvelles conclusions sur la diversification des m\u00e9dias num\u00e9riques utilis\u00e9s dans la\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"New Research Shows Rise in Digital Audio and Video Streaming Ads to Reach Physicians and Patients","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-recherche-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-recherche-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-recherche-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-recherche-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Une-nouvelle-recherche-montre-une-augmentation-des-publicites-en-streaming.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":24062,"url":"https:\/\/reviews.tn\/news\/les-revenus-des-publicites-video-en-streaming-ont-augmente-de-508-pour-atteindre-395-milliards-de-dollars-en-2021-iab\/","url_meta":{"origin":41521,"position":2},"title":"Les revenus des publicit\u00e9s vid\u00e9o en streaming ont augment\u00e9 de 50,8\u00a0% pour atteindre 39,5 milliards de dollars en 2021\u00a0: IAB","author":"Sarah","date":"12 avril 2022","format":false,"excerpt":"\ud83c\udf7f 2022-04-12 14:55:24 - Paris\/France. Les revenus publicitaires de la vid\u00e9o en Streaming ont bondi de 50,8 % \u00e0 39,5 milliards en 2021 selon un nouveau rapport de l'IAB.Les m\u00e9dias en continu ont largement contribu\u00e9 \u00e0 une augmentation globale de 35 % \u00e0 189 milliards de dollars pour l'ann\u00e9e.\"Nous nous\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Les revenus des publicit\u00e9s vid\u00e9o en streaming ont augment\u00e9 de 50,8\u00a0% pour atteindre 39,5 milliards de dollars en 2021\u00a0: IAB - Next TV\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":40037,"url":"https:\/\/reviews.tn\/news\/les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en-2021-pour-atteindre-152-milliards-de-dollars-le-marche-a-plus-que-double-de-2020-a-2022\/","url_meta":{"origin":41521,"position":3},"title":"Les d\u00e9penses publicitaires en streaming ont augment\u00e9 de 57% en 2021 pour atteindre 15,2 milliards de dollars, le march\u00e9 a plus que doubl\u00e9 de 2020 \u00e0 2022","author":"Sarah","date":"2 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-02 09:00:00 - Paris\/France. Avant le d\u00e9but des IAB NewFronts 2022, o\u00f9 les entreprises de m\u00e9dias et de divertissement pr\u00e9sentent leurs offres \u00e0 venir aux annonceurs, le groupe industriel \u00e0 l'origine de l'\u00e9mission de plusieurs jours a publi\u00e9 son rapport annuel sur l'\u00e9tat de l'industrie de la publicit\u00e9 vid\u00e9o.\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Les d\u00e9penses publicitaires en streaming ont augment\u00e9 de 57% en 2021 pour atteindre 15,2 milliards de dollars, le march\u00e9 a plus que doubl\u00e9 de 2020 \u00e0 2022 - TechCrunch\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":37686,"url":"https:\/\/reviews.tn\/news\/e4m-the-streaming-summit-2022-aujourdhui-des-experts-du-secteur-debattent-de-levolution-de-lott\/","url_meta":{"origin":41521,"position":4},"title":"e4m The Streaming Summit 2022 aujourd&rsquo;hui : des experts du secteur d\u00e9battent de l&rsquo;\u00e9volution de l&rsquo;OTT","author":"Sarah","date":"11 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-11 04:50:22 - Paris\/France. Les plates-formes OTT ont apport\u00e9 un changement de paradigme dans le monde de la consommation vid\u00e9o et audio \u00e0 l'\u00e8re du Streaming. Ces deux ann\u00e9es ont \u00e9t\u00e9 une r\u00e9v\u00e9lation pour l'industrie du divertissement num\u00e9rique. Pour r\u00e9pondre \u00e0 la demande des consommateurs, une multitude de plates-formes\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"e4m The Streaming Summit 2022 aujourd'hui : des experts du secteur d\u00e9battent de l'\u00e9volution de l'OTT - Exchange4Media\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/e4m-The-Streaming-Summit-2022-aujourdhui-des-experts-du.jpg?fit=730%2C395&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/e4m-The-Streaming-Summit-2022-aujourdhui-des-experts-du.jpg?fit=730%2C395&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/e4m-The-Streaming-Summit-2022-aujourdhui-des-experts-du.jpg?fit=730%2C395&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/e4m-The-Streaming-Summit-2022-aujourdhui-des-experts-du.jpg?fit=730%2C395&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":23265,"url":"https:\/\/reviews.tn\/news\/les-podcasts-et-laudio-depassent-la-video-en-streaming-et-atteignent-49-milliards-de-dollars-de-revenus-publicitaires-en-2021\/","url_meta":{"origin":41521,"position":5},"title":"Les podcasts et l&rsquo;audio d\u00e9passent la vid\u00e9o en streaming et atteignent 4,9 milliards de dollars de revenus publicitaires en 2021","author":"Sarah","date":"12 avril 2022","format":false,"excerpt":"\ud83d\ude0d 2022-04-12 21:02:06 - Paris\/France. Les podcasts et le Streaming pour la musique et la radio ont connu la plus forte croissance des revenus publicitaires, atteignant un total de 4,9 milliards de dollars de revenus en 2021, selon un rapport de l'Interactive Advertising Bureau publi\u00e9 mardi. Avec une croissance de\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Les podcasts et l'audio d\u00e9passent la vid\u00e9o en streaming et atteignent 4,9 milliards de dollars de revenus publicitaires en 2021 - Hollywood Reporter\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-podcasts-et-laudio-depassent-la-video-en-streaming-et.jpg?fit=1024%2C576&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-podcasts-et-laudio-depassent-la-video-en-streaming-et.jpg?fit=1024%2C576&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-podcasts-et-laudio-depassent-la-video-en-streaming-et.jpg?fit=1024%2C576&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-podcasts-et-laudio-depassent-la-video-en-streaming-et.jpg?fit=1024%2C576&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/41521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=41521"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/41521\/revisions"}],"predecessor-version":[{"id":41523,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/41521\/revisions\/41523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/41522"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=41521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=41521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=41521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}