{"id":41168,"date":"2022-05-26T14:25:00","date_gmt":"2022-05-26T12:25:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-rapport-des-medias-dormax-revele-un-vaste-potentiel-de-contenu-linguistique-sur-les-services-de-streaming\/"},"modified":"2022-05-26T19:42:41","modified_gmt":"2022-05-26T17:42:41","slug":"le-rapport-des-medias-dormax-revele-un-vaste-potentiel-de-contenu-linguistique-sur-les-services-de-streaming","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-rapport-des-medias-dormax-revele-un-vaste-potentiel-de-contenu-linguistique-sur-les-services-de-streaming\/","title":{"rendered":"Le rapport des m\u00e9dias d’Ormax r\u00e9v\u00e8le un vaste potentiel de contenu linguistique sur les services de streaming"},"content":{"rendered":"

\ud83d\ude0d 2022-05-26 14:25:00 – Paris\/France. <\/strong>
\n\t\t\t\t <\/p>\n

La soci\u00e9t\u00e9 de conseil en m\u00e9dias Ormax Media a mis en lumi\u00e8re le vaste potentiel de contenu linguistique sur les services de Streaming<\/a> indiens dans son rapport d’audience Ormax OTT\u00a0: 2022. Le document est bas\u00e9 sur des recherches men\u00e9es sur plus de 6 000 SVOD (vid\u00e9o \u00e0 la demande par abonnement) et AVOD ( vid\u00e9o \u00e0 la demande bas\u00e9e sur la publicit\u00e9) dans les zones urbaines de l’Inde. Il s’agit de la plus grande \u00e9tude de profilage de l’Inde sur la cat\u00e9gorie du Streaming<\/a>.<\/p>\n

Selon les estimations 2021 d’Ormax Media, l’univers d’audience de la vid\u00e9o num\u00e9rique indienne \u00e9tait de 353,2 millions, dont 31% des t\u00e9l\u00e9spectateurs constituaient l’audience SVOD tandis que les 69% restants repr\u00e9sentaient l’audience AVOD.<\/p>\n

Dans le dernier rapport, disponible \u00e0 la souscription pour les plateformes de Streaming<\/a>, les marques et les producteurs de contenu, les groupes SVOD et AVOD ont \u00e9t\u00e9 profil\u00e9s en profondeur en fonction de diff\u00e9rents aspects de leur consommation de vid\u00e9o num\u00e9rique, y compris le comportement de visionnage, les langues, le format et la pr\u00e9f\u00e9rence de genre. .<\/p>\n

Le rapport indique que le public regarde du contenu dans plusieurs langues, en grande partie \u00e0 cause des options de doublage et de sous-titrage qui sont largement disponibles, en particulier sur les plateformes SVOD. Fait int\u00e9ressant, un public SVOD indien regarde du contenu en 4,6 langues en moyenne.<\/p>\n

De plus, une partie importante de l’audience qui regarde le contenu dans les langues du sud de l’Inde vient de l’ext\u00e9rieur des \u00c9tats o\u00f9 ces langues sont parl\u00e9es. Par exemple, 88\u00a0% des t\u00e9l\u00e9spectateurs de contenu malayalam viennent de l’ext\u00e9rieur du Kerala, tandis que 82\u00a0% des t\u00e9l\u00e9spectateurs de contenu tamoul viennent de l’ext\u00e9rieur du Tamil Nadu.<\/p>\n

Le rapport r\u00e9v\u00e8le \u00e9galement que les perspectives d’AVOD sur le contenu linguistique sont plus conservatrices, principalement en raison de la faible pr\u00e9sence de doublage multilingue sur les services AVOD, y compris YouTube.<\/p>\n

Le doublage a \u00e9galement contribu\u00e9 \u00e0 alimenter la croissance du contenu en anglais et dans d’autres langues \u00e9trang\u00e8res, y compris le cor\u00e9en, pour le public indien. De plus, 65\u00a0% de l’audience SVOD et 43\u00a0% de l’audience AVOD dans l’Inde urbaine regardent du contenu en anglais. Cependant, une partie importante d’entre eux (plus de la moiti\u00e9) pr\u00e9f\u00e8re le regarder dans une langue indienne via le doublage.<\/p>\n

Le nombre moyen de langues au regard de la consommation de contenus parmi l’audience SVOD est plus \u00e9lev\u00e9 dans les \u00c9tats du Sud, avec le Karnataka en t\u00eate avec une moyenne de 5,7 langues. L’Uttar Pradesh, le Rajasthan, le Madhya Pradesh et le Chhattisgarh se classent au plus bas sur cette m\u00e9trique, avec une moyenne de moins de quatre langues.<\/p>\n

Le fondateur et PDG d’Ormax Media, Shailesh Kapoor, a d\u00e9clar\u00e9 que le Streaming<\/a> est une cat\u00e9gorie \u00e0 croissance rapide en Inde et qu’il est donc important pour les cr\u00e9ateurs de contenu et les sp\u00e9cialistes du marketing d’am\u00e9liorer constamment leur compr\u00e9hension du public, de leurs go\u00fbts, de leurs habitudes de visionnage et des d\u00e9clencheurs de visionnage.<\/p>\n

\u00ab\u00a0Ce rapport est une mise \u00e0 jour compl\u00e8te sur la fa\u00e7on dont le comportement et les choix du public OTT indien ont \u00e9volu\u00e9 au cours des ann\u00e9es pand\u00e9miques, o\u00f9 il y a eu une exposition sans pr\u00e9c\u00e9dent au contenu en Streaming<\/a>\u00ab\u00a0, a-t-il ajout\u00e9.<\/p>\n

Parlant d’une autre d\u00e9couverte cl\u00e9 en plus de la croissance du contenu multilingue, Kapoor a d\u00e9clar\u00e9 que de nombreux contenus AVOD sont fabriqu\u00e9s en Inde aujourd’hui avec un objectif SVOD. \u00ab\u00a0Cependant, ce rapport r\u00e9v\u00e8le que les formats et les genres pr\u00e9f\u00e9r\u00e9s des publics SVOD et AVOD sont tr\u00e8s diff\u00e9rents les uns des autres.<\/p>\n

\u00ab \u00c9tant donn\u00e9 que le Streaming<\/a> n’a fait son apparition en Inde que r\u00e9cemment, de nombreux contenus dans la cat\u00e9gorie se sont produits d’instinct jusqu’\u00e0 pr\u00e9sent, sans aucune donn\u00e9e robuste sur les consommateurs pour faciliter le processus de prise de d\u00e9cision. Le rapport d’audience d’Ormax OTT est notre effort pour aider les plateformes \u00e0 faire des choix de contenu plus \u00e9clair\u00e9s \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-05-26 14:25:00 – Paris\/France. La soci\u00e9t\u00e9 de conseil en m\u00e9dias Ormax Media a mis en lumi\u00e8re le vaste potentiel de contenu linguistique sur les services de Streaming indiens dans son rapport d’audience Ormax OTT\u00a0: 2022. Le document est bas\u00e9 sur des recherches men\u00e9es sur plus de 6 000 SVOD (vid\u00e9o \u00e0 la demande par […]<\/p>\n","protected":false},"author":9,"featured_media":41169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[1426,2247,9565,9564,9563,9570,9572,9571,9574,9573,9568,9569,9566,9567,9575,9576,123,124,125],"class_list":["post-41168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-acteurs","tag-actrices","tag-base-de-donnees-du-cinema-indien","tag-cinema-indien","tag-cinestaan-com","tag-films-bengalis","tag-films-de-bhojpuri","tag-films-en-gujarati","tag-films-en-malayalam","tag-films-en-pendjabi","tag-films-en-tamoul","tag-films-en-telougou","tag-films-hindis","tag-films-marathes","tag-photos-de-celebrites","tag-stars-du-cinema","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nLe rapport des m\u00e9dias d'Ormax r\u00e9v\u00e8le un vaste potentiel de contenu linguistique sur les services de streaming - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-26 14:25:00 - Paris\/France. 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