{"id":40318,"date":"2022-05-23T12:56:00","date_gmt":"2022-05-23T10:56:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/alicia-galindo-la-guerre-du-streaming\/"},"modified":"2022-05-23T14:10:40","modified_gmt":"2022-05-23T12:10:40","slug":"alicia-galindo-la-guerre-du-streaming","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/alicia-galindo-la-guerre-du-streaming\/","title":{"rendered":"Alicia Galindo : La guerre du streaming"},"content":{"rendered":"

\u2714\ufe0f 2022-05-23 12:56:00 – Paris\/France. <\/strong>
\n<\/p>\n

Il y a quelques jours, nous avons tous appris les difficult\u00e9s signal\u00e9es par Netflix en raison de sa croissance durable. la plateforme a subi une baisse de ses abonn\u00e9s de 221,84 millions \u00e0 221,64 d’un trimestre \u00e0 l’autre. Depuis la pand\u00e9mie, c’\u00e9tait la premi\u00e8re fois que la plateforme subissait des pertes chez ses abonn\u00e9s, mais aussi le 19 avril, elle a signal\u00e9 l’arr\u00eat de ses op\u00e9rations en Russie -d\u00e9riv\u00e9es de l’invasion de l’Ukraine- qui l’ont durement touch\u00e9e par la perte de 700 000 adh\u00e9sions payantes. La concurrence est forte, coupl\u00e9e \u00e0 des pressions \u00e9conomiques externes, parmi lesquelles je peux citer une inflation acc\u00e9l\u00e9r\u00e9e et persistante, des co\u00fbts \u00e9lev\u00e9s des taux d’int\u00e9r\u00eat et un march\u00e9 du travail qui peine \u00e0 se redresser.<\/p>\n

La guerre du Streaming<\/a> a de puissants concurrents. Les plus forts sont Apple Tv+, Amazon Prime, Disney+ et bien s\u00fbr Netflix. Mais ce ne sont pas les seuls. Il existe d’autres g\u00e9ants de l’industrie qui se battent \u00e9galement – sans trop de peine – pour une position gagnante. Parmi ceux-ci figurent HBOMax, Hulu, NBC et Warner Bross. Elle est suivie dans la course par Discovery+ et CNN+, qui soit dit en passant, cette derni\u00e8re, a d\u00e9list\u00e9 ou annul\u00e9 sa cha\u00eene un mois apr\u00e8s sa mise \u00e0 l’antenne. Comment ces grandes maisons de production se font-elles concurrence ou en quoi sont-elles diff\u00e9rentes ? Fondamentalement, ils rivalisent avec des marges diff\u00e9rentes en proposant des abonnements \u00e0 des prix diff\u00e9rents, des contenus originaux – qui sont d’ailleurs tr\u00e8s appr\u00e9ci\u00e9s aujourd’hui – et la possibilit\u00e9 de proposer des spots publicitaires pour conserver leur part de march\u00e9. Selon un rapport de S&P Global Ratings, ce type d’entreprise d\u00e9pense en moyenne 100 milliards de dollars (dollars) en contenu, production et technologie pour rester dans l’industrie du Streaming<\/a>.<\/p>\n

Et en parlant de concurrence, que dire de l’actualit\u00e9 qui a secou\u00e9 le march\u00e9 des fusions-acquisitions ce lundi 25 avril ? Oui, je fais r\u00e9f\u00e9rence \u00e0 l’achat millionnaire de Twitter par Elon Musk pour environ 44 000 millions de dollars et avec des millions d’utilisateurs dont des dirigeants mondiaux, des militants, des artistes, des politiciens et, en bref, de nombreuses personnalit\u00e9s qui font bouger le monde de l’information. Musk qui compte plus de 82 millions de followers, l’homme le plus riche du monde pr\u00e9voit de r\u00e9volutionner la plateforme pour la rendre plus accessible et l’utiliser pour tirer plus de potentiel du Streaming<\/a> en direct selon Forbes.<\/p>\n

O\u00f9 va ce march\u00e9 ? Tout d’abord, nous devons tenir compte du fait que la taille du march\u00e9 \u00e9tait \u00e9valu\u00e9e, rien qu’en 2021, \u00e0 59,14 milliards de dollars et devrait avoir un taux de croissance annuel compos\u00e9 (TCAC) de 21,3 % de 2022 \u00e0 2030. La technologie joue un r\u00f4le fondamental dans cette industrie puisque des innovations telles que l’utilisation de la blockchain et de l’intelligence artificielle (IA) sont utilis\u00e9es pour am\u00e9liorer la qualit\u00e9 des vid\u00e9os et divertir le spectateur en lui offrant des options d\u00e9riv\u00e9es de ses recherches pr\u00e9c\u00e9dentes. Autrement dit : la personnalisation de l’exp\u00e9rience abonn\u00e9. L’IA a \u00e9galement \u00e9t\u00e9 d’une grande utilit\u00e9 dans le montage, la cin\u00e9matographie, le doublage et d’autres aspects de la reproduction vid\u00e9o. Toutes ces innovations affectent positivement la croissance du march\u00e9. Qui d’autre est dans le jeu\u00a0: YouTube qui a d\u00e9finitivement grandi consid\u00e9rablement gr\u00e2ce au contenu en direct de concerts et d’\u00e9v\u00e9nements sportifs.<\/p>\n

Quels segments ce march\u00e9 a-t-il? Cette industrie est divis\u00e9e en trois cat\u00e9gories en fonction de leurs composants : le mat\u00e9riel, les logiciels et les services. Tout ce qui concerne les consoles de jeux, les streamers multim\u00e9dias et les encodeurs fait partie des cat\u00e9gories englob\u00e9es dans le mat\u00e9riel. D’autre part, le Streaming<\/a> en direct et \u00e0 la demande est divis\u00e9 en trois cat\u00e9gories sous son mod\u00e8le\u00a0: ceux bas\u00e9s sur des \u00ab\u00a0annonces\u00a0\u00bb, ceux bas\u00e9s sur des abonn\u00e9s et ceux bas\u00e9s sur des mod\u00e8les transactionnels. Parmi ces trois segments, le segment des abonn\u00e9s a un potentiel de croissance, l’usage r\u00e9sidentiel venant en t\u00eate.<\/p>\n

Sans aucun doute, je pense que c’est un march\u00e9 avec beaucoup de potentiel : l’augmentation de la p\u00e9n\u00e9tration des smartphones, l’acc\u00e8s \u00e0 la 5G et la diffusion d’internet, la croissance de la popularit\u00e9 du Streaming<\/a> \u00ab live \u00bb gr\u00e2ce au secteur de l’\u00e9ducation, la cr\u00e9ation de nouveaux contenus, la technologie, entre autres facteurs ont aid\u00e9 ce secteur \u00e0 d\u00e9coller. Cependant, il existe et continuera d’exister le probl\u00e8me de la confidentialit\u00e9 et de la s\u00e9curit\u00e9 de nos informations, qui peut ralentir cette croissance, ainsi que l’utilisation abusive de ces informations. Il convient de garder un \u0153il sur ces plateformes et sur la mani\u00e8re dont elles innoveront pour rester de solides concurrents.<\/p>\n

L’auteur est professeur au D\u00e9partement acad\u00e9mique de comptabilit\u00e9 et de finance et directeur du programme d’\u00e9tudes sup\u00e9rieures en comptabilit\u00e9 publique et finance \u00e0 la Monterrey Campus Business School. Son courrier est <\/b><\/i>alicia.galindo@tec.mx<\/b><\/i><\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-05-23 12:56:00 – Paris\/France. Il y a quelques jours, nous avons tous appris les difficult\u00e9s signal\u00e9es par Netflix en raison de sa croissance durable. la plateforme a subi une baisse de ses abonn\u00e9s de 221,84 millions \u00e0 221,64 d’un trimestre \u00e0 l’autre. Depuis la pand\u00e9mie, c’\u00e9tait la premi\u00e8re fois que la plateforme subissait des […]<\/p>\n","protected":false},"author":7,"featured_media":40319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,124,126],"class_list":["post-40318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nAlicia Galindo : La guerre du streaming - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-05-23 12:56:00 - Paris\/France. 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