{"id":40037,"date":"2022-05-02T09:00:00","date_gmt":"2022-05-02T07:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en-2021-pour-atteindre-152-milliards-de-dollars-le-marche-a-plus-que-double-de-2020-a-2022\/"},"modified":"2022-05-22T08:13:37","modified_gmt":"2022-05-22T06:13:37","slug":"les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en-2021-pour-atteindre-152-milliards-de-dollars-le-marche-a-plus-que-double-de-2020-a-2022","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en-2021-pour-atteindre-152-milliards-de-dollars-le-marche-a-plus-que-double-de-2020-a-2022\/","title":{"rendered":"Les d\u00e9penses publicitaires en streaming ont augment\u00e9 de 57% en 2021 pour atteindre 15,2 milliards de dollars, le march\u00e9 a plus que doubl\u00e9 de 2020 \u00e0 2022"},"content":{"rendered":"

\ud83d\ude0d 2022-05-02 09:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

Avant le d\u00e9but des IAB NewFronts 2022, o\u00f9 les entreprises de m\u00e9dias et de divertissement pr\u00e9sentent leurs offres \u00e0 venir aux annonceurs, le groupe industriel \u00e0 l’origine de l’\u00e9mission de plusieurs jours a publi\u00e9 son rapport annuel sur l’\u00e9tat de l’industrie de la publicit\u00e9 vid\u00e9o. Selon ses conclusions, la publicit\u00e9 vid\u00e9o num\u00e9rique a augment\u00e9 de 21 % en 2021 et devrait encore augmenter de 26 % en 2022 pour atteindre 49,2 milliards de dollars.<\/p>\n

Le march\u00e9 de la publicit\u00e9 pour la t\u00e9l\u00e9vision connect\u00e9e est \u00e0 la t\u00eate de cette croissance – une indication de l’\u00e9volution consid\u00e9rable de l’\u00e9coute de la t\u00e9l\u00e9vision traditionnelle vers la vid\u00e9o en continu. Le rapport \u00ab 2021 Video Ad Spend and 2022 Outlook \u00bb indique que les d\u00e9penses publicitaires sur la t\u00e9l\u00e9vision connect\u00e9e ont augment\u00e9 de 57 % en 2021 pour atteindre 15,2 milliards de dollars et augmenteront encore de 39 % en 2022 pour atteindre 21,2 milliards de dollars. Et entre 2020 et 2022, les d\u00e9penses publicitaires sur la t\u00e9l\u00e9vision connect\u00e9e devraient plus que doubler, augmentant de 118\u00a0%. L’IAB affirme que malgr\u00e9 ces chiffres, l’industrie de la publicit\u00e9 n’a pas rattrap\u00e9 les points sur lesquels les t\u00e9l\u00e9spectateurs accordent le plus d’attention.<\/p>\n

Plus pr\u00e9cis\u00e9ment, il note que l’\u00e9coute de la t\u00e9l\u00e9vision connect\u00e9e repr\u00e9sentera 36\u00a0% du temps total pass\u00e9 avec la t\u00e9l\u00e9vision lin\u00e9aire et la t\u00e9l\u00e9vision connect\u00e9e combin\u00e9es en 2022, le montant des d\u00e9penses publicitaires sur la t\u00e9l\u00e9vision connect\u00e9e ne correspond pas \u00e0 ce chiffre. Au lieu de cela, seulement 18 % du total des dollars publicitaires vid\u00e9o sont consacr\u00e9s \u00e0 la t\u00e9l\u00e9vision connect\u00e9e, qui comprend le visionnage de la t\u00e9l\u00e9vision connect\u00e9e (CTV), la vid\u00e9o lin\u00e9aire, sociale et courte.<\/p>\n

\u00ab\u00a0La vid\u00e9o num\u00e9rique est une force motrice pour les acheteurs et continuera de l’\u00eatre en 2022\u00a0\u00bb, a d\u00e9clar\u00e9 Eric John, vice-pr\u00e9sident, IAB Media Center, dans un communiqu\u00e9. \u00ab\u00a0Cependant, alors que CTV est en t\u00eate de la croissance substantielle des d\u00e9penses publicitaires en vid\u00e9o num\u00e9rique, le montant des dollars actuellement allou\u00e9s \u00e0 CTV n’est pas proportionnel au temps pass\u00e9 par les t\u00e9l\u00e9spectateurs sur la cha\u00eene. Le moment est venu pour les marques et les acheteurs de suivre l’attention des consommateurs.<\/p>\n

Les acheteurs de publicit\u00e9 sont \u00e9galement confront\u00e9s \u00e0 une industrie o\u00f9 il existe de nombreux autres services disponibles, y compris des streamers financ\u00e9s par la publicit\u00e9 comme Hulu (avec publicit\u00e9s), Peacock, Paramount + et d’autres, y compris, ces derniers mois, HBO Max et Disney +, qui a annonc\u00e9 des plans . De plus, dans une tournure majeure des \u00e9v\u00e9nements, Netflix<\/a> vient de dire qu’il introduirait un niveau financ\u00e9 par la publicit\u00e9.<\/p>\n

Bien s\u00fbr, l’IAB a \u00e9galement tout int\u00e9r\u00eat \u00e0 faire de la t\u00e9l\u00e9vision connect\u00e9e une plus grande part du march\u00e9, car elle note que les annonceurs de marque peuvent acc\u00e9der \u00e0 des donn\u00e9es suppl\u00e9mentaires telles que les donn\u00e9es de localisation ou d’achat lors de l’achat d’annonces TV connect\u00e9es, par rapport au lin\u00e9aire. Et 59\u00a0% des acheteurs de publicit\u00e9s ont d\u00e9clar\u00e9 qu’il \u00e9tait \u00ab\u00a0tr\u00e8s clair\u00a0\u00bb o\u00f9 leurs publicit\u00e9s sur la t\u00e9l\u00e9vision connect\u00e9e \u00e9taient diffus\u00e9es, contre seulement 50\u00a0% pour la vid\u00e9o sociale et 43\u00a0% pour la vid\u00e9o num\u00e9rique.<\/p>\n

Cependant, le rapport reconna\u00eet qu’il existe encore des d\u00e9fis sur le march\u00e9 de la t\u00e9l\u00e9vision connect\u00e9e, notamment la mesure de la port\u00e9e incr\u00e9mentielle, la gestion de la fr\u00e9quence et un manque de transparence et d’interop\u00e9rabilit\u00e9 entre les plates-formes et les \u00e9diteurs. Il a \u00e9galement soulign\u00e9 la fragmentation des voies d’approvisionnement programmatique comme un autre probl\u00e8me. Mais il a d\u00e9clar\u00e9 que pr\u00e8s de neuf acheteurs de publicit\u00e9 sur 10 (88 %) anticipent une couverture de la t\u00e9l\u00e9vision lin\u00e9aire et de la t\u00e9l\u00e9vision connect\u00e9e dans les ann\u00e9es \u00e0 venir.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-05-02 09:00:00 – Paris\/France. Avant le d\u00e9but des IAB NewFronts 2022, o\u00f9 les entreprises de m\u00e9dias et de divertissement pr\u00e9sentent leurs offres \u00e0 venir aux annonceurs, le groupe industriel \u00e0 l’origine de l’\u00e9mission de plusieurs jours a publi\u00e9 son rapport annuel sur l’\u00e9tat de l’industrie de la publicit\u00e9 vid\u00e9o. Selon ses conclusions, la publicit\u00e9 […]<\/p>\n","protected":false},"author":9,"featured_media":40038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,125,126],"class_list":["post-40037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\nLes d\u00e9penses publicitaires en streaming ont augment\u00e9 de 57% en 2021 pour atteindre 15,2 milliards de dollars, le march\u00e9 a plus que doubl\u00e9 de 2020 \u00e0 2022 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-02 09:00:00 - Paris\/France. 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Pour la quatri\u00e8me saison de \"The Marvelous Mrs. Maisel\", Amazon Prime Video sort deux \u00e9pisodes... [+] chaque semaine au lieu de tout \u00e0 la fois. 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(Photo de Dragon Images\/Shutterstock) Erik Gruenwedel 23 mai 2022 Les revenus mondiaux des \u00e9pisodes et films OTT TV atteindront 224 milliards de dollars en 2027\u00a0; contre 135 milliards de dollars en 2021. Environ 21 milliards de dollars seront ajout\u00e9s en 2022 seulement. Les revenus de\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":68400,"url":"https:\/\/reviews.tn\/news\/la-taille-du-marche-mondial-du-streaming-video-de-plus-de-180-milliards-usd-devrait-croitre-a-un-tcac-de-plus-de-207-au-cours-de-la-periode-2022\/","url_meta":{"origin":40037,"position":5},"title":"La taille du march\u00e9 mondial du streaming vid\u00e9o de plus de 180 milliards USD devrait cro\u00eetre \u00e0 un TCAC de plus de 20,7 % au cours de la p\u00e9riode 2022","author":"Sarah","date":"5 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-05 14:32:48 - Paris\/France. WASHINGTON, 05 sept. 2022 (GLOBE NEWSWIRE) -- Vantage Market Research a publi\u00e9 un rapport intitul\u00e9 \"Rapport d'analyse de la taille, de la part et des tendances du march\u00e9 du Streaming vid\u00e9o par type de Streaming (diffusion vid\u00e9o en direct, Streaming vid\u00e9o non lin\u00e9aire), par solution\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/40037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=40037"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/40037\/revisions"}],"predecessor-version":[{"id":40039,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/40037\/revisions\/40039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/40038"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=40037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=40037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=40037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}