{"id":39874,"date":"2022-05-21T16:00:37","date_gmt":"2022-05-21T14:00:37","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-abonnements-au-streaming-premium-continuent-daugmenter-malgre-la-chute-de-netflix\/"},"modified":"2022-05-21T16:45:36","modified_gmt":"2022-05-21T14:45:36","slug":"les-abonnements-au-streaming-premium-continuent-daugmenter-malgre-la-chute-de-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-abonnements-au-streaming-premium-continuent-daugmenter-malgre-la-chute-de-netflix\/","title":{"rendered":"Les abonnements au streaming premium continuent d’augmenter malgr\u00e9 la chute de Netflix"},"content":{"rendered":"

\ud83d\ude0d 2022-05-21 16:00:37 – Paris\/France. <\/strong>
\n<\/p>\n

Si vous avez suivi Netflix<\/a> r\u00e9cemment, vous saurez que le streamer est sur un terrain fragile en ce moment. Les donn\u00e9es d’antenne r\u00e9v\u00e8lent que Netflix<\/a> a enregistr\u00e9 3,6 millions d’annulations d’abonnements au premier trimestre 2022, soit plus d’un million de plus que la soci\u00e9t\u00e9 au premier trimestre 2021 et au quatri\u00e8me trimestre 2021. Il s’agit d’un indicateur significatif que Netflix<\/a> se rapproche de la perte de sa premi\u00e8re place dans le Streaming<\/a>. bataille.<\/p>\n

Alors que la chute de Netflix<\/a> a suscit\u00e9 des sp\u00e9culations quant \u00e0 savoir si l’industrie de la SVOD (vid\u00e9o \u00e0 la demande par abonnement) a atteint un sommet et entame une tendance \u00e0 la baisse, les nouvelles donn\u00e9es d’Antenna soutiennent le contraire.<\/p>\n

Antenna a d\u00e9couvert que les abonnements aux \u00c9tats-Unis dans la cat\u00e9gorie SVOD Premium ont augment\u00e9 de +4,0\u00a0% d’un trimestre \u00e0 l’autre et de +24,7\u00a0% d’une ann\u00e9e sur l’autre. La recherche montre \u00e9galement qu’il y avait 37,4 millions de nouveaux clients SVOD bruts et une perte de 29,8 millions d’abonn\u00e9s, laissant un chiffre brut de seulement 7,7 millions de nouveaux abonn\u00e9s au premier trimestre 2022.<\/p>\n<\/p>\n

Cr\u00e9dits image\u00a0:<\/strong> Antenne<\/p>\n

Le nombre de 37,4 est coh\u00e9rent avec les deux derniers trimestres mais nettement sup\u00e9rieur \u00e0 celui de 2019 (avant Covid-19). La croissance a \u00e9t\u00e9 largement tir\u00e9e par les services naissants Peacock et Paramount +, qui ont ajout\u00e9 au moins 6,1 millions d’abonn\u00e9s am\u00e9ricains.<\/p>\n

En comparaison, en 2019, lorsque le march\u00e9 \u00e9tait domin\u00e9 par Netflix<\/a> et Hulu (des services comme Disney+, Peacock et HBO Max n’existaient pas encore), il y avait un total de 10,3 millions d’abonnements au premier trimestre de l’ann\u00e9e. L’augmentation massive repr\u00e9sente un taux de croissance annuel compos\u00e9 de 54 % sur trois ans.<\/p>\n

Bien que la croissance des abonn\u00e9s puisse \u00eatre \u00e9lev\u00e9e en ce moment, les annulations le sont \u00e9galement. Il y a eu un peu moins de 30 millions d’annulations au premier trimestre 2022, soit 12 % de plus que n’importe quel trimestre de l’histoire, soit 4,5 fois le volume d’annulations observ\u00e9 trois ans auparavant, selon Antenna.<\/p>\n

Les annulations ne sont peut-\u00eatre pas une raison de s’inqui\u00e9ter puisque les nouveaux ajouts d’abonn\u00e9s indiquent que les consommateurs rebondissent – \u00e9galement connus sous le nom de d\u00e9sabonnement et de retour. Paramount +, Peacock et Disney + repr\u00e9sentaient 51% de toutes les nouvelles inscriptions au cours du trimestre. De plus, les trois services mentionn\u00e9s repr\u00e9sentaient une grande partie des nouvelles inscriptions pour les utilisateurs Netflix<\/a> du premier trimestre 2022.<\/p>\n

Cr\u00e9dits image\u00a0:<\/strong> Antenne<\/p>\n

Peter Fondulas, directeur de Hub, a d\u00e9clar\u00e9 : \u00ab La perte d’abonn\u00e9s de Netflix<\/a> au premier trimestre de 2022 et ses pertes anticip\u00e9es au cours des trimestres suivants repr\u00e9sentent une infime proportion de sa base d’abonn\u00e9s mondiale. Et en fait, \u00e0 un moment donn\u00e9, un service aussi largement p\u00e9n\u00e9tr\u00e9 que Netflix<\/a> n’a plus beaucoup de place pour se d\u00e9velopper. \u00c0 notre avis, ce serait une grave erreur de consid\u00e9rer l’exp\u00e9rience Netflix<\/a> comme un signe que les services de t\u00e9l\u00e9vision en continu sont sur le point de d\u00e9cliner, comme l’ont sugg\u00e9r\u00e9 certains analystes. L’attrait d’un contenu exclusif digne d’int\u00e9r\u00eat et la simple commodit\u00e9 de la visualisation \u00e0 la demande sont deux forces puissantes qui devraient permettre \u00e0 ces services de se d\u00e9velopper au moins \u00e0 court terme.<\/p>\n

Au premier trimestre 2022, Netflix<\/a> a signal\u00e9 une perte de 200 000 abonn\u00e9s, faisant sa premi\u00e8re perte d’abonn\u00e9s en plus de dix ans. La baisse a port\u00e9 la base d’abonn\u00e9s de Netflix<\/a> \u00e0 221,6 millions, contre 221,8 millions au trimestre pr\u00e9c\u00e9dent. Les pertes ne feront que continuer, selon les pr\u00e9visions de Netflix<\/a>, et le streamer devrait perdre 2 millions au deuxi\u00e8me trimestre.<\/p>\n

Depuis que Netflix<\/a> a augment\u00e9 les prix sur tous ses niveaux de forfaits au niveau national en janvier 2022, il y a eu une augmentation importante des annulations d’abonnements. Le taux de d\u00e9sabonnement mensuel actif de Netflix<\/a> US \u00e9tait d’un peu plus de 2 % en janvier 2019, apr\u00e8s avoir augment\u00e9 les prix des abonnements.<\/p>\n

De plus, les donn\u00e9es d’Antenna montrent que le taux de d\u00e9sabonnement mensuel actif de Netflix<\/a> a augment\u00e9 de +0,95\u00a0pts d’un mois \u00e0 l’autre en janvier 2022, o\u00f9 une hausse des prix a entra\u00een\u00e9 un taux de d\u00e9sabonnement mensuel actif de 3\u00a0%. Fin mars, le taux de d\u00e9sabonnement mensuel actif de Netflix<\/a> \u00e9tait de 3,3 %. Cela sugg\u00e8re que le prochain niveau moins cher financ\u00e9 par la publicit\u00e9 de Netflix<\/a> est le plan de la soci\u00e9t\u00e9 pour minimiser le taux de d\u00e9sabonnement.<\/p>\n<\/p>\n

Toutes ces donn\u00e9es montrent \u00e0 quel point le march\u00e9 du Streaming<\/a> est volatil. Il est difficile de pr\u00e9dire quel service sera le prochain en t\u00eate, mais les streamers \u00e9tablis comme Netflix<\/a> doivent \u00eatre sur leurs gardes et proposer de nouvelles strat\u00e9gies pour attirer de nouveaux abonn\u00e9s.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-05-21 16:00:37 – Paris\/France. Si vous avez suivi Netflix r\u00e9cemment, vous saurez que le streamer est sur un terrain fragile en ce moment. Les donn\u00e9es d’antenne r\u00e9v\u00e8lent que Netflix a enregistr\u00e9 3,6 millions d’annulations d’abonnements au premier trimestre 2022, soit plus d’un million de plus que la soci\u00e9t\u00e9 au premier trimestre 2021 et au […]<\/p>\n","protected":false},"author":9,"featured_media":39875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,171,123,125,126],"class_list":["post-39874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-netflix-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\nLes abonnements au streaming premium continuent d'augmenter malgr\u00e9 la chute de Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-21 16:00:37 - Paris\/France. 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