{"id":39728,"date":"2022-05-21T00:00:00","date_gmt":"2022-05-20T22:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/the-cry-babies-factory-triomphe-sur-netflix\/"},"modified":"2022-05-21T01:46:37","modified_gmt":"2022-05-20T23:46:37","slug":"the-cry-babies-factory-triomphe-sur-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/the-cry-babies-factory-triomphe-sur-netflix\/","title":{"rendered":"The Cry Babies Factory triomphe sur Netflix"},"content":{"rendered":"

\ud83c\udf7f 2022-05-21 00:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

La firme de jouets IMC Toys est en passe d’atteindre une renomm\u00e9e mondiale gr\u00e2ce \u00e0 ses populaires poup\u00e9es Cry Babies. Apr\u00e8s sept ans de distribution dans les magasins et entrep\u00f4ts du monde entier, IMC a conclu cette ann\u00e9e un accord avec Netflix pour la diffusion d’une s\u00e9rie de sa propre cr\u00e9ation mettant en vedette ses poup\u00e9es.<\/p>\n

\u00ab Nous avons cr\u00e9\u00e9 le contenu en 2018 et nous avons commenc\u00e9 \u00e0 le diffuser via YouTube et notre propre cha\u00eene. C’est au d\u00e9but de cette ann\u00e9e que nous avons conclu l’accord de licence avec Netflix. Au cours des trois prochaines ann\u00e9es, la s\u00e9rie pourra \u00eatre visionn\u00e9e \u00e0 l’international\u00a0\u00bb, explique la directrice financi\u00e8re, Carolina Gonz\u00e1lez, qui pr\u00e9cise que l’accord n’est pas exclusif et que la soci\u00e9t\u00e9 continuera \u00e0 la diffuser seule.<\/p>\n

N\u00e9e en 1981, l’entreprise facture 150 millions et emploie 375 personnes avec des jouets et des contenus audiovisuels<\/h3>\n

L’entreprise, n\u00e9e en 1981 \u00e0 Terrassa, est t\u00e9moin des mutations de l’industrie du jouet et du divertissement pour enfants. Fond\u00e9e par 15 entrepreneurs de jouets \u2013 Antoni Bellido, Jacob Levy, Tom\u00e0s Barber\u00e0, Josep Mo\u00f1ux et Josep Porta, entre autres \u2013 IMC a d\u00e9but\u00e9 sur le march\u00e9 avec la distribution de jouets sous les marques Nikko et Meccano. Au d\u00e9but des ann\u00e9es 2000, il d\u00e9cide d’\u00e9toffer son catalogue avec son propre design de poup\u00e9es inspir\u00e9es du cin\u00e9ma et plus tard, de sa propre cr\u00e9ation (dont les Cry Babies). En outre, il est \u00e9galement entr\u00e9 dans la cat\u00e9gorie des jeux de soci\u00e9t\u00e9 et des peluches, d\u00e9passant actuellement les 400 r\u00e9f\u00e9rences.<\/p>\n

Le mod\u00e8le \u00e9conomique a toujours \u00e9t\u00e9 bas\u00e9 sur la conception locale et la production externalis\u00e9e en Asie, principalement dans des usines en Chine mais aussi en Inde et au Vietnam. La grande majorit\u00e9 de ses clients \u2013 80 % \u2013 se trouvent \u00e0 l’\u00e9tranger, principalement aux \u00c9tats-Unis, o\u00f9 elle a ouvert une d\u00e9l\u00e9gation en 2017, et dans 60 autres pays, parmi lesquels se distinguent l’Italie et la France. En 2021, l’entreprise a factur\u00e9 150 millions d’euros et obtenu un Ebitda (marge brute) de 9 millions d’euros. \u00ab Cette ann\u00e9e, nous voulons atteindre 180 millions gr\u00e2ce \u00e0 l’attraction des ventes aux \u00c9tats-Unis. C’est un tr\u00e8s grand march\u00e9 et nous travaillons pour des entreprises comme Amazon, Walmart ou Target \u00bb, explique Gonz\u00e1lez.<\/p>\n

Malgr\u00e9 l’irruption du secteur de l’audiovisuel en ligne, le c\u0153ur de m\u00e9tier de l’entreprise reste la cr\u00e9ation et la vente de jouets traditionnels, principalement de sa propre conception. Une \u00e9quipe de 375 personnes \u2013 qui atteindra les 400 d’ici la fin de l’ann\u00e9e \u2013 se consacre au bon fonctionnement des engins.<\/p>\n

La propri\u00e9t\u00e9 reste entre les mains des partenaires fondateurs et d’autres administrateurs, dont le PDG Albert Ventura, qui reste fid\u00e8le au mod\u00e8le qui a amen\u00e9 IMC au sommet du divertissement mondial.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-05-21 00:00:00 – Paris\/France. La firme de jouets IMC Toys est en passe d’atteindre une renomm\u00e9e mondiale gr\u00e2ce \u00e0 ses populaires poup\u00e9es Cry Babies. Apr\u00e8s sept ans de distribution dans les magasins et entrep\u00f4ts du monde entier, IMC a conclu cette ann\u00e9e un accord avec Netflix pour la diffusion d’une s\u00e9rie de sa propre […]<\/p>\n","protected":false},"author":7,"featured_media":39729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,124,126],"class_list":["post-39728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nThe Cry Babies Factory triomphe sur Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-05-21 00:00:00 - Paris\/France. 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