{"id":39498,"date":"2022-05-19T14:11:07","date_gmt":"2022-05-19T12:11:07","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/"},"modified":"2022-05-20T03:59:40","modified_gmt":"2022-05-20T01:59:40","slug":"la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/","title":{"rendered":"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe"},"content":{"rendered":"

\ud83c\udf7f 2022-05-19 14:11:07 – Paris\/France. <\/strong>
\n<\/p>\n

La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande n’augmentera que d’environ 1 % cette ann\u00e9e, tandis que le march\u00e9 allemand global de la publicit\u00e9 audio et audiovisuelle devrait cro\u00eetre de 4,2 %, tir\u00e9 par le Streaming<\/a>, selon les chiffres de l’association allemande des m\u00e9dias Vaunet.<\/strong><\/p>\n

Selon l’association, les revenus du march\u00e9 publicitaire dans les m\u00e9dias audio et audiovisuels augmenteront de 4,2 % pour atteindre 6,54 milliards d’euros cette ann\u00e9e, contre 6,26 milliards d’euros en 2021.<\/p>\n

Vaunet pr\u00e9voit que le march\u00e9 de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e ne progressera que de 1 % \u00e0 4,38 milliards d’euros, tandis que le secteur de la radio devrait stagner \u00e0 environ 707 millions d’euros.<\/p>\n

Vaunet s’attend \u00e0 ce que les revenus publicitaires de la t\u00e9l\u00e9vision et de la vid\u00e9o augmentent de 4,6\u00a0% cette ann\u00e9e pour atteindre 5,74\u00a0milliards d’euros, tandis que les revenus publicitaires du Streaming<\/a> audiovisuel devraient augmenter de 18\u00a0% pour atteindre 1,35\u00a0milliard d’euros.<\/p>\n

Malgr\u00e9 la reprise de l’industrie dans son ensemble, le chiffre d’affaires de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e restera encore l\u00e9g\u00e8rement inf\u00e9rieur \u00e0 2019, avec des revenus publicitaires de la radio nettement inf\u00e9rieurs \u00e0 cette r\u00e9f\u00e9rence, a indiqu\u00e9 l’organisme.<\/p>\n

La croissance provient principalement du secteur du Streaming<\/a>, qui devrait enregistrer une croissance \u00e0 deux chiffres de ses revenus.<\/p>\n

Le ralentissement du march\u00e9 de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e intervient apr\u00e8s une forte croissance l’ann\u00e9e derni\u00e8re, lorsque le secteur a vu ses revenus bondir de 8,2 %. Les revenus publicitaires du Streaming<\/a> en 2021 ont augment\u00e9 de 29,2 % dans l’ensemble et de 29,8 % pour la vid\u00e9o.<\/p>\n

Le bond des revenus du Streaming<\/a> l’ann\u00e9e derni\u00e8re a permis aux revenus publicitaires des m\u00e9dias audiovisuels de mieux performer que pendant la p\u00e9riode pr\u00e9-pand\u00e9mique, atteignant 6,28 milliards d’euros.<\/p>\n

Claus Grewenig, pr\u00e9sident du directoire de Vaunet, a d\u00e9clar\u00e9 : \u00ab Malgr\u00e9 tous les impond\u00e9rables, nous sommes globalement optimistes quant \u00e0 l’\u00e9volution actuelle du march\u00e9 publicitaire. Les radiodiffuseurs commerciaux apportent une contribution consid\u00e9rable \u00e0 la sauvegarde de la d\u00e9mocratie et de la diversit\u00e9, et sont largement refinanc\u00e9s par la publicit\u00e9. Le refinancement de la libert\u00e9 – c’est-\u00e0-dire le rejet de nouvelles restrictions \u00e0 la publicit\u00e9 – est donc vital si l’on veut sauvegarder le pluralisme des m\u00e9dias commerciaux en Allemagne.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-05-19 14:11:07 – Paris\/France. La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande n’augmentera que d’environ 1 % cette ann\u00e9e, tandis que le march\u00e9 allemand global de la publicit\u00e9 audio et audiovisuelle devrait cro\u00eetre de 4,2 %, tir\u00e9 par le Streaming, selon les chiffres de l’association allemande des m\u00e9dias Vaunet. Selon l’association, les revenus du march\u00e9 publicitaire dans les […]<\/p>\n","protected":false},"author":9,"featured_media":39499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[1265,3844,1293,307,1294,9283,123,125,1296,126,9284],"class_list":["post-39498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-allemagne","tag-diffuseurs","tag-haut-debit","tag-la-tele","tag-payer","tag-publicite-avancee","tag-streaming","tag-streaming-series","tag-svod","tag-tv","tag-vaunette"],"yoast_head":"\nLa publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-05-19 14:11:07 - Paris\/France. La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande n'augmentera que d'environ 1 % cette ann\u00e9e, tandis que le march\u00e9 allemand global de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\ud83c\udf7f 2022-05-19 14:11:07 - Paris\/France. La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande n'augmentera que d'environ 1 % cette ann\u00e9e, tandis que le march\u00e9 allemand global de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/\" \/>\n<meta property=\"og:site_name\" content=\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-19T12:11:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-20T01:59:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2102\" \/>\n\t<meta property=\"og:image:height\" content=\"1658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/\"},\"author\":{\"name\":\"Sarah\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/9ea662118176a089dee91ccdeb195737\"},\"headline\":\"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe\",\"datePublished\":\"2022-05-19T12:11:07+00:00\",\"dateModified\":\"2022-05-20T01:59:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1\",\"keywords\":[\"Allemagne\",\"Diffuseurs\",\"haut d\u00e9bit\",\"la t\u00e9l\u00e9\",\"Payer\",\"publicit\u00e9 avanc\u00e9e\",\"Streaming\",\"Streaming s\u00e9ries\",\"svod\",\"TV\",\"vaunette\"],\"articleSection\":[\"Streaming\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/\",\"url\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/\",\"name\":\"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1\",\"datePublished\":\"2022-05-19T12:11:07+00:00\",\"dateModified\":\"2022-05-20T01:59:40+00:00\",\"description\":\"\ud83c\udf7f 2022-05-19 14:11:07 - Paris\/France. La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande n'augmentera que d'environ 1 % cette ann\u00e9e, tandis que le march\u00e9 allemand global de\",\"breadcrumb\":{\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1\",\"width\":2102,\"height\":1658,\"caption\":\"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe - Digital TV Europe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/reviews.tn\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Streaming\",\"item\":\"https:\/\/reviews.tn\/news\/category\/streaming\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/reviews.tn\/news\/#website\",\"url\":\"https:\/\/reviews.tn\/news\/\",\"name\":\"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\",\"description\":\"Reviews Votre magazine #1 d'actualit\u00e9s num\u00e9riques Tech & Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore\",\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/reviews.tn\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/reviews.tn\/news\/#organization\",\"name\":\"Reviews News\",\"url\":\"https:\/\/reviews.tn\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1\",\"width\":222,\"height\":63,\"caption\":\"Reviews News\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/9ea662118176a089dee91ccdeb195737\",\"name\":\"Sarah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&ssl=1\",\"url\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&ssl=1\",\"caption\":\"Sarah\"},\"description\":\"La passion de Sarah pour l'\u00e9criture et sa fascination pour le langage ont \u00e0 jamais guid\u00e9 son chemin dans la vie. En 2020, elle a obtenu un dipl\u00f4me magna cum laude de l'universit\u00e9 d'Elon, avec une licence en anglais et en espagnol.\",\"url\":\"https:\/\/reviews.tn\/news\/author\/sarah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"\ud83c\udf7f 2022-05-19 14:11:07 - Paris\/France. La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande n'augmentera que d'environ 1 % cette ann\u00e9e, tandis que le march\u00e9 allemand global de","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/","og_locale":"fr_FR","og_type":"article","og_title":"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","og_description":"\ud83c\udf7f 2022-05-19 14:11:07 - Paris\/France. La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande n'augmentera que d'environ 1 % cette ann\u00e9e, tandis que le march\u00e9 allemand global de","og_url":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/","og_site_name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","article_published_time":"2022-05-19T12:11:07+00:00","article_modified_time":"2022-05-20T01:59:40+00:00","og_image":[{"width":2102,"height":1658,"url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1","type":"image\/png"}],"author":"Sarah","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Sarah","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#article","isPartOf":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/"},"author":{"name":"Sarah","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/9ea662118176a089dee91ccdeb195737"},"headline":"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe","datePublished":"2022-05-19T12:11:07+00:00","dateModified":"2022-05-20T01:59:40+00:00","mainEntityOfPage":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/"},"wordCount":431,"publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"image":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1","keywords":["Allemagne","Diffuseurs","haut d\u00e9bit","la t\u00e9l\u00e9","Payer","publicit\u00e9 avanc\u00e9e","Streaming","Streaming s\u00e9ries","svod","TV","vaunette"],"articleSection":["Streaming"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/","url":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/","name":"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","isPartOf":{"@id":"https:\/\/reviews.tn\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#primaryimage"},"image":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1","datePublished":"2022-05-19T12:11:07+00:00","dateModified":"2022-05-20T01:59:40+00:00","description":"\ud83c\udf7f 2022-05-19 14:11:07 - Paris\/France. La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande n'augmentera que d'environ 1 % cette ann\u00e9e, tandis que le march\u00e9 allemand global de","breadcrumb":{"@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#primaryimage","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1","width":2102,"height":1658,"caption":"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe - Digital TV Europe"},{"@type":"BreadcrumbList","@id":"https:\/\/reviews.tn\/news\/la-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming-se-developpe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/reviews.tn\/news\/"},{"@type":"ListItem","position":2,"name":"Streaming","item":"https:\/\/reviews.tn\/news\/category\/streaming\/"},{"@type":"ListItem","position":3,"name":"La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e allemande ralentit mais la publicit\u00e9 en streaming se d\u00e9veloppe"}]},{"@type":"WebSite","@id":"https:\/\/reviews.tn\/news\/#website","url":"https:\/\/reviews.tn\/news\/","name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"Reviews Votre magazine #1 d'actualit\u00e9s num\u00e9riques Tech & Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore","publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reviews.tn\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/reviews.tn\/news\/#organization","name":"Reviews News","url":"https:\/\/reviews.tn\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","width":222,"height":63,"caption":"Reviews News"},"image":{"@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/9ea662118176a089dee91ccdeb195737","name":"Sarah","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&ssl=1","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/sarah.jpg?fit=77%2C96&ssl=1","caption":"Sarah"},"description":"La passion de Sarah pour l'\u00e9criture et sa fascination pour le langage ont \u00e0 jamais guid\u00e9 son chemin dans la vie. En 2020, elle a obtenu un dipl\u00f4me magna cum laude de l'universit\u00e9 d'Elon, avec une licence en anglais et en espagnol.","url":"https:\/\/reviews.tn\/news\/author\/sarah\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/La-publicite-televisee-allemande-ralentit-mais-la-publicite-en-streaming.png?fit=2102%2C1658&ssl=1","jetpack-related-posts":[{"id":24062,"url":"https:\/\/reviews.tn\/news\/les-revenus-des-publicites-video-en-streaming-ont-augmente-de-508-pour-atteindre-395-milliards-de-dollars-en-2021-iab\/","url_meta":{"origin":39498,"position":0},"title":"Les revenus des publicit\u00e9s vid\u00e9o en streaming ont augment\u00e9 de 50,8\u00a0% pour atteindre 39,5 milliards de dollars en 2021\u00a0: IAB","author":"Sarah","date":"12 avril 2022","format":false,"excerpt":"\ud83c\udf7f 2022-04-12 14:55:24 - Paris\/France. Les revenus publicitaires de la vid\u00e9o en Streaming ont bondi de 50,8 % \u00e0 39,5 milliards en 2021 selon un nouveau rapport de l'IAB.Les m\u00e9dias en continu ont largement contribu\u00e9 \u00e0 une augmentation globale de 35 % \u00e0 189 milliards de dollars pour l'ann\u00e9e.\"Nous nous\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Les revenus des publicit\u00e9s vid\u00e9o en streaming ont augment\u00e9 de 50,8\u00a0% pour atteindre 39,5 milliards de dollars en 2021\u00a0: IAB - Next TV\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Les-revenus-des-publicites-video-en-streaming-ont-augmente-de.jpg?fit=1200%2C676&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":66350,"url":"https:\/\/reviews.tn\/news\/netflix-avec-publicite-lancement-en-allemagne-le-1er-novembre\/","url_meta":{"origin":39498,"position":1},"title":"Netflix avec publicit\u00e9 : lancement en Allemagne le 1er novembre","author":"Margaux B.","date":"2 septembre 2022","format":false,"excerpt":"\u2714\ufe0f REVIEWS News - Paris\/France. L'introduction d'un quatri\u00e8me tarif Netflix, avec de faibles co\u00fbts mensuels mais des pauses publicitaires suppl\u00e9mentaires, devrait avoir lieu dans 60 jours et touchera \u00e9galement le march\u00e9 allemand d\u00e8s le d\u00e9part.Le portail de divertissement Variety rapporte cela en faisant r\u00e9f\u00e9rence \u00e0 des initi\u00e9s de l'industrie et\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix avec publicit\u00e9 : lancement en Allemagne le 1er novembre \u2013 ifun.de \u203a Apple News depuis 2001\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-avec-publicite-lancement-en-Allemagne-le-1er-novembre.jpg?fit=960%2C378&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-avec-publicite-lancement-en-Allemagne-le-1er-novembre.jpg?fit=960%2C378&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-avec-publicite-lancement-en-Allemagne-le-1er-novembre.jpg?fit=960%2C378&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-avec-publicite-lancement-en-Allemagne-le-1er-novembre.jpg?fit=960%2C378&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":80160,"url":"https:\/\/reviews.tn\/news\/netflix-lance-un-nouveau-plan-dabonnement-avec-publicites-medias-interactif\/","url_meta":{"origin":39498,"position":2},"title":"Netflix lance un nouveau plan d’abonnement avec publicit\u00e9s, m\u00e9dias | Interactif","author":"Pierre A.","date":"17 octobre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-10-17 10:10:23 - Paris\/France. Les podcasts gagnent en popularit\u00e9 et devraient devenir une activit\u00e9 publicitaire de 1,5 milliard d'euros en Europe d'ici la fin de 2023. Et Spotify a fait un pas en avant avec Podsights, un service de mesure de la publicit\u00e9 par podcast qui aide les annonceurs\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32865,"url":"https:\/\/reviews.tn\/news\/pas-de-choc-netflix-pour-spotify\/","url_meta":{"origin":39498,"position":3},"title":"Pas de choc Netflix pour Spotify","author":"Margaux B.","date":"27 avril 2022","format":false,"excerpt":"\ud83d\ude0d REVIEWS News - Paris\/France. D'abord la pol\u00e9mique autour de la star du podcast non moins populaire et controvers\u00e9e Joe Rogan, puis l'annonce du contrat de sponsoring d'environ 300 millions de dollars avec le FC Barcelone, qui comprend \u00e9galement les droits de d\u00e9nomination du mythique Camp Nou : le premier\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Pas de choc Netflix pour Spotify - FAZ - Frankfurter Allgemeine Zeitung\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pas-de-choc-Netflix-pour-Spotify.jpg?fit=1200%2C627&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pas-de-choc-Netflix-pour-Spotify.jpg?fit=1200%2C627&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pas-de-choc-Netflix-pour-Spotify.jpg?fit=1200%2C627&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pas-de-choc-Netflix-pour-Spotify.jpg?fit=1200%2C627&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pas-de-choc-Netflix-pour-Spotify.jpg?fit=1200%2C627&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":33113,"url":"https:\/\/reviews.tn\/news\/les-publicites-netflix-arrivent-bientot-le-service-de-streaming-annonce-un-nouveau-modele-dabonnement\/","url_meta":{"origin":39498,"position":4},"title":"Les publicit\u00e9s Netflix arrivent bient\u00f4t\u00a0? Le service de streaming annonce un nouveau mod\u00e8le d’abonnement","author":"Margaux B.","date":"27 avril 2022","format":false,"excerpt":"\u2714\ufe0f REVIEWS News - Paris\/France. Page d'accueilconsommateurCr\u00e9\u00e9\u00a0: 27\/04\/2022, 17:43Divis\u00e9Apr\u00e8s les augmentations de prix r\u00e9cemment annonc\u00e9es, le fournisseur de Streaming Netflix pourrait \u00e9galement bient\u00f4t proposer de la publicit\u00e9, mais uniquement en option.Los Gatos - Regardez votre s\u00e9rie pr\u00e9f\u00e9r\u00e9e de mani\u00e8re d\u00e9tendue, sans pauses publicitaires ennuyeuses - ce n'est pas un probl\u00e8me\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":84187,"url":"https:\/\/reviews.tn\/news\/netflix-mene-sa-guerre-contre-la-television-a-la-publicite-et-obligera-les-annonceurs-a-reconsiderer-leurs-investissements-2\/","url_meta":{"origin":39498,"position":5},"title":"Netflix m\u00e8ne sa guerre contre la t\u00e9l\u00e9vision \u00e0 la publicit\u00e9 et obligera les annonceurs \u00e0 reconsid\u00e9rer leurs investissements","author":"Pierre A.","date":"7 novembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-11-07 00:30:27 - Paris\/France. C'\u00e9tait d'abord la guerre pour attirer le public et maintenant c'est au tour de la publicit\u00e9. Netflix lancera ce jeudi 10 novembre prochain en Espagne son plan \"Basic with ads\", une nouvelle modalit\u00e9 d'abonnement avec laquelle le g\u00e9ant mondial de la diffusion entre pour la\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix m\u00e8ne sa guerre contre la t\u00e9l\u00e9vision \u00e0 la publicit\u00e9 et obligera les annonceurs \u00e0 reconsid\u00e9rer leurs investissements - INVERTIA\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/39498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=39498"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/39498\/revisions"}],"predecessor-version":[{"id":39500,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/39498\/revisions\/39500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/39499"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=39498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=39498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=39498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}