{"id":39457,"date":"2022-05-19T18:21:33","date_gmt":"2022-05-19T16:21:33","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-commence-a-perdre-la-fidelite-de-ses-plus-anciens-clients\/"},"modified":"2022-05-19T22:39:40","modified_gmt":"2022-05-19T20:39:40","slug":"netflix-commence-a-perdre-la-fidelite-de-ses-plus-anciens-clients","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-commence-a-perdre-la-fidelite-de-ses-plus-anciens-clients\/","title":{"rendered":"Netflix commence \u00e0 perdre la fid\u00e9lit\u00e9 de ses plus anciens clients"},"content":{"rendered":"

\ud83d\ude0d 2022-05-19 18:21:33 – Paris\/France. <\/strong>
\n
Netflix continue de perdre des utilisateurs. (photo : Canal 9 Multivision)<\/p>\n

La chute des utilisateurs Netflix<\/b> est une grande pr\u00e9occupation pour service de diffusion en continu<\/b> depuis films<\/b> Oui s\u00e9ries<\/b>mais ses dirigeants ont un fait encore plus alarmant \u00e0 dig\u00e9rer\u00a0: l’\u00e2ge des clients perdus. <\/b>Selon The Information, dans ces deux derni\u00e8res ann\u00e9es, le nombre d’abonn\u00e9s de longue date qui ont d\u00e9cid\u00e9 de se d\u00e9sabonner a consid\u00e9rablement augment\u00e9.<\/b><\/p>\n

Ce qui pr\u00e9c\u00e8de fait r\u00e9f\u00e9rence aux personnes qui ont quitt\u00e9 Netflix apr\u00e8s avoir fait partie de la plateforme pendant plus de trois ans. Selon la soci\u00e9t\u00e9 de recherche bien connue Antenna, 3,6 millions d’annulations <\/b>enregistr\u00e9es au premier trimestre 2022 le 13 provenaient de clients appartenant \u00e0 ce secteur.<\/p>\n

Il s’agit sans aucun doute d’un chiffre inqui\u00e9tant puisqu’il met en \u00e9vidence une tendance enregistr\u00e9e depuis le premier trimestre 2020. A cette \u00e9poque, les utilisateurs ayant plus de trois ans d’utilisation de Netflix ne repr\u00e9sentaient que la 5% d’annulations ; <\/b>Cependant, au premier trimestre 2021, ils repr\u00e9sentaient d\u00e9j\u00e0 la 10\u00a0% des comptes annul\u00e9s.<\/b><\/p>\n

Cela montre clairement que la plateforme de Streaming<\/a> a du mal \u00e0 garder ses clients plus \u00e2g\u00e9s engag\u00e9s ; ce qui peut \u00e9galement entra\u00eener une perte de fid\u00e9lit\u00e9 \u00e0 votre marque ou \u00e0 votre offre.<\/p>\n

Un autre point important \u00e0 noter est que les annulations pour le premier trimestre de 2022 \u00e9taient nettement plus \u00e9lev\u00e9es que celles annonc\u00e9es pr\u00e9c\u00e9demment par Netflix. Rappelez-vous simplement que du quatri\u00e8me trimestre de 2020 \u00e0 la m\u00eame p\u00e9riode de 2021, le nombre moyen d’abonnements remplis \u00e9tait de 2,5 millions chacun.<\/b><\/p>\n

Selon les experts, l’\u00e9conomie a jou\u00e9 un r\u00f4le cl\u00e9 dans l’augmentation des annulations de Netflix parmi son ancien public. Hausses de prix<\/b> Parall\u00e8lement \u00e0 l’\u00e9mergence d’un nombre croissant de concurrents avec des abonnements et du contenu moins chers<\/b> plus int\u00e9ressant<\/b> propos\u00e9s \u00e9taient la cl\u00e9 de cette histoire.<\/p>\n

\u00ab\u00a0Les consommateurs votent avec leur portefeuille chaque mois et il y a maintenant plus de candidats \u00e9ligibles sur le bulletin de vote\u00a0\u00bb, a-t-il d\u00e9clar\u00e9. Brendan Brady<\/b> par Antenne.<\/p>\n

L’\u00e2ge des utilisateurs qui annulent leur abonnement Netflix. (Source : Antenne)<\/p>\n

Mais si Netflix peut sauver quelque chose de positif du n\u00e9gatif, c’est que le taux d’annulations parmi les abonn\u00e9s qui sont sur la plateforme depuis moins d’un an a baiss\u00e9. <\/p>\n

Tout comme au premier trimestre de 2020 a repr\u00e9sent\u00e9 69% d’un total de 2,1 millions d’abonnements non souscrits,<\/b> dans la m\u00eame p\u00e9riode de 2022 ont repr\u00e9sent\u00e9 60% des 3,6 millions de d\u00e9parts, <\/b>m\u00eame si ce dernier repr\u00e9sente un plus grand nombre d’utilisateurs.<\/p>\n

Plans que Netflix envisage pour arr\u00eater de perdre des utilisateurs<\/b><\/p>\n

Il \u00e9tait clair que Netflix n’allait pas rester les bras crois\u00e9s apr\u00e8s avoir signal\u00e9 la perte de 200 000 utilisateurs au cours du premier trimestre fiscal de 2022.<\/p>\n

Dans le cadre de sa strat\u00e9gie pour contrer la situation pr\u00e9occupante, la <\/b>plateforme de Streaming<\/a> vid\u00e9o<\/b> a confirm\u00e9 qu’il lancera un abonnement moins cher.<\/b> Que si, avec des publicit\u00e9s pour compenser la baisse de prix.<\/p>\n

Netflix. (photo : REUTERS\/Dado Ruvic)<\/p>\n

Il \u00e9tait le co-PDG de Netflix, Reed Hastings, <\/b>qui a annonc\u00e9 une d\u00e9cision aussi importante lors de l’appel habituel avec les investisseurs (information gr\u00e2ce \u00e0 The Hollywood Reporter). Ce plan n’\u00e9tait pr\u00e9vu que d’ici deux ans, mais l’entreprise aurait d\u00e9cid\u00e9 d’appuyer sur l’acc\u00e9l\u00e9rateur et l’introduire au dernier trimestre de 2022.<\/b><\/p>\n

D’autre part, on a r\u00e9cemment appris que Netflix allait exp\u00e9rimenter avec diffuser des \u00e9v\u00e9nements en direct<\/b>quelque chose qui sera initialement utilis\u00e9 pour des \u00e9missions non sc\u00e9naris\u00e9es et des com\u00e9dies sp\u00e9ciales.<\/p>\n

CONTINUER \u00c0 LIRE<\/b><\/p>\n

L’intelligence artificielle capable de pr\u00e9dire la fin d’une relation amoureuseWhatsApp Business apporte un abonnement payant et d’autres actualit\u00e9sCr\u00e9ez un moyen de paiement qui n’utilise qu’un sourire<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-05-19 18:21:33 – Paris\/France. Netflix continue de perdre des utilisateurs. (photo : Canal 9 Multivision) La chute des utilisateurs Netflix est une grande pr\u00e9occupation pour service de diffusion en continu depuis films Oui s\u00e9riesmais ses dirigeants ont un fait encore plus alarmant \u00e0 dig\u00e9rer\u00a0: l’\u00e2ge des clients perdus. Selon The Information, dans ces deux […]<\/p>\n","protected":false},"author":7,"featured_media":39458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,124,125],"class_list":["post-39457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nNetflix commence \u00e0 perdre la fid\u00e9lit\u00e9 de ses plus anciens clients - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-19 18:21:33 - Paris\/France. Netflix continue de perdre des utilisateurs. 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