{"id":39208,"date":"2022-05-18T21:11:00","date_gmt":"2022-05-18T19:11:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-perd-linteret-de-ses-utilisateurs-les-plus-anciens-2\/"},"modified":"2022-05-18T22:29:37","modified_gmt":"2022-05-18T20:29:37","slug":"netflix-perd-linteret-de-ses-utilisateurs-les-plus-anciens-2","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-perd-linteret-de-ses-utilisateurs-les-plus-anciens-2\/","title":{"rendered":"Netflix perd l’int\u00e9r\u00eat de ses utilisateurs les plus anciens"},"content":{"rendered":"

\ud83c\udf7f 2022-05-18 21:11:00 – Paris\/France. <\/strong>
\n<\/p>\n

La chute des utilisateurs Netflix<\/strong> C’est une pr\u00e9occupation tr\u00e8s importante pour le service de Streaming<\/a> de films et de s\u00e9ries, mais ses dirigeants doivent dig\u00e9rer un fait encore plus alarmant : l’\u00e2ge des clients perdus. Tel que publi\u00e9 Information<\/em>au cours des deux derni\u00e8res ann\u00e9es le nombre d’abonn\u00e9s de longue date qui ont d\u00e9cid\u00e9 de se d\u00e9sabonner a sensiblement augment\u00e9<\/strong>.<\/p>\n

Nous parlons de personnes qui ont quitt\u00e9 Netflix apr\u00e8s avoir fait partie de la plateforme depuis plus de trois ans<\/strong>. Selon les donn\u00e9es fournies par Antenna, un cabinet d’\u00e9tudes renomm\u00e9, 13% des 3,6 millions d’annulations enregistr\u00e9es au premier trimestre 2022 provenaient de clients faisant partie dudit groupe.<\/p>\n

C’est sans aucun doute un fait inqui\u00e9tant, car il rend plus \u00e9vidente une tendance enregistr\u00e9e depuis le premier trimestre 2020. A cette \u00e9poque, seulement 5% des annulations correspondaient \u00e0 des utilisateurs ayant plus de trois ans sur Netflix ; cependant, au premier trimestre 2021, ils repr\u00e9sentaient d\u00e9j\u00e0 10 % des comptes supprim\u00e9s.<\/p>\n

Cela montre clairement que la plateforme de Streaming<\/a> a du mal \u00e0 conserver l’int\u00e9r\u00eat de ses clients les plus anciens ; qui peut aussi \u00eatre traduit en une perte de fid\u00e9lit\u00e9 \u00e0 votre marque ou proposition<\/strong>.<\/p>\n

Un autre point important \u00e0 garder \u00e0 l’esprit est que les annulations pour le premier trimestre de 2022 \u00e9taient consid\u00e9rablement plus \u00e9lev\u00e9es que celles signal\u00e9es par Netflix lors d’occasions pr\u00e9c\u00e9dentes. Gardons \u00e0 l’esprit que du quatri\u00e8me trimestre 2020 \u00e0 la m\u00eame p\u00e9riode de 2021, le nombre moyen d’abonnements termin\u00e9s \u00e9tait de 2,5 millions chacun.<\/p>\n

L’\u00e2ge des utilisateurs qui r\u00e9silient leur abonnement \u00e0 Netflix | Cr\u00e9dit\u00a0: L’information<\/p>\n

Netflix perd d’anciens clients et ce n’est pas seulement pour le contenu, mais pour l’\u00e9conomie<\/h2>\n

Selon les sp\u00e9cialistes, l’\u00e9conomie a jou\u00e9 un r\u00f4le cl\u00e9 dans l’augmentation des annulations de Netflix parmi son ancien public. Les augmentations de prix, coupl\u00e9es \u00e0 l’\u00e9mergence d’un nombre croissant de concurrents avec des abonnements moins chers et des contenus plus int\u00e9ressants propos\u00e9s, ont \u00e9t\u00e9 cruciales dans cette histoire. \u00ab\u00a0Les consommateurs votent chaque mois avec leur portefeuille et maintenant il y a plus de candidats viables sur le bulletin de vote\u00a0\u00bb, a-t-il d\u00e9clar\u00e9. Brendan Brady<\/strong>de l’antenne.<\/p>\n

Mais si Netflix peut sauver quelque chose de positif, dans le n\u00e9gatif, c’est que le pourcentage d’annulations parmi les abonn\u00e9s ayant moins d’un an de participation \u00e0 la plateforme a chut\u00e9. Tout comme au premier trimestre 2020 ils repr\u00e9sentaient 69% d’un total de 2,1 millions d’abonnements non souscrits, sur la m\u00eame p\u00e9riode de 2022 ils comptaient pour 60% des 3,6 millions de retraits, alors m\u00eame que ces derniers repr\u00e9sentent un plus grand nombre d’utilisateurs. <\/p>\n

Pour l’instant, le service de Streaming<\/a> de films et de s\u00e9ries a pr\u00e9sent\u00e9 plusieurs plans pour essayer de att\u00e9nuer le coup<\/strong> en raison de la baisse des utilisateurs. L’un des plus importants implique le lancement d’un plan moins cher qui inclura des publicit\u00e9s ; il n’\u00e9tait pr\u00e9vu que d’ici deux ans, mais l’entreprise aurait d\u00e9cid\u00e9 d’appuyer sur l’acc\u00e9l\u00e9rateur et de l’introduire au dernier trimestre 2022.<\/p>\n

S\u00e9par\u00e9ment, Netflix exp\u00e9rimentera \u00e9galement la diffusion d’\u00e9v\u00e9nements en direct, qui seront initialement utilis\u00e9s pour des \u00e9missions non sc\u00e9naris\u00e9es et des \u00e9missions sp\u00e9ciales sur la com\u00e9die. Alors que la soci\u00e9t\u00e9 pr\u00e9voit \u00e9galement de modifier sa strat\u00e9gie de production de contenu d’origine, en se concentrant sur le lancement de moins de titres, mais de meilleure qualit\u00e9.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-05-18 21:11:00 – Paris\/France. La chute des utilisateurs Netflix C’est une pr\u00e9occupation tr\u00e8s importante pour le service de Streaming de films et de s\u00e9ries, mais ses dirigeants doivent dig\u00e9rer un fait encore plus alarmant : l’\u00e2ge des clients perdus. Tel que publi\u00e9 Informationau cours des deux derni\u00e8res ann\u00e9es le nombre d’abonn\u00e9s de longue date […]<\/p>\n","protected":false},"author":7,"featured_media":39199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,125,126],"class_list":["post-39208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\nNetflix perd l'int\u00e9r\u00eat de ses utilisateurs les plus anciens - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-05-18 21:11:00 - Paris\/France. 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