{"id":38775,"date":"2022-05-17T01:18:13","date_gmt":"2022-05-16T23:18:13","guid":{"rendered":"https:\/\/reviews.tn\/news\/disney-plus-et-hbo-max-gagnent-des-clients-apres-avoir-perdu-des-abonnes-netflix-luniversel\/"},"modified":"2022-05-17T07:40:37","modified_gmt":"2022-05-17T05:40:37","slug":"disney-plus-et-hbo-max-gagnent-des-clients-apres-avoir-perdu-des-abonnes-netflix-luniversel","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/disney-plus-et-hbo-max-gagnent-des-clients-apres-avoir-perdu-des-abonnes-netflix-luniversel\/","title":{"rendered":"Disney Plus et HBO Max gagnent des clients apr\u00e8s avoir perdu des abonn\u00e9s Netflix | L’Universel"},"content":{"rendered":"

\ud83d\ude0d 2022-05-17 01:18:13 – Paris\/France. <\/strong>
\n<\/p>\n

L’\u00e9cosyst\u00e8me des plateformes qui proposent des contenus audiovisuels \u00e0 la demande a enregistr\u00e9 une plus grande concurrence au quatri\u00e8me trimestre 2021, ce qui a entra\u00een\u00e9 une perte de clients pour Netflix<\/strong>\u00e9tant la plate-forme la plus ch\u00e8re, alors qu’ils gagnaient du terrain Disney <\/strong>Oui HBO<\/strong> MAX<\/strong>a d\u00e9clar\u00e9 la Competitive Intelligence Unit (CIU).<\/p>\n

Dans le rapport CIU Sectoral Dynamism in Macroeconomic and Geopolitical Uncertainty, il a \u00e9t\u00e9 expliqu\u00e9 qu’il y a 50 millions de Mexicains ayant acc\u00e8s \u00e0 ces plateformes jusqu’en d\u00e9cembre 2021, 49% de ce nombre, pr\u00e9f\u00e8rent ces plateformes pour remplacer les salles de cin\u00e9ma.<\/p>\n

Selon CIU, les contenus originaux, les avant-premi\u00e8res, les s\u00e9ries, ainsi que les \u00e9v\u00e9nements sportifs attirent les abonn\u00e9s, c’est pourquoi 55,6% des internautes ont acc\u00e8s \u00e0 ces plateformes.<\/p>\n

Lire aussi : <\/strong>McDonald’s annonce son retrait total de Russie ; promet de garder l’\u00e9quipe russe avec une nouvelle marque<\/p>\n

La concurrence s’intensifiant, il a \u00e9t\u00e9 observ\u00e9 qu’au dernier trimestre 2021 les march\u00e9s se sont reconfigur\u00e9s.<\/p>\n

Par exemple, Netflix a perdu 12,3 points de part de march\u00e9 pour passer de 75,8 % \u00e0 63,5 % de part de march\u00e9, Disney est pass\u00e9 \u00e0 12,6 % et HBO MAX \u00e0 9,3 %.<\/p>\n

Amazon Prime Vid\u00e9o<\/strong> cl\u00f4tur\u00e9 l’ann\u00e9e derni\u00e8re avec 7,1%, Claro Video 3,6%, Blim\u00a0TV <\/strong>1,9 %, tandis qu’Apple TV+, Paramount+ et Star+ d\u00e9tenaient ensemble une part de march\u00e9 de 1,1 %.<\/p>\n

Selon CIU, Netflix, bien qu’\u00e9tant la plateforme la plus ch\u00e8re avec un co\u00fbt de 299 pesos par mois, est celle qui compte le plus grand nombre de clients.<\/p>\n

Lire aussi :<\/strong> Le gouvernement supprime les droits de douane pendant un an sur les produits alimentaires import\u00e9s<\/p>\n

Dans le cas de Nextflix, \u00ab la crise \u00e9conomique mondiale, la fragilit\u00e9 du pouvoir d’achat des consommateurs face \u00e0 la hausse de l’inflation, le manque de confiance et la tendance \u00e0 plus de mobilit\u00e9, ont \u00e9t\u00e9 des facteurs de ralentissement voire de contraction de la contraction des march\u00e9s consolid\u00e9s \u00bb. plates-formes sur le march\u00e9 en raison de son prix \u00e9lev\u00e9.<\/p>\n

Ce qui profite aux autres plateformes, c’est \u00ab\u00a0l’agressivit\u00e9 tarifaire, la plus grande valeur ajout\u00e9e et la consolidation du contenu historique\u00a0\u00bb qui menace Netflix, car il existe d’autres plateformes avec de meilleurs prix, par exemple, Star + avec 199 pesos par mois, Disney + 159 pesos, HBO Max 149 pesos et YouTube Premium 119 pesos. Alors que les moins chers sont : Blim \u00e0 109 pesos par mois, Prime Video 99 pesos, Starzplay 89 pesos, Paramount + 79 pesos et Apple TV + 69 pesos.<\/p>\n

Inscrivez-vous ici pour recevoir directement dans votre email nos newsletters sur l’actualit\u00e9 du jour, l’opinion, Qatar 2022 et bien d’autres options.<\/em><\/p>\n

aosr\/rcr<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-05-17 01:18:13 – Paris\/France. L’\u00e9cosyst\u00e8me des plateformes qui proposent des contenus audiovisuels \u00e0 la demande a enregistr\u00e9 une plus grande concurrence au quatri\u00e8me trimestre 2021, ce qui a entra\u00een\u00e9 une perte de clients pour Netflix\u00e9tant la plate-forme la plus ch\u00e8re, alors qu’ils gagnaient du terrain Disney Oui HBO MAXa d\u00e9clar\u00e9 la Competitive Intelligence Unit […]<\/p>\n","protected":false},"author":7,"featured_media":38776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[145,147,122,128],"tags":[361,644,127,124,125,126],"class_list":["post-38775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disney","category-hbo","category-netflix","category-streaming","tag-disney","tag-hbo-max","tag-netflix","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nDisney Plus et HBO Max gagnent des clients apr\u00e8s avoir perdu des abonn\u00e9s Netflix | L'Universel - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-17 01:18:13 - Paris\/France. 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Netflix est le leader, et de loin, mais selon l'analyse de Le CIU sur le Diffusion au Mexique, la plateforme n'a jamais perdu autant de parts de march\u00e9 en un seul trimestre qu'auparavant. Fin 2021 Le CIU estime qu'il y avait un total de 12\u2026","rel":"","context":"Dans "Disney+"","block_context":{"text":"Disney+","link":"https:\/\/reviews.tn\/news\/category\/streaming\/disney\/"},"img":{"alt_text":"Netflix perd des parts comme jamais auparavant et Disney Plus et HBO Max sont d\u00e9j\u00e0 aux deuxi\u00e8me et troisi\u00e8me places du... - Xataka Mexique\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-des-parts-comme-jamais-auparavant-et-Disney-Plus.jpg?fit=840%2C560&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-des-parts-comme-jamais-auparavant-et-Disney-Plus.jpg?fit=840%2C560&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-des-parts-comme-jamais-auparavant-et-Disney-Plus.jpg?fit=840%2C560&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-des-parts-comme-jamais-auparavant-et-Disney-Plus.jpg?fit=840%2C560&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":24871,"url":"https:\/\/reviews.tn\/news\/disney-plus-et-hbo-max-prennent-des-parts-de-marche-a-netflix-dans-le-secteur-du-streaming-au-mexique\/","url_meta":{"origin":38775,"position":1},"title":"Disney Plus et HBO Max prennent des parts de march\u00e9 \u00e0 Netflix dans le secteur du streaming au Mexique","author":"Pierre A.","date":"15 avril 2022","format":false,"excerpt":"\ud83c\udf7f 2022-04-15 01:02:00 - Paris\/France. Ecrit dans ENTREPRISES le 14\/04\/2022 17:02 Netflix semble commencer \u00e0 perdre des parts de march\u00e9, tout en continuant \u00e0 dominer le secteur du contenu \u00e0 la demande. Selon une analyse de Le CIUsur Diffusion Au Mexique, la plateforme pionni\u00e8re n'avait pas perdu autant de parts\u2026","rel":"","context":"Dans "Disney+"","block_context":{"text":"Disney+","link":"https:\/\/reviews.tn\/news\/category\/streaming\/disney\/"},"img":{"alt_text":"Disney Plus et HBO Max prennent des parts de march\u00e9 \u00e0 Netflix dans le secteur du streaming au Mexique\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Disney-Plus-et-HBO-Max-prennent-des-parts-de-marche.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Disney-Plus-et-HBO-Max-prennent-des-parts-de-marche.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Disney-Plus-et-HBO-Max-prennent-des-parts-de-marche.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Disney-Plus-et-HBO-Max-prennent-des-parts-de-marche.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Disney-Plus-et-HBO-Max-prennent-des-parts-de-marche.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":82852,"url":"https:\/\/reviews.tn\/news\/mundo-geek-la-guerre-du-streaming-laisse-netflix-derriere\/","url_meta":{"origin":38775,"position":2},"title":"[Mundo Geek] La guerre du streaming laisse Netflix derri\u00e8re","author":"Pierre A.","date":"31 octobre 2022","format":false,"excerpt":"\ud83c\udf7f 2022-10-31 07:04:01 - Paris\/France. 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Netflix continue d'\u00eatre le roi invincible de diffusion au Mexiqueselon Le CIU. Dans son \u00e9tude de march\u00e9 diffusion dans le pays correspondant au deuxi\u00e8me trimestre 2022, le cabinet d'analyse positionne Netflix \u00e0 la premi\u00e8re place avec une balayant 61,1% de part de march\u00e9plus de quatre\u2026","rel":"","context":"Dans "Amazon Prime"","block_context":{"text":"Amazon Prime","link":"https:\/\/reviews.tn\/news\/category\/streaming\/amazon-prime\/"},"img":{"alt_text":"Personne n'enl\u00e8ve \u00e0 Netflix la couronne du roi du streaming au Mexique : Disney Plus, HBO Max et Amazon Prime... - Xataka Mexique\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Personne-nenleve-a-Netflix-la-couronne-du-roi-du-streaming.jpeg?fit=840%2C560&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Personne-nenleve-a-Netflix-la-couronne-du-roi-du-streaming.jpeg?fit=840%2C560&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Personne-nenleve-a-Netflix-la-couronne-du-roi-du-streaming.jpeg?fit=840%2C560&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Personne-nenleve-a-Netflix-la-couronne-du-roi-du-streaming.jpeg?fit=840%2C560&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":41882,"url":"https:\/\/reviews.tn\/news\/les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire-leurs-couts-dabonnement\/","url_meta":{"origin":38775,"position":4},"title":"Les plateformes de streaming misent sur la publicit\u00e9 pour r\u00e9duire leurs co\u00fbts d’abonnement","author":"Pierre A.","date":"30 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-30 12:02:38 - Paris\/France. La chute de Netflix a \u00e9branl\u00e9 toute l'industrie du divertissement. diffusion, obligeant les entreprises \u00e0 rechercher des alternatives pour payer et fid\u00e9liser les utilisateurs dans leur base d'abonn\u00e9s. Une option que les plateformes de diffusioncomme Netflix, HBO Max et maintenant Disney + est l'insertion de\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Les plateformes de streaming misent sur la publicit\u00e9 pour r\u00e9duire leurs co\u00fbts d'abonnement - Expansi\u00f3n\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire.jpg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire.jpg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire.jpg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire.jpg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-plateformes-de-streaming-misent-sur-la-publicite-pour-reduire.jpg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":89986,"url":"https:\/\/reviews.tn\/news\/tiktok-surpasse-netflix-en-tant-que-favori-des-enfants-pour-regarder-des-videos-au-mexique-et-des-adultes-et-le\/","url_meta":{"origin":38775,"position":5},"title":"TikTok surpasse Netflix en tant que favori des enfants pour regarder des vid\u00e9os au Mexique et des adultes et le…","author":"Pierre A.","date":"7 d\u00e9cembre 2022","format":false,"excerpt":"\ud83c\udf7f 2022-12-07 21:20:00 - Paris\/France. Les filles et les gar\u00e7ons au Mexique continuent de pr\u00e9f\u00e9rer YouTube comme plate-forme principale pour regarder des vid\u00e9os, mais imm\u00e9diatement apr\u00e8s, Netflix n'est plus l\u00e0, mais TikTok. L'Institut f\u00e9d\u00e9ral des t\u00e9l\u00e9communications a publi\u00e9 les r\u00e9sultats de Enqu\u00eate nationale sur la consommation de contenus audiovisuels, ENCCA\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"TikTok surpasse Netflix en tant que favori des enfants pour regarder des vid\u00e9os au Mexique et des adultes et le... - Xataka M\u00e9xico\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/TikTok-surpasse-Netflix-en-tant-que-favori-des-enfants-pour.jpeg?fit=840%2C560&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/TikTok-surpasse-Netflix-en-tant-que-favori-des-enfants-pour.jpeg?fit=840%2C560&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/TikTok-surpasse-Netflix-en-tant-que-favori-des-enfants-pour.jpeg?fit=840%2C560&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/TikTok-surpasse-Netflix-en-tant-que-favori-des-enfants-pour.jpeg?fit=840%2C560&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/38775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=38775"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/38775\/revisions"}],"predecessor-version":[{"id":38777,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/38775\/revisions\/38777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/38776"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=38775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=38775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=38775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}