{"id":38643,"date":"2022-05-16T18:07:07","date_gmt":"2022-05-16T16:07:07","guid":{"rendered":"https:\/\/reviews.tn\/news\/peacock-double-son-audience-a-60-millions-alors-que-les-telespectateurs-affluent-vers-la-video-en-streaming-laura-molen-de-nbcuniversal\/"},"modified":"2022-05-16T18:27:46","modified_gmt":"2022-05-16T16:27:46","slug":"peacock-double-son-audience-a-60-millions-alors-que-les-telespectateurs-affluent-vers-la-video-en-streaming-laura-molen-de-nbcuniversal","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/peacock-double-son-audience-a-60-millions-alors-que-les-telespectateurs-affluent-vers-la-video-en-streaming-laura-molen-de-nbcuniversal\/","title":{"rendered":"Peacock double son audience \u00e0 60 millions alors que les t\u00e9l\u00e9spectateurs affluent vers la vid\u00e9o en streaming: Laura Molen de NBCUniversal"},"content":{"rendered":"

\ud83d\ude0d 2022-05-16 18:07:07 – Paris\/France. <\/strong>
\n <\/p>\n

NEW YORK \u2013 NBCUniversal a plus que doubl\u00e9 l’audience de son service de Streaming<\/a> Peacock \u00e0 60 millions d’utilisateurs actifs par mois depuis l’ann\u00e9e derni\u00e8re. La soci\u00e9t\u00e9 de m\u00e9dias vante aujourd’hui sa croissance en Streaming<\/a> dans une pr\u00e9sentation commerciale initiale qui couvre son contenu, sa technologie et ses partenariats.<\/p>\n

\u00ab\u00a0Nous sommes ravis que moins de deux ans apr\u00e8s sa date de lancement, Peacock soit en plein essor, et ce n’est pas le m\u00eame Peacock que lorsque nous sommes arriv\u00e9s sur le march\u00e9 l’ann\u00e9e derni\u00e8re\u00a0\u00bb, a d\u00e9clar\u00e9 Laura Molen, pr\u00e9sidente des ventes et des partenariats publicitaires de NBCUniversal, a d\u00e9clar\u00e9 dans cette interview avec Beet.TV. \u00ab\u00a0Mettre vraiment les annonceurs au centre et r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont les consommateurs interagiront avec ces annonceurs \u00e9tait si important pour nous et cela fonctionne vraiment.\u00a0\u00bb<\/p>\n

Peacock en septembre deviendra la maison de Streaming<\/a> exclusive de Bravo, le r\u00e9seau dont les \u00e9missions \u00e0 succ\u00e8s incluent la franchise \u00ab\u00a0The Real Housewives\u00a0\u00bb, \u00ab\u00a0Top Chef\u00a0\u00bb, \u00ab\u00a0Below Deck\u00a0\u00bb et \u00ab\u00a0What What Happens Live with Andy Cohen\u00a0\u00bb. Peacock a commenc\u00e9 ce mois-ci \u00e0 diffuser le lendemain de nouveaux \u00e9pisodes de plusieurs \u00e9missions Bravo telles que \u00ab\u00a0Real Housewives of Atlanta\u00a0\u00bb et \u00ab\u00a0Summer House\u00a0\u00bb. Peacock a ajout\u00e9 4 millions d’abonn\u00e9s payants pour terminer le premier trimestre avec 13 millions de clients payants et 28 millions de comptes actifs, selon Comcast, la soci\u00e9t\u00e9 m\u00e8re de NBCUniversal.<\/p>\n

Contenu, commerce et donn\u00e9es<\/h3>\n

En tant que service de Streaming<\/a> financ\u00e9 par la publicit\u00e9, Peacock offre aux sp\u00e9cialistes du marketing une plus grande flexibilit\u00e9 avec leurs campagnes que la t\u00e9l\u00e9vision lin\u00e9aire en direct. Les marques peuvent mettre en place des limites de fr\u00e9quence pour s’assurer que leurs publicit\u00e9s n’atteignent pas trop souvent les m\u00eames t\u00e9l\u00e9spectateurs. Ils peuvent \u00e9galement utiliser des salles blanches de donn\u00e9es pour aider \u00e0 faire correspondre leurs informations client avec l’identifiant de consommateur de NBCUniversal, NBCU ID, pour un ciblage individuel.<\/p>\n

Peacock a \u00e9galement annonc\u00e9 ce mois-ci deux nouveaux formats publicitaires\u00a0: la \u00ab\u00a0publicit\u00e9 cadre\u00a0\u00bb qui prend en charge le commerce \u00e9lectronique et la \u00ab\u00a0publicit\u00e9 sur sc\u00e8ne\u00a0\u00bb qui permet aux annonceurs de placer num\u00e9riquement leur image de marque dans les \u00e9missions. Les annonces ont suivi l’introduction ant\u00e9rieure de son outil Harmonizer pour aider les sp\u00e9cialistes du marketing \u00e0 identifier la cr\u00e9ation publicitaire \u00e0 montrer au public en fonction du comportement des t\u00e9l\u00e9spectateurs.<\/p>\n

\u00ab\u00a0Beaucoup de ces formats publicitaires ont \u00e9t\u00e9 cr\u00e9\u00e9s avec des sp\u00e9cialistes du marketing\u00a0\u00bb, a d\u00e9clar\u00e9 Molen. \u00ab\u00a0Nous avons un Peacock Council qui a commenc\u00e9 avec nos 10 partenaires de lancement et s’est \u00e9largi \u00e0 mesure que d’autres partenaires se sont joints de mani\u00e8re tr\u00e8s significative.\u00a0\u00bb<\/p>\n

Partenariat pour une distribution \u00e9largie<\/h3>\n

Parce que les consommateurs partagent leur temps entre une plus grande vari\u00e9t\u00e9 de gadgets \u00e9lectroniques, NBCUniversal a form\u00e9 des partenariats avec d’autres plateformes m\u00e9diatiques pour distribuer sa programmation. Les applications de partage de contenu et de m\u00e9dias sociaux telles que TikTok, Snapchat, Instagram et YouTube sont particuli\u00e8rement populaires aupr\u00e8s des jeunes consommateurs. Beaucoup d’entre eux se r\u00e9unissent en ligne pour parler de leurs \u00e9missions pr\u00e9f\u00e9r\u00e9es ou pour partager des moments culturels en cours, comme des \u00e9v\u00e9nements sportifs et des remises de prix.<\/p>\n

\u00ab\u00a0Nous pensons vraiment que nous devons mettre notre contenu l\u00e0 o\u00f9 se trouve le consommateur, car si le consommateur passe en premier, nous devons \u00eatre l\u00e0 o\u00f9 il se trouve\u00a0\u00bb, a d\u00e9clar\u00e9 Molen. \u00ab\u00a0Cela a \u00e9t\u00e9 tr\u00e8s puissant pour nous et puissant pour nos sp\u00e9cialistes du marketing, car cela leur permet de d\u00e9velopper leur port\u00e9e de mani\u00e8re tr\u00e8s significative.\u00a0\u00bb<\/p>\n

Avec sa pr\u00e9sentation initiale, NBCUniversal pr\u00e9sentera sa combinaison de contenu premium, de donn\u00e9es sur les consommateurs et de technologie pour aider les annonceurs \u00e0 atteindre leurs objectifs commerciaux.<\/p>\n

\u00ab\u00a0Nous avons \u00e9cout\u00e9 ce dont ils avaient besoin et voulions d\u00e9velopper leur entreprise, et nous avons obtenu l’investissement de Comcast pour d\u00e9velopper notre entreprise pour l’avenir\u00a0\u00bb, a d\u00e9clar\u00e9 Molen. Au cours des derni\u00e8res ann\u00e9es, nous avons vraiment pris une longueur d’avance sur l’industrie dans de nombreux domaines et nous sommes en t\u00eate dans ces domaines cl\u00e9s – et les sp\u00e9cialistes du marketing voient que nous pouvons faire la diff\u00e9rence pour leur entreprise.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-05-16 18:07:07 – Paris\/France. NEW YORK \u2013 NBCUniversal a plus que doubl\u00e9 l’audience de son service de Streaming Peacock \u00e0 60 millions d’utilisateurs actifs par mois depuis l’ann\u00e9e derni\u00e8re. La soci\u00e9t\u00e9 de m\u00e9dias vante aujourd’hui sa croissance en Streaming dans une pr\u00e9sentation commerciale initiale qui couvre son contenu, sa technologie et ses partenariats. \u00ab\u00a0Nous […]<\/p>\n","protected":false},"author":9,"featured_media":38644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,126],"class_list":["post-38643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nPeacock double son audience \u00e0 60 millions alors que les t\u00e9l\u00e9spectateurs affluent vers la vid\u00e9o en streaming: Laura Molen de NBCUniversal - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-16 18:07:07 - Paris\/France. 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