{"id":37597,"date":"2022-05-11T17:59:32","date_gmt":"2022-05-11T15:59:32","guid":{"rendered":"https:\/\/reviews.tn\/news\/une-nouvelle-recherche-suggere-que-la-fete-du-streaming-nest-pas-terminee\/"},"modified":"2022-05-11T18:18:38","modified_gmt":"2022-05-11T16:18:38","slug":"une-nouvelle-recherche-suggere-que-la-fete-du-streaming-nest-pas-terminee","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/une-nouvelle-recherche-suggere-que-la-fete-du-streaming-nest-pas-terminee\/","title":{"rendered":"Une nouvelle recherche sugg\u00e8re que la f\u00eate du streaming n’est pas termin\u00e9e"},"content":{"rendered":"

\ud83c\udf7f 2022-05-11 17:59:32 – Paris\/France. <\/strong>
\n<\/p>\n

BOSTON, Massachusetts.<\/strong>Alors que le brouhaha sur les pertes d’abonn\u00e9s de Netflix<\/a> a amen\u00e9 certains analystes \u00e0 sugg\u00e9rer que la f\u00eate du Streaming<\/a> est termin\u00e9e, les consommateurs ne semblent pas avoir re\u00e7u le m\u00e9mo, sugg\u00e8re l’\u00e9tude de recherche \u00ab\u00a0Best Bundle\u00a0\u00bb du Hub r\u00e9cemment publi\u00e9e. <\/p>\n

Il a constat\u00e9 une croissance continue de l’adoption des services de Streaming<\/a> avec 89% des consommateurs am\u00e9ricains abonn\u00e9s \u00e0 un en 2022 – une augmentation impressionnante de 12 points de pourcentage en un an – et le nombre moyen de sources TV atteignant 7,4 en 2021, contre 5,7 en 2021.<\/p>\n

Dans l’ensemble, plus des trois quarts des personnes interrog\u00e9es d\u00e9clarent qu’elles pr\u00e9voient d’ajouter davantage de services de Streaming<\/a>. Parmi ceux qui envisagent d’ajouter des services, 77\u00a0% d\u00e9clarent qu’ils conserveront tous leurs services actuels lorsqu’ils le feront et qu’ils augmenteront simplement la taille de leurs forfaits TV.<\/p>\n

\u00ab\u00a0La perte d’abonn\u00e9s de Netflix<\/a> au premier trimestre de 2022, et ses pertes anticip\u00e9es au cours des trimestres suivants, repr\u00e9sentent une infime proportion de sa base d’abonn\u00e9s mondiale\u00a0\u00bb, a d\u00e9clar\u00e9 Peter Fondulas, directeur de Hub et co-auteur de l’\u00e9tude. \u00ab\u00a0Et en fait, \u00e0 un moment donn\u00e9, un service aussi largement p\u00e9n\u00e9tr\u00e9 que Netflix<\/a> n’a plus beaucoup de place pour se d\u00e9velopper. \u00c0 notre avis, ce serait une grave erreur de consid\u00e9rer l’exp\u00e9rience Netflix<\/a> comme un signe que les services de t\u00e9l\u00e9vision en continu sont sur le point de d\u00e9cliner, comme l’ont sugg\u00e9r\u00e9 certains analystes. L’attrait d’un contenu exclusif digne d’int\u00e9r\u00eat et la commodit\u00e9 de la visualisation \u00e0 la demande sont deux forces puissantes qui devraient permettre \u00e0 ces services de cro\u00eetre au moins \u00e0 court terme.<\/p>\n

L’une des principales conclusions de l’\u00e9tude est que le nombre moyen de sources que les consommateurs utilisent pour acc\u00e9der au contenu t\u00e9l\u00e9vis\u00e9 a atteint un niveau record en 2022.<\/p>\n

En comptant le service de t\u00e9l\u00e9vision payante traditionnel, les services de Streaming<\/a> TV en direct, les abonnements de Streaming<\/a> individuels, les services de Streaming<\/a> gratuits, les services transactionnels et l’antenne, le consommateur moyen utilise d\u00e9sormais 7,4 sources de contenu TV. Ce nombre augmente r\u00e9guli\u00e8rement depuis 2018 et a connu sa plus forte augmentation \u00e0 ce jour entre 2021 et 2022.<\/p>\n

\n

(Cr\u00e9dit image : Hub)<\/p>\n

Alors que l’utilisation du service de t\u00e9l\u00e9vision payante traditionnel (c\u00e2ble, satellite, t\u00e9lco) est en baisse de 5\u00a0points de pourcentage d’une ann\u00e9e sur l’autre, les services de Streaming<\/a> TV en direct comme YouTube TV, Hulu + Live et Sling ont augment\u00e9 de 5\u00a0points, a rapport\u00e9 le Hub. <\/p>\n

\n

(Cr\u00e9dit image : Hub)<\/p>\n

Les consommateurs non seulement s’abonnent \u00e0 davantage de services de Streaming<\/a>, mais de plus en plus, ils combinent plusieurs services dans leurs forfaits de services de t\u00e9l\u00e9vision, selon l’\u00e9tude. La moiti\u00e9 des consommateurs de t\u00e9l\u00e9vision sont d\u00e9sormais abonn\u00e9s \u00e0 au moins trois des services de t\u00e9l\u00e9vision en continu \u00ab Big 5 \u00bb : Netflix<\/a>, Amazon Prime Video, Hulu, HBO Max et Disney+. C’est une augmentation de 10 points depuis 2021, et c’est presque le double de ce qu’il \u00e9tait il y a \u00e0 peine deux ans.<\/p>\n

\n

(Cr\u00e9dit image : Hub)<\/p>\n

En outre, l’\u00e9tude Hub a r\u00e9v\u00e9l\u00e9 que de plus en plus de consommateurs utilisent des plateformes de Streaming<\/a> gratuites financ\u00e9es par la publicit\u00e9 (FAST) comme Pluto TV, Tubi, Freevee et la cha\u00eene Roku. <\/p>\n

L’utilisation de ces services gratuits approche les 60 %, apr\u00e8s avoir progress\u00e9 de pr\u00e8s de 10 points chaque ann\u00e9e depuis 2020.<\/p>\n

\n

(Cr\u00e9dit image : Hub)<\/p>\n

La r\u00e9partition des abonn\u00e9s sans publicit\u00e9 par rapport aux abonn\u00e9s financ\u00e9s par la publicit\u00e9 diff\u00e8re consid\u00e9rablement pour chacune des cinq principales plates-formes de Streaming<\/a> qui offrent les deux options, avec HBO Max la version la plus sans publicit\u00e9 et la version d’abonnement de Peacock la plus financ\u00e9e par la publicit\u00e9, le Hub ont not\u00e9 les chercheurs. <\/p>\n

\n

(Cr\u00e9dit image : Hub)<\/p>\n

Plus des trois quarts disent qu’ils pr\u00e9voient d’ajouter encore plus de nouveaux services au cours des six prochains mois, selon l’\u00e9tude. Et la proportion ayant l’intention d’ajouter des services est en hausse de 5 points depuis l’an dernier.<\/p>\n

Notamment, parmi ceux qui ont l’intention d’ajouter des services, les trois quarts disent qu’ils conserveront tous leurs services actuels lorsqu’ils le feront : en ajoutant simplement \u00e0 la taille de leurs forfaits TV.<\/p>\n

\n

(Cr\u00e9dit image : Hub)<\/p>\n

L’\u00e9tude a \u00e9galement trouv\u00e9 une corr\u00e9lation int\u00e9ressante entre le nombre de services utilis\u00e9s par un consommateur et sa satisfaction \u00e0 l’\u00e9gard des services. Avec pratiquement tous les services de Streaming<\/a> vantant d\u00e9sormais leur contenu exclusif, les consommateurs doivent disposer d’au moins 4 services de t\u00e9l\u00e9vision avant qu’une majorit\u00e9 ne se sente fortement satisfaite de leur forfait TV, ont rapport\u00e9 les chercheurs. <\/p>\n

Parmi ceux qui ont de 4 \u00e0 7 services, une l\u00e9g\u00e8re majorit\u00e9 estime que tous leurs besoins sont \u00ab tr\u00e8s bien combl\u00e9s \u00bb. <\/p>\n

Ce n’est que lorsque l’on atteint 8 services ou plus qu’une forte proportion (69 %) ressent la m\u00eame chose \u00e0 propos de sa gamme de services de t\u00e9l\u00e9vision.<\/p>\n

\n

(Cr\u00e9dit image : Hub)<\/p>\n

Les donn\u00e9es cit\u00e9es ici proviennent de l’\u00e9tude \u00ab\u00a0Best Bundle\u00a0\u00bb de Hub, men\u00e9e aupr\u00e8s de 1\u00a0600\u00a0consommateurs am\u00e9ricains disposant du haut d\u00e9bit, \u00e2g\u00e9s de 16 \u00e0 74\u00a0ans, qui regardent au moins 1\u00a0heure de t\u00e9l\u00e9vision par semaine. Les donn\u00e9es ont \u00e9t\u00e9 collect\u00e9es en avril 2022. <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-05-11 17:59:32 – Paris\/France. BOSTON, Massachusetts.Alors que le brouhaha sur les pertes d’abonn\u00e9s de Netflix a amen\u00e9 certains analystes \u00e0 sugg\u00e9rer que la f\u00eate du Streaming est termin\u00e9e, les consommateurs ne semblent pas avoir re\u00e7u le m\u00e9mo, sugg\u00e8re l’\u00e9tude de recherche \u00ab\u00a0Best Bundle\u00a0\u00bb du Hub r\u00e9cemment publi\u00e9e. Il a constat\u00e9 une croissance continue de […]<\/p>\n","protected":false},"author":9,"featured_media":35896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[124,125,126],"class_list":["post-37597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nUne nouvelle recherche sugg\u00e8re que la f\u00eate du streaming n'est pas termin\u00e9e - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-05-11 17:59:32 - Paris\/France. 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(Photo de Dragon Images\/Shutterstock) Erik Gruenwedel 23 mai 2022 Les revenus mondiaux des \u00e9pisodes et films OTT TV atteindront 224 milliards de dollars en 2027\u00a0; contre 135 milliards de dollars en 2021. Environ 21 milliards de dollars seront ajout\u00e9s en 2022 seulement. Les revenus de\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":45450,"url":"https:\/\/reviews.tn\/news\/hub-research-la-fidelite-a-la-marque-est-la-cle-de-la-differenciation-des-services-de-streaming\/","url_meta":{"origin":37597,"position":1},"title":"Hub Research : la fid\u00e9lit\u00e9 \u00e0 la marque est la cl\u00e9 de la diff\u00e9renciation des services de streaming","author":"Sarah","date":"13 juin 2022","format":false,"excerpt":"\ud83c\udf7f 2022-06-13 15:39:23 - Paris\/France. (Photo de Kaspars Grinvalds\/Shutterstock) Erik Gruenwedel 13 juin 2022 Alors que le march\u00e9 de la vid\u00e9o en Streaming par abonnement se resserre, les services de Streaming augmentent la pr\u00e9sence et la fid\u00e9lit\u00e9 de la marque. 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L'ancien pr\u00e9sident Donald Trump semble avoir l'intention de lancer un service de vid\u00e9o en Streaming par abonnement, alors m\u00eame que le produit phare de son entreprise, Truth Social, n'a jusqu'\u00e0 pr\u00e9sent pas r\u00e9ussi \u00e0 d\u00e9coller. 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Si vous avez suivi Netflix r\u00e9cemment, vous saurez que le streamer est sur un terrain fragile en ce moment. 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Erik Gruenwedel 28 avril 2022 La plate-forme hybride de Streaming par abonnement Peacock de NBCUniversal, financ\u00e9e par la publicit\u00e9, a ajout\u00e9 4 millions d'abonn\u00e9s payants au premier trimestre (clos le 31 mars), pour porter sa base payante totale \u00e0 13 millions. 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La plate-forme multim\u00e9dia de Streaming Plex \u00e9tend sa mission de servir de guichet unique pour les m\u00e9dias et le divertissement avec le lancement de nouvelles fonctionnalit\u00e9s con\u00e7ues pour aider les utilisateurs \u00e0 d\u00e9couvrir le contenu \u00e0 regarder sur leurs services de Streaming et la possibilit\u00e9\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Une \u00e9norme mise \u00e0 jour de Plex ajoute une liste de surveillance universelle, une recherche interservices et de nouvelles fonctionnalit\u00e9s de d\u00e9couverte - TechCrunch\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Une-enorme-mise-a-jour-de-Plex-ajoute-une-liste.png?fit=709%2C399&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Une-enorme-mise-a-jour-de-Plex-ajoute-une-liste.png?fit=709%2C399&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Une-enorme-mise-a-jour-de-Plex-ajoute-une-liste.png?fit=709%2C399&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Une-enorme-mise-a-jour-de-Plex-ajoute-une-liste.png?fit=709%2C399&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/37597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=37597"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/37597\/revisions"}],"predecessor-version":[{"id":37598,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/37597\/revisions\/37598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/35896"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=37597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=37597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=37597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}