{"id":37551,"date":"2022-05-11T13:11:37","date_gmt":"2022-05-11T11:11:37","guid":{"rendered":"https:\/\/reviews.tn\/news\/rtl-cherche-a-construire-un-geant-du-streaming-cross\/"},"modified":"2022-05-11T14:24:34","modified_gmt":"2022-05-11T12:24:34","slug":"rtl-cherche-a-construire-un-geant-du-streaming-cross","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/rtl-cherche-a-construire-un-geant-du-streaming-cross\/","title":{"rendered":"RTL cherche \u00e0 construire un g\u00e9ant du streaming cross"},"content":{"rendered":"

\u2714\ufe0f 2022-05-11 13:11:37 – Paris\/France. <\/strong>
\n<\/p>\n

Selon Matthias Dang, co-PDG de RTL Deutschland et PDG d’Ad Alliance, le projet du diffuseur RTL Deutschland de cr\u00e9er une offre de Streaming<\/a> plus large comprenant de la musique, des podcasts et d’autres contenus ainsi que de la vid\u00e9o cr\u00e9era une offre unique que ses concurrents auront du mal \u00e0 \u00e9galer.<\/strong><\/p>\n

S’exprimant lors d’une table ronde lors de l’\u00e9v\u00e9nement ANGA COM \u00e0 Cologne hier, Dang a d\u00e9clar\u00e9 que RTL souhaitait cr\u00e9er un ensemble unique d’offres de diffusion de vid\u00e9os, de musique et de podcasts au cours du second semestre de cette ann\u00e9e. Il a d\u00e9clar\u00e9 qu’il n’y avait \u00ab\u00a0presque aucun autre m\u00e9dia et maison d’\u00e9dition qui puisse faire cela\u00a0\u00bb.<\/p>\n

Matthias Dan<\/p>\n

L’acquisition par RTL de la maison d’\u00e9dition Gr\u00fcner + Jahr est au c\u0153ur de cette vision. Le diffuseur a nomm\u00e9 Oliver Radtke, directeur g\u00e9n\u00e9ral de Gr\u00fcner + Jahr, \u00e0 son conseil d’administration et l’a charg\u00e9 de combiner RTL avec la soci\u00e9t\u00e9 d’\u00e9dition.<\/p>\n

Le PDG de RTL Group, Thomas Rabe, a d\u00e9clar\u00e9 que la combinaison des deux cr\u00e9erait \u00ab le premier champion cross-m\u00e9dia d’Allemagne \u00bb.<\/p>\n

Dang a d\u00e9clar\u00e9 que le groupe faisait un gros pari sur cette offre combin\u00e9e, mais que cette d\u00e9cision \u00e9tait justifi\u00e9e par une \u00e9tude de march\u00e9 approfondie.<\/p>\n

Il a d\u00e9clar\u00e9 que le bundle comporterait plusieurs \u00e9tapes, \u00e0 commencer par une offre uniquement vid\u00e9o. Il a d\u00e9clar\u00e9 que le service SVOD avait attir\u00e9 trois millions d’abonn\u00e9s en seulement trois ans pour RTL+.<\/p>\n

\u00ab\u00a0Cela montre que nous avons r\u00e9ussi \u00e0 faire quelque chose et [that success] n’allait pas de soi \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

Dang a d\u00e9clar\u00e9 que RTL est une \u00ab\u00a0entreprise hybride\u00a0\u00bb et que la t\u00e9l\u00e9vision gratuite reste importante pour elle. \u00ab\u00a0Je pense que la t\u00e9l\u00e9vision lin\u00e9aire sera l\u00e0 pendant les trois \u00e0 cinq prochaines ann\u00e9es et apr\u00e8s cela, vous aurez besoin d’une boule de cristal\u00a0\u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

Dang a d\u00e9clar\u00e9 que RTL n’avait pas l’intention de s’\u00e9riger en op\u00e9rateur de plate-forme \u00e0 part enti\u00e8re.<\/p>\n

Il a f\u00e9licit\u00e9 Vodafone Deutschland et Telekom Deutschland pour \u00eatre des plates-formes ouvertes, alors que Sky l’\u00e9tait moins.<\/p>\n

S’exprimant lors d’une table ronde distincte \u00e0 l’ANGA COM, Henning Nieslony, co-directeur g\u00e9n\u00e9ral de RTL+, a compar\u00e9 ce que RTL tentait de faire avec la strat\u00e9gie de \u00ab\u00a0super-agr\u00e9gation\u00a0\u00bb de fournisseurs de services tels que Deutsche Telekom, avec qui RTL a un partenariat de Streaming<\/a> qui a contribu\u00e9 \u00e0 alimenter la croissance de RTL+ au cours de la derni\u00e8re ann\u00e9e.<\/p>\n

\u00ab La super agr\u00e9gation est quelque chose qui est fait par Deutsche Telekom. Nous essayons de faire notre propre [variant] et nous verrons si cela fonctionne \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-05-11 13:11:37 – Paris\/France. Selon Matthias Dang, co-PDG de RTL Deutschland et PDG d’Ad Alliance, le projet du diffuseur RTL Deutschland de cr\u00e9er une offre de Streaming plus large comprenant de la musique, des podcasts et d’autres contenus ainsi que de la vid\u00e9o cr\u00e9era une offre unique que ses concurrents auront du mal \u00e0 […]<\/p>\n","protected":false},"author":9,"featured_media":37552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[8950,3844,1293,307,1294,8951,123,124,125,1296],"class_list":["post-37551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-anga-com","tag-diffuseurs","tag-haut-debit","tag-la-tele","tag-payer","tag-rtl","tag-streaming","tag-streaming-films","tag-streaming-series","tag-svod"],"yoast_head":"\nRTL cherche \u00e0 construire un g\u00e9ant du streaming cross - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-05-11 13:11:37 - Paris\/France. 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