{"id":37186,"date":"2022-05-09T16:00:19","date_gmt":"2022-05-09T14:00:19","guid":{"rendered":"https:\/\/reviews.tn\/news\/amazon-et-nbcuniversal-augmentent-les-placements-de-produits-virtuels-sur-le-contenu-video-en-streaming\/"},"modified":"2022-05-09T16:00:19","modified_gmt":"2022-05-09T14:00:19","slug":"amazon-et-nbcuniversal-augmentent-les-placements-de-produits-virtuels-sur-le-contenu-video-en-streaming","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/amazon-et-nbcuniversal-augmentent-les-placements-de-produits-virtuels-sur-le-contenu-video-en-streaming\/","title":{"rendered":"Amazon et NBCUniversal augmentent les placements de produits virtuels sur le contenu vid\u00e9o en streaming"},"content":{"rendered":"<p><strong>\ud83d\ude0d 2022-05-09 16:00:19 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p class=\"author-name\">Erik Gruenwedel<\/p>\n<p class=\"article-date\">9 mai 2022<\/p>\n<p>Amazon Prime Video et Peacock de NBCUniversal ont rejoint une tendance croissante parmi les entreprises de m\u00e9dias qui publient des placements de produits virtuels sur du contenu en <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.<\/p>\n<p>La soci\u00e9t\u00e9 de recherche eMarkters rapporte que Peacock exp\u00e9rimente des placements de produits virtuels pour que les annonceurs int\u00e8grent leurs publicit\u00e9s dans des programmes apr\u00e8s la production, comme sur un panneau d&rsquo;affichage affich\u00e9 dans une sc\u00e8ne du contenu.  NBCUniversal et Amazon ont tous deux pr\u00e9sent\u00e9 des VPP lors de l&rsquo;IAB NewFronts de la semaine derni\u00e8re, avec Prime Video et Freevee (anciennement IMDb TV), propri\u00e9t\u00e9 d&rsquo;Amazon, pr\u00eats \u00e0 commencer \u00e0 diffuser du contenu avec des emplacements publicitaires virtuels.<\/p>\n<p>Bien que les placements de produits dans les films et les \u00e9missions de t\u00e9l\u00e9vision ne soient pas nouveaux, l&rsquo;impact sur les consommateurs s&rsquo;\u00e9tend \u00e0 travers les d\u00e9mos d&rsquo;\u00e2ge, men\u00e9s par 22\u00a0% des baby-boomers plus \u00e2g\u00e9s (1946-1964) convoitant le concept marketing, contre 19\u00a0% parmi la g\u00e9n\u00e9ration Z (1997 -2003) d\u00e9mo.<\/p>\n<p>Les rapports ont r\u00e9v\u00e9l\u00e9 que si les progr\u00e8s des VPP laissent pr\u00e9sager des opportunit\u00e9s pour les sp\u00e9cialistes du marketing, le concept est toujours \u00e0 la tra\u00eene en termes de popularit\u00e9 aupr\u00e8s des consommateurs par rapport aux publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, aux e-mails et aux r\u00e9seaux sociaux.<\/p>\n<p>\u00ab\u00a0Le placement de produit a le potentiel d&rsquo;exploser\u00a0\u00bb, a d\u00e9clar\u00e9 Beth Fossen, professeure adjointe de marketing \u00e0 l&rsquo;Universit\u00e9 de l&rsquo;Indiana, \u00e0 eMarketer, ajoutant que les annonceurs ne peuvent pas rendre les VPP trop manifestes sur les plateformes de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.<\/p>\n<p>\u00ab\u00a0Si les VPP deviennent moins subtils, ils ont le potentiel de perturber l&rsquo;exp\u00e9rience de visionnage et m\u00eame de se retourner contre eux\u00a0\u00bb, a d\u00e9clar\u00e9 Fossen.<\/p>\n<p><strong>Abonnez-vous ICI GRATUITEMENT <em>Media Play Actualit\u00e9s<\/em> Bulletin quotidien\u00a0!<\/strong><\/p>\n<\/p>\n<h3>Articles Similaires<\/h3>\n<ul>\n<li>\n<p>Le fabricant de t\u00e9l\u00e9viseurs chinois Hisense choisit Amazon Alexa<\/p>\n<p>Suivant une tendance de l&rsquo;industrie associant la technologie \u00e0 commande vocale \u00e0 l&rsquo;\u00e9lectronique grand public, le fabricant de t\u00e9l\u00e9viseurs chinois Hisense et Amazon ont annonc\u00e9 le 3 janvier que le syst\u00e8me de commande vocale Alexa du g\u00e9ant du commerce \u00e9lectronique sera disponible pour la premi\u00e8re fois sur certains mod\u00e8les de t\u00e9l\u00e9viseurs intelligents Hisense 4K\u2026<\/p>\n<\/li>\n<li>\n<p>Amazon Bows Oscar Binge Week<\/p>\n<p>Amazon Prime Video propose des films nomin\u00e9s pour les Oscars 2018 en pr\u00e9commande, location ou achat avant la diffusion t\u00e9l\u00e9vis\u00e9e du 4 mars.  Les titres disponibles \u00e0 la location ou \u00e0 l&rsquo;achat incluent Darkest Hour, Dunkerque, Lady Bird et Three Billboards Outside\u2026<\/p>\n<\/li>\n<li>\n<p>Polk Audio d\u00e9voile la barre de son compatible Amazon Alexa<\/p>\n<p>LAS VEGAS &#8211; La marque audio haute performance Polk Audio a pr\u00e9sent\u00e9 le 9 janvier la barre de commande Polk, une barre de son \u00e0 commande vocale avec le service vocal Amazon Alexa int\u00e9gr\u00e9. Disponible au printemps 2018, la barre de commande sera vendue aux \u00c9tats-Unis\u2026<\/p>\n<\/li>\n<li>\n<p>Acorn TV Ups Production de contenu original<\/p>\n<p>Acorn Media Enterprises (AME) s&rsquo;est associ\u00e9 \u00e0 Jungle Entertainment, ABC Australia et Screen Australia en tant que coproducteur nord-am\u00e9ricain de la com\u00e9die familiale originale \u00ab\u00a0Sando\u00a0\u00bb.  La s\u00e9rie en six parties a r\u00e9cemment termin\u00e9 son tournage \u00e0 Sydney et met en vedette Sacha Horler (The Kettering Incident, The Letdown) en tant que\u2026<\/p>\n<\/li>\n<\/ul>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude0d 2022-05-09 16:00:19 &#8211; Paris\/France. Erik Gruenwedel 9 mai 2022 Amazon Prime Video et Peacock de NBCUniversal ont rejoint une tendance croissante parmi les entreprises de m\u00e9dias qui publient des placements de produits virtuels sur du contenu en Streaming. La soci\u00e9t\u00e9 de recherche eMarkters rapporte que Peacock exp\u00e9rimente des placements de produits virtuels pour que [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[148,128],"tags":[434,435,884,883,124,125,126],"class_list":["post-37186","post","type-post","status-publish","format-standard","hentry","category-amazon-prime","category-streaming","tag-amazon","tag-amazon-prime","tag-amazon-streaming","tag-streaming-amazon","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon et NBCUniversal augmentent les placements de produits virtuels sur le contenu vid\u00e9o en streaming - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-05-09 16:00:19 - Paris\/France. Erik Gruenwedel 9 mai 2022 Amazon Prime Video et Peacock de NBCUniversal ont rejoint une tendance croissante parmi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/amazon-et-nbcuniversal-augmentent-les-placements-de-produits-virtuels-sur-le-contenu-video-en-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon et NBCUniversal augmentent les placements de produits virtuels sur le contenu vid\u00e9o en streaming - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"og:description\" content=\"\ud83d\ude0d 2022-05-09 16:00:19 - Paris\/France. 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Plus tard ce mois-ci, ce produit aura un nouveau nom.Le 27 avril, IMDb TV deviendra Amazon Freevee,\u2026","rel":"","context":"Dans &quot;Amazon Prime&quot;","block_context":{"text":"Amazon Prime","link":"https:\/\/reviews.tn\/news\/category\/streaming\/amazon-prime\/"},"img":{"alt_text":"Amazon a un nouveau nom pour son service de t\u00e9l\u00e9vision en streaming gratuit - CNBC\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-a-un-nouveau-nom-pour-son-service-de-television.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-a-un-nouveau-nom-pour-son-service-de-television.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-a-un-nouveau-nom-pour-son-service-de-television.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-a-un-nouveau-nom-pour-son-service-de-television.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-a-un-nouveau-nom-pour-son-service-de-television.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":17778,"url":"https:\/\/reviews.tn\/news\/amazon-et-roku-prolongent-leur-accord-de-streaming-sans-aucun-drame-supplementaire\/","url_meta":{"origin":37186,"position":1},"title":"Amazon et Roku prolongent leur accord de streaming sans aucun drame suppl\u00e9mentaire","author":"Sarah","date":"4 avril 2022","format":false,"excerpt":"\ud83d\ude0d 2022-04-04 17:42:41 - Paris\/France. Ces derni\u00e8res ann\u00e9es, Roku a connu des impasses avec des g\u00e9ants du divertissement \/ Internet comme WarnerMedia, NBCUniversal et YouTube, alors que ses ambitions passent de la simple vente de mat\u00e9riel de Streaming TV \u00e0 la publicit\u00e9 et au contenu. Cependant, la soci\u00e9t\u00e9 a annonc\u00e9\u2026","rel":"","context":"Dans &quot;Amazon Prime&quot;","block_context":{"text":"Amazon Prime","link":"https:\/\/reviews.tn\/news\/category\/streaming\/amazon-prime\/"},"img":{"alt_text":"Amazon et Roku prolongent leur accord de streaming sans aucun drame suppl\u00e9mentaire\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-et-Roku-prolongent-leur-accord-de-streaming-sans-aucun.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-et-Roku-prolongent-leur-accord-de-streaming-sans-aucun.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-et-Roku-prolongent-leur-accord-de-streaming-sans-aucun.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-et-Roku-prolongent-leur-accord-de-streaming-sans-aucun.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Amazon-et-Roku-prolongent-leur-accord-de-streaming-sans-aucun.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":22536,"url":"https:\/\/reviews.tn\/news\/pourquoi-apple-amazon-et-peacock-ont\/","url_meta":{"origin":37186,"position":2},"title":"Pourquoi Apple, Amazon et Peacock ont","author":"Sarah","date":"11 avril 2022","format":false,"excerpt":"\u2714\ufe0f 2022-04-11 19:59:07 - Paris\/France. La Major League Baseball (MLB) a marqu\u00e9 un Yankee Stadium bond\u00e9 pour les Yankees de New York contre le match de la journ\u00e9e d'ouverture des Red Sox de Boston le 8 avril, mais l'enthousiasme suscit\u00e9 par l'\u00e9v\u00e9nement en direct n'a pas refl\u00e9t\u00e9 les tendances nationales\u2026","rel":"","context":"Dans &quot;Amazon Prime&quot;","block_context":{"text":"Amazon Prime","link":"https:\/\/reviews.tn\/news\/category\/streaming\/amazon-prime\/"},"img":{"alt_text":" Pourquoi Apple, Amazon et Peacock ont-ils tous des offres pour diffuser MLB ?  -Quartz\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pourquoi-Apple-Amazon-et-Peacock-ont.jpg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pourquoi-Apple-Amazon-et-Peacock-ont.jpg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pourquoi-Apple-Amazon-et-Peacock-ont.jpg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pourquoi-Apple-Amazon-et-Peacock-ont.jpg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Pourquoi-Apple-Amazon-et-Peacock-ont.jpg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":80193,"url":"https:\/\/reviews.tn\/news\/les-publicites-sur-netflix-ne-sont-pas-la-pire-chose-qui-puisse-arriver-cest-lavenir-de-la-publicite-en-streaming\/","url_meta":{"origin":37186,"position":3},"title":"Les publicit\u00e9s sur Netflix ne sont pas la pire chose qui puisse arriver : c&rsquo;est l&rsquo;avenir de la publicit\u00e9 en streaming","author":"Pierre A.","date":"17 octobre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-10-17 12:01:00 - Paris\/France. Si vous pensiez que ces plans avec publicit\u00e9s pourraient finir par \u00eatre impos\u00e9s, m\u00eame s'ils ne servent pas \u00e0 r\u00e9duire substantiellement les frais d'abonnement, le avenir de la publicit\u00e9 sur les plateformes de Streaming c'est pr\u00e9occupant. vient le placement de produit virtuel La placement de\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Les publicit\u00e9s sur Netflix ne sont pas la pire chose qui puisse arriver : c'est l'avenir de la publicit\u00e9 en streaming - ADSLZone\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Les-publicites-sur-Netflix-ne-sont-pas-la-pire-chose.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Les-publicites-sur-Netflix-ne-sont-pas-la-pire-chose.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Les-publicites-sur-Netflix-ne-sont-pas-la-pire-chose.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Les-publicites-sur-Netflix-ne-sont-pas-la-pire-chose.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/10\/Les-publicites-sur-Netflix-ne-sont-pas-la-pire-chose.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":31988,"url":"https:\/\/reviews.tn\/news\/rapport-le-service-de-streaming-peacock-atteindra-643-millions-de-telespectateurs-dici-la-fin-de-lannee\/","url_meta":{"origin":37186,"position":4},"title":"Rapport : Le service de streaming Peacock atteindra 64,3 millions de t\u00e9l\u00e9spectateurs d&rsquo;ici la fin de l&rsquo;ann\u00e9e","author":"Sarah","date":"25 avril 2022","format":false,"excerpt":"\ud83c\udf7f 2022-04-25 17:07:30 - Paris\/France. Erik Gruenwedel 25 avril 2022 La plate-forme hybride de Streaming par abonnement et de VOD financ\u00e9e par la publicit\u00e9 de NBCUniversal, Peacock, devrait atteindre 64,3 millions de t\u00e9l\u00e9spectateurs am\u00e9ricains d'ici la fin de l'ann\u00e9e, en hausse de 25% par rapport \u00e0 51,5 millions en 2021,\u2026","rel":"","context":"Dans &quot;Streaming&quot;","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":40245,"url":"https:\/\/reviews.tn\/news\/le-pitch-publicitaire-disney-de-disney-reflete-la-facon-dont-les-prix-des-publicites-en-streaming-devraient-augmenter-cette-annee\/","url_meta":{"origin":37186,"position":5},"title":"Le pitch publicitaire Disney + de Disney refl\u00e8te la fa\u00e7on dont les prix des publicit\u00e9s en streaming devraient augmenter cette ann\u00e9e","author":"Sarah","date":"23 mai 2022","format":false,"excerpt":"\ud83c\udf7f 2022-05-23 06:01:00 - Paris\/France. Avec Disney +, Disney cherche \u00e0 \u00e9tablir un nouveau record pour les prix des publicit\u00e9s parmi les principaux streamers financ\u00e9s par la publicit\u00e9. 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