{"id":37165,"date":"2022-05-09T20:47:44","date_gmt":"2022-05-09T18:47:44","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-applications-de-streaming-video-augmentent-les-budgets-pour-le-modele-dirige-par-la-publicite-menthe\/"},"modified":"2022-05-09T21:41:32","modified_gmt":"2022-05-09T19:41:32","slug":"les-applications-de-streaming-video-augmentent-les-budgets-pour-le-modele-dirige-par-la-publicite-menthe","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-applications-de-streaming-video-augmentent-les-budgets-pour-le-modele-dirige-par-la-publicite-menthe\/","title":{"rendered":"Les applications de streaming vid\u00e9o augmentent les budgets pour le mod\u00e8le dirig\u00e9 par la publicit\u00e9 | Menthe"},"content":{"rendered":"

\ud83c\udf7f 2022-05-09 20:47:44 – Paris\/France. <\/strong>
\n <\/p>\n

\n\t\t NEW DELHI<\/strong> : Les plates-formes de Streaming<\/a> vid\u00e9o pariant sur des mod\u00e8les financ\u00e9s par la publicit\u00e9 augmentent leurs budgets de contenu, alors qu’elles se pr\u00e9cipitent pour \u00e9tendre leur programmation en langues r\u00e9gionales, ont d\u00e9clar\u00e9 les dirigeants de la plate-forme et les analystes de l’industrie des m\u00e9dias.<\/p>\n

\tNetflix<\/a> Inc. avait fait allusion \u00e0 une \u00e9ventuelle option de Streaming<\/a> bas\u00e9e sur la publicit\u00e9 le 19 avril. En mai de l’ann\u00e9e derni\u00e8re, Amazon Prime Video avait lanc\u00e9 miniTV, o\u00f9 les utilisateurs indiens peuvent regarder des vid\u00e9os gratuites dans l’application Amazon.<\/p>\n

\tSiddhartha Roy, directeur de l’exploitation, Hungama Digital Media, est pr\u00eat pour le contenu gratuit financ\u00e9 par la publicit\u00e9. La plate-forme s’engage pour les originaux et le budget augmentera de 30% cette ann\u00e9e, a-t-il d\u00e9clar\u00e9. \u00ab La consommation de contenu soutenu par la publicit\u00e9 ne signifie pas que le public acceptera une qualit\u00e9 de production inf\u00e9rieure aux normes. M\u00eame si nous cherchons principalement \u00e0 raconter des histoires structur\u00e9es pour le t\u00e9l\u00e9phone mobile, nous travaillons avec de grandes maisons de production r\u00e9put\u00e9es et des talents de premier plan \u00bb, a d\u00e9clar\u00e9 Roy.<\/p>\n

\tSelon Neeraj Sharma, directeur g\u00e9n\u00e9ral, communications, m\u00e9dias et technologie chez Accenture India, la vid\u00e9o \u00e0 la demande bas\u00e9e sur la publicit\u00e9 (AVoD) a le potentiel d’\u00e9clipser la vid\u00e9o \u00e0 la demande par abonnement (SVoD) alors que les budgets publicitaires continuent d’\u00e9voluer vers le num\u00e9rique. \u00ab En Inde, toutes les principales plateformes ont annonc\u00e9 un pipeline de contenu expansif et les investissements dans le contenu r\u00e9gional augmentent encore plus rapidement. Au cours des cinq derni\u00e8res ann\u00e9es, les investissements dans le contenu ont consid\u00e9rablement augment\u00e9 en Inde et ils continuent d’augmenter car le march\u00e9 continue de cro\u00eetre de mani\u00e8re agressive et tous les grands acteurs ont besoin de conserver et de d\u00e9velopper la base de consommateurs. La baisse des investissements dans le contenu au niveau mondial semble \u00eatre une phase temporaire\u00a0\u00bb, a d\u00e9clar\u00e9 Sharma.<\/p>\n

\tLundi, ZEE5 a d\u00e9clar\u00e9 que la plate-forme diffusera plus de 80 titres en 2022 dans diverses langues indiennes, en collaboration avec des maisons de production \u00e9tablies comme BBC Studios, Applause Entertainment et The Viral Fever. \u00c0 la fin du mois dernier, Amazon Prime Video a annonc\u00e9 40 nouveaux titres pour l’Inde, y compris des programmes originaux et acquis avec des producteurs et acteurs populaires de l’industrie cin\u00e9matographique.<\/p>\n

\tAmazon, Disney+ Hotstar, ZEE5 et SonyLIV n’ont pas r\u00e9pondu aux questions de Mint sur les investissements dans le contenu. Cependant, Netflix<\/a> a soulign\u00e9 le fait que dans son dernier appel aux r\u00e9sultats, le co-directeur g\u00e9n\u00e9ral, directeur du contenu et directeur, Ted Sarandos, a d\u00e9clar\u00e9 que la plate-forme continuerait \u00e0 investir \u00e0 la fois dans la qualit\u00e9 et la vari\u00e9t\u00e9 du contenu. \u00ab\u00a0Nous continuerons \u00e0 augmenter les d\u00e9penses de contenu par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes \u2026 nous sommes tr\u00e8s concentr\u00e9s sur la garantie que l’impact de l’ardoise continue de cro\u00eetre\u00a0\u00bb, avait d\u00e9clar\u00e9 Sarandos.<\/p>\n

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Les sujets <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-05-09 20:47:44 – Paris\/France. NEW DELHI : Les plates-formes de Streaming vid\u00e9o pariant sur des mod\u00e8les financ\u00e9s par la publicit\u00e9 augmentent leurs budgets de contenu, alors qu’elles se pr\u00e9cipitent pour \u00e9tendre leur programmation en langues r\u00e9gionales, ont d\u00e9clar\u00e9 les dirigeants de la plate-forme et les analystes de l’industrie des m\u00e9dias. Netflix Inc. avait fait […]<\/p>\n","protected":false},"author":9,"featured_media":37166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[436,8827,8828,127,123,124,126],"class_list":["post-37165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-amazon-prime-video","tag-applications-de-streaming-video","tag-medias-numeriques-hungama","tag-netflix","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nLes applications de streaming vid\u00e9o augmentent les budgets pour le mod\u00e8le dirig\u00e9 par la publicit\u00e9 | Menthe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-05-09 20:47:44 - Paris\/France. 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