{"id":36698,"date":"2022-05-07T11:55:18","date_gmt":"2022-05-07T09:55:18","guid":{"rendered":"https:\/\/reviews.tn\/news\/nous-introduisons-les-marques-dans-la-conversationpablo-skaf-netflix\/"},"modified":"2022-05-07T14:41:32","modified_gmt":"2022-05-07T12:41:32","slug":"nous-introduisons-les-marques-dans-la-conversationpablo-skaf-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/nous-introduisons-les-marques-dans-la-conversationpablo-skaf-netflix\/","title":{"rendered":""Nous introduisons les marques dans la conversation"Pablo Skaf (Netflix)"},"content":{"rendered":"

\ud83c\udf7f 2022-05-07 11:55:18 – Paris\/France. <\/strong>
\n<\/p>\n

Apr\u00e8s le premier jour de Formentera 2.0, Netflix, TikTok et PRISA Audio se retrouvent sur l’\u00eele pour discuter des nouvelles formes de consommation.<\/p>\n

La deuxi\u00e8me jour de<\/strong> Formentera 2.0<\/strong> a eu lieu hier, vendredi 6 mai, et a commenc\u00e9 avec l’aide de Pablo Skaf, directeur des partenariats marketing Netflix pour l’Espagne et le Portugal.<\/strong> Dans sa pr\u00e9sentation, Skaf a partag\u00e9 les secrets du monde de partenaire <\/em>sur Netflix, la plateforme OTT pr\u00e9f\u00e9r\u00e9e des consommateurs espagnols.<\/p>\n

\u00ab\u00a0En un Partenariat <\/em>vous avez besoin de temps. Nous parlons de d\u00e9lais d’un \u00e0 deux ans \u00bb, a expliqu\u00e9 Skaf. Concernant la relation avec les annonceurs, il pr\u00e9cise : \u00ab Nous ne cr\u00e9ons pas de contenu pour les marques ni n’ins\u00e9rons la marque dans une \u00e9mission. Ce que nous faisons est<\/strong> capitaliser sur la conversation, nous amenons les marques dans la conversation<\/strong>\u00ab.<\/p>\n

\u00ab\u00a0Il y a des marques qui pensent qu’elles veulent travailler avec Netflix mais au final il n’y a pas d’id\u00e9e claire\u00a0\u00bb, a-t-il ajout\u00e9, pr\u00e9cisant que l’entreprise essaie toujours de \u00ab\u00a0g\u00e9n\u00e9rer une valeur \u00e9volutive \u00e0 long terme<\/strong>\u00bb avec les annonceurs.<\/p>\n

D’autre part, Pablo Skaf a r\u00e9v\u00e9l\u00e9 certaines des strat\u00e9gies de communication cl\u00e9s<\/strong> qui doivent \u00eatre ex\u00e9cut\u00e9s \u00e0 la lettre dans ce secteur. \u00abNe donnez pas la cr\u00e9ativit\u00e9 et le contenu<\/strong> de ce que vous faites et communiquez. Prot\u00e9gez-le\u00a0\u00bb, a d\u00e9clar\u00e9 le directeur de Netflix dans sa pr\u00e9sentation au meeting de Formentera.<\/p>\n

L’un des cas les plus curieux de Partenariat <\/em>entre les marques et les plateformes est celui de Coca Cola et Stranger Things.<\/strong> Comme l’a racont\u00e9 Skaf, la marque de boissons gazeuses souhaitait \u00ab\u00a0recr\u00e9er\u00a0\u00bb sa formule et faire une campagne bas\u00e9e sur la s\u00e9rie. <\/p>\n

L’essor du podcast<\/h2>\n

Pour sa part, Mar\u00eda Jes\u00fas Espinosa de los Monteros, PDG de PRISA Audio<\/strong>a ax\u00e9 sa pr\u00e9sentation sur Formentera 2.0 sur le grand succ\u00e8s actuellement remport\u00e9 par Podcast<\/strong>. La croissance de ce format, surtout depuis 2020, se comprend par la contexte \u00e9conomique, technologique et culturel.<\/strong><\/p>\n

\u00ab\u00a0Je pense que l’une des choses que le podcast a apport\u00e9es est que les m\u00e9dias n’ont jamais regard\u00e9 au-del\u00e0 de ce que nous consid\u00e9rions comme du \u00ab\u00a0journalisme racial\u00a0\u00bb<\/strong>\u00ab\u00a0, a-t-il avou\u00e9. Aussi, se r\u00e9f\u00e9rant \u00e0 des streamers comme Iba\u00ef Llanos <\/strong>(qui pourrait concurrencer les radios sportives) ou des podcasteurs comme les auteurs de ‘Stretching gum’, ont d\u00e9clar\u00e9 que \u00ab\u00a0la possibilit\u00e9 d’amener ces cr\u00e9ateurs dans un environnement plus traditionnel est super int\u00e9ressante\u00a0\u00bb.<\/p>\n

Dans cette m\u00eame ligne a \u00e9t\u00e9 l’intervention de Ana G\u00f3mez, responsable des agences Iberia de TikTok<\/strong>qui a voulu approfondir les avantages offerts par des plateformes telles que TikTok en mati\u00e8re de positionnement de marque \u00ab\u00a0c’est un espace o\u00f9 les marques cherchent \u00e0 se connecter et \u00e0 se montrer telles qu’elles sont, il ne faut pas chercher la perfection dans l’autre sens\u00a0\u00bb.<\/p>\n

Comme il le souligne, le succ\u00e8s r\u00e9side dans son caract\u00e8re collaboratif, passant du \u00ab show off \u00bb \u00e0 \u00ab l’expression de soi \u00bb, bien plus attractive aupr\u00e8s des nouvelles g\u00e9n\u00e9rations. Un \u00ab\u00a0vrai\u00a0\u00bb contenu qui doit \u00eatre utilis\u00e9 favorablement par les marques pour attirer cette audience, fuyant les aspirations des autres plateformes et recherchant un contenu plus inspirant,<\/strong> qui nous comble en cr\u00e9ant une vraie connexion. <\/p>\n

Ne manquez rien de MarketingDirecto.com et rejoignez notre Telegram t.me\/MarketingDirecto\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-05-07 11:55:18 – Paris\/France. Apr\u00e8s le premier jour de Formentera 2.0, Netflix, TikTok et PRISA Audio se retrouvent sur l’\u00eele pour discuter des nouvelles formes de consommation. La deuxi\u00e8me jour de Formentera 2.0 a eu lieu hier, vendredi 6 mai, et a commenc\u00e9 avec l’aide de Pablo Skaf, directeur des partenariats marketing Netflix pour […]<\/p>\n","protected":false},"author":7,"featured_media":36699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,124,126],"class_list":["post-36698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming-films","tag-tv"],"yoast_head":"\n"Nous introduisons les marques dans la conversation"Pablo Skaf (Netflix) - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-05-07 11:55:18 - Paris\/France. 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