{"id":36308,"date":"2022-05-05T21:22:58","date_gmt":"2022-05-05T19:22:58","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-streaming-video-et-la-navigation-sur-les-reseaux-sociaux-engagent-le-plus-de-consommateurs\/"},"modified":"2022-05-05T21:47:33","modified_gmt":"2022-05-05T19:47:33","slug":"le-streaming-video-et-la-navigation-sur-les-reseaux-sociaux-engagent-le-plus-de-consommateurs","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-streaming-video-et-la-navigation-sur-les-reseaux-sociaux-engagent-le-plus-de-consommateurs\/","title":{"rendered":"Le streaming vid\u00e9o et la navigation sur les r\u00e9seaux sociaux engagent le plus de consommateurs"},"content":{"rendered":"

\u2714\ufe0f 2022-05-05 21:22:58 – Paris\/France. <\/strong>
\n<\/p>\n

Lors de l’analyse comparative des progr\u00e8s de la transformation num\u00e9rique mondiale, l’une des fa\u00e7ons dont PYMNTS cat\u00e9gorise les activit\u00e9s en ligne consiste \u00e0 distinguer celles qui sont des activit\u00e9s \u00ab\u00a0transactionnelles\u00a0\u00bb et celles qui sont des activit\u00e9s \u00ab\u00a0d’engagement\u00a0\u00bb.<\/p>\n

Les activit\u00e9s transactionnelles sont celles qui consistent uniquement \u00e0 effectuer un achat, comme les achats et le paiement des factures. Les activit\u00e9s d’engagement sont celles qui sont le plus souvent amusantes, comme le Streaming<\/a> de vid\u00e9os et les sorties avec des amis sur les r\u00e9seaux sociaux.<\/p>\n

La banque mobile et la banque en ligne sont les deux activit\u00e9s transactionnelles auxquelles participent les plus grandes parts de consommateurs, avec 43 % et 41 % respectivement, selon \u00ab Benchmarking The World’s Digital Transformation \u00bb, une collaboration entre PYMNTS et Stripe.<\/p>\n

Obtenez le rapport\u00a0:<\/strong> Analyse comparative de la transformation num\u00e9rique mondiale<\/p>\n

Le Streaming<\/a> vid\u00e9o et la navigation sur les r\u00e9seaux sociaux sont les deux activit\u00e9s d’engagement auxquelles participent les plus grandes parts de consommateurs, avec respectivement 51% et 45%.<\/p>\n

Une plus grande proportion de consommateurs participent aux activit\u00e9s d’engagement. Les consommateurs sont plus engag\u00e9s dans le num\u00e9rique que leur activit\u00e9 d’achat en ligne ne le sugg\u00e8re, a constat\u00e9 PYMNTS. Le score de l’indice d’engagement est de 30,8, tandis que le score de l’indice transactionnel n’est que de 22,4.<\/p>\n

En plus du Streaming<\/a> vid\u00e9o et de la navigation sur les r\u00e9seaux sociaux, plus de 40 % des consommateurs s’engagent dans la communication via l’application, le Streaming<\/a> en direct et le Streaming<\/a> musical. Ce sont les cinq activit\u00e9s d’engagement les plus courantes.<\/p>\n

Les cinq activit\u00e9s d’engagement les moins courantes incluses dans le rapport utilisent une application ou un site de s\u00e9curit\u00e9 domestique, des fonctionnalit\u00e9s de maison intelligente, des t\u00e2ches automatis\u00e9es, une application ou un site de sant\u00e9 mentale et une application ou un site de rencontres. Vingt pour cent ou moins des consommateurs s’adonnent \u00e0 ces activit\u00e9s sp\u00e9cifiques.<\/p>\n

L’int\u00e9gration des paiements et du commerce dans les activit\u00e9s \u00ab amusantes \u00bb avec lesquelles les consommateurs ont le plus d’exp\u00e9rience et qu’ils utilisent r\u00e9guli\u00e8rement \u2013 \u200b\u200bfilms et musique en continu et diffusion en direct \u2013 est l’une des plus grandes sources de potentiel inexploit\u00e9 de l’\u00e9conomie num\u00e9rique.<\/p>\n

\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n

NOUVELLES DONN\u00c9ES PYMNTS : LA V\u00c9RIT\u00c9 SUR BNPL ET LES CARTES MAGASIN\u00c9ES \u2013 AVRIL 2022<\/strong><\/p>\n

Sur: <\/strong>Les acheteurs qui ont des cartes de magasin les utilisent pour 87% de tous les achats \u00e9ligibles \u2013 mais cela ne signifie pas que les d\u00e9taillants devraient d\u00e9marrer les options acheter maintenant, payer plus tard (BNPL) \u00e0 la caisse. La v\u00e9rit\u00e9 sur la BNPL et les cartes de magasin, une collaboration entre PYMNTS et PayPal, a interrog\u00e9 2 161 consommateurs pour d\u00e9couvrir pourquoi fournir \u00e0 la fois la BNPL et les cartes de magasin est essentiel pour aider les commer\u00e7ants \u00e0 maximiser la conversion.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-05-05 21:22:58 – Paris\/France. Lors de l’analyse comparative des progr\u00e8s de la transformation num\u00e9rique mondiale, l’une des fa\u00e7ons dont PYMNTS cat\u00e9gorise les activit\u00e9s en ligne consiste \u00e0 distinguer celles qui sont des activit\u00e9s \u00ab\u00a0transactionnelles\u00a0\u00bb et celles qui sont des activit\u00e9s \u00ab\u00a0d’engagement\u00a0\u00bb. Les activit\u00e9s transactionnelles sont celles qui consistent uniquement \u00e0 effectuer un achat, comme […]<\/p>\n","protected":false},"author":9,"featured_media":36309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[124,125,126],"class_list":["post-36308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nLe streaming vid\u00e9o et la navigation sur les r\u00e9seaux sociaux engagent le plus de consommateurs - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-05-05 21:22:58 - Paris\/France. 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