{"id":35210,"date":"2022-05-01T21:00:00","date_gmt":"2022-05-01T19:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/tomber-sur-eux\/"},"modified":"2022-05-01T21:40:33","modified_gmt":"2022-05-01T19:40:33","slug":"tomber-sur-eux","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/tomber-sur-eux\/","title":{"rendered":"\u00ab\u00a0 Tomber sur eux"},"content":{"rendered":"

\ud83c\udf7f 2022-05-01 21:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

Les acheteurs de m\u00e9dias s’attendent \u00e0 ce que Netflix<\/a> devienne une force importante sur le march\u00e9 publicitaire local s’il adopte des abonnements moins chers et financ\u00e9s par la publicit\u00e9, signalant le potentiel du g\u00e9ant mondial du Streaming<\/a> d’apporter des produits interactifs utilis\u00e9s en Asie sur le march\u00e9 australien.<\/p>\n

Apr\u00e8s sa premi\u00e8re baisse du nombre d’utilisateurs en plus d’une d\u00e9cennie, qui a d\u00e9clench\u00e9 une forte baisse du cours de son action, Netflix<\/a> a d\u00e9clar\u00e9 le mois dernier qu’il explorait des offres d’abonnement moins ch\u00e8res qui obligeraient les utilisateurs \u00e0 se soumettre \u00e0 la visualisation de publicit\u00e9s. Netflix<\/a> avait pr\u00e9c\u00e9demment exclu de jamais autoriser les publicit\u00e9s sur la plate-forme. \u00ab\u00a0Consid\u00e9rez-nous comme tout \u00e0 fait ouverts \u00e0 offrir des prix encore plus bas avec la publicit\u00e9 comme choix de consommation\u00a0\u00bb, a d\u00e9clar\u00e9 le co-directeur g\u00e9n\u00e9ral Reed Hastings aux investisseurs.<\/p>\n

Plus t\u00f4t ce mois-ci, Netflix<\/a> a annonc\u00e9 qu’il envisagerait de r\u00e9duire les frais d’abonnement par le biais de la publicit\u00e9.Cr\u00e9dit\u00a0: Bloomberg<\/p>\n

Joe Frazer, associ\u00e9 directeur et responsable de la croissance de l’agence multim\u00e9dia Half Dome, qui se concentre sur le placement d’annonces num\u00e9riques, a d\u00e9clar\u00e9 que les annonceurs afflueraient probablement vers Netflix<\/a> en raison de sa large base d’audience et de sa solide r\u00e9putation aupr\u00e8s des consommateurs.<\/p>\n

\u00ab\u00a0[Advertisers] tombent sur eux-m\u00eames \u00e0 propos de Netflix<\/a> \u00bb, a-t-il d\u00e9clar\u00e9. \u00ab\u00a0La publicit\u00e9 bas\u00e9e sur la vid\u00e9o n’est que le domaine de croissance le plus important pour le moment, bas\u00e9 sur le fait que les audiences d\u00e9placent leur consommation de contenu du lin\u00e9aire au [broadcast video on demand (BVOD)] et les plateformes de Streaming<\/a>.<\/p>\n

Les services de Streaming<\/a> vid\u00e9o par abonnement sur le march\u00e9 am\u00e9ricain et en Australie, tels que Netflix<\/a> et Stan (appartenant \u00e0 Nine Entertainment, qui poss\u00e8de \u00e9galement cette banni\u00e8re) ne comportent g\u00e9n\u00e9ralement pas de publicit\u00e9s.<\/p>\n

Mais dans certaines r\u00e9gions d’Asie, y compris en Inde et en Chine, de nombreuses grandes plateformes de Streaming<\/a> sont soutenues par la publicit\u00e9. Les g\u00e9ants du Streaming<\/a> financ\u00e9 par la publicit\u00e9 tels que iQiyi et Tencent Video comptent chacun plus d’un demi-milliard d’utilisateurs mensuels.<\/p>\n

Chargement<\/p>\n

Les annonceurs ont \u00e9t\u00e9 stimul\u00e9s par le succ\u00e8s de Disney + Hotstar, qui a \u00e9t\u00e9 lanc\u00e9 en Inde en tant que produit combin\u00e9 entre les deux g\u00e9ants du Streaming<\/a> en 2020. Les utilisateurs paient 899 roupies (16,44 $) par an pour acc\u00e9der aux films, \u00e0 la t\u00e9l\u00e9vision et au contenu sportif avec des publicit\u00e9s int\u00e9gr\u00e9es partout. le service. Il compte d\u00e9sormais 45,9 millions d’utilisateurs payants.<\/p>\n

La croissance soutenue des abonnements financ\u00e9s par la publicit\u00e9 a \u00e9galement entra\u00een\u00e9 des changements dans la diffusion de la publicit\u00e9, a d\u00e9clar\u00e9 Frazer, de nombreux services dans la r\u00e9gion tirant parti de la connectivit\u00e9 pour diffuser des publicit\u00e9s interactives.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-05-01 21:00:00 – Paris\/France. Les acheteurs de m\u00e9dias s’attendent \u00e0 ce que Netflix devienne une force importante sur le march\u00e9 publicitaire local s’il adopte des abonnements moins chers et financ\u00e9s par la publicit\u00e9, signalant le potentiel du g\u00e9ant mondial du Streaming d’apporter des produits interactifs utilis\u00e9s en Asie sur le march\u00e9 australien. Apr\u00e8s sa […]<\/p>\n","protected":false},"author":9,"featured_media":35211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-35210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\n`` Tomber sur eux - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-05-01 21:00:00 - Paris\/France. 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Mill\u00e9naire num\u00e9rique Mexique \/ 19.04.2022 19:08:38 Apr\u00e8s une baisse de 200 000 abonn\u00e9s au premier trimestre 2022 et une chute de 24 % de ses actions, Netflix envisage de commencer \u00e0 proposer des forfaits moins chers pour son service, mais avec de la publicit\u00e9.Le coup\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix (Shutterstock).","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-doffrir-des-plans-moins-chers-et-finances-par.jpg?fit=1200%2C747&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-doffrir-des-plans-moins-chers-et-finances-par.jpg?fit=1200%2C747&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-doffrir-des-plans-moins-chers-et-finances-par.jpg?fit=1200%2C747&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-doffrir-des-plans-moins-chers-et-finances-par.jpg?fit=1200%2C747&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-envisage-doffrir-des-plans-moins-chers-et-finances-par.jpg?fit=1200%2C747&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":28786,"url":"https:\/\/reviews.tn\/news\/netflix-a-deja-un-plan-face-a-la-perte-de-200-000-utilisateurs\/","url_meta":{"origin":35210,"position":1},"title":"Netflix a d\u00e9j\u00e0 un plan face \u00e0 la perte de 200 000 utilisateurs","author":"Pierre A.","date":"20 avril 2022","format":false,"excerpt":"\u2714\ufe0f 2022-04-20 20:23:03 - Paris\/France. Netflix. (photo : TudoCelular.com)Il \u00e9tait clair que Netflix Il ne resterait pas les bras crois\u00e9s apr\u00e8s avoir signal\u00e9 la perte de 200 000 utilisateurs au premier trimestre 2022.Dans le cadre de sa strat\u00e9gie pour contrer la situation pr\u00e9occupante, la plateforme de Streaming vid\u00e9o a confirm\u00e9\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix a d\u00e9j\u00e0 un plan face \u00e0 la perte de 200 000 utilisateurs\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-a-deja-un-plan-face-a-la-perte-de.jpeg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-a-deja-un-plan-face-a-la-perte-de.jpeg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-a-deja-un-plan-face-a-la-perte-de.jpeg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-a-deja-un-plan-face-a-la-perte-de.jpeg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-a-deja-un-plan-face-a-la-perte-de.jpeg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":60709,"url":"https:\/\/reviews.tn\/news\/netflix-des-exceptions-publicitaires-prevues-pour-un-abonnement-moins-cher\/","url_meta":{"origin":35210,"position":2},"title":"Netflix : Des exceptions publicitaires pr\u00e9vues pour un abonnement moins cher","author":"Margaux B.","date":"23 ao\u00fbt 2022","format":false,"excerpt":"\ud83c\udf7f REVIEWS News - Paris\/France. Les projets de Netflix passer de annonces dans une mod\u00e8le d'abonnement moins cher ne sont plus un secret. Des initi\u00e9s anonymes ont maintenant comment\u00e9 les objectifs sp\u00e9cifiques du fournisseur de Streaming et la situation actuelle est qu'aucune publicit\u00e9 ne doit \u00eatre diffus\u00e9e pour les programmes\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix : Des exceptions publicitaires pr\u00e9vues pour un abonnement moins cher \u2013 PC Games\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Netflix-Des-exceptions-publicitaires-prevues-pour-un-abonnement-moins.jpg?fit=640%2C426&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Netflix-Des-exceptions-publicitaires-prevues-pour-un-abonnement-moins.jpg?fit=640%2C426&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Netflix-Des-exceptions-publicitaires-prevues-pour-un-abonnement-moins.jpg?fit=640%2C426&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":53615,"url":"https:\/\/reviews.tn\/news\/les-raisons-pour-lesquelles-netflix-a-perdu-un-million-dabonnes-tn\/","url_meta":{"origin":35210,"position":3},"title":"Les raisons pour lesquelles Netflix a perdu un million d’abonn\u00e9s \u2014 TN","author":"Pierre A.","date":"23 juillet 2022","format":false,"excerpt":"\u2714\ufe0f 2022-07-23 10:41:00 - Paris\/France. Netflixle plus grand service de Streaming au monde, a perdu 970 000 abonn\u00e9s au deuxi\u00e8me trimestre de l'ann\u00e9e et bien que le nombre soit bien inf\u00e9rieur aux attentes - ils avaient pr\u00e9vu une baisse de deux millions -, il a d\u00e9clench\u00e9 des alarmes \u00e0 la\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Rodrigo \u00c1lvarez","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Les-raisons-pour-lesquelles-Netflix-a-perdu-un-million-dabonnes.png?fit=1023%2C573&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Les-raisons-pour-lesquelles-Netflix-a-perdu-un-million-dabonnes.png?fit=1023%2C573&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Les-raisons-pour-lesquelles-Netflix-a-perdu-un-million-dabonnes.png?fit=1023%2C573&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/Les-raisons-pour-lesquelles-Netflix-a-perdu-un-million-dabonnes.png?fit=1023%2C573&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":72202,"url":"https:\/\/reviews.tn\/news\/netflix-veut-diffuser-de-la-publicite-dans-quelques-semaines\/","url_meta":{"origin":35210,"position":4},"title":"Netflix veut diffuser de la publicit\u00e9 dans quelques semaines","author":"Margaux B.","date":"11 septembre 2022","format":false,"excerpt":"\u2714\ufe0f REVIEWS News - Paris\/France. C'est d\u00e9j\u00e0 annonc\u00e9 et maintenant c'est encore plus t\u00f4t que pr\u00e9vu : Netflix s'appr\u00eate \u00e0 proposer aux utilisateurs un mod\u00e8le d'abonnement moins cher incluant la publicit\u00e9. Initialement pr\u00e9vu pour l'ann\u00e9e prochaine, il devrait d\u00e9sormais commencer en novembre \u00e0 la place. Avec cette d\u00e9cision, l'objectif est\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix veut diffuser de la publicit\u00e9 dans quelques semaines - FILM.TV\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-veut-diffuser-de-la-publicite-dans-quelques-semaines.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-veut-diffuser-de-la-publicite-dans-quelques-semaines.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-veut-diffuser-de-la-publicite-dans-quelques-semaines.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-veut-diffuser-de-la-publicite-dans-quelques-semaines.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Netflix-veut-diffuser-de-la-publicite-dans-quelques-semaines.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":72689,"url":"https:\/\/reviews.tn\/news\/publicite-sur-netflix-combien-coutera-le-plan-quand-les-publicites-apparaitront\/","url_meta":{"origin":35210,"position":5},"title":"Publicit\u00e9 sur Netflix : combien co\u00fbtera le plan, quand les publicit\u00e9s appara\u00eetront","author":"Pierre A.","date":"13 septembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-09-13 11:00:00 - Paris\/France. 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Pendant ce temps, le Sydney Morning Herald rapporte que l'Australie est parmi les\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" Publicit\u00e9 sur Netflix : combien co\u00fbtera le plan, quand les publicit\u00e9s appara\u00eetront-elles et combien de temps dureront-elles ? - La troisi\u00e8me\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Publicite-sur-Netflix-combien-coutera-le-plan-quand-les.jpg?fit=900%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Publicite-sur-Netflix-combien-coutera-le-plan-quand-les.jpg?fit=900%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Publicite-sur-Netflix-combien-coutera-le-plan-quand-les.jpg?fit=900%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/Publicite-sur-Netflix-combien-coutera-le-plan-quand-les.jpg?fit=900%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/35210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=35210"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/35210\/revisions"}],"predecessor-version":[{"id":35212,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/35210\/revisions\/35212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/35211"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=35210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=35210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=35210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}