{"id":34997,"date":"2022-05-01T11:00:22","date_gmt":"2022-05-01T09:00:22","guid":{"rendered":"https:\/\/reviews.tn\/news\/critique-apres-steve-comment-apple-est-devenue-une-entreprise-a-mille-milliards-de-dollars-et-a-perdu-son-ame-par-tripp-mickle\/"},"modified":"2022-05-01T11:55:31","modified_gmt":"2022-05-01T09:55:31","slug":"critique-apres-steve-comment-apple-est-devenue-une-entreprise-a-mille-milliards-de-dollars-et-a-perdu-son-ame-par-tripp-mickle","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/critique-apres-steve-comment-apple-est-devenue-une-entreprise-a-mille-milliards-de-dollars-et-a-perdu-son-ame-par-tripp-mickle\/","title":{"rendered":"Critique : \u00ab\u00a0Apr\u00e8s Steve : comment Apple est devenue une entreprise \u00e0 mille milliards de dollars et a perdu son \u00e2me\u00a0\u00bb, par Tripp Mickle"},"content":{"rendered":"

\u2714\ufe0f 2022-05-01 11:00:22 – Paris\/France. <\/strong>
\n<\/p>\n

Mickle construit une mosa\u00efque dense et granulaire des \u00e9preuves et des triomphes de l’entreprise, nous montrant comment Apple, b\u00e2ti sur les succ\u00e8s d’Ive dans les ann\u00e9es 2000, est devenu l’entreprise de Cook dans les ann\u00e9es 2010. Ive, depuis longtemps fait chevalier, devient de plus en plus captiv\u00e9 par les opportunit\u00e9s en dehors d’Apple – une exposition de mus\u00e9e, une vente aux ench\u00e8res caritative, une installation immersive d’arbre de No\u00ebl – et passe \u00e0 temps partiel en 2015. R\u00e9alisant que c’est pire que d’avoir Ive soit enti\u00e8rement pr\u00e9sent ou absent, Cook persuade qu’il revienne, mais son c\u0153ur n’y est clairement pas. Enfin, en 2019, je pars pour de bon.<\/p>\n

Dans l’\u00e9pilogue, Mickle laisse tomber le d\u00e9tachement de son journaliste pour r\u00e9partir la responsabilit\u00e9 de l’\u00e9chec de l’entreprise \u00e0 lancer un autre produit transformateur. Cook est accus\u00e9 d’\u00eatre distant et inconnaissable, un mauvais partenaire pour Ive, \u00ab\u00a0un artiste qui voulait apporter de l’empathie \u00e0 chaque produit\u00a0\u00bb. Ive est \u00e9galement enchant\u00e9 d’avoir assum\u00e9 \u00ab\u00a0la responsabilit\u00e9 de la conception de logiciels et des charges de gestion qu’il a rapidement d\u00e9daign\u00e9es\u00a0\u00bb. \u00c0 la fin, le sentiment que les deux ont rat\u00e9 une chance de cr\u00e9er un digne successeur de l’iPhone est palpable.<\/p>\n

C’est aussi hooey, et la meilleure preuve en est les 400 pages pr\u00e9c\u00e9dentes. Il est vrai qu’apr\u00e8s la mort de Jobs, Apple n’a pas produit d’autre appareil aussi important que l’iPhone, mais Apple n’a pas produit d’autre appareil aussi important avant que<\/em> il est mort non plus. Il est \u00e9galement vrai que Cook n’a pas jou\u00e9 le r\u00f4le de PDG comme Jobs l’avait fait, mais personne n’a jamais pens\u00e9 qu’il le pourrait, y compris Jobs, qui sur son lit de mort a conseill\u00e9 \u00e0 Cook de ne jamais demander ce que Steve ferait : \u00ab\u00a0Faites simplement ce qui est bien.\u00a0\u00bb<\/p>\n

Ive et Cook voulaient un autre iPhone, mais, comme le rapport exhaustif de Mickle le montre clairement, il n’y avait pas d’autre appareil de ce type \u00e0 fabriquer. Les voitures autonomes \u00e9taient trop dures, les appareils de sant\u00e9 trop r\u00e9glement\u00e9s, la t\u00e9l\u00e9vision prot\u00e9g\u00e9e comme la musique ne l’avait pas \u00e9t\u00e9, et m\u00eame les \u00e9couteurs et la montre, les appareils qu’ils ont effectivement exp\u00e9di\u00e9s, \u00e9taient p\u00e9riph\u00e9riques, techniquement et conceptuellement, au meilleur produit d’Apple.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udcf2<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-05-01 11:00:22 – Paris\/France. Mickle construit une mosa\u00efque dense et granulaire des \u00e9preuves et des triomphes de l’entreprise, nous montrant comment Apple, b\u00e2ti sur les succ\u00e8s d’Ive dans les ann\u00e9es 2000, est devenu l’entreprise de Cook dans les ann\u00e9es 2010. Ive, depuis longtemps fait chevalier, devient de plus en plus captiv\u00e9 par les opportunit\u00e9s […]<\/p>\n","protected":false},"author":8,"featured_media":34998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[36,45,46],"class_list":["post-34997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-mobile","tag-populaire","tag-smartphone"],"yoast_head":"\nCritique : "Apr\u00e8s Steve : comment Apple est devenue une entreprise \u00e0 mille milliards de dollars et a perdu son \u00e2me", par Tripp Mickle - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-05-01 11:00:22 - Paris\/France. 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