{"id":34591,"date":"2022-04-30T14:25:00","date_gmt":"2022-04-30T12:25:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/achetez-ces-2-stocks-de-videos-en-streaming-au-lieu-de-netflix\/"},"modified":"2022-04-30T14:36:41","modified_gmt":"2022-04-30T12:36:41","slug":"achetez-ces-2-stocks-de-videos-en-streaming-au-lieu-de-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/achetez-ces-2-stocks-de-videos-en-streaming-au-lieu-de-netflix\/","title":{"rendered":"Achetez ces 2 stocks de vid\u00e9os en streaming au lieu de Netflix"},"content":{"rendered":"

\u2714\ufe0f 2022-04-30 14:25:00 – Paris\/France. <\/strong>
\n<\/p>\n

Netflix<\/a><\/strong> (NFLX -4,59%) \u00e9tait autrefois consid\u00e9r\u00e9 comme le barom\u00e8tre du march\u00e9 de la vid\u00e9o en Streaming<\/a>. Cependant, son lamentable rapport sur les r\u00e9sultats du premier trimestre du 19 avril indiquait clairement que ses jours de forte croissance \u00e9taient r\u00e9volus.<\/p>\n

Son nombre d’abonn\u00e9s payants a chut\u00e9 de 200 000 s\u00e9quentiellement \u00e0 221,64 millions, ce qui a marqu\u00e9 sa premi\u00e8re perte d’abonn\u00e9s en plus d’une d\u00e9cennie. Il s’attend \u00e0 perdre encore 2 millions d’abonn\u00e9s au deuxi\u00e8me trimestre.<\/p>\n

Source de l’image : Getty Images.<\/p>\n

Netflix<\/a> a imput\u00e9 son ralentissement \u00e0 une concurrence plus rude, \u00e0 l’invasion de l’Ukraine par la Russie et aux mots de passe partag\u00e9s. Il a \u00e9galement d\u00e9clar\u00e9 qu’il d\u00e9velopperait un niveau moins cher financ\u00e9 par la publicit\u00e9 pour attirer plus d’abonn\u00e9s. Ces commentaires ont \u00e9branl\u00e9 les investisseurs et son action a plong\u00e9 \u00e0 son plus bas niveau en plus de quatre ans.<\/p>\n

Certains investisseurs pourraient \u00eatre tent\u00e9s d’acheter Netflix<\/a> apr\u00e8s cette forte baisse, mais je pense qu’il pourrait encore \u00eatre r\u00e9duit de moiti\u00e9 s’il est r\u00e9\u00e9valu\u00e9 en tant que stock de m\u00e9dias traditionnels. Ainsi, au lieu de lancer les d\u00e9s sur Netflix<\/a>, les investisseurs devraient envisager d’acheter ces deux autres actions pour profiter de la croissance s\u00e9culaire du march\u00e9 du Streaming<\/a>.<\/p>\n

1. D\u00e9couverte de Warner Bros.<\/h2>\n

AT&T<\/strong> a achev\u00e9 son spin-off de D\u00e9couverte de Warner Bros. <\/strong>(WBD -1,09%) – qui a fusionn\u00e9 son unit\u00e9 WarnerMedia avec Discovery – le 8 avril. Cette nouvelle soci\u00e9t\u00e9 de m\u00e9dias r\u00e9unira HBO Max et Discovery +, qui desservent ensemble pr\u00e8s de 100 millions d’abonn\u00e9s payants.<\/p>\n

Le PDG David Zaslav estime que l’\u00e9cosyst\u00e8me combin\u00e9 pourrait \u00e9ventuellement atteindre jusqu’\u00e0 400 millions d’abonn\u00e9s au Streaming<\/a> sur le long terme. Il pr\u00e9voit \u00e9galement d’\u00e9tendre ses versions avec et sans publicit\u00e9 pour gagner plus de t\u00e9l\u00e9spectateurs. Alors que Netflix<\/a> perdait des abonn\u00e9s, HBO et HBO Max ont en fait gagn\u00e9 3 millions de nouveaux abonn\u00e9s de mani\u00e8re s\u00e9quentielle au premier trimestre 2022.<\/p>\n

2022 sera une ann\u00e9e compliqu\u00e9e pour Warner Bros. Discovery (WBD) car elle fait face \u00e0 des comparaisons bruyantes avec ses chiffres pr\u00e9-spinoff. Mais en 2023, la direction s’attend \u00e0 ce que les revenus de WBD augmentent d’environ 4% pour atteindre 52 milliards de dollars – dont 15 milliards de dollars provenant de ses services directs aux consommateurs (DTC) – et pour son b\u00e9n\u00e9fice ajust\u00e9 avant int\u00e9r\u00eats, imp\u00f4ts, d\u00e9pr\u00e9ciation et amortissement ( EBITDA) pour augmenter de 35% \u00e0 14 milliards de dollars. Il pr\u00e9voit de g\u00e9n\u00e9rer environ 3 milliards de dollars d’\u00e9conomies annuelles gr\u00e2ce \u00e0 la fusion et de g\u00e9n\u00e9rer un flux de tr\u00e9sorerie disponible (FCF) annuel de 8 milliards de dollars en 2023.<\/p>\n

WBD pourrait \u00eatre un jeu en Streaming<\/a> plus puissant que Netflix<\/a> pour trois raisons. Tout d’abord, il poss\u00e8de une \u00e9norme biblioth\u00e8que d’adresses IP existantes et n’a pas besoin de conc\u00e9der sous licence du contenu co\u00fbteux d’autres soci\u00e9t\u00e9s de m\u00e9dias. Deuxi\u00e8mement, il s’agit d’une soci\u00e9t\u00e9 de m\u00e9dias plus largement diversifi\u00e9e qui g\u00e9n\u00e8re \u00e9galement des revenus \u00e0 partir de films en salle, d’\u00e9missions de t\u00e9l\u00e9vision et de ses propres droits de licence.<\/p>\n

Enfin, WBD se n\u00e9gocie \u00e0 seulement trois fois son objectif d’EBITDA ajust\u00e9 pour 2023. Netflix<\/a> se n\u00e9gocie toujours \u00e0 11 fois son estimation d’EBITDA ajust\u00e9 pour 2023. Par cons\u00e9quent, WBD pourrait avoir beaucoup de marge de man\u0153uvre \u00e0 mesure que son \u00e9cosyst\u00e8me de Streaming<\/a> se d\u00e9veloppe \u2013 mais Netflix<\/a> ne le fait toujours pas. t ont beaucoup d’un filet de s\u00e9curit\u00e9.<\/p>\n

2. Magnit\u00e9<\/h2>\n

Magnite<\/strong> (MGNI -5,85%), n\u00e9e de la fusion de The Rubicon Project et Telaria en 2020, est la plus grande plateforme ind\u00e9pendante de vente (SSP) au monde pour les publicit\u00e9s num\u00e9riques. Les SSP aident les propri\u00e9taires de m\u00e9dias num\u00e9riques \u00e0 g\u00e9rer et \u00e0 vendre leurs propres inventaires publicitaires.<\/p>\n

Apr\u00e8s sa fusion initiale, Magnite a \u00e9largi son segment de t\u00e9l\u00e9vision connect\u00e9e (CTV) en rachetant les soci\u00e9t\u00e9s de technologie vid\u00e9o SpotX et SpringServe. Elle a \u00e9galement acquis Carbon, une plateforme qui permet aux \u00e9diteurs de mesurer, g\u00e9rer et mon\u00e9tiser leurs audiences en temps r\u00e9el, en f\u00e9vrier dernier.<\/p>\n

L’action de Magnite a perdu les trois quarts de sa valeur au cours des 12 derniers mois pour trois raisons principales. Premi\u00e8re, Pomme<\/strong>La mise \u00e0 jour de confidentialit\u00e9 de sur iOS, qui permettait aux utilisateurs de d\u00e9sactiver les publicit\u00e9s cibl\u00e9es, a frein\u00e9 l’app\u00e9tit du march\u00e9 pour la plupart des actions de technologies publicitaires. Cependant, cette r\u00e9action \u00e9tait largement injustifi\u00e9e car Magnite g\u00e9n\u00e8re l’essentiel de sa croissance sur le march\u00e9 CTV. Ses activit\u00e9s mobiles et de bureau n’ont pas non plus \u00e9t\u00e9 significativement affect\u00e9es par les modifications d’iOS.<\/p>\n

Deuxi\u00e8mement, les perturbations de la cha\u00eene d’approvisionnement ont \u00e9trangl\u00e9 les ventes publicitaires du segment CTV aux constructeurs automobiles et aux autres march\u00e9s concern\u00e9s au cours du second semestre 2021. Enfin, la hausse des taux d’int\u00e9r\u00eat a d\u00e9clench\u00e9 un large retrait des actions technologiques \u00e0 plus forte croissance.<\/p>\n

N\u00e9anmoins, Magnite s’attend toujours \u00e0 ce que ses revenus (hors co\u00fbts d’acquisition de trafic) augmentent de 25\u00a0% par an pendant au moins les cinq prochaines ann\u00e9es, avec une marge d’EBITDA ajust\u00e9 de 35\u00a0% \u00e0 40\u00a0%. Il s’attend \u00e0 ce que cette croissance soit tir\u00e9e par l’expansion \u00e0 long terme du march\u00e9 de la publicit\u00e9 CTV, qui devrait prosp\u00e9rer \u00e0 mesure que les plates-formes de t\u00e9l\u00e9vision lin\u00e9aire comme la t\u00e9l\u00e9vision par c\u00e2ble et par satellite disparaissent progressivement.<\/p>\n

Le d\u00e9ploiement pr\u00e9vu par Netflix<\/a> de niveaux financ\u00e9s par la publicit\u00e9 indique \u00e9galement fortement que Magnite et d’autres soci\u00e9t\u00e9s de technologie publicitaire orient\u00e9es CTV comme Le comptoir commercial<\/strong> sont sur la bonne voie. Les analystes s’attendent \u00e0 ce que les revenus et l’EBITDA ajust\u00e9 de Magnite augmentent respectivement de 27% et 17% cette ann\u00e9e.<\/p>\n

Sur la base de ces attentes, Magnite se n\u00e9gocie \u00e0 seulement huit fois l’EBITDA ajust\u00e9 de cette ann\u00e9e. Lorsque le march\u00e9 r\u00e9alisera enfin qu’il a jet\u00e9 ce b\u00e9b\u00e9 en pleine croissance avec l’eau du bain, son stock pourrait facilement doubler.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-30 14:25:00 – Paris\/France. Netflix (NFLX -4,59%) \u00e9tait autrefois consid\u00e9r\u00e9 comme le barom\u00e8tre du march\u00e9 de la vid\u00e9o en Streaming. Cependant, son lamentable rapport sur les r\u00e9sultats du premier trimestre du 19 avril indiquait clairement que ses jours de forte croissance \u00e9taient r\u00e9volus. Son nombre d’abonn\u00e9s payants a chut\u00e9 de 200 000 s\u00e9quentiellement \u00e0 […]<\/p>\n","protected":false},"author":9,"featured_media":34592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,171,123,124,125],"class_list":["post-34591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-netflix-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nAchetez ces 2 stocks de vid\u00e9os en streaming au lieu de Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-30 14:25:00 - Paris\/France. 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