{"id":33219,"date":"2022-04-27T14:56:40","date_gmt":"2022-04-27T12:56:40","guid":{"rendered":"https:\/\/reviews.tn\/news\/pas-de-choc-netflix-pour-spotify-2\/"},"modified":"2022-04-28T04:36:24","modified_gmt":"2022-04-28T02:36:24","slug":"pas-de-choc-netflix-pour-spotify-2","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/pas-de-choc-netflix-pour-spotify-2\/","title":{"rendered":"Pas de choc Netflix pour Spotify"},"content":{"rendered":"

\ud83d\ude0d REVIEWS News – Paris\/France. <\/strong>
\n<\/p>\n

D’abord la pol\u00e9mique entourant la non moins populaire et controvers\u00e9e star du podcast Joe Rogan, puis l’annonce du contrat de sponsoring d’environ 300 millions de dollars avec le FC Barcelone, qui comprend \u00e9galement les droits de d\u00e9nomination du mythique Camp Nou : le premier quart-temps \u00e9tait compos\u00e9 de Spotify Tout sauf sans incident.<\/p>\n

Bien s\u00fbr, la guerre en Ukraine a \u00e9galement touch\u00e9 les affaires du leader du march\u00e9 du Streaming<\/a> musical. Le service a ferm\u00e9 ses bureaux en Russie tr\u00e8s t\u00f4t. En outre, l’acc\u00e8s au contenu des m\u00e9dias d’\u00c9tat russes a \u00e9t\u00e9 restreint et l’offre de RT et de Spoutnik dans l’UE et les \u00ab\u00a0autres march\u00e9s\u00a0\u00bb a \u00e9t\u00e9 supprim\u00e9e. La plate-forme elle-m\u00eame est initialement rest\u00e9e disponible. \u00c0 la mi-mars, cependant, l’offre d’abonnement a \u00e9t\u00e9 interrompue, et environ deux semaines plus tard – en r\u00e9f\u00e9rence aux cons\u00e9quences possibles pour les employ\u00e9s et les auditeurs en raison de la nouvelle l\u00e9gislation russe sur les m\u00e9dias – tout comme la version gratuite bas\u00e9e sur la publicit\u00e9.<\/p>\n

Plus environ 2 millions d’abonn\u00e9s<\/h3>\n

A la fin du premier trimestre 2022, Spotify comptait d\u00e9sormais 182 millions d’abonn\u00e9s et 422 millions d’utilisateurs mensuels – apr\u00e8s respectivement 180 millions et 406 millions \u00e0 la fin de l’ann\u00e9e derni\u00e8re. Selon Spotify, cependant, un effet ponctuel \u00e9tait important pour les utilisateurs actifs mensuels\u00a0: apr\u00e8s des difficult\u00e9s techniques en mars, certains utilisateurs ont d\u00fb cr\u00e9er un nouveau compte, ce qui a conduit sur le papier \u00e0 environ trois millions d’utilisateurs actifs mensuels suppl\u00e9mentaires.<\/p>\n

Le retrait de la Russie a entra\u00een\u00e9 la perte d’environ 1,5 million d’abonn\u00e9s. Le directeur financier Paul Vogel avait d\u00e9j\u00e0 anticip\u00e9 cela \u00e0 la mi-mars et avait fait remarquer \u00e0 l’\u00e9poque que sans cet effet, on d\u00e9passerait les attentes, ce qui impliquait \u00e9galement que les licenciements dus au d\u00e9bat sur Joe Rogan \u00e9taient apparemment limit\u00e9s. Hormis l’effet Russie, l’augmentation des abonn\u00e9s a d\u00e9pass\u00e9 les pr\u00e9visions et le d\u00e9veloppement global de l’activit\u00e9 est tr\u00e8s satisfaisant, selon Spotify. En Am\u00e9rique latine et en Europe en particulier, la croissance a d\u00e9pass\u00e9 les attentes.<\/p>\n

— — (–)\n <\/p>\n<\/p>\n

NYSEXetraTradegateLondresLang & SchwarzFrancfortStuttgartSuisse Pour une vue d\u00e9taill\u00e9e <\/p>\n

Avec une augmentation de trois millions (et 418 millions d’utilisateurs actifs), cette pr\u00e9vision \u00e9tait \u00e9galement plut\u00f4t prudente et avait provoqu\u00e9 la d\u00e9ception des investisseurs. <\/strong>\u2013 aussi parce que le service a annonc\u00e9 qu’il ne publierait plus de pr\u00e9visions annuelles. Pour le trimestre en cours, Spotify s’attend \u00e0 une augmentation \u00e0 187 millions d’abonn\u00e9s. 600 000 autres pertes d’abonnements dues \u00e0 l’ach\u00e8vement du retrait de la Russie sont susceptibles d’avoir un impact ici, comme le rapporte la soci\u00e9t\u00e9 su\u00e9doise. Avant la commercialisation, la part a augment\u00e9 de pr\u00e8s de 3%, mais a ensuite perdu environ 10% en raison des perspectives, apr\u00e8s avoir r\u00e9cemment subi des pressions \u00e0 la suite des faibles chiffres de Netlix.<\/p>\n

Interrog\u00e9 sur la premi\u00e8re perte d’abonn\u00e9s du service vid\u00e9o en plus de 10 ans, le patron de Spotify, Daniel Ek, a soulign\u00e9 dans une interview avec des investisseurs apr\u00e8s la pr\u00e9sentation des chiffres qu’il ne voyait que des parall\u00e8les limit\u00e9s entre Netflix et Spotify. Bien s\u00fbr, les deux sont des entreprises de m\u00e9dias et fonctionnent avec des abonnements, \u00ab\u00a0mais c’est l\u00e0 que s’arr\u00eatent les similitudes\u00a0\u00bb, explique Ek. Contrairement \u00e0 Netflix, Spotify licencie une grande partie de son contenu et ne le produit pas lui-m\u00eame, et Spotify propose \u00e9galement une forte offre gratuite avec publicit\u00e9. De mani\u00e8re g\u00e9n\u00e9rale, le march\u00e9 de l’audio continuera \u00e0 cro\u00eetre fortement. Le Su\u00e9dois a \u00e9galement soulign\u00e9 l’attrait du parrainage co\u00fbteux du Barca et a \u00e9voqu\u00e9, entre autres, le grand nombre de fans et le rayonnement de la marque du FC Barcelone.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d REVIEWS News – Paris\/France. D’abord la pol\u00e9mique entourant la non moins populaire et controvers\u00e9e star du podcast Joe Rogan, puis l’annonce du contrat de sponsoring d’environ 300 millions de dollars avec le FC Barcelone, qui comprend \u00e9galement les droits de d\u00e9nomination du mythique Camp Nou : le premier quart-temps \u00e9tait compos\u00e9 de Spotify Tout […]<\/p>\n","protected":false},"author":10,"featured_media":32866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[7934,7858,370,3849,127,7857,123,124,1771],"class_list":["post-33219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-daniel-eck","tag-fc-barcelone","tag-isin_us64110l1061","tag-joe-rogan","tag-netflix","tag-paul-vogel","tag-streaming","tag-streaming-films","tag-union-europeenne"],"yoast_head":"\nPas de choc Netflix pour Spotify - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d REVIEWS News - Paris\/France. 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