{"id":33000,"date":"2022-04-27T18:55:00","date_gmt":"2022-04-27T16:55:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-services-de-streaming-video-adoptent-un-modele-commercial-finance-par-la-publicite-menthe\/"},"modified":"2022-04-27T19:39:27","modified_gmt":"2022-04-27T17:39:27","slug":"les-services-de-streaming-video-adoptent-un-modele-commercial-finance-par-la-publicite-menthe","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-services-de-streaming-video-adoptent-un-modele-commercial-finance-par-la-publicite-menthe\/","title":{"rendered":"Les services de streaming vid\u00e9o adoptent un mod\u00e8le commercial financ\u00e9 par la publicit\u00e9 | Menthe"},"content":{"rendered":"

\ud83d\ude0d 2022-04-27 18:55:00 – Paris\/France. <\/strong>
\n <\/p>\n

\tLes plates-formes de Streaming<\/a> vid\u00e9o en Inde avec des abonn\u00e9s payants pourraient introduire des plans publicitaires pour attirer plus d’utilisateurs, apr\u00e8s que la plate-forme de Streaming<\/a> am\u00e9ricaine Netflix<\/a> a fait allusion \u00e0 un tel mod\u00e8le pour des plans moins chers la semaine derni\u00e8re.<\/p>\n

\tAlors qu’Amazon Prime Video a lanc\u00e9 son service gratuit miniTV en mai dernier dans l’application Android avec une biblioth\u00e8que de s\u00e9ries Web et de sketches comiques, d’autres proposent gratuitement des films plus anciens ou quelques \u00e9pisodes d’\u00e9missions populaires, ou s’accrochent \u00e0 du contenu de marque qui n’est pas derri\u00e8re le mur payant.<\/p>\n

\tLes experts des m\u00e9dias ont d\u00e9clar\u00e9 qu’une strat\u00e9gie freemium incitait les utilisateurs \u00e0 s’abonner, et constituait \u00e9galement une grande opportunit\u00e9 de mon\u00e9tisation pour la plate-forme, le march\u00e9 de la publicit\u00e9 num\u00e9rique devant cro\u00eetre de 35 \u00e0 40 % par an.<\/p>\n

\tBien que la miniTV d’Amazon soit diff\u00e9rente de la plate-forme payante Prime Video et disponible dans l’application d’achat Amazon pour les appareils Android, la plupart des autres plates-formes h\u00e9bergent des offres gratuites aux c\u00f4t\u00e9s de celles payantes au sein d’un m\u00eame service.<\/p>\n

\t\u00ab\u00a0Les abonnements ne peuvent jamais \u00eatre suffisants pour qu’un service se d\u00e9veloppe en Inde, qu’il s’agisse d’informations, de m\u00e9dias num\u00e9riques ou de t\u00e9l\u00e9vision, et le secteur de la publicit\u00e9 est tr\u00e8s important dans le monde, contribuant \u00e0 66 \u00e0 75\u00a0% des revenus selon le march\u00e9\u00a0\u00bb, a d\u00e9clar\u00e9 Chanpreet Arora, responsable – AVoD (Voot), Viacom18 Digital Ventures. AVoD fait r\u00e9f\u00e9rence aux services de vid\u00e9o \u00e0 la demande dirig\u00e9s par la publicit\u00e9. Voot a lanc\u00e9 deux nouvelles \u00e9missions gratuites ce mois-ci pour atteindre sp\u00e9cifiquement le public masculin dans les m\u00e9tros et les villes de niveau 1 et 2. Le L’id\u00e9e derri\u00e8re le contenu non r\u00e9mun\u00e9r\u00e9 est de d\u00e9velopper la port\u00e9e et l’engagement, qui peuvent ensuite se convertir en fid\u00e9lit\u00e9 \u00e0 la marque, avec 10 \u00e0 20 % des utilisateurs finissant par s’abonner, a d\u00e9clar\u00e9 Arora.<\/p>\n

\tManish Kalra, directeur commercial de ZEE5 India, a d\u00e9clar\u00e9 que la biblioth\u00e8que AVoD de la plate-forme offre aux t\u00e9l\u00e9spectateurs un moyen d’\u00e9chantillonner les prochains lancements de SVoD (vid\u00e9o par abonnement) en plus de la possibilit\u00e9 de consommer du contenu avant qu’il ne soit diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision si le service de Streaming<\/a> appartient \u00e0 un diffuseur. \u00ab\u00a0En plus de pr\u00e9senter du contenu, cela familiarise l’utilisateur avec la plate-forme et le rend plus dispos\u00e9 \u00e0 s’inscrire ult\u00e9rieurement au service payant\u00a0\u00bb, a d\u00e9clar\u00e9 Kalra.<\/p>\n

\tLa biblioth\u00e8que AVoD propose plus de 70 cha\u00eenes d’information en direct dans toutes les langues, du contenu \u00e9pisodique actuellement diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision ainsi que des \u00e9missions d’archives gratuites, en plus de plus de 2 000 films gratuits dans toutes les langues. Il existe \u00e9galement du contenu suppl\u00e9mentaire cr\u00e9\u00e9 autour d’\u00e9missions diffus\u00e9es comme les coulisses, le contenu d’\u00e9paule, la gamification et les concours pour engager le public t\u00e9l\u00e9visuel, a d\u00e9clar\u00e9 Kalra.<\/p>\n

\tLes offres d’applications gratuites encouragent les visites fr\u00e9quentes et augmentent le temps pass\u00e9 sur l’application, ce qui conduit finalement \u00e0 l’habitude de visiter l’application r\u00e9guli\u00e8rement, a d\u00e9clar\u00e9 Ajit Thakur, PDG du service de Streaming<\/a> Telugu aha. \u00abLorsque vous recherchez du divertissement, l’application devient enfin une partie importante de votre ensemble de consid\u00e9ration. Simultan\u00e9ment, les offres d’applications gratuites am\u00e8nent les utilisateurs \u00e0 d\u00e9couvrir du contenu premium ou payant et \u00e0 le payer \u00bb, a d\u00e9clar\u00e9 Thakur, dont la plateforme propose gratuitement des films d’antan et les premiers \u00e9pisodes de certaines de ses s\u00e9ries non romanesques.<\/p>\n

\tDivya Dixit, vice-pr\u00e9sidente principale, marketing et revenus chez ALTBalaji, a d\u00e9clar\u00e9 que la plate-forme qui s’est associ\u00e9e au service publicitaire MX Player pour son \u00e9mission de t\u00e9l\u00e9r\u00e9alit\u00e9 LockUpp, est ouverte \u00e0 d’autres partenariats qui l’aideront \u00e0 atteindre les masses. \u00abIl existe une strat\u00e9gie \u00e0 long terme en vue pour les activit\u00e9s AVoD sur ALTBalaji o\u00f9 nous pouvons explorer divers formats dans l’espace de fiction et de non-fiction. Nous souhaitons avoir une pr\u00e9sence de premier plan dans ce segment pour atteindre et cibler davantage notre public \u00bb, a d\u00e9clar\u00e9 Dixit.<\/p>\n

\tLa plate-forme propose d\u00e9j\u00e0 plus de 33 \u00e9missions originales, plusieurs vid\u00e9os musicales et de motivation, des propri\u00e9t\u00e9s de cricket de c\u00e9l\u00e9brit\u00e9s gratuitement sur sa plate-forme.<\/p>\n

\tSoumya Mukherjee, vice-pr\u00e9sidente, revenus et strat\u00e9gie du service de langue bengali Hoichoi, a d\u00e9clar\u00e9 que le service pr\u00e9voyait \u00e9galement d’introduire une section freemium qui aura du contenu pour de nouvelles \u00e9missions \u00e9pisodiques gratuites et courtes destin\u00e9es \u00e0 une base qui h\u00e9site \u00e0 payer \u00e0 ce organiser. \u00ab\u00a0Nous avons sorti deux \u00e9missions originales en association avec des marques qui repr\u00e9sentaient leur philosophie mais qui ont \u00e9t\u00e9 fictives pour divertir nos utilisateurs. Celles-ci sont actuellement disponibles gratuitement sur la plateforme afin que davantage de personnes les regardent, r\u00e9alisent la promesse de la marque et d\u00e9couvrent \u00e9galement Hoichoi \u00bb, a d\u00e9clar\u00e9 Mukherjee.<\/p>\n

\tHabituellement, le contenu dat\u00e9 et moins demand\u00e9 est utilis\u00e9 pour attirer les non-abonn\u00e9s sur la plate-forme, dans l’espoir qu’ils se convertiront pour voir le contenu de qualit\u00e9 derri\u00e8re le mur payant, a d\u00e9clar\u00e9 Neeraj Sharma, directeur g\u00e9n\u00e9ral – communications, m\u00e9dias et technologie, Accenture Inde. Pour garder le contenu gratuit, le facteur d\u00e9cisif cl\u00e9 est que le co\u00fbt d’acquisition doit \u00eatre faible. \u00ab\u00a0En r\u00e8gle g\u00e9n\u00e9rale, le contenu\u00a0\u00bb de remplissage \u00ab\u00a0, c’est-\u00e0-dire le type de contenu que les t\u00e9l\u00e9spectateurs ne rechercheront pas de mani\u00e8re proactive, est rendu gratuit\u00a0\u00bb, a d\u00e9clar\u00e9 Sharma. \u00ab\u00a0Offrir du contenu gratuit n’est pas tr\u00e8s diff\u00e9rent des strat\u00e9gies d’\u00e9chantillonnage de toute autre cat\u00e9gorie de produits de consommation. Cependant, on peut obtenir un meilleur succ\u00e8s gr\u00e2ce \u00e0 des offres \u00ab\u00a0sachet\u00a0\u00bb de contenu premium\u00a0\u00bb, a-t-il ajout\u00e9.<\/p>\n<\/p>\n

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Alors qu’Amazon Prime Video a lanc\u00e9 son […]<\/p>\n","protected":false},"author":9,"featured_media":33001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[7870,436,2723,4584,7869,127,123,124,4039,2486,126],"class_list":["post-33000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-alt-balaji","tag-amazon-prime-video","tag-la-publicite","tag-les-publicites","tag-minitv","tag-netflix","tag-streaming","tag-streaming-films","tag-streaming-video","tag-tt","tag-tv"],"yoast_head":"\nLes services de streaming vid\u00e9o adoptent un mod\u00e8le commercial financ\u00e9 par la publicit\u00e9 | Menthe - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-04-27 18:55:00 - Paris\/France. 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