{"id":32764,"date":"2022-04-26T16:20:35","date_gmt":"2022-04-26T14:20:35","guid":{"rendered":"https:\/\/reviews.tn\/news\/laccord-de-roku-channel-avec-lionsgate-amenera-john-wick-4-borderlands-en-streaming-gratuit\/"},"modified":"2022-04-27T09:55:30","modified_gmt":"2022-04-27T07:55:30","slug":"laccord-de-roku-channel-avec-lionsgate-amenera-john-wick-4-borderlands-en-streaming-gratuit","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/laccord-de-roku-channel-avec-lionsgate-amenera-john-wick-4-borderlands-en-streaming-gratuit\/","title":{"rendered":"L’accord de Roku Channel avec Lionsgate am\u00e8nera John Wick 4, Borderlands en streaming gratuit"},"content":{"rendered":"

\u2714\ufe0f 2022-04-26 16:20:35 – Paris\/France. <\/strong>
\n<\/p>\n

Roku a sign\u00e9 un accord pluriannuel avec Lionsgate pour proposer gratuitement en exclusivit\u00e9 les sorties en salles du studio sur sa cha\u00eene Roku financ\u00e9e par la publicit\u00e9 imm\u00e9diatement apr\u00e8s leur diffusion sur Starz, \u00e0 commencer par sa liste de sorties 2022. Il comprend des films comme John Wick: Chapitre 4<\/em>, Le<\/em> Consommables 4<\/em>, Borderlands<\/em>, Es-tu l\u00e0 Dieu ? C’est moi, Marguerite, <\/em>et plus encore, qui seront disponibles sur la cha\u00eene dans deux fen\u00eatres distinctes. La deuxi\u00e8me fen\u00eatre ne sera cependant pas exclusive, de sorte que la cha\u00eene Roku sera le premier endroit o\u00f9 les t\u00e9l\u00e9spectateurs pourront voir les films gratuitement.<\/p>\n

\u00ab\u00a0Cet accord confirme la forte demande de films de studio en premi\u00e8re diffusion sur un large \u00e9ventail de plates-formes\u00a0\u00bb, a d\u00e9clar\u00e9 Jim Packer, pr\u00e9sident de la distribution t\u00e9l\u00e9visuelle mondiale chez Lionsgate. \u00ab\u00a0Ce partenariat avec la cha\u00eene Roku montre notre capacit\u00e9 \u00e0 tirer parti des opportunit\u00e9s du paysage t\u00e9l\u00e9visuel complexe d’aujourd’hui avec une approche multidimensionnelle et multidimensionnelle qui r\u00e9pond aux besoins de chacun.\u00a0\u00bb<\/p>\n

Il s’agit du premier accord du genre pour le service de Streaming<\/a><\/p>\n

Il s’agit du premier accord de ce type pour le service de Streaming<\/a> et pourrait encore renforcer sa cha\u00eene Roku, qui a atteint environ 80 millions de personnes au cours du seul dernier trimestre de 2021. Au quatri\u00e8me trimestre de l’ann\u00e9e derni\u00e8re, l’activit\u00e9 de plate-forme de Roku (qui comprend tout ce qui mon\u00e9tise les utilisateurs, comme la cha\u00eene Roku, la publicit\u00e9 et les frais d’abonnement) a gagn\u00e9 environ 425 millions de dollars, tandis que la soci\u00e9t\u00e9 a en fait perdu 45,9 millions de dollars sur son activit\u00e9 de mat\u00e9riel de Streaming<\/a>. Entre le d\u00e9but et la fin de 2021, le revenu moyen de Roku par utilisateur sur 12 mois est pass\u00e9 de 28,76 $ \u00e0 41,03 $, alimentant les b\u00e9n\u00e9fices bruts qui ont augment\u00e9 de 74 %, passant de 808 millions de dollars en 2020 \u00e0 1,4 milliard de dollars en 2021. <\/p>\n

Pendant des ann\u00e9es, Roku s’est positionn\u00e9 non seulement comme un service de Streaming<\/a>, mais aussi comme une plateforme de publicit\u00e9 et de services. La plate-forme conserve 30% de l’inventaire publicitaire sur les applications en dehors de la cha\u00eene Roku et conserve 100% de ces b\u00e9n\u00e9fices, ce qui a parfois caus\u00e9 des frictions avec Google et Amazon. L’ann\u00e9e derni\u00e8re, Roku a sign\u00e9 un accord avec l’agence de publicit\u00e9 Nielsen, acc\u00e9dant ainsi \u00e0 la technologie de ciblage publicitaire de l’entreprise. Comme l’a not\u00e9 le PDG de Roku, Anthony Wood, lors du dernier appel aux r\u00e9sultats de l’entreprise plus t\u00f4t cette ann\u00e9e, Roku consid\u00e8re les donn\u00e9es des utilisateurs comme un \u00ab\u00a0avantage concurrentiel cl\u00e9\u00a0\u00bb. Semblable \u00e0 Facebook, Roku n’est pas charg\u00e9 de vendre les donn\u00e9es r\u00e9elles afin que d’autres services puissent en extraire directement de la valeur – il contr\u00f4le l’ensemble du processus.<\/p>\n

La cha\u00eene de Streaming<\/a> gratuite joue un r\u00f4le \u00e9norme dans le renforcement de l’activit\u00e9 publicitaire de Roku, justifiant un partenariat avec Lionsgate pour un acc\u00e8s exclusif \u00e0 ces films et offrant ses propres Roku Originals. Wood a d\u00e9clar\u00e9 aux investisseurs lors du dernier appel \u00ab\u00a0\u00e0 quel point la cha\u00eene Roku est devenue puissante en tant que source d’inventaire publicitaire pour nous et comment cela alimente cet incroyable cercle vertueux autour du contenu, des annonceurs et des t\u00e9l\u00e9spectateurs\u00a0\u00bb. La croissance qui en r\u00e9sulte est ce qui permet \u00e0 l’entreprise d’investir dans des choses comme Roku Originals, a d\u00e9clar\u00e9 Wood. <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-26 16:20:35 – Paris\/France. Roku a sign\u00e9 un accord pluriannuel avec Lionsgate pour proposer gratuitement en exclusivit\u00e9 les sorties en salles du studio sur sa cha\u00eene Roku financ\u00e9e par la publicit\u00e9 imm\u00e9diatement apr\u00e8s leur diffusion sur Starz, \u00e0 commencer par sa liste de sorties 2022. Il comprend des films comme John Wick: Chapitre 4, […]<\/p>\n","protected":false},"author":9,"featured_media":32765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-32764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nL'accord de Roku Channel avec Lionsgate am\u00e8nera John Wick 4, Borderlands en streaming gratuit - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-26 16:20:35 - Paris\/France. 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TORONTO \u2014 Roku ajoute des cha\u00eenes CTV aux offres de son appareil de diffusion en continu. 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