{"id":32589,"date":"2022-04-27T00:18:02","date_gmt":"2022-04-26T22:18:02","guid":{"rendered":"https:\/\/reviews.tn\/news\/lenorme-rate-de-youtube-montre-que-le-marche-de-la-publicite-sur-les-medias-numeriques-est-durement-touche\/"},"modified":"2022-04-27T02:00:27","modified_gmt":"2022-04-27T00:00:27","slug":"lenorme-rate-de-youtube-montre-que-le-marche-de-la-publicite-sur-les-medias-numeriques-est-durement-touche","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/lenorme-rate-de-youtube-montre-que-le-marche-de-la-publicite-sur-les-medias-numeriques-est-durement-touche\/","title":{"rendered":"L’\u00e9norme rat\u00e9 de YouTube montre que le march\u00e9 de la publicit\u00e9 sur les m\u00e9dias num\u00e9riques est durement touch\u00e9"},"content":{"rendered":"

\ud83d\udcf1 2022-04-27 00:18:02 – Paris\/France. <\/strong>
\n<\/p>\n

Des silhouettes d’utilisateurs d’ordinateurs portables et d’appareils mobiles sont visibles \u00e0 c\u00f4t\u00e9 d’une projection sur \u00e9cran du logo YouTube.<\/p>\n

Dado Ruvi\u0107 | Reuter<\/p>\n

Pendant la pand\u00e9mie, YouTube a \u00e9t\u00e9 l’un des principaux moteurs de croissance d’Alphabet, car de plus en plus de personnes \u00e9taient coll\u00e9es \u00e0 leurs \u00e9crans alors qu’elles \u00e9taient coinc\u00e9es \u00e0 la maison. Le site vid\u00e9o a poursuivi son expansion rapide l’ann\u00e9e derni\u00e8re alors que l’\u00e9conomie a rouvert et que les d\u00e9penses publicitaires ont grimp\u00e9 en fl\u00e8che. <\/p>\n

Au moins pendant un quart, la musique s’est arr\u00eat\u00e9e.<\/p>\n

Avant la publication de son rapport sur les r\u00e9sultats du premier trimestre mardi, Alphabet devait enregistrer une croissance de 25 % sur YouTube. Ce chiffre \u00e9tait bien inf\u00e9rieur \u00e0 14 %, ce qui a contribu\u00e9 \u00e0 une perte plus large de revenus et de b\u00e9n\u00e9fices et \u00e0 une forte baisse des actions d’Alphabet. <\/p>\n

Les chiffres de YouTube sont le dernier signe que le march\u00e9 de la publicit\u00e9 sur les m\u00e9dias num\u00e9riques est durement touch\u00e9 dans un environnement inflationniste et au milieu des inqui\u00e9tudes croissantes concernant la d\u00e9t\u00e9rioration des conditions macro\u00e9conomiques. La semaine derni\u00e8re, le PDG de Snap, Evan Spiegel, a d\u00e9clar\u00e9 que le premier trimestre \u00e9tait \u00ab\u00a0difficile\u00a0\u00bb pour le concurrent de YouTube, et la soci\u00e9t\u00e9 a fourni de faibles pr\u00e9visions de ventes pour le deuxi\u00e8me trimestre. <\/p>\n

Pour YouTube et Snap, il y a un mastodonte croissant qui prend des parts de march\u00e9 : TikTok. Pendant ce temps, d’autres entreprises de m\u00e9dias, grandes et petites, d\u00e9ploient des services de vid\u00e9o et de streaming qui se disputent les yeux des consommateurs.<\/p>\n

Additionnez-le et revenus publicitaires YouTube de <\/strong>6,87 milliards de dollars sont \u00e0 la tra\u00eene des 7,51 milliards de dollars attendus par Wall Street, selon StreetAccount.<\/p>\n

\u00ab\u00a0Alors que les activit\u00e9s de recherche et de cloud de l’entreprise ont bien perform\u00e9 au premier trimestre, son activit\u00e9 de vid\u00e9o YouTube est tomb\u00e9e bien en de\u00e7\u00e0 des pr\u00e9visions des analystes, en raison de la concurrence accrue des plateformes de vid\u00e9o sociale comme TikTok et d’une pl\u00e9thore de services de divertissement premium dirig\u00e9s par Disney+\u00a0\u00bb, a \u00e9crit Paul Verna. , analyste chez Insider Intelligence, dans un e-mail apr\u00e8s le rapport. <\/p>\n

Il y a pr\u00e8s d’un an \u2013 au deuxi\u00e8me trimestre de 2021 \u2013 les revenus de YouTube s’\u00e9levaient \u00e0 plus de 7 milliards de dollars, en hausse de 83 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, ce qui les rapprochait des revenus trimestriels de Netflix. Les r\u00e9sultats d\u00e9cevants de YouTube au cours de la derni\u00e8re p\u00e9riode ont fait baisser la rentabilit\u00e9 d’Alphabet, contribuant \u00e0 une baisse du b\u00e9n\u00e9fice net. <\/p>\n

YouTube a pari\u00e9 une partie de sa croissance future sur un produit vid\u00e9o court appel\u00e9 Shorts, sa r\u00e9ponse aux rivaux mobiles comme TikTok, Snap et Instagram’s Reels. En mai 2021, YouTube a annonc\u00e9 qu’il verserait 100 millions de dollars aux personnes qui r\u00e9alisent des vid\u00e9os populaires. Lors de l’appel de mardi, les dirigeants ont d\u00e9clar\u00e9 que Shorts comptait 30 milliards de vues quotidiennes, mais que le service en \u00e9tait aux premi\u00e8res phases de mon\u00e9tisation. <\/p>\n

Divers facteurs nuisent au march\u00e9 global de la publicit\u00e9 num\u00e9rique. Ils incluent les modifications de la confidentialit\u00e9 de l’iPhone, les perturbations de la cha\u00eene d’approvisionnement, les p\u00e9nuries de main-d’\u0153uvre, l’inflation et la hausse des taux d’int\u00e9r\u00eat. La directrice financi\u00e8re d’Alphabet, Ruth Porat, a d\u00e9clar\u00e9 mardi lors de l’appel aux r\u00e9sultats que l’invasion de l’Ukraine par la Russie et le recul de Google dans la r\u00e9gion ont \u00e9galement nui aux revenus de YouTube. <\/p>\n

\u00ab\u00a0L’impact le plus direct est le fait que nous avons suspendu la grande majorit\u00e9 de nos activit\u00e9s commerciales en Russie comme nous l’avons annonc\u00e9 d\u00e9but mars\u00a0\u00bb, a d\u00e9clar\u00e9 Porat. \u00ab\u00a0D\u00e8s le d\u00e9but de la guerre, il y a eu une baisse des d\u00e9penses des annonceurs, en particulier sur YouTube en Europe.\u00a0\u00bb<\/p>\n

Le march\u00e9 de la vid\u00e9o financ\u00e9e par la publicit\u00e9 n’est pas la seule partie de l’industrie qui souffre. Netflix a d\u00e9clar\u00e9 la semaine derni\u00e8re qu’il avait perdu des abonn\u00e9s pour la premi\u00e8re fois en plus de 10 ans, faisant chuter le stock de 35%. Et Warner Bros. Discovery a d\u00e9branch\u00e9 CNN+ quelques semaines seulement apr\u00e8s son lancement. <\/p>\n

REGARDEZ:<\/strong> Les faiblesses d’Alphabet \u00e9taient attendues, mais l’histoire \u00e0 long terme n’a pas chang\u00e9<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\udcf1 2022-04-27 00:18:02 – Paris\/France. Des silhouettes d’utilisateurs d’ordinateurs portables et d’appareils mobiles sont visibles \u00e0 c\u00f4t\u00e9 d’une projection sur \u00e9cran du logo YouTube. Dado Ruvi\u0107 | Reuter Pendant la pand\u00e9mie, YouTube a \u00e9t\u00e9 l’un des principaux moteurs de croissance d’Alphabet, car de plus en plus de personnes \u00e9taient coll\u00e9es \u00e0 leurs \u00e9crans alors qu’elles […]<\/p>\n","protected":false},"author":8,"featured_media":32590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[1467,44,205,68,5991,5550,2130,2625,45,331,7838,37],"class_list":["post-32589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-actualite-economique","tag-actus-mobile","tag-affaires","tag-apple-inc","tag-classe-alphabetique-a","tag-decouverte-de-warner-bros","tag-dernieres-nouvelles-technologie","tag-netflix-inc","tag-populaire","tag-portable","tag-snap-inc","tag-technologie"],"yoast_head":"\nL'\u00e9norme rat\u00e9 de YouTube montre que le march\u00e9 de la publicit\u00e9 sur les m\u00e9dias num\u00e9riques est durement touch\u00e9 - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\udcf1 2022-04-27 00:18:02 - Paris\/France. 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