{"id":32456,"date":"2022-04-06T09:00:00","date_gmt":"2022-04-06T07:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/surcharge-de-streaming-les-telespectateurs-se-sentent-depasses-par-trop-de-choix-selon-un-sondage-de-nielsen\/"},"modified":"2022-04-26T20:22:27","modified_gmt":"2022-04-26T18:22:27","slug":"surcharge-de-streaming-les-telespectateurs-se-sentent-depasses-par-trop-de-choix-selon-un-sondage-de-nielsen","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/surcharge-de-streaming-les-telespectateurs-se-sentent-depasses-par-trop-de-choix-selon-un-sondage-de-nielsen\/","title":{"rendered":"Surcharge de streaming\u00a0: les t\u00e9l\u00e9spectateurs se sentent d\u00e9pass\u00e9s par trop de choix, selon un sondage de Nielsen"},"content":{"rendered":"

\u2714\ufe0f 2022-04-06 09:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

Pr\u00e8s de la moiti\u00e9 des utilisateurs de Streaming<\/a> aux \u00c9tats-Unis d\u00e9clarent se sentir d\u00e9pass\u00e9s par la quantit\u00e9 de programmation sur les services de Streaming<\/a>. Mais ils n’ont pas l’intention de r\u00e9duire leurs d\u00e9penses.<\/p>\n

Ce sont les principales conclusions d’un rapport Nielsen analysant l’\u00e9tat du Streaming<\/a>. Le rapport, intitul\u00e9 State of Play, utilise les donn\u00e9es des cotes de t\u00e9l\u00e9vision et de Streaming<\/a> de l’entreprise, les informations du service de reconnaissance de contenu Gracenote de Nielsen et une enqu\u00eate aupr\u00e8s des utilisateurs de Streaming<\/a> pour offrir un aper\u00e7u de la situation.<\/p>\n

L’enqu\u00eate r\u00e9v\u00e8le que 46% des consommateurs de Streaming<\/a> se sentent d\u00e9pass\u00e9s par le nombre toujours croissant de plateformes et de titres \u00e0 leur disposition, ce qui peut rendre plus difficile la recherche de titres sp\u00e9cifiques \u00e0 un endroit sp\u00e9cifique. Et ce n’est pas \u00e9tonnant : en f\u00e9vrier, selon Nielsen, il y avait 817 000 titres de programmes uniques (s\u00e9ries, films, \u00e9missions sp\u00e9ciales et autres programmes) disponibles via les services de Streaming<\/a>, soit une augmentation de quelque 171 000 titres (26,5 %) depuis la fin de 2019.<\/p>\n

L’augmentation continue de la quantit\u00e9 de contenu disponible s’est traduite par une augmentation correspondante du temps pass\u00e9 en Streaming<\/a>. La consommation de Streaming<\/a> a totalis\u00e9 169,4 milliards de minutes en f\u00e9vrier, soit une augmentation de 18% par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente (143,2 milliards de minutes). Le Streaming<\/a> a toujours repr\u00e9sent\u00e9 environ 28% de l’utilisation totale de la t\u00e9l\u00e9vision au cours des 10 derniers mois, lorsque Nielsen a commenc\u00e9 \u00e0 publier ses instantan\u00e9s mensuels de visionnage par plate-forme.<\/p>\n

Et malgr\u00e9 le sentiment r\u00e9pandu que l’\u00e9norme volume de programmation semble \u00e9crasant, les t\u00e9l\u00e9spectateurs n’ont pas l’intention de ralentir. Une \u00e9crasante majorit\u00e9 de 93 % des r\u00e9pondants \u00e0 l’enqu\u00eate de Nielsen ont d\u00e9clar\u00e9 qu’ils pr\u00e9voyaient de conserver les services de Streaming<\/a> payants dont ils disposent ou d’en ajouter d’autres au cours de la prochaine ann\u00e9e. Le pourcentage de personnes abonn\u00e9es \u00e0 quatre services de Streaming<\/a> ou plus a plus que doubl\u00e9 (passant de 7% \u00e0 18%) au cours des trois derni\u00e8res ann\u00e9es.<\/p>\n

\u00ab\u00a0Nous sommes entr\u00e9s dans la prochaine phase du Streaming<\/a>, sur la base des tendances que nous avons d\u00e9taill\u00e9es sur le Streaming<\/a> au cours des derni\u00e8res ann\u00e9es\u00a0\u00bb, a d\u00e9clar\u00e9 Brian Fuhrer, vice-pr\u00e9sident senior de la strat\u00e9gie produit chez Nielsen, dans un communiqu\u00e9. \u00ab Nous sommes pass\u00e9s de la petite enfance \u00e0 l’adolescence, et toutes les complexit\u00e9s auxquelles on pourrait s’attendre \u00e0 ce moment-l\u00e0. Ce n’est pas seulement que le Streaming<\/a> augmente d’ann\u00e9e en ann\u00e9e. D\u00e9sormais, les consommateurs veulent un acc\u00e8s simplifi\u00e9 et l’explosion des services a relanc\u00e9 les discussions autour du regroupement et de l’agr\u00e9gation. En fin de compte, ces d\u00e9fis signalent une opportunit\u00e9 alors que l’industrie exploite le Streaming<\/a> pour une croissance commerciale \u00e0 long terme.<\/p>\n

Une majorit\u00e9 de r\u00e9pondants au sondage ont \u00e9galement d\u00e9clar\u00e9 que face \u00e0 un tel volume de contenu, un forfait de diffusion en continu serait une option attrayante\u00a0: pr\u00e8s des deux tiers (64\u00a0%) des r\u00e9pondants ont d\u00e9clar\u00e9 qu’ils seraient int\u00e9ress\u00e9s par un service group\u00e9 qui permet d’acc\u00e9der \u00e0 plusieurs plates-formes diff\u00e9rentes \u2014 \u00e0 condition qu’ils puissent choisir lesquelles.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-06 09:00:00 – Paris\/France. Pr\u00e8s de la moiti\u00e9 des utilisateurs de Streaming aux \u00c9tats-Unis d\u00e9clarent se sentir d\u00e9pass\u00e9s par la quantit\u00e9 de programmation sur les services de Streaming. Mais ils n’ont pas l’intention de r\u00e9duire leurs d\u00e9penses. Ce sont les principales conclusions d’un rapport Nielsen analysant l’\u00e9tat du Streaming. Le rapport, intitul\u00e9 State of […]<\/p>\n","protected":false},"author":9,"featured_media":32457,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,125,126],"class_list":["post-32456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-series","tag-tv"],"yoast_head":"\nSurcharge de streaming\u00a0: les t\u00e9l\u00e9spectateurs se sentent d\u00e9pass\u00e9s par trop de choix, selon un sondage de Nielsen - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-06 09:00:00 - Paris\/France. 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Vous vous sentez submerg\u00e9 par le d\u00e9luge de choix de t\u00e9l\u00e9vision et de Streaming disponibles en appuyant simplement sur un bouton\u00a0? Tu n'es pas seul. 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Vous vous sentez submerg\u00e9 par le d\u00e9luge de choix de t\u00e9l\u00e9vision et de Streaming disponibles en appuyant simplement sur un bouton\u00a0? Tu n'es pas seul. Le tonnage de programmation vid\u00e9o disponible pour les t\u00e9l\u00e9spectateurs am\u00e9ricains aujourd'hui est stup\u00e9fiant - et il ne fera que cro\u00eetre.\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Surabondance vid\u00e9o\u00a0: plus de 817\u00a0000\u00a0titres sont d\u00e9sormais disponibles sur les services de streaming et de t\u00e9l\u00e9vision am\u00e9ricains, en hausse de 26\u00a0% en un peu plus de deux ans, selon Nielsen\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Surabondance-video-plus-de-817-000-titres-sont-desormais-disponibles-sur-les.jpg?fit=1024%2C576&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Surabondance-video-plus-de-817-000-titres-sont-desormais-disponibles-sur-les.jpg?fit=1024%2C576&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Surabondance-video-plus-de-817-000-titres-sont-desormais-disponibles-sur-les.jpg?fit=1024%2C576&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Surabondance-video-plus-de-817-000-titres-sont-desormais-disponibles-sur-les.jpg?fit=1024%2C576&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":59574,"url":"https:\/\/reviews.tn\/news\/streaming-netflix-et-les-autres-ont-plus-de-telespectateurs-que-la-television-par-cable-aux-etats\/","url_meta":{"origin":32456,"position":2},"title":"Streaming\u00a0: Netflix et les autres ont plus de t\u00e9l\u00e9spectateurs que la t\u00e9l\u00e9vision par c\u00e2ble aux \u00c9tats","author":"Margaux B.","date":"21 ao\u00fbt 2022","format":false,"excerpt":"\ud83d\ude0d REVIEWS News - Paris\/France. 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(Photo par Minerva Studio\/Shutterfly) Erik Gruenwedel 18 ao\u00fbt 2022 Les op\u00e9rateurs am\u00e9ricains de vid\u00e9o en Streaming ciblent peut-\u00eatre le monde pour une expansion mondiale, mais les consommateurs nationaux continuent d'adopter la vid\u00e9o over-the-top en nombre record. De nouvelles donn\u00e9es de Nielsen ont r\u00e9v\u00e9l\u00e9 qu'en juillet,\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19098,"url":"https:\/\/reviews.tn\/news\/le-rapport-nielsen-montre-la-frustration-de-la-fragmentation-du-marche-des-services-de-streaming-et-le-desir-des-utilisateurs-de-se-regrouper-2\/","url_meta":{"origin":32456,"position":5},"title":"Le rapport Nielsen montre la frustration de la fragmentation du march\u00e9 des services de streaming et le d\u00e9sir des utilisateurs de se regrouper","author":"Sarah","date":"6 avril 2022","format":false,"excerpt":"\ud83c\udf7f 2022-04-06 15:00:10 - Paris\/France. Il y a une quantit\u00e9 odieuse de contenu en Streaming de nos jours. Quatre-vingt-treize pour cent des Am\u00e9ricains pr\u00e9voient soit d'augmenter leurs services de Streaming payants, soit de ne rien modifier \u00e0 leurs plans existants, selon la nouvelle publication de Nielsen \u00c9tat des lieux rapport.\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Le rapport Nielsen montre la frustration de la fragmentation du march\u00e9 des services de streaming et le d\u00e9sir des utilisateurs de se regrouper - Yahoo Finance\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-rapport-Nielsen-montre-la-frustration-de-la-fragmentation-du.jpeg?fit=1200%2C917&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-rapport-Nielsen-montre-la-frustration-de-la-fragmentation-du.jpeg?fit=1200%2C917&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-rapport-Nielsen-montre-la-frustration-de-la-fragmentation-du.jpeg?fit=1200%2C917&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-rapport-Nielsen-montre-la-frustration-de-la-fragmentation-du.jpeg?fit=1200%2C917&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-rapport-Nielsen-montre-la-frustration-de-la-fragmentation-du.jpeg?fit=1200%2C917&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/32456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=32456"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/32456\/revisions"}],"predecessor-version":[{"id":32458,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/32456\/revisions\/32458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/32457"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=32456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=32456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=32456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}