{"id":31414,"date":"2022-04-23T06:30:00","date_gmt":"2022-04-23T04:30:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/qui-gagne-du-terrain-que-netflix-perd-principalement-hbo-max\/"},"modified":"2022-04-25T05:20:28","modified_gmt":"2022-04-25T03:20:28","slug":"qui-gagne-du-terrain-que-netflix-perd-principalement-hbo-max","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/qui-gagne-du-terrain-que-netflix-perd-principalement-hbo-max\/","title":{"rendered":"Qui gagne du terrain que Netflix perd ? Principalement, HBO Max"},"content":{"rendered":"

\u2714\ufe0f 2022-04-23 06:30:00 – Paris\/France. <\/strong>
\n<\/p>\n

Les r\u00e9sultats lamentables pr\u00e9sent\u00e9s par Netflix cette semaine ont provoqu\u00e9 un effondrement de la valeur de ses actions : jusqu’\u00e0 35 % sur le Nasdaq en seulement deux jours, du jamais vu en 15 ans d’existence. Les analystes de march\u00e9 les plus r\u00e9fl\u00e9chis trouvent leur propre explication au crash, qui a sans aucun doute de multiples facteurs. Certains, comme Elon Musk, ont des explications plus proches de la logique sociologique que de la logique \u00e9conomique qui r\u00e9git le march\u00e9 concurrentiel.<\/p>\n

L’un des d\u00e9riv\u00e9s \u00e0 analyser est de savoir si les clients que Netflix perd abandonnent les services de Streaming<\/a> ou allouent leur argent \u00e0 d’autres plateformes. Les donn\u00e9es indiquent que c’est ce dernier, et qu’il y a un acteur qui appara\u00eet comme le b\u00e9n\u00e9ficiaire clair de la situation : HBO Max. Le service de Streaming<\/a> appartenant \u00e0 Warner Bros a consid\u00e9rablement augment\u00e9 son nombre d’abonn\u00e9s ces derniers mois et ne montre aucun signe de ralentissement jusqu’\u00e0 pr\u00e9sent.<\/p>\n

meilleur catalogue<\/h2>\n

HBO se d\u00e9veloppe sur les principaux march\u00e9s, m\u00eame si en Espagne, il ne vient pas de d\u00e9coller<\/h3>\n

La s\u00e9rie Euphoria est l’une des grandes revendications de HBO Max<\/p>\n

\u00c9DITORIAL \/ Autres sources<\/p>\n

HBO Max est une jeune plateforme. La multinationale am\u00e9ricaine des t\u00e9l\u00e9communications AT&T a annonc\u00e9 son lancement en mai 2020 via sa division de divertissement Warner Bros. Discovery. En seulement quatre mois, il avait 3 millions d’abonn\u00e9s. Il n’est arriv\u00e9 en Espagne qu’en octobre 2021, ce qui explique en partie pourquoi sa croissance dans notre pays est inf\u00e9rieure \u00e0 celle des autres march\u00e9s europ\u00e9ens. M\u00eame ainsi, les r\u00e9sultats de HBO au premier trimestre 2022 en Espagne sont bons, d\u00e9passant Disney +.<\/p>\n

Lire aussi Pere Sol\u00e0 Gimferrer<\/p>\n

Ce qui semble clair, c’est que des changements importants sont \u00e0 venir dans l’industrie du Streaming<\/a>. Netflix, qui se positionnait jusqu’\u00e0 pr\u00e9sent comme la plateforme leader, estime perdre encore 2 millions d’abonn\u00e9s avant l’\u00e9t\u00e9. Certains de ces clients pourraient se diriger vers HBO Max, dont l’offre de contenus s’est plac\u00e9e au-dessus de celle de ses concurrents avec des titres comme Euphoria ou Succession, des s\u00e9ries qui cumulent les \u00e9loges de la critique et du public cette saison.<\/p>\n

En chute libre<\/h2>\n

Les raisons du d\u00e9mant\u00e8lement sur Netflix : un catalogue d\u00e9pass\u00e9 et une meilleure concurrence<\/h3>\n

Netflix a de plus en plus de mal \u00e0 produire des hits comme Stranger Things<\/p>\n

Tiers<\/p>\n

Le catalogue de Netflix, cependant, s’appauvrit. Il n’y a plus qu’\u00e0 passer en revue les listes des plus vues sur la plateforme pour conclure qu’il ne s’agit pas de productions du niveau de ce que HBO ou m\u00eame Disney+ propose actuellement. L’\u00e9largissement r\u00e9cent du catalogue de la plateforme Disney -qui propose d\u00e9sormais en exclusivit\u00e9 des films et s\u00e9ries Marvel ou Pixar- est un autre facteur qui pourrait expliquer le d\u00e9sarroi des utilisateurs.<\/p>\n

Lire aussi Avant-garde<\/p>\n

Et les perspectives de Netflix ne sont pas bonnes. De nombreux studios de cin\u00e9ma parient sur la cr\u00e9ation de leurs propres plateformes de Streaming<\/a>, ce qui \u00e9loigne la plateforme, qui est toujours leader en Espagne, d’avoir un bon contenu en avant-premi\u00e8re \u00e0 court ou moyen terme. Netflix n’a d’autre choix que de miser sur ses propres productions. Mais cela co\u00fbte cher, et des succ\u00e8s comme Stranger Things, The Squid Game ou The Crown se font de plus en plus sporadiques.<\/p>\n

Pour le m\u00e9dia sp\u00e9cialis\u00e9 The Hollywood Reporter, HBO poss\u00e8de \u00ab\u00a0l’un des meilleurs portefeuilles mondiaux de propri\u00e9t\u00e9 intellectuelle, une \u00e9quipe au talent in\u00e9gal\u00e9 et l’un des rares acteurs v\u00e9ritablement mondiaux du direct-to-consommateur\u00a0\u00bb, ce qui explique en grande partie la croissance continue sur HBO Max. et ses abonn\u00e9s. Le PDG de la plate-forme de Warner se dit \u00ab\u00a0enthousiasm\u00e9 par le potentiel de croissance continue de HBO Max alors que le service est lanc\u00e9 dans de nouveaux territoires\u00a0\u00bb.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-23 06:30:00 – Paris\/France. Les r\u00e9sultats lamentables pr\u00e9sent\u00e9s par Netflix cette semaine ont provoqu\u00e9 un effondrement de la valeur de ses actions : jusqu’\u00e0 35 % sur le Nasdaq en seulement deux jours, du jamais vu en 15 ans d’existence. Les analystes de march\u00e9 les plus r\u00e9fl\u00e9chis trouvent leur propre explication au crash, qui […]<\/p>\n","protected":false},"author":7,"featured_media":31415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147,122,128],"tags":[127,124,125],"class_list":["post-31414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hbo","category-netflix","category-streaming","tag-netflix","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nQui gagne du terrain que Netflix perd ? Principalement, HBO Max - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-23 06:30:00 - Paris\/France. 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Principalement, HBO Max"}]},{"@type":"WebSite","@id":"https:\/\/reviews.tn\/news\/#website","url":"https:\/\/reviews.tn\/news\/","name":"Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement","description":"Reviews Votre magazine #1 d'actualit\u00e9s num\u00e9riques Tech & Divertissement : High-tech, hardware, consoles, OS, Gaming, Films, s\u00e9ries, animes et plus encore","publisher":{"@id":"https:\/\/reviews.tn\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reviews.tn\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/reviews.tn\/news\/#organization","name":"Reviews News","url":"https:\/\/reviews.tn\/news\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/logo-reviews-news.png?fit=222%2C63&ssl=1","width":222,"height":63,"caption":"Reviews News"},"image":{"@id":"https:\/\/reviews.tn\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reviews.tn\/news\/#\/schema\/person\/300367b7d2e81e65614d6b30b6686342","name":"Pierre A.","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Pierre.jpg?fit=77%2C96&ssl=1","caption":"Pierre A."},"description":"Quand ses parents lui ont refus\u00e9 une Super NES, il s'est \u00e9nerv\u00e9. Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. 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