{"id":30395,"date":"2022-04-20T20:38:20","date_gmt":"2022-04-20T18:38:20","guid":{"rendered":"https:\/\/reviews.tn\/news\/le-changement-de-publicite-de-netflix-scellera-le-passage-du-streaming-a-la-television-par-cable\/"},"modified":"2022-04-23T12:52:23","modified_gmt":"2022-04-23T10:52:23","slug":"le-changement-de-publicite-de-netflix-scellera-le-passage-du-streaming-a-la-television-par-cable","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/le-changement-de-publicite-de-netflix-scellera-le-passage-du-streaming-a-la-television-par-cable\/","title":{"rendered":"Le changement de publicit\u00e9 de Netflix scellera le passage du streaming \u00e0 la t\u00e9l\u00e9vision par c\u00e2ble"},"content":{"rendered":"

\u2714\ufe0f 2022-04-20 20:38:20 – Paris\/France. <\/strong>
\n<\/p>\n

L’action de Netflix<\/a> a baiss\u00e9 de 37 % depuis l’annonce de sa premi\u00e8re baisse du nombre total d’utilisateurs en une d\u00e9cennie. En r\u00e9ponse, le PDG de Netflix<\/a>, Reed Hastings, a admis que la soci\u00e9t\u00e9 \u00e9tait d\u00e9sormais ouverte aux options de Streaming<\/a> financ\u00e9es par la publicit\u00e9, un changement majeur par rapport \u00e0 son d\u00e9sint\u00e9r\u00eat pr\u00e9c\u00e9demment d\u00e9clar\u00e9 pour la strat\u00e9gie. <\/p>\n

\u00ab\u00a0J’ai \u00e9t\u00e9 contre la complexit\u00e9 de la publicit\u00e9 et un grand fan de la simplicit\u00e9 de l’abonnement\u00a0\u00bb, a d\u00e9clar\u00e9 Hastings lors de la conf\u00e9rence t\u00e9l\u00e9phonique avec les investisseurs d’hier. \u00ab\u00a0Mais\u2026 permettre aux consommateurs qui aimeraient avoir un prix inf\u00e9rieur et qui sont tol\u00e9rants \u00e0 la publicit\u00e9 d’obtenir ce qu’ils veulent est tr\u00e8s logique\u2026 Nous essayons de comprendre [it] sortir au cours de la prochaine ann\u00e9e ou deux.<\/p>\n

La volte-face de Netflix<\/a> sur le Streaming<\/a> financ\u00e9 par la publicit\u00e9 survient alors que la soci\u00e9t\u00e9 fait face \u00e0 une nouvelle concurrence et a du mal \u00e0 trouver de nouveaux domaines de croissance, car environ 100 millions (dont 30 millions aux \u00c9tats-Unis seulement) de ses utilisateurs partagent des mots de passe pour le service. \u00c0 l’international, Netflix<\/a> a vu son nombre d’abonn\u00e9s diminuer dans toutes les r\u00e9gions sauf l’Asie, le seul secteur o\u00f9 il a connu une croissance au cours de son dernier trimestre. <\/p>\n

Des signes de changement tectonique du Streaming<\/a> sont apparus avant la pand\u00e9mie<\/h2>\n

Les premiers v\u00e9ritables signes avant-coureurs du d\u00e9clin actuel sont apparus en 2019, lorsque Netflix<\/a> a perdu des abonn\u00e9s am\u00e9ricains au Streaming<\/a> pour la premi\u00e8re fois de son histoire. Cependant, cette tendance a \u00e9t\u00e9 quelque peu obscurcie lorsque la pand\u00e9mie est arriv\u00e9e l’ann\u00e9e suivante, ce qui a forc\u00e9 des fermetures et a augment\u00e9 le nombre de t\u00e9l\u00e9spectateurs pour toutes les plateformes de Streaming<\/a>. <\/p>\n

Actuellement, Netflix<\/a> d\u00e9tient environ 25 % du march\u00e9 de la t\u00e9l\u00e9vision en Streaming<\/a>. Mais la soci\u00e9t\u00e9 d’analyse GlobalData pr\u00e9voit que la part de Netflix<\/a> diminuera \u00e0 16 % d’ici 2026, \u00e0 peu pr\u00e8s l\u00e0 o\u00f9 Hulu et Disney+ se situent aujourd’hui \u00e0 13 % chacun. <\/p>\n

Bienvenue dans la nouvelle t\u00e9l\u00e9vision par c\u00e2ble, identique \u00e0 l’ancienne t\u00e9l\u00e9vision par c\u00e2ble <\/h2>\n

Avant m\u00eame la crise du covid-19, lors de l’ann\u00e9e de lancement 2019 de Disney+ et Apple TV+, les analystes pr\u00e9disaient \u00ab\u00a0le grand regroupement\u00a0\u00bb. L’id\u00e9e d\u00e9crit un cadre dans lequel au lieu d’obliger les t\u00e9l\u00e9spectateurs \u00e0 ouvrir cinq \u00e0 10 applications de Streaming<\/a> diff\u00e9rentes, les consommateurs utiliseront \u00e9ventuellement une seule application d’agr\u00e9gation pour acc\u00e9der \u00e0 leurs services de Streaming<\/a> pr\u00e9f\u00e9r\u00e9s. <\/p>\n

Maintenant, alors que la tendance \u00e0 offrir un acc\u00e8s \u00e0 moindre prix en \u00e9change de contenu financ\u00e9 par la publicit\u00e9, r\u00e9cemment adopt\u00e9e par Disney +, prend de l’ampleur, l’activit\u00e9 de Streaming<\/a> semble se transformer en mod\u00e8le de t\u00e9l\u00e9vision par c\u00e2ble, sans les fils ni les d\u00e9codeurs. Amazon, via son nouveau service Freevee (anciennement IMDb TV), Hulu, HBO Max et Paramount + offrent tous des options financ\u00e9es par la publicit\u00e9 \u00e0 moindre co\u00fbt. Netflix<\/a> avait \u00e9t\u00e9 le plus en vue jusqu’\u00e0 pr\u00e9sent.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-20 20:38:20 – Paris\/France. L’action de Netflix a baiss\u00e9 de 37 % depuis l’annonce de sa premi\u00e8re baisse du nombre total d’utilisateurs en une d\u00e9cennie. En r\u00e9ponse, le PDG de Netflix, Reed Hastings, a admis que la soci\u00e9t\u00e9 \u00e9tait d\u00e9sormais ouverte aux options de Streaming financ\u00e9es par la publicit\u00e9, un changement majeur par rapport […]<\/p>\n","protected":false},"author":9,"featured_media":30396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,171,123,124,126],"class_list":["post-30395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-netflix-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nLe changement de publicit\u00e9 de Netflix scellera le passage du streaming \u00e0 la t\u00e9l\u00e9vision par c\u00e2ble - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-20 20:38:20 - Paris\/France. 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