{"id":29967,"date":"2022-04-22T17:38:11","date_gmt":"2022-04-22T15:38:11","guid":{"rendered":"https:\/\/reviews.tn\/news\/payeriez\/"},"modified":"2022-04-22T20:49:25","modified_gmt":"2022-04-22T18:49:25","slug":"payeriez","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/payeriez\/","title":{"rendered":"Payeriez"},"content":{"rendered":"

\u2714\ufe0f 2022-04-22 17:38:11 – Paris\/France. <\/strong>
\n<\/p>\n

Netflix a perdu 200 000 abonn\u00e9s pour la premi\u00e8re fois en une d\u00e9cennie et la fuite des utilisateurs devrait atteindre un million dans les mois \u00e0 venir. La bulle pand\u00e9mique nous a incit\u00e9s \u00e0 consommer les plateformes traditionnelles de t\u00e9l\u00e9vision et de vid\u00e9o comme jamais auparavant. Mais le march\u00e9 s’adapte \u00e0 un sc\u00e9nario de forte concurrence et d’\u00e9volution des habitudes. En Espagne, selon Barlovento Comunicaci\u00f3n, chaque m\u00e9nage a acc\u00e8s, en moyenne, \u00e0 2,7 plateformes de paiement, Netflix en t\u00eate avec la plus grande part de consommation (33,8%).<\/p>\n

Netflix change de strat\u00e9gie en quelques semaines<\/b><\/p>\n

Disney+ lancera un abonnement moins cher en \u00e9change de proposer de la publicit\u00e9 aux t\u00e9l\u00e9spectateurs. Suite \u00e0 l’annonce de Disney, Le directeur financier de Netflix a cat\u00e9goriquement ni\u00e9 la possibilit\u00e9 de suivre ses traces<\/b>. Mais, apr\u00e8s avoir pris connaissance de la baisse d’abonn\u00e9s, le PDG de la soci\u00e9t\u00e9 am\u00e9ricaine assure d\u00e9sormais que dans un ou deux ans des publicit\u00e9s seront incluses dans certains de ses plans tarifaires. Pourtant, il existe d\u00e9j\u00e0 des plateformes 100 % gratuites, comme Pluto TV, qui propose non seulement de la t\u00e9l\u00e9vision en direct mais aussi du contenu \u00e0 la demande en \u00e9change de publicit\u00e9.<\/p>\n

Mais les t\u00e9l\u00e9spectateurs sont-ils pr\u00eats \u00e0 regarder des publicit\u00e9s\u00a0? Selon une \u00e9tude d’IAB Espagne, plus de 61% des t\u00e9l\u00e9spectateurs de vid\u00e9os sur Internet sont favorables \u00e0 l’inclusion de publicit\u00e9s en \u00e9change de la visualisation gratuite de contenu. \u00c9videmment, il y aura toujours une relation amour-haine entre la publicit\u00e9 et le spectateur : en effet, la publicit\u00e9 a aussi marqu\u00e9 l’imaginaire d’une soci\u00e9t\u00e9 qui, jusqu’aux ann\u00e9es 1990, d\u00e9pendait de la t\u00e9l\u00e9vision traditionnelle.<\/p>\n<\/p>\n

L’une des valeurs ajout\u00e9es des plateformes de vid\u00e9os payantes est, ou \u00e9tait, que le contenu peut \u00eatre visionn\u00e9 sans interruption. Mais n’oublions pas que la publicit\u00e9 est un contenu qui peut int\u00e9resser le t\u00e9l\u00e9spectateur-consommateur s’il est peu invasif et propose un produit qui correspond \u00e0 son profil. Le potentiel de la vid\u00e9o num\u00e9rique dans ce sens est inimaginable.<\/p>\n

D’autre part, Netflix pourrait \u00e9galement augmenter ses revenus s’il \u00e9liminait les comptes partag\u00e9s, mais cela reviendrait \u00e0 augmenter indirectement les frais et pourrait entra\u00eener des baisses plus permanentes.<\/p>\n

Qui va mesurer l’impact publicitaire des plateformes ?<\/b><\/p>\n

Disney assure avoir une longue liste d’annonceurs int\u00e9ress\u00e9s par sa proposition. Mais si les plateformes vid\u00e9o payantes misent sur l’insertion de publicit\u00e9s, les annonceurs voudront obtenir des donn\u00e9es fiables sur l’impact. Et ici s’ouvre le melon de la mesure d’audience. Les annonceurs devront-ils s’appuyer sur des donn\u00e9es internes non audit\u00e9es de chaque plate-forme\u00a0? Faudra-t-il qu’apparaisse une entreprise qui mesure le succ\u00e8s du contenu pour d\u00e9terminer laquelle doit payer le plus pour introduire de la publicit\u00e9 ?<\/b><\/p>\n

Netflix – Photo de r\u00e9f\u00e9rence – Photo : NurPhoto via Getty Images<\/p>\n

Aux \u00c9tats-Unis, Nielsen mesure l’audience traditionnelle et profite de ces audiom\u00e8tres pour mesurer aussi Netflix, mais ce syst\u00e8me n’a pas la reconnaissance de la plateforme. Les consultants d’audience espagnols Barlovento Comunicaci\u00f3n et GECA diffusent des rapports sur la consommation des plateformes vid\u00e9o, mais bas\u00e9s sur des entretiens.<\/p>\n

Bref, il n’y a toujours pas de mesure consensuelle par le secteur. Les donn\u00e9es r\u00e9elles restent entre les mains des plateformes, sont priv\u00e9es et ne sont pas rendues publiques. Un avenir \u00e0 moyen terme passionnant et changeant nous attend.<\/p>\n

Pour: <\/p>\n

Jorge Gallardo-Camacho<\/b> <\/p>\n

Directeur de la Licence en Communication Audiovisuelle et Nouveaux M\u00e9dias, Universit\u00e9 Camilo Jos\u00e9 Cela<\/p>\n

Article initialement publi\u00e9 sur The Conversation<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-22 17:38:11 – Paris\/France. Netflix a perdu 200 000 abonn\u00e9s pour la premi\u00e8re fois en une d\u00e9cennie et la fuite des utilisateurs devrait atteindre un million dans les mois \u00e0 venir. La bulle pand\u00e9mique nous a incit\u00e9s \u00e0 consommer les plateformes traditionnelles de t\u00e9l\u00e9vision et de vid\u00e9o comme jamais auparavant. Mais le march\u00e9 s’adapte […]<\/p>\n","protected":false},"author":7,"featured_media":29968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,126],"class_list":["post-29967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-tv"],"yoast_head":"\nPayeriez - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-22 17:38:11 - Paris\/France. 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Quand ils ont \u00e9chang\u00e9 un Sega Genesis contre un modem 2400, il s'est veng\u00e9. Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.","url":"https:\/\/reviews.tn\/news\/author\/pierre-a\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Payeriez.jpg?fit=1200%2C646&ssl=1","jetpack-related-posts":[{"id":37485,"url":"https:\/\/reviews.tn\/news\/un-utilisateur-sur-trois-defendrait-netflix-avec-de-la-publicite\/","url_meta":{"origin":29967,"position":0},"title":"Un utilisateur sur trois d\u00e9fendrait Netflix avec de la publicit\u00e9","author":"Pierre A.","date":"11 mai 2022","format":false,"excerpt":"\ud83c\udf7f 2022-05-11 09:06:24 - Paris\/France. 36% des consommateurs annuleraient leur abonnement Netflix si la plateforme accueillait la publicit\u00e9 sur leurs domaines. Netflix, qui autrefois fermait toujours la porte \u00e0 la publicit\u00e9, est pr\u00eat \u00e0 garder un \u0153il sur les publicit\u00e9s pour continuer \u00e0 donner des ailes \u00e0 sa croissance (dangereusement\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Un utilisateur sur trois d\u00e9fendrait Netflix avec de la publicit\u00e9 - Direct Marketing\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Un-utilisateur-sur-trois-defendrait-Netflix-avec-de-la-publicite.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Un-utilisateur-sur-trois-defendrait-Netflix-avec-de-la-publicite.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Un-utilisateur-sur-trois-defendrait-Netflix-avec-de-la-publicite.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Un-utilisateur-sur-trois-defendrait-Netflix-avec-de-la-publicite.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Un-utilisateur-sur-trois-defendrait-Netflix-avec-de-la-publicite.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":83425,"url":"https:\/\/reviews.tn\/news\/comment-faire-des-economies-sur-vos-abonnements-a-netflix-disney-amazon-prime-ou-hbo\/","url_meta":{"origin":29967,"position":1},"title":"Comment faire des \u00e9conomies sur vos abonnements \u00e0 Netflix, Disney+, Amazon Prime ou HBO ?","author":"Pierre A.","date":"3 novembre 2022","format":false,"excerpt":"\u2714\ufe0f 2022-11-03 06:00:00 - Paris\/France. La plateformes de Streaming (HBO, Amazon Prime Video, Netflix, Movistar, Disney+...) sont devenus indispensables pour profiter de contenus vari\u00e9s. Actuellement, il est difficile de trouver quelqu'un qui n'a pas d'abonnement \u00e0 au moins une de ces plateformes, bien qu'il soit habituel d'en avoir plusieurs sous\u2026","rel":"","context":"Dans "Amazon Prime"","block_context":{"text":"Amazon Prime","link":"https:\/\/reviews.tn\/news\/category\/streaming\/amazon-prime\/"},"img":{"alt_text":" Comment faire des \u00e9conomies sur vos abonnements \u00e0 Netflix, Disney+, Amazon Prime ou HBO ? - 65 ET PLUS\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Comment-faire-des-economies-sur-vos-abonnements-a-Netflix-Disney.jpeg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Comment-faire-des-economies-sur-vos-abonnements-a-Netflix-Disney.jpeg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Comment-faire-des-economies-sur-vos-abonnements-a-Netflix-Disney.jpeg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Comment-faire-des-economies-sur-vos-abonnements-a-Netflix-Disney.jpeg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Comment-faire-des-economies-sur-vos-abonnements-a-Netflix-Disney.jpeg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":49784,"url":"https:\/\/reviews.tn\/news\/je-ne-veux-pas-payer-pourquoi-le-principal-probleme-de-netflix-ce-sont-les-personnes-qui-partagent-des-comptes\/","url_meta":{"origin":29967,"position":2},"title":""je ne veux pas payer": pourquoi le principal probl\u00e8me de Netflix, ce sont les personnes qui partagent des comptes","author":"Pierre A.","date":"3 juillet 2022","format":false,"excerpt":"\ud83d\ude0d 2022-07-03 18:00:49 - Paris\/France. Partager Le plus grand ennemi des plateformes comme Netflix sont les utilisateurs qui choisissent de partager leurs comptes.Netflix est en difficult\u00e9. Il y a quelques mois, nous avons d\u00e9j\u00e0 vu comment ses probl\u00e8mes financiers ont impos\u00e9 des restrictions drastiques sur la fa\u00e7on dont les utilisateurs\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":""je ne veux pas payer": pourquoi le principal probl\u00e8me de Netflix, ce sont les personnes qui partagent des comptes - Urban Tecno\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":49790,"url":"https:\/\/reviews.tn\/news\/je-ne-veux-pas-payer-pourquoi-le-principal-probleme-de-netflix-ce-sont-les-personnes-qui-partagent-des-comptes-2\/","url_meta":{"origin":29967,"position":3},"title":""je ne veux pas payer": pourquoi le principal probl\u00e8me de Netflix, ce sont les personnes qui partagent des comptes","author":"Pierre A.","date":"3 juillet 2022","format":false,"excerpt":"\ud83d\ude0d 2022-07-03 18:00:49 - Paris\/France. Partager Le plus grand ennemi des plateformes comme Netflix sont les utilisateurs qui choisissent de partager leurs comptes.Netflix est en difficult\u00e9. Il y a quelques mois, nous avons d\u00e9j\u00e0 vu comment ses probl\u00e8mes financiers ont impos\u00e9 des restrictions drastiques sur la fa\u00e7on dont les utilisateurs\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":""je ne veux pas payer": pourquoi le principal probl\u00e8me de Netflix, ce sont les personnes qui partagent des comptes - Urban Tecno\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/07\/quotje-ne-veux-pas-payerquot-pourquoi-le-principal-probleme-de.jpg?fit=1200%2C631&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":58379,"url":"https:\/\/reviews.tn\/news\/mefiez-2\/","url_meta":{"origin":29967,"position":4},"title":"M\u00e9fiez","author":"Margaux B.","date":"17 ao\u00fbt 2022","format":false,"excerpt":"\u2714\ufe0f REVIEWS News - Paris\/France. Denis Bergert Les fraudeurs tentent actuellement de s'emparer des donn\u00e9es personnelles des utilisateurs avec deux nouvelles escroqueries par hame\u00e7onnage. Agrandir Les escrocs se d\u00e9guisent en fournisseur de Streaming Netflix. \u00a9Netflix Le centre de conseil aux consommateurs du Schleswig-Holstein met actuellement en garde contre deux nouvelles\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"M\u00e9fiez-vous des faux e-mails Netflix - NewsABC.net\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Mefiez.jpg?fit=1000%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Mefiez.jpg?fit=1000%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Mefiez.jpg?fit=1000%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Mefiez.jpg?fit=1000%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":89873,"url":"https:\/\/reviews.tn\/news\/netflix-veut-ajouter-encore-plus-de-publicites-sur-sa-plateforme-et-ses-abonnements\/","url_meta":{"origin":29967,"position":5},"title":"Netflix veut ajouter encore plus de publicit\u00e9s sur sa plateforme et ses abonnements","author":"Pierre A.","date":"7 d\u00e9cembre 2022","format":false,"excerpt":"\ud83c\udf7f 2022-12-07 10:43:17 - Paris\/France. Netflix a sorti sa version avec publicit\u00e9s il y a quelques semaines, qui pour 5,49 euros par moispr\u00e9sente entre quatre et cinq minutes de La publicit\u00e9 pour chaque heure de contenu diffus\u00e9. L'id\u00e9e de la plateforme, celle d'attirer un public qui veut payer moins cher\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix veut ajouter encore plus de publicit\u00e9s sur sa plateforme et ses abonnements \u2013 phoneia\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Netflix-veut-ajouter-encore-plus-de-publicites-sur-sa-plateforme.jpg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Netflix-veut-ajouter-encore-plus-de-publicites-sur-sa-plateforme.jpg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Netflix-veut-ajouter-encore-plus-de-publicites-sur-sa-plateforme.jpg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Netflix-veut-ajouter-encore-plus-de-publicites-sur-sa-plateforme.jpg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/12\/Netflix-veut-ajouter-encore-plus-de-publicites-sur-sa-plateforme.jpg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/29967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=29967"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/29967\/revisions"}],"predecessor-version":[{"id":29969,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/29967\/revisions\/29969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/29968"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=29967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=29967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=29967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}