{"id":28571,"date":"2022-04-20T09:13:00","date_gmt":"2022-04-20T07:13:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-ralentit-un-changement-radical-pour-le-streaming\/"},"modified":"2022-04-20T20:47:20","modified_gmt":"2022-04-20T18:47:20","slug":"netflix-ralentit-un-changement-radical-pour-le-streaming","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-ralentit-un-changement-radical-pour-le-streaming\/","title":{"rendered":"Netflix ralentit un changement radical pour le streaming"},"content":{"rendered":"<p><strong>\ud83d\ude0d 2022-04-20 09:13:00 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>Donn\u00e9es\u00a0: rapports sur les revenus de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a>\u00a0;  Graphique\u00a0: Erin Davis\/Axios<\/p>\n<p>La perte trimestrielle d&rsquo;abonn\u00e9s de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> &#8211; sa premi\u00e8re en une d\u00e9cennie &#8211; a envoy\u00e9 des ondes de choc dans l&rsquo;ensemble de l&rsquo;industrie du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>. <\/p>\n<p><strong>Pourquoi est-ce important: <\/strong>Pendant des ann\u00e9es, Wall Street a r\u00e9compens\u00e9 <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> avec une valeur marchande d\u00e9mesur\u00e9e pour sa capacit\u00e9 \u00e0 continuer d&rsquo;\u00e9largir sa base d&rsquo;utilisateurs.  Maintenant, la r\u00e9alit\u00e9 s&rsquo;installe.<\/p>\n<p><strong>Des d\u00e9tails: <\/strong>L&rsquo;action de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> a chut\u00e9 de plus de 20 % mardi apr\u00e8s que le g\u00e9ant du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> a d\u00e9clar\u00e9 avoir perdu 200 000 abonn\u00e9s au premier trimestre 2022 et manqu\u00e9 ses objectifs de revenus. <\/p>\n<ul>\n<li>\u00c9tant donn\u00e9 que <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> annonce des b\u00e9n\u00e9fices sup\u00e9rieurs \u00e0 la plupart de ses concurrents, la nouvelle a fait chuter les actions dans le secteur du divertissement.<\/li>\n<li>L&rsquo;action de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> \u00e9tait d\u00e9j\u00e0 en baisse de plus de 40 % depuis le d\u00e9but de l&rsquo;ann\u00e9e, gr\u00e2ce \u00e0 une concurrence accrue et \u00e0 de faibles pr\u00e9visions de croissance. <\/li>\n<li>Les choses vont empirer avant de s&rsquo;am\u00e9liorer.  Le g\u00e9ant du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> pr\u00e9voit de perdre 2 millions d&rsquo;abonn\u00e9s suppl\u00e9mentaires au deuxi\u00e8me trimestre.<\/li>\n<\/ul>\n<p><strong>Le contexte<\/strong>: Le d\u00e9clin de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> \u00ab\u00a0remet en question l&rsquo;\u00e9conomie finale de ces entreprises\u00a0\u00bb, a \u00e9crit l&rsquo;analyste des m\u00e9dias Michael Nathanson dans une note aux clients plus t\u00f4t cette ann\u00e9e, lorsque <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> a commenc\u00e9 \u00e0 montrer des signes de ralentissement.<\/p>\n<p><strong>Soyez intelligent : <\/strong>Apr\u00e8s avoir minimis\u00e9 la concurrence comme une menace s\u00e9rieuse pour leur entreprise pendant des ann\u00e9es, les dirigeants de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> commencent enfin \u00e0 admettre que la croissance des services concurrentiels fait des ravages.<\/p>\n<ul>\n<li>Pendant des ann\u00e9es, <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> a \u00e9t\u00e9 le seul acteur majeur \u00e0 investir massivement dans les licences et \u00e0 produire du contenu original \u00e0 grande \u00e9chelle.  Il investit depuis longtemps dans le contenu de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> localis\u00e9 dans le monde entier, ce qui lui conf\u00e8re un avantage majeur sur les march\u00e9s internationaux. <\/li>\n<li>Mais au cours des derniers mois, Disney + et HBO Max ont entam\u00e9 d&rsquo;importantes expansions internationales.  Disney a d\u00e9clar\u00e9 qu&rsquo;il pr\u00e9voyait de d\u00e9penser 33 milliards de dollars en contenu cette ann\u00e9e, contre 14 milliards de dollars d\u00e9pens\u00e9s par <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> l&rsquo;ann\u00e9e derni\u00e8re. <\/li>\n<\/ul>\n<p><strong>Pr\u00e9sident et co-fondateur de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> Reed Hastings<\/strong> a \u00e9galement attribu\u00e9 le ralentissement des abonn\u00e9s au partage de mots de passe, que la soci\u00e9t\u00e9 a commenc\u00e9 \u00e0 r\u00e9primer.<\/p>\n<ul>\n<li>Dans une lettre aux investisseurs, <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> a d\u00e9clar\u00e9 qu&rsquo;en plus de ses 222 millions de foyers payants, il estime que son service est partag\u00e9 avec plus de 100 millions de foyers suppl\u00e9mentaires qui ne paient pas, dont plus de 30 millions aux \u00c9tats-Unis et au Canada. march\u00e9 le plus lucratif.<\/li>\n<\/ul>\n<p><strong>La grande image:<\/strong> Le ralentissement massif de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> est un signal d&rsquo;alarme pour Wall Street, qui parie depuis des ann\u00e9es sur les services de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> par abonnement comme l&rsquo;avenir de la t\u00e9l\u00e9vision. <\/p>\n<ul>\n<li><strong>Le probl\u00e8me: <\/strong>Alors que l&rsquo;offre a continu\u00e9 de cro\u00eetre, le montant que les consommateurs sont pr\u00eats \u00e0 d\u00e9penser pour les services d&rsquo;abonnement est rest\u00e9 relativement constant au cours des derni\u00e8res ann\u00e9es, selon les donn\u00e9es de la soci\u00e9t\u00e9 de recherche sur les m\u00e9dias Magid.<\/li>\n<li>La plupart des consommateurs sont pr\u00eats \u00e0 payer environ quatre services \u00e0 la fois pour environ 10 $ par mois par service de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.  Des facteurs macro\u00e9conomiques, tels que l&rsquo;inflation et les hausses de prix plus t\u00f4t cette ann\u00e9e, pourraient rendre les clients moins dispos\u00e9s \u00e0 d\u00e9penser.<\/li>\n<\/ul>\n<p><strong>Et apr\u00e8s:<\/strong> <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> a d\u00e9clar\u00e9 aux investisseurs qu&rsquo;il envisageait d&rsquo;offrir un plan d&rsquo;abonnement moins cher et financ\u00e9 par la publicit\u00e9 \u00ab\u00a0au cours des deux prochaines ann\u00e9es\u00a0\u00bb dans le but d&rsquo;\u00e9largir sa base d&rsquo;abonn\u00e9s.  <\/p>\n<ul>\n<li>Alors que le march\u00e9 des abonnements au <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> devient de plus en plus satur\u00e9, les analystes ont fait valoir qu&rsquo;un niveau financ\u00e9 par la publicit\u00e9 est la meilleure option de croissance de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a>.<\/li>\n<li>La plupart des principaux services de divertissement g\u00e9n\u00e9ral, notamment Disney +, Hulu, Discovery +, HBO Max, Paramount + et Peacock, proposent des niveaux financ\u00e9s par la publicit\u00e9. <\/li>\n<\/ul>\n<p><strong>Que regarder:<\/strong> Les g\u00e9ants de la Big Tech multiplient les services gratuits financ\u00e9s par la publicit\u00e9 pour attirer les abonn\u00e9s submerg\u00e9s par la hausse des factures d&rsquo;abonnement.<\/p>\n<ul>\n<li><strong>Amazone<\/strong> la semaine derni\u00e8re a relanc\u00e9 son service de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> gratuit, IMDb TV, sous le nom de Freevee, un signal clair aux consommateurs que la gratuit\u00e9 est l&rsquo;avenir. <\/li>\n<li><strong>Youtube<\/strong> le mois dernier, il a annonc\u00e9 qu&rsquo;il diffuserait pour la premi\u00e8re fois des \u00e9missions de t\u00e9l\u00e9vision gratuites financ\u00e9es par la publicit\u00e9. <\/li>\n<\/ul>\n<p><strong>L&rsquo;ironie:<\/strong> De nombreuses soci\u00e9t\u00e9s de divertissement traditionnelles qui se sont efforc\u00e9es de rester pertinentes dans l&rsquo;ombre de <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 investir dans des produits de diffusion en continu financ\u00e9s par la publicit\u00e9 afin d&rsquo;aider \u00e0 compenser le d\u00e9clin de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e lin\u00e9aire. <\/p>\n<ul>\n<li>Fox a achet\u00e9 Tubi en 2020. Paramount + poss\u00e8de Pluto TV.  Disney poss\u00e8de Hulu et Comcast poss\u00e8de Xumo et Peacock. <\/li>\n<\/ul>\n<p><strong>Aller plus loin:<\/strong> Pour le <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>, le futur est gratuit<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude0d 2022-04-20 09:13:00 &#8211; Paris\/France. Donn\u00e9es\u00a0: rapports sur les revenus de Netflix\u00a0; Graphique\u00a0: Erin Davis\/Axios La perte trimestrielle d&rsquo;abonn\u00e9s de Netflix &#8211; sa premi\u00e8re en une d\u00e9cennie &#8211; a envoy\u00e9 des ondes de choc dans l&rsquo;ensemble de l&rsquo;industrie du Streaming. Pourquoi est-ce important: Pendant des ann\u00e9es, Wall Street a r\u00e9compens\u00e9 Netflix avec une valeur marchande [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":28572,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[7024,5306,127,171,7022,124,125,126,7023],"class_list":["post-28571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-graphiques-de-donnees","tag-media-en-continu","tag-netflix","tag-netflix-streaming","tag-publicite-en-ligne","tag-streaming-films","tag-streaming-series","tag-tv","tag-visuels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix ralentit un changement radical pour le streaming - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-04-20 09:13:00 - Paris\/France. 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