{"id":28175,"date":"2022-04-20T07:02:23","date_gmt":"2022-04-20T05:02:23","guid":{"rendered":"https:\/\/reviews.tn\/news\/netflix-perd-des-clients\/"},"modified":"2022-04-20T07:02:23","modified_gmt":"2022-04-20T05:02:23","slug":"netflix-perd-des-clients","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/netflix-perd-des-clients\/","title":{"rendered":"Netflix perd des clients"},"content":{"rendered":"<p><strong>\ud83d\ude0d REVIEWS News &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>\t\t\t\t\t\t\t\t\tNetflix Rafael Henrique\/SOPA Images\/LightRocket via Getty Images\n\t\t\t\t\t\t\t<\/p>\n<ul>\n<li>Au cours des trois premiers mois de cette ann\u00e9e, le g\u00e9ant du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> Netflix a perdu environ 200 000 abonnements payants.<\/li>\n<li>Les investisseurs ont r\u00e9agi d\u00e9\u00e7us, le titre a subi beaucoup de pression dans les \u00e9changes apr\u00e8s les heures de fermeture et \u00e9tait parfois dans le rouge de plus de 25 %.<\/li>\n<li>Au d\u00e9but de la pand\u00e9mie de corona, Netflix \u00e9tait encore consid\u00e9r\u00e9 comme l&rsquo;un des grands gagnants de la crise, mais il a longtemps connu des moments difficiles \u00e0 Wall Street<\/li>\n<\/ul>\n<p>Le leader du march\u00e9 du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> Netflix a d\u00fb faire face \u00e0 une baisse d&rsquo;un quart de la client\u00e8le pour la premi\u00e8re fois en plus d&rsquo;une d\u00e9cennie.  Au cours des trois mois pr\u00e9c\u00e9dant la fin du mois de mars, environ 200 000 abonnements payants ont \u00e9t\u00e9 perdus, comme Netflix l&rsquo;a annonc\u00e9 mardi (heure locale) apr\u00e8s la fermeture de la bourse am\u00e9ricaine.  Globalement, le nombre d&rsquo;utilisateurs dans le monde est tomb\u00e9 \u00e0 221,6 millions \u00e0 la fin du trimestre.  Netflix avait en effet pr\u00e9vu 2,5 millions de nouveaux clients.  Outre la pression concurrentielle croissante, les cons\u00e9quences de la guerre d&rsquo;Ukraine ont \u00e9galement eu un impact sur le bilan du g\u00e9ant du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.<\/p>\n<p>Les investisseurs ont r\u00e9agi d\u00e9\u00e7us, le titre a subi beaucoup de pression dans les \u00e9changes apr\u00e8s les heures de fermeture et \u00e9tait parfois dans le rouge de plus de 25 %.  Au d\u00e9but de la pand\u00e9mie de corona, Netflix \u00e9tait encore consid\u00e9r\u00e9 comme l&rsquo;un des grands gagnants de la crise, mais il a longtemps connu des moments difficiles \u00e0 Wall Street.  Depuis le d\u00e9but de l&rsquo;ann\u00e9e, le cours de l&rsquo;action a d\u00e9j\u00e0 chut\u00e9 de plus de 40 %.  Le rapport trimestriel a \u00e9galement donn\u00e9 aux actions d&rsquo;autres fournisseurs de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> tels que Walt Disney, Roku et FuboTV un coup de pouce significatif dans les \u00e9changes apr\u00e8s les heures de bureau.<\/p>\n<p>Entre autres choses, Netflix a bl\u00e2m\u00e9 le retrait de la Russie, o\u00f9 tous les comptes clients ont \u00e9t\u00e9 d\u00e9sactiv\u00e9s en raison de la guerre d&rsquo;agression contre l&rsquo;Ukraine, pour les faibles chiffres.  Selon la soci\u00e9t\u00e9, environ 700 000 abonnements ont \u00e9t\u00e9 perdus en raison de la mesure sur une base trimestrielle.  Sans cet effet, il y aurait eu une augmentation d&rsquo;un demi-million d&rsquo;utilisateurs.  Netflix a \u00e9galement expliqu\u00e9 que les statistiques souffrent de l&rsquo;utilisation multiple des comptes clients, car de nombreux abonn\u00e9s partagent leurs mots de passe.  La soci\u00e9t\u00e9 estime qu&rsquo;environ 100 millions de foyers dans le monde utilisent le service de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> sans payer.<\/p>\n<p>Le choc le plus important sur le march\u00e9 financier a cependant \u00e9t\u00e9 les perspectives d&rsquo;activit\u00e9.  Il \u00e9tait particuli\u00e8rement mauvais que Netflix s&rsquo;attende \u00e9galement \u00e0 perdre des abonn\u00e9s au cours du trimestre en cours, compte tenu de la concurrence croissante pour le <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.  Et cette fois, le moins avec environ deux millions de comptes clients devrait \u00eatre encore plus grave.  Avec de nouvelles saisons de s\u00e9ries \u00e0 succ\u00e8s telles que \u00ab\u00a0Stranger Things\u00a0\u00bb et des films de premier ordre tels que \u00ab\u00a0The Grey Man\u00a0\u00bb avec la star hollywoodienne Ryan Gosling, Netflix a de solides productions au d\u00e9part.<\/p>\n<p>Pour relancer la croissance, Netflix pourrait m\u00eame secouer l&rsquo;un de ses plus grands tabous \u00e0 l&rsquo;avenir et introduire un abonnement de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> moins cher avec des publicit\u00e9s entrecoup\u00e9es.  Netflix n&rsquo;a jamais rien vu de tel &#8211; le PDG Reed Hastings en a eu peu pour l&rsquo;instant.  Sans pr\u00e9senter de plans concrets, il s&rsquo;est soudain montr\u00e9 ouvert et a expliqu\u00e9 qu&rsquo;une offre soutenue par la publicit\u00e9 pouvait avoir \u00ab\u00a0beaucoup de sens\u00a0\u00bb.  Netflix veut travailler sur une telle solution d&rsquo;ici un \u00e0 deux ans.<\/p>\n<p>La derni\u00e8re fois que Netflix a eu un quart d&rsquo;abonn\u00e9s en baisse, c&rsquo;\u00e9tait en octobre 2011. Malgr\u00e9 la r\u00e9cente baisse, Netflix reste bien en avance sur ses pairs.  A titre de comparaison : Le grand rival Disney+ comptait pr\u00e8s de 130 millions de clients fin 2021.  Mais Netflix a \u00e9galement d\u00fb r\u00e9duire ses b\u00e9n\u00e9fices au cours du dernier trimestre.  L&rsquo;exc\u00e9dent a diminu\u00e9 par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente d&rsquo;environ six pour cent \u00e0 1,6 milliard de dollars (1,5 milliard d&rsquo;euros).  Bien que les ventes aient augment\u00e9 d&rsquo;environ dix pour cent \u00e0 7,9 milliards de dollars, elles ont tout de m\u00eame d\u00e9pass\u00e9 de peu les attentes moyennes des analystes.<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude0d REVIEWS News &#8211; Paris\/France. Netflix Rafael Henrique\/SOPA Images\/LightRocket via Getty Images Au cours des trois premiers mois de cette ann\u00e9e, le g\u00e9ant du Streaming Netflix a perdu environ 200 000 abonnements payants. Les investisseurs ont r\u00e9agi d\u00e9\u00e7us, le titre a subi beaucoup de pression dans les \u00e9changes apr\u00e8s les heures de fermeture et \u00e9tait [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,125],"class_list":["post-28175","post","type-post","status-publish","format-standard","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix perd des clients - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d REVIEWS News - Paris\/France. 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Je cherche \u00e0 d\u00e9velopper l'empathie, l'\u00e9ducation, la d\u00e9fense des droits et la gentillesse.","url":"https:\/\/reviews.tn\/news\/author\/margaux-b\/"}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":28442,"url":"https:\/\/reviews.tn\/news\/netflix-perd-200-000-abonnes-et-ses-benefices-stagnent\/","url_meta":{"origin":28175,"position":0},"title":"Netflix perd 200 000 abonn\u00e9s et ses b\u00e9n\u00e9fices stagnent","author":"Pierre A.","date":"20 avril 2022","format":false,"excerpt":"\ud83c\udf7f 2022-04-20 10:16:02 - Paris\/France. Netflix a perdu 200 000 abonn\u00e9s au cours du premier trimestre 2022, p\u00e9riode au cours de laquelle il a obtenu un b\u00e9n\u00e9fice net de 1 597 millions de dollars, inf\u00e9rieur aux 1 706 qu'il avait r\u00e9alis\u00e9s au cours des trois premiers mois de l'ann\u00e9e pr\u00e9c\u00e9dente.\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix perd 200 000 abonn\u00e9s et ses b\u00e9n\u00e9fices stagnent - Agencia EFE\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-200-000-abonnes-et-ses-benefices-stagnent.aspx.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-200-000-abonnes-et-ses-benefices-stagnent.aspx.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-200-000-abonnes-et-ses-benefices-stagnent.aspx.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-200-000-abonnes-et-ses-benefices-stagnent.aspx.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-perd-200-000-abonnes-et-ses-benefices-stagnent.aspx.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":27963,"url":"https:\/\/reviews.tn\/news\/le-cours-de-netflix-chute-de-20\/","url_meta":{"origin":28175,"position":1},"title":"Le cours de Netflix chute de 20%","author":"Margaux B.","date":"19 avril 2022","format":false,"excerpt":"\ud83c\udf7f REVIEWS News - Paris\/France. Netflix a cit\u00e9 plusieurs raisons du ralentissement, notamment des pressions concurrentielles accrues. Image\u00a0: AFP Le nombre de clients diminue pour la premi\u00e8re fois depuis plus d'une d\u00e9cennie. Et les perspectives sont nuageuses. Benjamin Fisher Publi\u00e9\/mis \u00e0 jour\u00a0: couvercle. New York \u22c5 Netflix a provoqu\u00e9 une\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Le cours de Netflix chute de 20% \u2013 \u200b\u200bFAZ \u2013 Frankfurter Allgemeine Zeitung\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-cours-de-Netflix-chute-de-20.jpg?fit=1200%2C627&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-cours-de-Netflix-chute-de-20.jpg?fit=1200%2C627&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-cours-de-Netflix-chute-de-20.jpg?fit=1200%2C627&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-cours-de-Netflix-chute-de-20.jpg?fit=1200%2C627&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-cours-de-Netflix-chute-de-20.jpg?fit=1200%2C627&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":27960,"url":"https:\/\/reviews.tn\/news\/netflix-va-perdre-2-millions-dabonnes-dans-les-3-prochains-mois\/","url_meta":{"origin":28175,"position":2},"title":"Netflix va perdre 2 millions d&rsquo;abonn\u00e9s dans les 3 prochains mois","author":"Pierre A.","date":"19 avril 2022","format":false,"excerpt":"\ud83c\udf7f 2022-04-19 22:54:14 - Paris\/France. Bien que cela paraisse impossible, Netflix pourrait perdre son r\u00e8gne dans la guerre du Streaming et on estime qu'il perdra deux millions d'abonn\u00e9s dans les trois prochains mois. Ce qui semblait impossible est arriv\u00e9 : Netflix est en train de perdre la guerre du Streaming.\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix va perdre 2 millions d'abonn\u00e9s dans les 3 prochains mois\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-va-perdre-2-millions-dabonnes-dans-les-3-prochains.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-va-perdre-2-millions-dabonnes-dans-les-3-prochains.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-va-perdre-2-millions-dabonnes-dans-les-3-prochains.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-va-perdre-2-millions-dabonnes-dans-les-3-prochains.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Netflix-va-perdre-2-millions-dabonnes-dans-les-3-prochains.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":30519,"url":"https:\/\/reviews.tn\/news\/le-partage-seffondre-les-clients-de-netflix-senfuient-2\/","url_meta":{"origin":28175,"position":3},"title":"Le partage s&rsquo;effondre : les clients de Netflix s&rsquo;enfuient","author":"Margaux B.","date":"20 avril 2022","format":false,"excerpt":"\ud83c\udf7f REVIEWS News - Paris\/France. Statut : 20\/04\/2022 01h42 Le boom du Streaming dans la pand\u00e9mie a fait de Netflix le grand gagnant de la crise, maintenant vous \u00eates vous-m\u00eame en crise. Le nombre d'utilisateurs diminue pour la premi\u00e8re fois depuis 2011 - et la tendance \u00e0 la baisse devrait\u2026","rel":"","context":"Dans &quot;Netflix&quot;","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Le partage s'effondre : les clients de Netflix s'enfuient - tagesschau.de\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-partage-seffondre-les-clients-de-Netflix-senfuient.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-partage-seffondre-les-clients-de-Netflix-senfuient.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-partage-seffondre-les-clients-de-Netflix-senfuient.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-partage-seffondre-les-clients-de-Netflix-senfuient.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/Le-partage-seffondre-les-clients-de-Netflix-senfuient.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":28017,"url":"https:\/\/reviews.tn\/news\/le-partage-seffondre-les-clients-de-netflix-senfuient\/","url_meta":{"origin":28175,"position":4},"title":"Le partage s&rsquo;effondre : les clients de Netflix s&rsquo;enfuient","author":"Margaux B.","date":"20 avril 2022","format":false,"excerpt":"\ud83c\udf7f REVIEWS News - Paris\/France. Statut : 20\/04\/2022 01h42 Le boom du Streaming dans la pand\u00e9mie corona a fait de Netflix le grand gagnant de la crise, maintenant l'entreprise elle-m\u00eame est en crise. 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Getty Images Un d\u00e9but d'ann\u00e9e atypique pour Netflix. le g\u00e9ant de Diffusion a perdu environ 200 000 abonn\u00e9s au cours des trois premiers mois de 2022, face \u00e0 une concurrence intense de la part de ses rivaux. 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