{"id":28166,"date":"2022-04-19T21:14:05","date_gmt":"2022-04-19T19:14:05","guid":{"rendered":"https:\/\/reviews.tn\/news\/white-hot-la-chute-dabercrombie-and-fitch-et-ce-qui-est-arrive-a-son-pdg\/"},"modified":"2022-04-20T07:05:21","modified_gmt":"2022-04-20T05:05:21","slug":"white-hot-la-chute-dabercrombie-and-fitch-et-ce-qui-est-arrive-a-son-pdg","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/white-hot-la-chute-dabercrombie-and-fitch-et-ce-qui-est-arrive-a-son-pdg\/","title":{"rendered":"White Hot : la chute d’Abercrombie and Fitch et ce qui est arriv\u00e9 \u00e0 son PDG"},"content":{"rendered":"

\u2714\ufe0f 2022-04-19 21:14:05 – Paris\/France. <\/strong>
\n<\/p>\n

Jeffries<\/strong> est devenu PDG<\/strong> de la marque en 1992 et responsable de la cr\u00e9ation de l’identit\u00e9 et du style de la marque, il a eu l’id\u00e9e que tout le monde n’\u00e9tait pas digne de porter ses v\u00eatements ou de travailler dans ses magasins. On dit m\u00eame que Jeffries avait l’habitude de visiter les magasins \u00e0 l’improviste, pour s’assurer que tout avait l’air comme il le souhaitait (et ne permettait pas aux employ\u00e9s de porter certaines coiffures et certains types de v\u00eatements \u00e0 l’int\u00e9rieur du magasin).<\/p>\n

\u00ab\u00a0Beaucoup de gens n’appartiennent pas [a nuestra ropa] et ils ne peuvent pas appartenir \u00bb, a d\u00e9clar\u00e9 Jeffries dans une interview en 2006. \u00ab Sommes-nous exclusifs ? Absolument\u00a0\u00bb.<\/p>\n

Bient\u00f4t, il y a eu des poursuites pour discrimination, des accusations de racisme (\u00e0 la fois dans le traitement des employ\u00e9s et dans les messages qui ont \u00e9t\u00e9 plac\u00e9s sur les v\u00eatements), et Jeffries<\/strong> il a finalement d\u00fb quitter son poste quand on a d\u00e9couvert que la marque avait perdu de l’argent pendant 11 ann\u00e9es cons\u00e9cutives<\/strong>. En 2014, il ne faisait plus partie de l’entreprise qu’il avait contribu\u00e9 \u00e0 cr\u00e9er.<\/p>\n

Tout cela faisait partie de la tentative de transformer la marque, de changer l’image n\u00e9gative et d’en construire une beaucoup plus inclusive, loin de l’image de perfection raciale qui avait \u00e9t\u00e9 au c\u0153ur de son identit\u00e9 pendant des ann\u00e9es.<\/p>\n

Mike Jeffries a maintenant 77 ans et n’a plus rien \u00e0 voir avec l’entreprise. Selon des informations, en 2016, il a mis en vente la maison qu’il poss\u00e9dait \u00e0 Centre-ville de Manhattan Est<\/strong> pour 19,5 millions de dollars et en 2017 a augment\u00e9 le prix \u00e0 16 millions de dollars, mais il a \u00e9t\u00e9 vendu jusqu’en 2018 pour 12,9 millions de dollars.<\/p>\n

Apr\u00e8s cela, il n’y a aucune trace de Jeffries<\/strong> sur Internet ou n’importe o\u00f9, bien qu’on pense qu’il est \u00e0 la retraite et qu’il vit quelque part aux \u00c9tats-Unis. Quant \u00e0 Abercrombie & Fitch,<\/strong> il suffit de passer devant l’un des magasins pour se rendre compte \u00e0 quel point il a \u00e9t\u00e9 relook\u00e9 et \u00e0 quel point il est (en partie) \u00e9loign\u00e9 de ce qu’il \u00e9tait.<\/p>\n

Maintenant, il n’y a plus de logos partout, les magasins n’ont plus ces volets en bois qui emp\u00eachaient de voir \u00e0 l’int\u00e9rieur, et aussi les images d’hommes sans chemise et de femmes en maillot de bain ont disparu.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-19 21:14:05 – Paris\/France. Jeffries est devenu PDG de la marque en 1992 et responsable de la cr\u00e9ation de l’identit\u00e9 et du style de la marque, il a eu l’id\u00e9e que tout le monde n’\u00e9tait pas digne de porter ses v\u00eatements ou de travailler dans ses magasins. On dit m\u00eame que Jeffries avait l’habitude […]<\/p>\n","protected":false},"author":7,"featured_media":28167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[127,123,124,521],"class_list":["post-28166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-netflix","tag-streaming","tag-streaming-films","tag-television"],"yoast_head":"\nWhite Hot : la chute d'Abercrombie and Fitch et ce qui est arriv\u00e9 \u00e0 son PDG - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-19 21:14:05 - Paris\/France. 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