{"id":27891,"date":"2022-04-19T12:32:03","date_gmt":"2022-04-19T10:32:03","guid":{"rendered":"https:\/\/reviews.tn\/news\/la-hausse-des-couts-voit-les-britanniques-annuler-deja-les-services-de-streaming-tv\/"},"modified":"2022-04-19T21:29:20","modified_gmt":"2022-04-19T19:29:20","slug":"la-hausse-des-couts-voit-les-britanniques-annuler-deja-les-services-de-streaming-tv","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/la-hausse-des-couts-voit-les-britanniques-annuler-deja-les-services-de-streaming-tv\/","title":{"rendered":"La hausse des co\u00fbts voit les Britanniques annuler d\u00e9j\u00e0 les services de streaming TV"},"content":{"rendered":"<p><strong>\u2714\ufe0f 2022-04-19 12:32:03 &#8211; Paris\/France. <\/strong><br \/>\n<\/p>\n<p>L&rsquo;essor apparemment irr\u00e9sistible des services de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> par abonnement pourrait s&rsquo;arr\u00eater alors qu&rsquo;une crise du co\u00fbt de la vie en spirale devrait \u00e9vaporer les d\u00e9penses discr\u00e9tionnaires, selon une vaste enqu\u00eate de Kantar.<\/p>\n<p>Le groupe d&rsquo;analyse des m\u00e9dias a constat\u00e9 que les Britanniques, en particulier les jeunes, s&rsquo;\u00e9teignent de plus en plus, avec 215 000 foyers de moins se pr\u00e9cipitant pour au moins un abonnement payant au cours des trois mois pr\u00e9c\u00e9dant mars par rapport au trimestre pr\u00e9c\u00e9dent dans le but d&rsquo;\u00e9conomiser de l&rsquo;argent.<\/p>\n<h2><strong>Bulletin d&rsquo;abonnement<\/strong><\/h2>\n<ul>\n<li>\n<p>Au premier trimestre, 58\u00a0% des m\u00e9nages (16,9\u00a0millions de foyers) avaient acc\u00e8s \u00e0 un service d&rsquo;abonnement payant, soit une baisse de 215\u00a0000 par rapport aux trois mois pr\u00e9c\u00e9dents.<\/p>\n<\/li>\n<li>\n<p>Au cours de la p\u00e9riode, les consommateurs soucieux des co\u00fbts ont annul\u00e9 1,51 million de services de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> vid\u00e9o \u00e0 la demande (SVOD) &#8211; un bond significatif par rapport aux 1,04 million d&rsquo;annulations enregistr\u00e9es au trimestre pr\u00e9c\u00e9dent<\/p>\n<\/li>\n<li>\n<p>Sous-jacent \u00e0 la mer de rouge se trouve un d\u00e9sir g\u00e9n\u00e9ralis\u00e9 des consommateurs d&rsquo;\u00ab\u00a0\u00e9conomiser de l&rsquo;argent\u00a0\u00bb, 38\u00a0% d&rsquo;entre eux comptant d\u00e9sormais leurs sous, contre 29\u00a0% au cours de la derni\u00e8re p\u00e9riode de r\u00e9f\u00e9rence.<\/p>\n<\/li>\n<\/ul>\n<h2><strong>Les taux de d\u00e9sabonnement augmentent presque partout<\/strong><\/h2>\n<ul>\n<li>\n<p>Alors que <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> et Amazon Prime Video b\u00e9n\u00e9ficient de leur statut de leader du march\u00e9, garantissant qu&rsquo;ils sont les derniers services \u00e0 \u00eatre coup\u00e9s lors de toute purge, la situation est moins stable pour les services challengers situ\u00e9s plus bas dans l&rsquo;ordre hi\u00e9rarchique tels que Britbox, Now et Discovery+.<\/p>\n<\/li>\n<li>\n<p>Seuls 3\u00a0% des foyers se sont inscrits aupr\u00e8s d&rsquo;un nouveau fournisseur de SVOD au premier trimestre, contre 4,2\u00a0% un an plus t\u00f4t<\/p>\n<\/li>\n<li>\n<p>Amazon Prime Video a ouvert la voie des nouveaux abonnements au premier trimestre, revendiquant une part de 27% \u2013 pr\u00e8s du double de celle de Disney + sur 14%<\/p>\n<\/li>\n<li>\n<p>A maintenant revendiqu\u00e9 la troisi\u00e8me place avec une part de 11%, tandis que <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> \u2013 qui a beaucoup moins de marge de croissance \u2013 a gliss\u00e9 \u00e0 un chiffre avec une part de 9,4%<\/p>\n<\/li>\n<\/ul>\n<h2><strong>La publicit\u00e9 \u00e0 la rescousse ?<\/strong><\/h2>\n<ul>\n<li>\n<p>Dans cette nouvelle r\u00e9alit\u00e9 d&rsquo;une client\u00e8le en diminution, la question de la publicit\u00e9 a de nouveau fait son apparition, <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> \u00e9tant notamment sous pression pour abandonner ses objections de longue date visant \u00e0 g\u00e9n\u00e9rer des revenus dans un march\u00e9 satur\u00e9.<\/p>\n<\/li>\n<li>\n<p>Dominic Sunnebo, directeur mondial des connaissances chez Kantar, a d\u00e9clar\u00e9: \u00ab\u00a0Avec de nombreux services de <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> ayant connu une croissance significative des revenus au plus fort de Covid, ce moment va donner \u00e0 r\u00e9fl\u00e9chir.\u00a0\u00bb<\/p>\n<\/li>\n<li>\n<p>Recommandant de nouvelles strat\u00e9gies de marketing et de contenu pour inverser la tendance, Sunnebo a ajout\u00e9 : \u00ab Alors que les fournisseurs de SVOD envisagent diff\u00e9rentes strat\u00e9gies pour maintenir leurs revenus, la publicit\u00e9 pourrait \u00eatre une option logique.  Aux \u00c9tats-Unis, le service Peacock de NBCUniversal a connu du succ\u00e8s avec un mod\u00e8le \u00e0 plusieurs niveaux qui int\u00e8gre la publicit\u00e9 \u00e0 moindre co\u00fbt pour les consommateurs.  Alors que les m\u00e9nages resserrent les cordons de leur bourse, beaucoup pourraient potentiellement accueillir un mod\u00e8le similaire de leur fournisseur de SVOD pr\u00e9f\u00e9r\u00e9 en Grande-Bretagne.<\/p>\n<\/li>\n<li>\n<p>Dans une tentative de diversification, <a href=\"https:\/\/reviews.tn\/news\/category\/netflix\/\">Netflix<\/a> est d\u00e9j\u00e0 entr\u00e9 dans l&rsquo;ar\u00e8ne du jeu en se positionnant comme un guichet unique pour le divertissement domestique<\/p>\n<\/li>\n<\/ul>\n<p>                        \/\/ Pr\u00e9sent\u00e9 dans cet article\n                    <\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf55<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2714\ufe0f 2022-04-19 12:32:03 &#8211; Paris\/France. L&rsquo;essor apparemment irr\u00e9sistible des services de Streaming par abonnement pourrait s&rsquo;arr\u00eater alors qu&rsquo;une crise du co\u00fbt de la vie en spirale devrait \u00e9vaporer les d\u00e9penses discr\u00e9tionnaires, selon une vaste enqu\u00eate de Kantar. Le groupe d&rsquo;analyse des m\u00e9dias a constat\u00e9 que les Britanniques, en particulier les jeunes, s&rsquo;\u00e9teignent de plus en [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":27892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[6907,5802,4036,127,6908,123,124,125,4039],"class_list":["post-27891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-depenses","tag-inflation","tag-lavenir-de-la-television","tag-netflix","tag-panneau-mondial-kantar","tag-streaming","tag-streaming-films","tag-streaming-series","tag-streaming-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La hausse des co\u00fbts voit les Britanniques annuler d\u00e9j\u00e0 les services de streaming TV - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-19 12:32:03 - Paris\/France. 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Les services de Streaming ont explos\u00e9 pendant la pand\u00e9mie, les gens \u00e9tant oblig\u00e9s de passer plus de temps \u00e0 la maison. 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Les services de Streaming ont explos\u00e9 pendant la pand\u00e9mie, les gens \u00e9tant oblig\u00e9s de passer plus de temps \u00e0 la maison. 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