{"id":27856,"date":"2022-04-19T19:38:20","date_gmt":"2022-04-19T17:38:20","guid":{"rendered":"https:\/\/reviews.tn\/news\/apple-glisse-a-la-deuxieme-place-du-marche-des-smartphones-alors-que-les-livraisons-du-secteur-chutent\/"},"modified":"2022-04-19T20:16:21","modified_gmt":"2022-04-19T18:16:21","slug":"apple-glisse-a-la-deuxieme-place-du-marche-des-smartphones-alors-que-les-livraisons-du-secteur-chutent","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/apple-glisse-a-la-deuxieme-place-du-marche-des-smartphones-alors-que-les-livraisons-du-secteur-chutent\/","title":{"rendered":"Apple glisse \u00e0 la deuxi\u00e8me place du march\u00e9 des smartphones alors que les livraisons du secteur chutent"},"content":{"rendered":"

\u2714\ufe0f 2022-04-19 19:38:20 – Paris\/France. <\/strong>
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AppleInsider est soutenu par son public et peut gagner une commission en tant qu’associ\u00e9 Amazon et partenaire affili\u00e9 sur les achats \u00e9ligibles. Ces partenariats d’affiliation n’influencent pas notre contenu \u00e9ditorial.
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Les livraisons mondiales de smartphones ont chut\u00e9 de 11 % au premier trimestre 2022, tandis qu’Apple est pass\u00e9 de la premi\u00e8re place en termes de part de march\u00e9 \u00e0 la deuxi\u00e8me place derri\u00e8re Samsung.\n<\/p>\n

Selon la soci\u00e9t\u00e9 d’analyse Canalys, des conditions \u00e9conomiques d\u00e9favorables et une demande saisonni\u00e8re atone ont toutes deux contribu\u00e9 \u00e0 la baisse des livraisons mondiales totales de smartphones. Samsung a domin\u00e9 le march\u00e9 au premier trimestre 2022 avec une part de 24 % du g\u00e2teau, contre 19 % au quatri\u00e8me trimestre 2021.\n<\/p>\n

Apple est tomb\u00e9 \u00e0 la deuxi\u00e8me place avec une part de march\u00e9 de 18 % au premier trimestre de l’ann\u00e9e, contre 22 % au quatri\u00e8me trimestre 2021.\n<\/p>\n

Xiaomi est rest\u00e9 \u00e0 la troisi\u00e8me place avec une part de 13 %, tandis qu’OPPO est arriv\u00e9 quatri\u00e8me avec 10 % et vivo s’est class\u00e9 cinqui\u00e8me avec 8 %. Les autres fournisseurs de smartphones repr\u00e9sentaient 27 % du march\u00e9 derri\u00e8re les cinq premiers.\n<\/p>\n

\u00ab\u00a0Le march\u00e9 mondial des smartphones a \u00e9t\u00e9 frein\u00e9 par un environnement commercial instable au premier trimestre\u00a0\u00bb, a d\u00e9clar\u00e9 Nicole Peng, vice-pr\u00e9sidente de la mobilit\u00e9 chez Canalys. \u00ab Les march\u00e9s ont connu une augmentation des cas de COVID-19 en raison de la variante Omicron, bien que des hospitalisations minimales et des taux de vaccination \u00e9lev\u00e9s aient contribu\u00e9 \u00e0 normaliser rapidement l’activit\u00e9 des consommateurs. Les vendeurs sont confront\u00e9s \u00e0 une incertitude majeure en raison de la guerre russo-ukrainienne, des blocages continus en Chine et de la menace d’inflation. Tout cela s’est ajout\u00e9 \u00e0 une demande saisonni\u00e8re traditionnellement lente.\u00a0\u00bb\n<\/p>\n

Apple a lanc\u00e9 son iPhone SE de troisi\u00e8me g\u00e9n\u00e9ration au cours du premier trimestre civil de 2022. Malgr\u00e9 certains rapports selon lesquels l’appareil conna\u00eet une demande terne, Canalys pense qu’il pourrait encore \u00eatre un moteur de croissance important pour Apple sur les march\u00e9s bas de gamme et milieu de gamme.\n<\/p>\n

\u00ab Alors que la s\u00e9rie iPhone 13 continue de capter la demande des consommateurs, le nouvel iPhone SE lanc\u00e9 en mars devient un important moteur de volume de milieu de gamme pour Apple. \u00bb \u00c0 un prix similaire \u00e0 celui de son pr\u00e9d\u00e9cesseur, il offre un chipset am\u00e9lior\u00e9 et des performances de batterie am\u00e9lior\u00e9es. et ajoute la connectivit\u00e9 5G que les canaux des op\u00e9rateurs exigent.\u00a0\u00bb\n<\/p>\n

\u00c0 l’avenir, les analystes de Canalys ont d\u00e9clar\u00e9 que les fournisseurs doivent \u00ab\u00a0s’\u00e9quiper pour r\u00e9agir rapidement aux opportunit\u00e9s et aux risques \u00e9mergents tout en restant concentr\u00e9s sur leurs plans strat\u00e9giques \u00e0 long terme\u00a0\u00bb. Il a ajout\u00e9 que les douloureuses p\u00e9nuries d’approvisionnement pourraient bient\u00f4t s’am\u00e9liorer, ce qui pourrait att\u00e9nuer les pressions sur les co\u00fbts.\n<\/p>\n

La baisse de placement n’est pas tr\u00e8s surprenante. Historiquement, Apple prend du retard sur ses rivaux de smartphones six mois apr\u00e8s le lancement de ses produits phares \u00e0 l’automne. Apple tend \u00e9galement davantage vers le march\u00e9 haut de gamme, o\u00f9 Samsung propose des smartphones jusqu’\u00e0 moins de 100 dollars, qui sont comptabilis\u00e9s dans les donn\u00e9es du trimestre.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-19 19:38:20 – Paris\/France. AppleInsider est soutenu par son public et peut gagner une commission en tant qu’associ\u00e9 Amazon et partenaire affili\u00e9 sur les achats \u00e9ligibles. Ces partenariats d’affiliation n’influencent pas notre contenu \u00e9ditorial. Les livraisons mondiales de smartphones ont chut\u00e9 de 11 % au premier trimestre 2022, tandis qu’Apple est pass\u00e9 de la […]<\/p>\n","protected":false},"author":8,"featured_media":27857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[32],"tags":[44,96,68,73,58,85,93,84,102,77,78,70,69,75,76,90,72,74,71,79,98,80,94,81,86,87,91,92,95,36,99,101,82,83,67,97,100,89,88,37],"class_list":["post-27856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-actus-mobile","tag-adobe","tag-apple-inc","tag-apple-tv","tag-google","tag-ibook","tag-ibook-store","tag-imac","tag-intel","tag-ios-9","tag-ios9","tag-ipad","tag-iphone","tag-iphone-6","tag-iphone-6s","tag-ipod-classique","tag-ipod-nano","tag-ipod-shuffle","tag-ipod-touch","tag-itunes","tag-jante","tag-je-mac","tag-livre-mac","tag-mac-os-x","tag-mac-pro","tag-macbook-pro","tag-magasin-dapplications","tag-magasin-itunes","tag-microsoft","tag-mobile","tag-nokia","tag-nvidia","tag-ordinateur-apple","tag-ordinateur-apple-inc","tag-pomme","tag-recherche-en-mouvement","tag-samsung","tag-souris-magique","tag-tapis-magique","tag-technologie"],"yoast_head":"\nApple glisse \u00e0 la deuxi\u00e8me place du march\u00e9 des smartphones alors que les livraisons du secteur chutent - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-19 19:38:20 - Paris\/France. 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AppleInsider est soutenu par son public et peut gagner une commission en tant qu'associ\u00e9 Amazon et partenaire affili\u00e9 sur les achats \u00e9ligibles. Ces partenariats d'affiliation n'influencent pas notre contenu \u00e9ditorial. Apple a prolong\u00e9 d'un an son programme de r\u00e9paration pour les mod\u00e8les d'iPhone 12 qui\u2026","rel":"","context":"Dans "iPhone"","block_context":{"text":"iPhone","link":"https:\/\/reviews.tn\/news\/category\/mobile\/iphone\/"},"img":{"alt_text":"article thumbnail","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/08\/Apple-prolonge-le-programme-de-reparation-pour-les-modeles-diPhone.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/27856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=27856"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/27856\/revisions"}],"predecessor-version":[{"id":27858,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/27856\/revisions\/27858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/27857"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=27856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=27856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=27856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}