{"id":26992,"date":"2022-04-18T11:52:40","date_gmt":"2022-04-18T09:52:40","guid":{"rendered":"https:\/\/reviews.tn\/news\/apple-tv-veut-seduire-les-abonnes-netflix\/"},"modified":"2022-04-18T13:01:00","modified_gmt":"2022-04-18T11:01:00","slug":"apple-tv-veut-seduire-les-abonnes-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/apple-tv-veut-seduire-les-abonnes-netflix\/","title":{"rendered":"Apple TV+ veut s\u00e9duire les abonn\u00e9s Netflix"},"content":{"rendered":"

\u2714\ufe0f 2022-04-18 11:52:40 – Paris\/France. <\/strong>
\n<\/p>\n

*Cet article sur<\/em> AppleTV+<\/strong> a \u00e9t\u00e9 initialement publi\u00e9 dans<\/em> Version britannique de GQ.<\/em><\/p>\n

Soyons clairs d\u00e8s le d\u00e9but : dans une \u00ab\u00a0guerre\u00a0\u00bb entre conglom\u00e9rats internationaux avec tant d’argent, qui op\u00e8rent dans cet oligopole m\u00e9diatique que nous consommons num\u00e9riquement, il n’y a pas de perdant. Ce n’est pas David contre Goliath<\/strong>– Il s’agit plut\u00f4t d’un combat sur plusieurs fronts entre des g\u00e9ants imposants utilisant des armes in\u00e9puisables. En ce qui nous concerne, plus il y a de concurrence, mieux c’est. <\/p>\n

Mais pendant longtemps, cela n’a pas \u00e9t\u00e9 une guerre. Netflix sert de m\u00e9taphore<\/strong> sur le Diffusion<\/em> en ce moment : c’est le gars le plus fort, celui qui est arriv\u00e9 le premier et celui qui d\u00e9pense le plus d’argent. Selon Vari\u00e9t\u00e9<\/em>l’entreprise a investi 12,6 milliards d’euros dans du contenu original (ou th\u00e9oriquement original) en 2021, Amazon un peu moins, et AppleTV+<\/strong>avec moins de trois ans de vie, certains apparemment insignifiants 6 millions dans les films et s\u00e9ries. <\/p>\n

Et pourtant, malgr\u00e9 la domination financi\u00e8re de Netflix, Apple lui a ass\u00e9n\u00e9 le mois dernier les coups les plus sanglants, lui arrachant au dernier moment la statuette en or : l’Oscar qu’ils convoitent depuis si longtemps. Il \u00e9tait le candidat avec le moins de bulletins de vote pour entrer dans l’histoire, mais il a r\u00e9ussi, stimul\u00e9 par une mar\u00e9e de soutien de derni\u00e8re minute pour le gagnant du meilleur film, CODA<\/strong><\/em>. Et le pire : la course finale opposait deux participants, l’\u00e9ventuel vainqueur et l’alternative Netflix, le pouvoir du chien<\/strong><\/em>par Jane Campion<\/strong>favori depuis janvier. <\/p>\n

LA MORUE<\/strong>UN<\/em> Ce n’est pas du tout un grand film. C’est tr\u00e8s, tr\u00e8s loin des autres meilleurs exemples du cin\u00e9ma am\u00e9ricain qui sont sortis au cours des douze derniers mois. \u00c7a ne ferait m\u00eame pas partie du top 20. C’est r\u00e9confortant t\u00e9l\u00e9film<\/em> avec un \u00e9l\u00e9ment \u00e9motionnel puissant, encore moins le meilleur, mais bien s\u00fbr, celui qui prend g\u00e9n\u00e9ralement le dessus Oscar du meilleur film<\/strong> c’est rarement le cas. Quoi qu’il en soit, Apple TV+ a obtenu l’honneur historique d’\u00eatre la premi\u00e8re plateforme \u00e0 briser le tabou de l’Acad\u00e9mie avec la Diffusion<\/em>, et aux d\u00e9pens de son plus grand ennemi. Si la guerres en continu<\/strong> \u00e9taient comme la course \u00e0 l’espace, Apple aurait juste mis le premier homme sur la lune. <\/p>\n

Pour le frotter encore plus au visage, la tentative de Netflix de prendre l’Oscar en 2020, l’Irlandais<\/strong><\/em>depuis<\/strong> Martin Scorsese<\/strong>, cela leur a co\u00fbt\u00e9 plus de 180 millions d’euros rien qu’en co\u00fbts de production. Bien que l’acquisition de CODA<\/em> par Apple au Festival du film de Sundance \u00e9tait un record de 23 millions de dollars, une somme relativement d\u00e9risoire, une d\u00e9pense facile par rapport au pari \u00e0 neuf chiffres de Netflix. <\/p>\n

appletv+, CODA<\/em> et la guerre du Streaming<\/a><\/h2>\n

Cependant, Apple a un obstacle sur la route : son nomin\u00e9 provisoire aux Oscars pour 2023 est \u00e9mancipation<\/strong><\/em>un drame sur l’esclavage qui co\u00fbte plus de 100 millions d’euros, avec nul autre que Will-Smith<\/strong>. Vous en avez peut-\u00eatre entendu parler, mais son image publique n’est pas exactement \u00e0 son meilleur. <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-18 11:52:40 – Paris\/France. *Cet article sur AppleTV+ a \u00e9t\u00e9 initialement publi\u00e9 dans Version britannique de GQ. Soyons clairs d\u00e8s le d\u00e9but : dans une \u00ab\u00a0guerre\u00a0\u00bb entre conglom\u00e9rats internationaux avec tant d’argent, qui op\u00e8rent dans cet oligopole m\u00e9diatique que nous consommons num\u00e9riquement, il n’y a pas de perdant. Ce n’est pas David contre Goliath– […]<\/p>\n","protected":false},"author":7,"featured_media":26993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[356,307,2774,127,159,123,125],"class_list":["post-26992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-culture","tag-la-tele","tag-manzana","tag-netflix","tag-series","tag-streaming","tag-streaming-series"],"yoast_head":"\nApple TV+ veut s\u00e9duire les abonn\u00e9s Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-18 11:52:40 - Paris\/France. *Cet article sur AppleTV+ a \u00e9t\u00e9 initialement publi\u00e9 dans Version britannique de GQ.Soyons clairs d\u00e8s le d\u00e9but :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/apple-tv-veut-seduire-les-abonnes-netflix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple TV+ veut s\u00e9duire les abonn\u00e9s Netflix - 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La soci\u00e9t\u00e9 Mickey Mouse entre dans le monde de l'anime avec la suite de \"Bleach\". 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C'\u00e9tait d'abord la guerre pour attirer le public et maintenant c'est au tour de la publicit\u00e9. Netflix lancera ce jeudi 10 novembre prochain en Espagne son plan \"Basic with ads\", une nouvelle modalit\u00e9 d'abonnement avec laquelle le g\u00e9ant mondial de la diffusion entre pour la\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix m\u00e8ne sa guerre contre la t\u00e9l\u00e9vision \u00e0 la publicit\u00e9 et obligera les annonceurs \u00e0 reconsid\u00e9rer leurs investissements - INVERTIA\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":84170,"url":"https:\/\/reviews.tn\/news\/netflix-mene-sa-guerre-contre-la-television-a-la-publicite-et-obligera-les-annonceurs-a-reconsiderer-leurs-investissements\/","url_meta":{"origin":26992,"position":3},"title":"Netflix m\u00e8ne sa guerre contre la t\u00e9l\u00e9vision \u00e0 la publicit\u00e9 et obligera les annonceurs \u00e0 reconsid\u00e9rer leurs investissements","author":"Pierre A.","date":"7 novembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-11-07 00:30:27 - Paris\/France. C'\u00e9tait d'abord la guerre pour attirer le public et maintenant c'est au tour de la publicit\u00e9. Netflix lancera ce jeudi 10 novembre prochain en Espagne son plan \"Basic with ads\", une nouvelle modalit\u00e9 d'abonnement avec laquelle le g\u00e9ant mondial de la diffusion entre pour la\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Netflix m\u00e8ne sa guerre contre la t\u00e9l\u00e9vision \u00e0 la publicit\u00e9 et obligera les annonceurs \u00e0 reconsid\u00e9rer leurs investissements - INVERTIA\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Netflix-mene-sa-guerre-contre-la-television-a-la-publicite.jpg?fit=600%2C315&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2432,"url":"https:\/\/reviews.tn\/news\/disney-contre-netflix-meme-la-publicite-est-autorisee-dans-cette-guerre-2\/","url_meta":{"origin":26992,"position":4},"title":"Disney+ contre Netflix : m\u00eame la publicit\u00e9 est autoris\u00e9e dans cette guerre","author":"Pierre A.","date":"13 mars 2022","format":false,"excerpt":"\ud83d\ude0d 2022-03-13 09:01:00 - Paris\/France. Disney+ est devenu, en seulement deux ans, le plus grand rival de Netflix dans le soi-disant guerres en continu. Et il l'a fait pr\u00e9cis\u00e9ment en brisant certains des dogmes que le g\u00e9ant rouge semblait avoir cr\u00e9\u00e9s face \u00e0 la t\u00e9l\u00e9vision lin\u00e9aire. Netflix, de son c\u00f4t\u00e9,\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":" Disney+ contre Netflix : m\u00eame la publicit\u00e9 est autoris\u00e9e dans cette guerre\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Disney-contre-Netflix-meme-la-publicite-est-autorisee-dans.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Disney-contre-Netflix-meme-la-publicite-est-autorisee-dans.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Disney-contre-Netflix-meme-la-publicite-est-autorisee-dans.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Disney-contre-Netflix-meme-la-publicite-est-autorisee-dans.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Disney-contre-Netflix-meme-la-publicite-est-autorisee-dans.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2408,"url":"https:\/\/reviews.tn\/news\/disney-contre-netflix-meme-la-publicite-est-autorisee-dans-cette-guerre\/","url_meta":{"origin":26992,"position":5},"title":"Disney+ contre Netflix : m\u00eame la publicit\u00e9 est autoris\u00e9e dans cette guerre","author":"Pierre A.","date":"13 mars 2022","format":false,"excerpt":"\ud83d\ude0d 2022-03-13 09:01:00 - Paris\/France. 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