{"id":24792,"date":"2022-04-15T01:32:49","date_gmt":"2022-04-14T23:32:49","guid":{"rendered":"https:\/\/reviews.tn\/news\/de-plus-en-plus-dutilisateurs-diphone-autorisent-les-applications-a-les-suivre\/"},"modified":"2022-04-15T01:41:20","modified_gmt":"2022-04-14T23:41:20","slug":"de-plus-en-plus-dutilisateurs-diphone-autorisent-les-applications-a-les-suivre","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/de-plus-en-plus-dutilisateurs-diphone-autorisent-les-applications-a-les-suivre\/","title":{"rendered":"De plus en plus d’utilisateurs d’iPhone autorisent les applications \u00e0 les suivre"},"content":{"rendered":"

\u2714\ufe0f 2022-04-15 01:32:49 – Paris\/France. <\/strong>
\n<\/p>\n

Source : Christine Romero-Chan \/ iMore<\/em><\/p>\n

Il semble que plus de gens soient d’accord avec les applications qui les suivent cette ann\u00e9e que l’ann\u00e9e derni\u00e8re.<\/p>\n

Selon de nouvelles donn\u00e9es de la soci\u00e9t\u00e9 d’analyse Adjust (via 9to5Mac), le nombre d’utilisateurs sur iOS qui optent pour le suivi des applications est en hausse cette ann\u00e9e par rapport \u00e0 2021. Selon la soci\u00e9t\u00e9, les taux d’utilisateurs optant pour l’augmentation d’environ seize pour cent l’an dernier \u00e0 vingt-cinq pour cent cette ann\u00e9e.<\/p>\n

\n

Selon le cabinet d’\u00e9tudes, l’industrie craignait que la nouvelle transparence du suivi des applications dans iOS ne nuise au march\u00e9 des applications mobiles, qui d\u00e9pend fortement des publicit\u00e9s. En mai 2021, les taux d’opt-in \u00e9taient d’environ 16 %. Maintenant, ce nombre est pass\u00e9 \u00e0 25% un an plus tard.<\/p>\n

En ce qui concerne les jeux, le nombre est encore plus \u00e9lev\u00e9\u00a0: 30\u00a0% des utilisateurs ont autoris\u00e9 les d\u00e9veloppeurs \u00e0 collecter leurs donn\u00e9es pour les publicit\u00e9s. Les chiffres sont bas\u00e9s sur une recherche mondiale prenant en compte les 2 000 applications les plus populaires de la base de donn\u00e9es d’Adjust. Dans certains cas, les jeux populaires ont atteint des taux d’adh\u00e9sion allant jusqu’\u00e0 75\u00a0%.<\/p>\n<\/blockquote>\n

Le rapport poursuit en indiquant que les applications peuvent s’attendre \u00e0 une tendance \u00e0 la hausse des opt-ins de la part des utilisateurs, car certains utilisateurs pr\u00e9f\u00e9reront des exp\u00e9riences et des publicit\u00e9s plus personnalis\u00e9es.<\/p>\n

\n

Alors que l’industrie s’est largement adapt\u00e9e et a compris les avantages de travailler avec un m\u00e9lange de donn\u00e9es ATT opt-in, de donn\u00e9es au niveau de l’appareil et de donn\u00e9es agr\u00e9g\u00e9es SKAdNetwork, l’obtention de l’opt-in est devenue un point de d\u00e9part strat\u00e9gique essentiel.<\/p>\n

Les taux de consentement varient cependant consid\u00e9rablement, mais nous nous attendons \u00e0 voir une tendance \u00e0 la hausse continue \u00e0 mesure que de plus en plus d’utilisateurs comprennent la valeur de l’inscription et de la r\u00e9ception de publicit\u00e9s personnalis\u00e9es – ce que l’industrie du jeu a r\u00e9ussi \u00e0 pr\u00e9senter jusqu’\u00e0 pr\u00e9sent.<\/p>\n<\/blockquote>\n

Malgr\u00e9 la tendance \u00e0 la hausse des opt-ins, les mesures anti-pistage d’Apple ont toujours un impact significatif sur les annonceurs. Selon un rapport publi\u00e9 plus t\u00f4t cette semaine, Facebook pourrait voir un impact de 10 milliards de dollars sur son activit\u00e9 en 2022.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd1f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-15 01:32:49 – Paris\/France. Source : Christine Romero-Chan \/ iMore Il semble que plus de gens soient d’accord avec les applications qui les suivent cette ann\u00e9e que l’ann\u00e9e derni\u00e8re. Selon de nouvelles donn\u00e9es de la soci\u00e9t\u00e9 d’analyse Adjust (via 9to5Mac), le nombre d’utilisateurs sur iOS qui optent pour le suivi des applications est en […]<\/p>\n","protected":false},"author":8,"featured_media":24793,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33,32],"tags":[44,36,46],"class_list":["post-24792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","category-mobile","tag-actus-mobile","tag-mobile","tag-smartphone"],"yoast_head":"\nDe plus en plus d'utilisateurs d'iPhone autorisent les applications \u00e0 les suivre - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-15 01:32:49 - Paris\/France. 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