{"id":24062,"date":"2022-04-12T14:55:24","date_gmt":"2022-04-12T12:55:24","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-revenus-des-publicites-video-en-streaming-ont-augmente-de-508-pour-atteindre-395-milliards-de-dollars-en-2021-iab\/"},"modified":"2022-04-14T00:44:21","modified_gmt":"2022-04-13T22:44:21","slug":"les-revenus-des-publicites-video-en-streaming-ont-augmente-de-508-pour-atteindre-395-milliards-de-dollars-en-2021-iab","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-revenus-des-publicites-video-en-streaming-ont-augmente-de-508-pour-atteindre-395-milliards-de-dollars-en-2021-iab\/","title":{"rendered":"Les revenus des publicit\u00e9s vid\u00e9o en streaming ont augment\u00e9 de 50,8\u00a0% pour atteindre 39,5 milliards de dollars en 2021\u00a0: IAB"},"content":{"rendered":"

\ud83c\udf7f 2022-04-12 14:55:24 – Paris\/France. <\/strong>
\n<\/p>\n

Les revenus publicitaires de la vid\u00e9o en Streaming<\/a> ont bondi de 50,8 % \u00e0 39,5 milliards en 2021 selon un nouveau rapport de l’IAB.<\/p>\n

Les m\u00e9dias en continu ont largement contribu\u00e9 \u00e0 une augmentation globale de 35 % \u00e0 189 milliards de dollars pour l’ann\u00e9e.<\/p>\n

\u00ab\u00a0Nous nous attendions \u00e0 ce que 2021 soit une ann\u00e9e exceptionnelle pour la croissance de la publicit\u00e9 num\u00e9rique, mais m\u00eame nous avons \u00e9t\u00e9 surpris du degr\u00e9 d’acc\u00e9l\u00e9ration. Non seulement tous les canaux num\u00e9riques ont augment\u00e9, mais certains ont augment\u00e9 de plus de 50 % d’une ann\u00e9e sur l’autre \u00bb, a d\u00e9clar\u00e9 Libby Morgan, vice-pr\u00e9sidente principale, directrice de la strat\u00e9gie \u00e0 l’IAB. \u00ab\u00a0L’augmentation de cette ann\u00e9e est trois fois sup\u00e9rieure \u00e0 celle de l’ann\u00e9e derni\u00e8re.\u00a0\u00bb<\/p>\n

L’audio num\u00e9rique a augment\u00e9 de 57,9 % pour atteindre 4,9 milliards de dollars.<\/p>\n

La publicit\u00e9 sur les r\u00e9seaux sociaux a augment\u00e9 de 39,3 % pour atteindre 57,7 milliards de dollars.<\/p>\n

Les revenus publicitaires des moteurs de recherche ont ralenti, affichant un gain de 32,8\u00a0%.<\/p>\n

Dans l’ensemble, les revenus de la publicit\u00e9 num\u00e9rique ont augment\u00e9 de 35 % pour atteindre 189 milliards de dollars en 2021, la plus forte augmentation depuis 2006.<\/p>\n

\u00abCe qui se cache sous ces chiffres est un r\u00e9cit tr\u00e8s clair. Nous assistons \u00e0 la d\u00e9mocratisation totale et compl\u00e8te de l’acc\u00e8s offert par les canaux num\u00e9riques financ\u00e9s par la publicit\u00e9 \u00bb, a d\u00e9clar\u00e9 le PDG de l’IAB, David Cohen. \u00ab L’utilisation accrue des consommateurs, associ\u00e9e \u00e0 la croissance extraordinaire des petites et moyennes entreprises pendant la pand\u00e9mie, a aliment\u00e9 la croissance de tous les appareils num\u00e9riques, mais surtout de l’audio et de la vid\u00e9o num\u00e9riques. Nous nous attendons \u00e0 ce que cette migration num\u00e9rique stimule la croissance continue d’un march\u00e9 num\u00e9rique sain et comp\u00e9titif, stimul\u00e9 par l’innovation et l’entrepreneuriat. \u25a0<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-04-12 14:55:24 – Paris\/France. Les revenus publicitaires de la vid\u00e9o en Streaming ont bondi de 50,8 % \u00e0 39,5 milliards en 2021 selon un nouveau rapport de l’IAB. Les m\u00e9dias en continu ont largement contribu\u00e9 \u00e0 une augmentation globale de 35 % \u00e0 189 milliards de dollars pour l’ann\u00e9e. \u00ab\u00a0Nous nous attendions \u00e0 ce […]<\/p>\n","protected":false},"author":9,"featured_media":24063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[123,124,125],"class_list":["post-24062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming","tag-streaming-films","tag-streaming-series"],"yoast_head":"\nLes revenus des publicit\u00e9s vid\u00e9o en streaming ont augment\u00e9 de 50,8\u00a0% pour atteindre 39,5 milliards de dollars en 2021\u00a0: IAB - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-04-12 14:55:24 - Paris\/France. 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Avant le d\u00e9but des IAB NewFronts 2022, o\u00f9 les entreprises de m\u00e9dias et de divertissement pr\u00e9sentent leurs offres \u00e0 venir aux annonceurs, le groupe industriel \u00e0 l'origine de l'\u00e9mission de plusieurs jours a publi\u00e9 son rapport annuel sur l'\u00e9tat de l'industrie de la publicit\u00e9 vid\u00e9o.\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Les d\u00e9penses publicitaires en streaming ont augment\u00e9 de 57% en 2021 pour atteindre 15,2 milliards de dollars, le march\u00e9 a plus que doubl\u00e9 de 2020 \u00e0 2022 - TechCrunch\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Les-depenses-publicitaires-en-streaming-ont-augmente-de-57-en.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":23265,"url":"https:\/\/reviews.tn\/news\/les-podcasts-et-laudio-depassent-la-video-en-streaming-et-atteignent-49-milliards-de-dollars-de-revenus-publicitaires-en-2021\/","url_meta":{"origin":24062,"position":1},"title":"Les podcasts et l’audio d\u00e9passent la vid\u00e9o en streaming et atteignent 4,9 milliards de dollars de revenus publicitaires en 2021","author":"Sarah","date":"12 avril 2022","format":false,"excerpt":"\ud83d\ude0d 2022-04-12 21:02:06 - Paris\/France. Les podcasts et le Streaming pour la musique et la radio ont connu la plus forte croissance des revenus publicitaires, atteignant un total de 4,9 milliards de dollars de revenus en 2021, selon un rapport de l'Interactive Advertising Bureau publi\u00e9 mardi. 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Une femme \u00e9coute de la musique avec ses \u00e9couteurs alors qu'elle marche dans une rue de New York, le 29 mai 2014. 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L'entreprise a factur\u00e9 31,2 milliards de dollars avec son activit\u00e9 publicitaire au cours de l'ann\u00e9e 2021, un chiffre qui devrait continuer \u00e0 augmenter. Les Revenus publicitaires d'Amazon ils \u00e9taient inconnus du grand public. Jusqu'\u00e0 maintenant. 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