{"id":23822,"date":"2022-04-13T16:00:02","date_gmt":"2022-04-13T14:00:02","guid":{"rendered":"https:\/\/reviews.tn\/news\/amazon-a-un-nouveau-nom-pour-son-service-de-television-en-streaming-gratuit\/"},"modified":"2022-04-13T17:00:24","modified_gmt":"2022-04-13T15:00:24","slug":"amazon-a-un-nouveau-nom-pour-son-service-de-television-en-streaming-gratuit","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/amazon-a-un-nouveau-nom-pour-son-service-de-television-en-streaming-gratuit\/","title":{"rendered":"Amazon a un nouveau nom pour son service de t\u00e9l\u00e9vision en streaming gratuit"},"content":{"rendered":"

\ud83d\ude0d 2022-04-13 16:00:02 – Paris\/France. <\/strong>
\n<\/p>\n

Collection Smith\/Gado | Photos d’archives | Getty Images<\/p>\n

Amazon s’est lanc\u00e9 sur le march\u00e9 du Streaming<\/a> vid\u00e9o financ\u00e9 par la publicit\u00e9 il y a trois ans avec IMDb TV. Plus tard ce mois-ci, ce produit aura un nouveau nom.<\/p>\n

Le 27 avril, IMDb TV deviendra Amazon Freevee, un nom qui, selon la soci\u00e9t\u00e9, refl\u00e8te mieux la nature gratuite du service.<\/p>\n

L’espace de vid\u00e9o \u00e0 la demande financ\u00e9 par la publicit\u00e9 (AVOD) a pris feu ces derni\u00e8res ann\u00e9es, prenant de l’ampleur pendant la pand\u00e9mie de coronavirus, alors que les consommateurs diffusaient plus de films et d’\u00e9missions. Les concurrents incluent Pluto TV de Paramount Global, Crackle, Tubi et la cha\u00eene Roku de Roku.<\/p>\n

Amazon essaie de jouer des deux c\u00f4t\u00e9s du march\u00e9 du Streaming<\/a>. Son service Prime Video est disponible via un abonnement mensuel de 9 $ ou dans le cadre de l’abonnement Prime complet de 15 $ par mois. Amazon est en concurrence \u00e0 cette fin avec Netflix<\/a>, Disney +, Hulu, HBO Max et Peacock de NBCUniversal, bien que certains d’entre eux aient \u00e9galement des niveaux gratuits financ\u00e9s par la publicit\u00e9.<\/p>\n

Les services d’abonnement payants dominent toujours l’espace de Streaming<\/a>, mais les offres financ\u00e9es par la publicit\u00e9 gagnent du terrain. En janvier 2021, environ 34 % des m\u00e9nages am\u00e9ricains disposant d’une capacit\u00e9 de Streaming<\/a> vid\u00e9o utilisaient des services de Streaming<\/a> financ\u00e9s par la publicit\u00e9, selon les donn\u00e9es de Nielsen.<\/p>\n

IMDb, le site de films et de t\u00e9l\u00e9vision achet\u00e9 par Amazon en 1998, a lanc\u00e9 le service de Streaming<\/a> gratuit en 2019 sous le nom d’IMDb Freedive. Amazon a d\u00e9clar\u00e9 mercredi que le produit avait \u00ab\u00a0connu une croissance ph\u00e9nom\u00e9nale\u00a0\u00bb, triplant ses utilisateurs actifs mensuels au cours des deux derni\u00e8res ann\u00e9es.<\/p>\n

Amazon n’a pas publi\u00e9 de m\u00e9trique d’utilisateur actif pour IMDb TV, mais a d\u00e9clar\u00e9 en mai qu’il comptait 120 millions d’utilisateurs actifs par mois sur l’ensemble de son contenu vid\u00e9o financ\u00e9 par la publicit\u00e9, qui comprend IMDb TV, Twitch, les sports en direct et d’autres cha\u00eenes.<\/p>\n

Amazon pr\u00e9voit d’\u00e9largir la liste de programmes t\u00e9l\u00e9vis\u00e9s et de films originaux de Freevee plus tard cette ann\u00e9e, a indiqu\u00e9 la soci\u00e9t\u00e9.<\/p>\n

\u00ab\u00a0Nous sommes impatients de poursuivre sur cette lanc\u00e9e avec une liste croissante d’originaux inventifs et largement attrayants, et nous sommes ravis d’\u00e9tablir Freevee en tant que premier service AVOD avec un public de contenu recherch\u00e9\u00a0\u00bb, a d\u00e9clar\u00e9 Jennifer Salke, responsable d’Amazon Studios, dans un d\u00e9claration.<\/p>\n

Divulgation: Peacock est le service de Streaming<\/a> de NBCUniversal, la soci\u00e9t\u00e9 m\u00e8re de CNBC. Comcast est propri\u00e9taire de NBCUniversal.<\/em><\/p>\n

REGARDEZ: <\/strong>Amazon Prime Video cr\u00e9e une activation de marketing exp\u00e9rientiel \u00e0 SXSW<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude0d 2022-04-13 16:00:02 – Paris\/France. Collection Smith\/Gado | Photos d’archives | Getty Images Amazon s’est lanc\u00e9 sur le march\u00e9 du Streaming vid\u00e9o financ\u00e9 par la publicit\u00e9 il y a trois ans avec IMDb TV. Plus tard ce mois-ci, ce produit aura un nouveau nom. Le 27 avril, IMDb TV deviendra Amazon Freevee, un nom qui, […]<\/p>\n","protected":false},"author":9,"featured_media":23823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[148,128],"tags":[1467,434,435,884,1465,118,524,2625,6178,6177,883,124,125,37,126,1466],"class_list":["post-23822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-prime","category-streaming","tag-actualite-economique","tag-amazon","tag-amazon-prime","tag-amazon-streaming","tag-amazon-com-inc","tag-linternet","tag-medias","tag-netflix-inc","tag-paramount-mondial","tag-roku-inc","tag-streaming-amazon","tag-streaming-films","tag-streaming-series","tag-technologie","tag-tv","tag-walt-disney-co"],"yoast_head":"\nAmazon a un nouveau nom pour son service de t\u00e9l\u00e9vision en streaming gratuit - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83d\ude0d 2022-04-13 16:00:02 - Paris\/France. 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