{"id":22536,"date":"2022-04-11T19:59:07","date_gmt":"2022-04-11T17:59:07","guid":{"rendered":"https:\/\/reviews.tn\/news\/pourquoi-apple-amazon-et-peacock-ont\/"},"modified":"2022-04-11T20:16:53","modified_gmt":"2022-04-11T18:16:53","slug":"pourquoi-apple-amazon-et-peacock-ont","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/pourquoi-apple-amazon-et-peacock-ont\/","title":{"rendered":"Pourquoi Apple, Amazon et Peacock ont"},"content":{"rendered":"

\u2714\ufe0f 2022-04-11 19:59:07 – Paris\/France. <\/strong>
\n<\/p>\n

La Major League Baseball (MLB) a marqu\u00e9 un Yankee Stadium bond\u00e9 pour les Yankees de New York contre le match de la journ\u00e9e d’ouverture des Red Sox de Boston le 8 avril, mais l’enthousiasme suscit\u00e9 par l’\u00e9v\u00e9nement en direct n’a pas refl\u00e9t\u00e9 les tendances nationales en mati\u00e8re d’audience. Bien que la fr\u00e9quentation des terrains de baseball soit rest\u00e9e stable au cours de la derni\u00e8re d\u00e9cennie, on ne peut pas en dire autant de l’audience de la t\u00e9l\u00e9vision, qui a continu\u00e9 de baisser au cours de la m\u00eame p\u00e9riode. <\/p>\n

Une partie de la raison semble \u00eatre les d\u00e9fis li\u00e9s \u00e0 la d\u00e9mographie de la MLB, qui n’est pas un secteur en croissance. Malgr\u00e9 la tradition familiale de longue date du fandom de la MLB dans certains foyers am\u00e9ricains, l’\u00e2ge m\u00e9dian des t\u00e9l\u00e9spectateurs de ce sport est d’environ 57 ans, tandis que des sports concurrents comme le football et le basket-ball tendent tous deux vers un public m\u00e9dian plus jeune \u00e0 50 ans et 42 ans, respectivement. . <\/p>\n

Parmi toutes les audiences de Streaming<\/a>, les baby-boomers (55\u00a0ans et plus) passent le moins de temps \u00e0 visionner des vid\u00e9os en Streaming<\/a> par rapport \u00e0 la t\u00e9l\u00e9vision par c\u00e2ble ou en r\u00e9seau, \u00e0 seulement 40\u00a0%, contre 74\u00a0% pour la g\u00e9n\u00e9ration\u00a0Y (25 \u00e0 39\u00a0ans) et 74\u00a0% pour la g\u00e9n\u00e9ration Z (18 \u00e0 24\u00a0ans). ) \u00e0 77\u00a0%. De plus, seulement 26\u00a0% des fans de baseball regardent les matchs via des diffusions en direct en ligne, la plupart (81\u00a0%) pr\u00e9f\u00e9rant acc\u00e9der au sport via la t\u00e9l\u00e9vision en direct traditionnelle.<\/p>\n

Tom Horak\/USA AUJOURD’HUI Sports<\/p>\n

Malgr\u00e9 l’enthousiasme des fans lors d’\u00e9v\u00e9nements en direct, l’engagement de la MLB est en d\u00e9clin \u00e0 la t\u00e9l\u00e9vision.<\/p>\n

La MLB sur la t\u00e9l\u00e9vision en Streaming<\/a> concerne moins la croissance des t\u00e9l\u00e9spectateurs que l’\u00e9tablissement d’un mod\u00e8le<\/h2>\n

Avec la d\u00e9connexion si \u00e9vidente entre la mont\u00e9e en puissance de la t\u00e9l\u00e9vision en Streaming<\/a> et les fans de la MLB, il peut sembler \u00e9trange que le baseball soit adopt\u00e9 de mani\u00e8re si agressive par certains des principaux streamers. Apple TV + a r\u00e9cemment annonc\u00e9 des jeux en direct exclusifs \u00ab\u00a0Friday Night Baseball\u00a0\u00bb, qui comprendront une analyse avant et apr\u00e8s l’\u00e9mission, disponibles aux \u00c9tats-Unis, au Royaume-Uni, au Canada, en Australie, au Br\u00e9sil, au Japon, au Mexique, \u00e0 Porto Rico et en Cor\u00e9e du Sud. <\/p>\n

De m\u00eame, Amazon Prime Video vient d’obtenir les droits de diffusion exclusifs de 21 matchs des Yankees, et le service de Streaming<\/a> Peacock de NBCUniversal a d\u00e9croch\u00e9 des matchs MLB exclusifs le dimanche matin qui commenceront en mai. <\/p>\n

Ces mouvements repr\u00e9sentent une t\u00eate de pont strat\u00e9gique dans le monde des \u00e9v\u00e9nements en direct qui ont g\u00e9n\u00e9ralement \u00e9t\u00e9 servis par des services comme Sling TV et YouTube Live, qui sont principalement ax\u00e9s sur l’agr\u00e9gation de contenu par rapport au contenu original premium.<\/p>\n

Ce n’est qu’une partie d’un changement plus large vers la t\u00e9l\u00e9vision sur Internet<\/h2>\n

Alors que les budgets pour le contenu t\u00e9l\u00e9visuel et cin\u00e9matographique original augmentent dans les studios de Streaming<\/a> et que la t\u00e9l\u00e9vision sur Internet devient simplement l’exp\u00e9rience de visionnement normale pour les jeunes, MLB offre aux soci\u00e9t\u00e9s de Streaming<\/a> un moyen relativement faible d’enjeux pour tester les eaux des \u00e9v\u00e9nements en direct sur le chemin de devenir r\u00e9seaux \u00e0 part enti\u00e8re au-del\u00e0 du contenu vid\u00e9o \u00e0 la demande. <\/p>\n

Bien que la t\u00e9l\u00e9vision traditionnelle (accessible via antenne, c\u00e2ble ou satellite) domine toujours le march\u00e9 en termes de revenus globaux, la t\u00e9l\u00e9vision en Streaming<\/a> devrait le d\u00e9passer d’ici 2026. Une partie de ce changement comprendra la t\u00e9l\u00e9vision en direct sur les services de Streaming<\/a>, et MLB est juste le premier pitch d’un concours pluriannuel pour attirer l’attention du public. <\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83c\udf7f<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-04-11 19:59:07 – Paris\/France. La Major League Baseball (MLB) a marqu\u00e9 un Yankee Stadium bond\u00e9 pour les Yankees de New York contre le match de la journ\u00e9e d’ouverture des Red Sox de Boston le 8 avril, mais l’enthousiasme suscit\u00e9 par l’\u00e9v\u00e9nement en direct n’a pas refl\u00e9t\u00e9 les tendances nationales en mati\u00e8re d’audience. Bien que […]<\/p>\n","protected":false},"author":9,"featured_media":22537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[148,128],"tags":[434,435,884,123,883,125,126],"class_list":["post-22536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-prime","category-streaming","tag-amazon","tag-amazon-prime","tag-amazon-streaming","tag-streaming","tag-streaming-amazon","tag-streaming-series","tag-tv"],"yoast_head":"\nPourquoi Apple, Amazon et Peacock ont - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-04-11 19:59:07 - Paris\/France. 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