{"id":21210,"date":"2022-03-17T08:00:00","date_gmt":"2022-03-17T07:00:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/sony-grossit-le-menu-de-crunchyroll-pourquoi-lanime-est-son-plus-gros-pari-en-streaming\/"},"modified":"2022-04-09T16:54:24","modified_gmt":"2022-04-09T14:54:24","slug":"sony-grossit-le-menu-de-crunchyroll-pourquoi-lanime-est-son-plus-gros-pari-en-streaming","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/sony-grossit-le-menu-de-crunchyroll-pourquoi-lanime-est-son-plus-gros-pari-en-streaming\/","title":{"rendered":"Sony grossit le menu de Crunchyroll\u00a0: pourquoi l’anime est son plus gros pari en streaming"},"content":{"rendered":"

\ud83c\udf7f 2022-03-17 08:00:00 – Paris\/France. <\/strong>
\n<\/p>\n

La plupart des grandes entreprises de divertissement \u00e0 la recherche de la pole position dans la course mondiale sur route en Streaming<\/a> ont une strat\u00e9gie \u00ab go-big-or-go-home \u00bb \u2013 elles construisent des v\u00e9hicules massifs avec un large attrait \u00e0 quatre quadrants.<\/p>\n

Sony a adopt\u00e9 une approche diff\u00e9rente. Crunchyroll est sa principale activit\u00e9 de vid\u00e9o en Streaming<\/a> directe au consommateur, ax\u00e9e sur les formes d’art japonaises de l’anime et du manga. Au lieu de verser des dizaines de milliards dans le contenu pour rivaliser avec Netflix<\/a> et Disney Plus, il inonde la zone pour une sous-culture de fans distincte et passionn\u00e9e.<\/p>\n

\u00ab\u00a0La th\u00e8se est assez simple\u00a0: nous aspirons \u00e0 \u00eatre tout pour quelqu’un, pas quelque chose pour tout le monde\u00a0\u00bb, d\u00e9clare Colin Decker, PDG de Crunchyroll. \u00ab\u00a0Nous avons toujours \u00e9t\u00e9 par et pour les fans et les cr\u00e9ateurs d’anime.\u00a0\u00bb<\/p>\n

Decker ajoute : \u00ab\u00a0Notre entreprise a plus en commun avec les fans de la NFL qu’avec les utilisateurs de Netflix<\/a>.\u00a0\u00bb<\/p>\n

Ce mois-ci, Sony a fait un grand pas en avant pour faire de sa division anime une force mondiale encore plus grande : \u00e0 partir du 1er mars, les abonn\u00e9s de Crunchyroll ont acc\u00e8s \u00e0 la biblioth\u00e8que et au contenu de diffusion simultan\u00e9e auparavant disponibles exclusivement sur Funimation, que Sony Pictures Television a achet\u00e9 en 2017.<\/p>\n

Cette d\u00e9cision apporte plus de 1 600 heures de plus de 50 titres nouvellement ajout\u00e9s \u00e0 la gamme Funimation \u00e0 Crunchyroll, que Sony a achet\u00e9 pour 1,18 milliard de dollars en esp\u00e8ces \u00e0 AT&T l’ann\u00e9e derni\u00e8re. Dans le m\u00eame temps, Sony affirme qu’il n’augmentera pas les prix des forfaits de Crunchyroll.<\/p>\n

Cela consolide les efforts d’anime de la soci\u00e9t\u00e9 autour de Crunchyroll, qui stocke d\u00e9sormais plus de 40 000 \u00e9pisodes sous-titr\u00e9s et doubl\u00e9s \u2013 le plus grand seau d’anime disponible n’importe o\u00f9. Les fans d’anime peuvent regarder des favoris comme \u00ab\u00a0My Hero Academia\u00a0\u00bb, \u00ab\u00a0Tokyo Ghoul\u00a0\u00bb, \u00ab\u00a0Yu Yu Hakusho\u00a0\u00bb, \u00ab\u00a0Cowboy Bebop\u00a0\u00bb et \u00ab\u00a0Mushoku Tensei: Jobless Reincarnation\u00a0\u00bb. Cette semaine, Sony a \u00e9galement ajout\u00e9 trois s\u00e9ries anim\u00e9es populaires Dragon Ball, anciennement exclusives \u00e0 Funimation \u2013 comprenant plus de 500 \u00e9pisodes \u2013 \u00e0 la gamme Crunchyroll.<\/p>\n

La marque Funimation, \u00e2g\u00e9e de 28 ans, est sur le point d’\u00eatre supprim\u00e9e: les futures nouvelles s\u00e9ries anim\u00e9es seront exclusives \u00e0 Crunchyroll \u00e0 partir du 1er avril, et Funimation continuera d’ajouter de nouveaux \u00e9pisodes de la s\u00e9rie actuelle uniquement. Sony s’engage \u00e0 poursuivre sur la lanc\u00e9e de Crunchyroll. Aujourd’hui, Crunchyroll compte plus de 1 000 employ\u00e9s dans 14 bureaux dans le monde et cherche \u00e0 embaucher plus de 100 personnes.<\/p>\n

Mais n’appelez pas l’anime un \u00ab\u00a0genre\u00a0\u00bb. L\u00e0 o\u00f9 la sensibilit\u00e9 occidentale du divertissement le consid\u00e8re comme une niche, dit Decker, \u00abla communaut\u00e9 des anime le consid\u00e8re comme un style de vie \u2013 c’est un point de vue sur le monde. C’est bien plus qu’un divertissement lin\u00e9aire.<\/p>\n

En tant que forme, l’anime englobe de nombreux genres comme l’horreur, la science-fiction, les com\u00e9dies romantiques et les drames, d\u00e9clare Decker\u00a0: \u00ab\u00a0Il y a un anime pour tout le monde.\u00a0\u00bb Et l’industrie de l’anime fournit une production r\u00e9guli\u00e8re et prolifique de mat\u00e9riel de haute qualit\u00e9; Crunchyroll et Funimation ont pr\u00e9sent\u00e9 20 \u00e0 30 diffusions simultan\u00e9es de nouvelles \u00e9missions d’anime japonais par trimestre, selon Decker. \u00ab\u00a0Les gens appr\u00e9cient en quelque sorte la profondeur infinie\u00a0\u00bb, dit-il. \u00ab\u00a0C’est comme un exploit de passer \u00e0 travers ces \u00e9missions avec des centaines d’\u00e9pisodes.\u00a0\u00bb<\/p>\n

L’activit\u00e9 principale de Crunchyroll tourne autour du Streaming<\/a> vid\u00e9o, mais la marque s’\u00e9tend \u00e9galement aux jeux mobiles, aux sorties de films en salles, aux marchandises, aux \u00e9v\u00e9nements en direct (comme la Crunchyroll Expo, pr\u00e9vue du 5 au 7 ao\u00fbt \u00e0 San Jose) et aux DVD.<\/p>\n

\u00ab\u00a0Nous avons certainement des \u00e9missions \u00e0 succ\u00e8s et des franchises – mais vraiment, la proposition de valeur appartient \u00e0 une communaut\u00e9\u00a0\u00bb, d\u00e9clare Decker.<\/p>\n

Sony poss\u00e8de d’autres entreprises de Streaming<\/a>, notamment SonyLIV en Inde et Pure Flix, un service de Streaming<\/a> de contenu chr\u00e9tien qu’il a acquis en 2020. Et Sony Pictures continue d’exploiter l’\u00e9conomie du Streaming<\/a> en tant que grossiste de contenu\u00a0: l’ann\u00e9e derni\u00e8re, par exemple, il a coup\u00e9 un riche , pacte pluriannuel de sortie de films avec Netflix<\/a>. Mais Crunchyroll est la principale unit\u00e9 de terrain d\u00e9tenue et exploit\u00e9e par Sony dans les guerres de Streaming<\/a>.<\/p>\n

Si vous voulez appeler l’anime une niche, c’est l’une des niches les plus prosp\u00e8res au monde \u2013 attirant plus de fans que d’autres services de divertissement bas\u00e9s sur les int\u00e9r\u00eats ax\u00e9s, par exemple, sur l’horreur ou la programmation religieuse. En ao\u00fbt, Crunchyroll comptait plus de 5 millions d’abonn\u00e9s payants dans le monde et 120 millions d’utilisateurs enregistr\u00e9s dans plus de 120 pays. Decker ne dira pas quels sont ces chiffres aujourd’hui, mais il y a fort \u00e0 parier qu’ils sont plus \u00e9lev\u00e9s maintenant que Sony dirige les utilisateurs de Funimation vers Crunchyroll.<\/p>\n

En effet, l’examen antitrust du minist\u00e8re de la Justice de l’achat de Crunchyroll par Sony a pris plus de six mois. La crainte \u00e9tait que l’entit\u00e9 combin\u00e9e nuirait \u00e0 la concurrence. Decker insiste sur le fait que c’est un espace tr\u00e8s comp\u00e9titif. \u00ab Il s’agissait de les aider \u00e0 comprendre la dynamique du march\u00e9 \u00bb, dit-il.<\/p>\n

Certes, des streamers comme Netflix<\/a>, Hulu, HBO Max et Prime Video d’Amazon ont cherch\u00e9 \u00e0 capitaliser sur la popularit\u00e9 de l’anime en ajoutant une s\u00e9lection de contenu (certains sous-licenci\u00e9s \u00e0 Crunchyroll ou Funimation).<\/p>\n

Et AMC Networks esp\u00e8re \u00e9galement tirer profit de l’anime et s’attend \u00e0 intensifier la concurrence avec Crunchyroll. En janvier, le programmeur du c\u00e2ble a acquis Sentai, qui exploite le service de Streaming<\/a> d’anime Hidive. \u00ab\u00a0Le public d’anime a toujours \u00e9t\u00e9 mal desservi par la t\u00e9l\u00e9vision lin\u00e9aire\u00a0\u00bb, d\u00e9clare Miquel Penella, pr\u00e9sident des services de Streaming<\/a> chez AMC. L’activit\u00e9 de Sentai s’est historiquement concentr\u00e9e sur les licences de contenu, mais \u00e0 l’avenir, l’objectif principal d’AMC est d’\u00e9tendre le contenu et la port\u00e9e de Hidive.<\/p>\n

Une priorit\u00e9 pour AMC dans le d\u00e9veloppement de Hidive et de ses autres services de Streaming<\/a> comme Acorn TV, Allblk et Shudder est de rester authentique aux yeux de la base de fans cible. \u00ab Nous ne voulons pas nous \u00e9tendre sur le vaste march\u00e9 \u00bb, d\u00e9clare Penella. \u00ab\u00a0Ce sont des publics avec des sensibilit\u00e9s uniques.\u00a0\u00bb<\/p>\n

L’anime est \u00ab\u00a0un domaine que Sony devrait dominer\u00a0\u00bb, affirme Gen Fukunaga, fondateur de Funimation, qui a vendu la soci\u00e9t\u00e9 \u00e0 Sony pour 156 millions de dollars. Fukunaga, qui a quitt\u00e9 Sony en 2019 apr\u00e8s avoir \u00e9t\u00e9 pr\u00e9sident de Funimation et est maintenant un investisseur en capital-risque, note que la soci\u00e9t\u00e9 a \u00e9t\u00e9 intelligente pour cr\u00e9er la division anime en tant que coentreprise entre Sony Pictures Entertainment et Aniplex, une filiale de Sony Music Entertainment Japan.<\/p>\n

Crunchyroll peut \u00eatre surench\u00e9ri par les principaux streamers pour certains des titres d’anime les plus populaires, observe-t-il. Aujourd’hui, certaines des plus grandes \u00e9missions peuvent avoir des co\u00fbts de production allant de 200 000 \u00e0 300 000 dollars par demi-heure de t\u00e9l\u00e9vision, dit-il.<\/p>\n

Mais \u00ab\u00a0les grands gar\u00e7ons ont tendance \u00e0 se concentrer sur les coups\u00a0\u00bb, dit-il. \u00ab\u00a0Si vous \u00eates un vrai fan d’anime, Crunchyroll est le seul jeu en ville.\u00a0\u00bb<\/p>\n

(Photo ci-dessus: \u00ab\u00a0My Hero Academia\u00a0\u00bb Saison 5, dont les versions doubl\u00e9es sont arriv\u00e9es sur Crunchyroll ce mois-ci apr\u00e8s avoir \u00e9t\u00e9 pr\u00e9c\u00e9demment disponibles uniquement sur Funimation)<\/em><\/p>\n

\n

\t\tlecteur d’\u00e9cran en option\t<\/h2>\n

En savoir plus sur\u00a0:<\/h4>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd13<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-03-17 08:00:00 – Paris\/France. La plupart des grandes entreprises de divertissement \u00e0 la recherche de la pole position dans la course mondiale sur route en Streaming ont une strat\u00e9gie \u00ab go-big-or-go-home \u00bb \u2013 elles construisent des v\u00e9hicules massifs avec un large attrait \u00e0 quatre quadrants. Sony a adopt\u00e9 une approche diff\u00e9rente. Crunchyroll est sa […]<\/p>\n","protected":false},"author":9,"featured_media":21211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[124,125,126],"class_list":["post-21210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"\nSony grossit le menu de Crunchyroll\u00a0: pourquoi l'anime est son plus gros pari en streaming - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-03-17 08:00:00 - Paris\/France. 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Les sous-titres et doublages en anglais seront disponibles. \u00c0 sa sortie, l'anime sera diffus\u00e9 aux \u00c9tats-Unis, au Canada, en Australie et\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"dragon-ball-z","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Collection-Dragon-Ball-trois-autres-emissions-a-diffuser-sur.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Collection-Dragon-Ball-trois-autres-emissions-a-diffuser-sur.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Collection-Dragon-Ball-trois-autres-emissions-a-diffuser-sur.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Collection-Dragon-Ball-trois-autres-emissions-a-diffuser-sur.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Collection-Dragon-Ball-trois-autres-emissions-a-diffuser-sur.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":84963,"url":"https:\/\/reviews.tn\/news\/crunchyroll-les-5-meilleures-series-animees-de-netflix\/","url_meta":{"origin":21210,"position":5},"title":"Crunchyroll : les 5 meilleures s\u00e9ries anim\u00e9es de Netflix","author":"Pierre A.","date":"10 novembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-11-10 16:30:06 - Paris\/France. Crunchyroll Crunchyroll, le Netflix de l'anime, gagne de plus en plus d'adeptes dans notre pays. L'animation japonaise est arriv\u00e9e en Espagne par la petite porte, commen\u00e7ant \u00e0 \u00eatre diffus\u00e9e notamment sur les t\u00e9l\u00e9visions r\u00e9gionales et subissant, jusqu'\u00e0 r\u00e9cemment, d'authentiques barbaries sur les grilles : diffusions\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"Crunchyroll : les 5 meilleures s\u00e9ries anim\u00e9es de Netflix - Esquire Spain\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Crunchyroll-les-5-meilleures-series-animees-de-Netflix.png?fit=813%2C406&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Crunchyroll-les-5-meilleures-series-animees-de-Netflix.png?fit=813%2C406&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Crunchyroll-les-5-meilleures-series-animees-de-Netflix.png?fit=813%2C406&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/11\/Crunchyroll-les-5-meilleures-series-animees-de-Netflix.png?fit=813%2C406&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/21210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=21210"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/21210\/revisions"}],"predecessor-version":[{"id":21212,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/21210\/revisions\/21212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/21211"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=21210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=21210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=21210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}