{"id":20681,"date":"2022-04-08T21:37:01","date_gmt":"2022-04-08T19:37:01","guid":{"rendered":"https:\/\/reviews.tn\/news\/nielsen-fait-face-a-des-critiques-sur-la-precision-des-classements-de-videos-en-streaming\/"},"modified":"2022-04-08T22:25:44","modified_gmt":"2022-04-08T20:25:44","slug":"nielsen-fait-face-a-des-critiques-sur-la-precision-des-classements-de-videos-en-streaming","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/nielsen-fait-face-a-des-critiques-sur-la-precision-des-classements-de-videos-en-streaming\/","title":{"rendered":"Nielsen fait face \u00e0 des critiques sur la pr\u00e9cision des classements de vid\u00e9os en streaming"},"content":{"rendered":"

\ud83c\udf7f 2022-04-08 21:37:01 – Paris\/France. <\/strong>
\n <\/p>\n

Photo de Chesnot\/Getty Images.<\/p>\n

Getty Images <\/p>\n

J’ai \u00e9crit de nombreuses histoires sur la croyance largement r\u00e9pandue chez la plupart des grandes entreprises de m\u00e9dias selon laquelle les cotes d’\u00e9coute de Nielsen TV sont inexactes. Et avec leur accr\u00e9ditation retir\u00e9e par le Media Ratings Council, beaucoup se demandent comment les ventes initiales de publicit\u00e9 pour la prochaine saison t\u00e9l\u00e9vis\u00e9e seront tarif\u00e9es, car elles sont g\u00e9n\u00e9ralement bas\u00e9es sur une estimation de Nielsen Rating.<\/p>\n

Bien que de nombreuses entreprises de m\u00e9dias aient d\u00e9clar\u00e9 qu’elles utiliseraient des alternatives \u00e0 Nielsen d\u00e8s le d\u00e9part, AdAge estime que seul un pourcentage \u00e9lev\u00e9 \u00e0 un chiffre des ventes publicitaires sera vendu sur la base d’autre chose que d’une \u00e9valuation Nielsen projet\u00e9e. Beaucoup pensent que les menaces des vendeurs d’annonces d’aller \u00e0 des concurrents de Nielsen sont simplement con\u00e7ues pour obtenir un effet de levier sur les prix du g\u00e9ant des notations.<\/p>\n

Avec Nielsen en cours de vente \u00e0 un certain nombre d’acteurs du capital-investissement, dont Elliott Management Corp., les nouveaux propri\u00e9taires vont avoir un certain nombre de probl\u00e8mes s\u00e9rieux \u00e0 r\u00e9soudre s’ils veulent regagner la confiance des entreprises de m\u00e9dias s’abonnant \u00e0 leurs services de notation. .<\/p>\n

La derni\u00e8re critique se pr\u00e9sente sous la forme d’histoires r\u00e9pandues selon lesquelles les estimations de Streaming<\/a> de Nielsen sont inexactes. Aliment\u00e9 par les plaintes de NexTV qui a d\u00e9clar\u00e9 que le rapport de Nielsen sur le Top 10 du Streaming<\/a> hebdomadaire montrait des chiffres manifestement bas pour le film \u00ab\u00a0Don’t Look Up\u00a0\u00bb \u00e9tant donn\u00e9 que Netflix<\/a> lui-m\u00eame avait vant\u00e9 que le film avait battu des records d’audience.<\/p>\n

Le film a enregistr\u00e9 plus de 152 millions d’heures de visionnage sur Netflix<\/a> au cours de la semaine se terminant le 2 janvier, un record pour le plus grand nombre d’heures hebdomadaires visionn\u00e9es pour un film sur Netflix<\/a>, selon une porte-parole de la soci\u00e9t\u00e9. Nielsen a r\u00e9pondu qu’un certain nombre de programmes, dont \u00ab\u00a0Don’t Look Up\u00a0\u00bb avaient \u00e9t\u00e9 sous-cr\u00e9dit\u00e9s, admettant que le nombre de t\u00e9l\u00e9spectateurs pour sa premi\u00e8re semaine \u00e9tait trois fois sup\u00e9rieur \u00e0 ce qui avait \u00e9t\u00e9 initialement annonc\u00e9.<\/p>\n

Pour la d\u00e9fense de Nielsen, Netflix<\/a> n’a historiquement pas coop\u00e9r\u00e9 avec des services de notation externes, pr\u00e9f\u00e9rant signaler eux-m\u00eames les num\u00e9ros de visionnage. Cela leur permet de donner leur propre avis sur le nombre de t\u00e9l\u00e9spectateurs dans leurs communiqu\u00e9s de presse, avec des points hauts tr\u00e8s vant\u00e9s et des points bas pas du tout signal\u00e9s.<\/p>\n

Depuis novembre dernier, ils ont commenc\u00e9 \u00e0 publier une liste des dix meilleures \u00e9missions class\u00e9es par heures de visionnage dans le monde. Bien que cela donne \u00e0 Nielsen et aux m\u00e9dias une id\u00e9e des \u00e9missions les plus populaires, la m\u00e9trique va des pommes aux oranges pour Nielsen, qui rapporte les minutes de visionnage nationales.<\/p>\n

Pourtant, avec Nielsen essayant d’amener l’industrie \u00e0 adopter une m\u00e9trique combin\u00e9e de Streaming<\/a> et de visionnage de t\u00e9l\u00e9vision traditionnelle, cela ne fera que rendre plus difficile pour eux d’obtenir un support g\u00e9n\u00e9ralis\u00e9 pour leur plate-forme Nielsen ONE \u00e9tant donn\u00e9 qu’il est bien connu qu’il y a des probl\u00e8mes avec la pr\u00e9cision de leurs cotes de t\u00e9l\u00e9vision et de diffusion en continu.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-04-08 21:37:01 – Paris\/France. Photo de Chesnot\/Getty Images. Getty Images J’ai \u00e9crit de nombreuses histoires sur la croyance largement r\u00e9pandue chez la plupart des grandes entreprises de m\u00e9dias selon laquelle les cotes d’\u00e9coute de Nielsen TV sont inexactes. Et avec leur accr\u00e9ditation retir\u00e9e par le Media Ratings Council, beaucoup se demandent comment les ventes […]<\/p>\n","protected":false},"author":9,"featured_media":20682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[375,5510,3161,127,5508,5509,5511,123,124,125,2486,363],"class_list":["post-20681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-diffusion","tag-elliot","tag-le-management","tag-netflix","tag-nielsen","tag-notes","tag-prive","tag-streaming","tag-streaming-films","tag-streaming-series","tag-tt","tag-video"],"yoast_head":"\nNielsen fait face \u00e0 des critiques sur la pr\u00e9cision des classements de vid\u00e9os en streaming - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-04-08 21:37:01 - Paris\/France. 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L'expansion permettra aux acheteurs et aux vendeurs de m\u00e9dias d'obtenir une audience pr\u00e9cise au niveau de la personne, y compris\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Nielsen d\u00e9duplique les audiences sur le streaming et les smart TV - Digital TV Europe\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Nielsen-deduplique-les-audiences-sur-le-streaming-et-les-smart.jpg?fit=815%2C544&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Nielsen-deduplique-les-audiences-sur-le-streaming-et-les-smart.jpg?fit=815%2C544&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Nielsen-deduplique-les-audiences-sur-le-streaming-et-les-smart.jpg?fit=815%2C544&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/05\/Nielsen-deduplique-les-audiences-sur-le-streaming-et-les-smart.jpg?fit=815%2C544&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":20055,"url":"https:\/\/reviews.tn\/news\/semaine-du-7-mars-nielsen-streaming-ratings-turning-red-de-disney-en-tete-des-classements\/","url_meta":{"origin":20681,"position":1},"title":"Semaine du 7 mars Nielsen Streaming Ratings: Turning Red de Disney + en t\u00eate des classements","author":"Sarah","date":"7 avril 2022","format":false,"excerpt":"\ud83d\ude0d 2022-04-07 23:47:56 - Paris\/France. Le long m\u00e9trage d'animation Disney Turning Red a d\u00e9pass\u00e9 les 10 meilleurs programmes de Streaming et les 10 meilleurs classements de films en Streaming avec 1,7 milliard de minutes de visionnage dans les classements Nielsen Streaming Ratings de cette semaine. 263 millions de minutes. 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Erik Gruenwedel 20 mars 2022 Malgr\u00e9 le Super Bowl, les Jeux olympiques d'hiver et l'invasion russe de l'Ukraine, la consommation t\u00e9l\u00e9vis\u00e9e a chut\u00e9 en f\u00e9vrier, l'\u00e9cart \u00e9tant en partie combl\u00e9 par les jeux vid\u00e9o, les disques de films et le Streaming alternatif (c'est-\u00e0-dire pas Netflix,\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15224,"url":"https:\/\/reviews.tn\/news\/nielsen-inventing-anna-de-netflix-en-tete-du-streaming-hebdomadaire\/","url_meta":{"origin":20681,"position":4},"title":"Nielsen\u00a0: \u00ab\u00a0Inventing Anna\u00a0\u00bb de Netflix en t\u00eate du streaming hebdomadaire","author":"Sarah","date":"31 mars 2022","format":false,"excerpt":"\ud83d\ude0d 2022-03-31 21:22:43 - Paris\/France. Julia Garner dans le r\u00f4le de l'h\u00e9riti\u00e8re allemande pr\u00e9sum\u00e9e Anna Sorokin dans la s\u00e9rie limit\u00e9e Netflix \"Inventing Anna\". 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