{"id":20448,"date":"2022-04-08T14:22:20","date_gmt":"2022-04-08T12:22:20","guid":{"rendered":"https:\/\/reviews.tn\/news\/hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix\/"},"modified":"2022-04-08T14:34:06","modified_gmt":"2022-04-08T12:34:06","slug":"hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix\/","title":{"rendered":"HBO Max Boss pr\u00e9dit que les publicit\u00e9s arriveront \u00e9ventuellement sur Netflix"},"content":{"rendered":"<p><strong>HBO Max Boss pr\u00e9dit que les publicit\u00e9s arriveront \u00e9ventuellement sur Netflix<\/p>\n<p> &#8211; Reviews News<\/strong><\/p>\n<p id=\"caption-attachment-464010\" class=\"wp-caption-text\">Illustration photo par Pavlo Gonchar\/SOPA Images\/LightRocket via Getty Images<\/p>\n<p><strong>En ce qui concerne la strat\u00e9gie Netflix, deux principaux sujets de discussion sont g\u00e9n\u00e9ralement abord\u00e9s.  Le premier est la discussion derri\u00e8re la fr\u00e9n\u00e9sie par rapport \u00e0 l&rsquo;hebdomadaire et le second est de savoir si Netflix a ou peut-\u00eatre besoin d&rsquo;entrer dans les publicit\u00e9s.  Le patron sortant de WarnerMedia, Jason Kilar, pense que Netflix fera des annonces dans un avenir proche et jusqu&rsquo;\u00e0 ce qu&rsquo;ils le fassent, ils donneront un avantage \u00e0 leurs concurrents. <\/strong><\/p>\n<p>Comme mentionn\u00e9, le d\u00e9bat sur les publicit\u00e9s sur Netflix, qu&rsquo;il s&rsquo;agisse d&rsquo;un nouveau niveau, est un d\u00e9bat que nous voyons se d\u00e9rouler depuis des ann\u00e9es.  De nombreux dirigeants de l&rsquo;industrie ont toujours insist\u00e9 sur le fait que cela devait arriver \u00e0 un moment donn\u00e9.<\/p>\n<p>Le co-PDG de Netflix, Reed Hastings, a toujours \u00e9t\u00e9 cat\u00e9gorique contre les publicit\u00e9s de Netflix.  En septembre 2020, Business Insider a rapport\u00e9 que Hastings avait sugg\u00e9r\u00e9 que la raison pour laquelle le g\u00e9ant du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a> n&rsquo;a pas de publicit\u00e9s n&rsquo;est pas \u00e0 cause d&rsquo;une position philosophique, mais parce que c&rsquo;est \u00ab\u00a0le capitalisme \u00e0 son meilleur\u00a0\u00bb.<\/p>\n<p>Les commentaires se sont r\u00e9cemment adoucis avec Netflix FO Spencer Neumann disant r\u00e9cemment, \u00ab\u00a0&#8230; ce n&rsquo;est pas quelque chose qui est dans nos plans en ce moment&#8230; Nous avons un tr\u00e8s bon mod\u00e8le d&rsquo;abonnement \u00e9volutif, et encore une fois, ne dites jamais jamais, mais ce n&rsquo;est pas dans notre planifier.\u00a0\u00bb<\/p>\n<p>Avec le ralentissement de la croissance, nous avons vu de nombreux nouveaux articles d&rsquo;opinion et analystes appelant Netflix \u00e0 se lancer dans le jeu \u00e0 la mode.  Les concurrents de Netflix sont certainement avec HBO Max avec un niveau publicitaire r\u00e9cemment introduit, ainsi qu&rsquo;un niveau publicitaire ciblant Disney Plus plus tard en 2022. Rivals Hulu et Paramount + profitent \u00e9galement des niveaux publicitaires.<\/p>\n<p>Les commentaires du PDG sortant de WarnerMedia, Jason Kilar, alimentent le d\u00e9bat.  Les commentaires proviennent d&rsquo;une r\u00e9cente interview approfondie men\u00e9e par Matthew Belloni dans le cadre de son nouveau podcast pour Puck News intitul\u00e9 The Town.<\/p>\n<p><iframe loading=\"lazy\" title=\"Spotify Embed: WarnerMedia CEO Jason Kilar on HBO Max, What\u2019s Next for <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>, and His Resignation\u00a0\u00bb style=\u00a0\u00bbborder-radius: 12px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb152&Prime; frameborder=\u00a0\u00bb0&Prime; allowfullscreen=\u00a0\u00bb\u00a0\u00bb allow=\u00a0\u00bbautoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\u00a0\u00bb src=\u00a0\u00bbhttps:\/\/www.whats-on-netflix.com\/news\/hbo-max-boss-predicts-ads-are-coming-to-netflix-eventually\/about:blank\u00a0\u00bb data-rocket-lazyload=\u00a0\u00bbfitvidscompatible\u00a0\u00bb data-lazy-src=\u00a0\u00bbhttps:\/\/open.spotify.com\/embed\/episode\/3G1y8Zn7UdfBdjgDKhWAwD?si=c4928dac963146b7&amp;utm_source=oembed\u00a0\u00bb><\/iframe><\/p>\n<p>L&rsquo;interview de 25 minutes a couvert tout, du \u00ab\u00a0projet pop-corn\u00a0\u00bb controvers\u00e9 de HBO Max au lancement r\u00e9cent de CNN+ et au paysage concurrentiel du <a href=\"https:\/\/reviews.tn\/news\/category\/streaming\/\">Streaming<\/a>.  Kilar dit notamment qu&rsquo;il y a actuellement une \u00ab\u00a0course de trois chevaux\u00a0\u00bb pour un milliard d&rsquo;abonn\u00e9s et que ces chevaux sont Netflix, Warner Media et Disney.<\/p>\n<p>Le sujet des publicit\u00e9s est venu lorsque l&rsquo;on parlait de la meilleure fa\u00e7on de se d\u00e9velopper.<\/p>\n<p>\u00ab\u00a0Le moyen d&rsquo;obtenir un milliard n&rsquo;est pas de continuer \u00e0 facturer un prix \u00e9lev\u00e9 sans publicit\u00e9.  Le moyen d&rsquo;y arriver est bien s\u00fbr d&rsquo;avoir une version premium sans publicit\u00e9 de votre service, mais aussi d&rsquo;offrir une option plus attractive \u00e0 un prix inf\u00e9rieur rendue possible par la pr\u00e9sence d&rsquo;une publicit\u00e9 soigneusement ex\u00e9cut\u00e9e.<\/p>\n<p id=\"caption-attachment-464011\" class=\"wp-caption-text\">Jason Kilar, PDG de WarnerMedia \u2013 Photo de Michael Loccisano\/Getty Images pour CNN.<\/p>\n<p>Kilar a poursuivi: \u00ab\u00a0Ce n&rsquo;est pas quelque chose que Netflix n&rsquo;a pas voulu faire.  Bien s\u00fbr, nous ne pouvions pas le d\u00e9marrer assez t\u00f4t parce que nous reconnaissons que ces choses ont \u00e0 voir avec l&rsquo;\u00e9conomie domestique des gens et nous voulons rendre ce service aussi abordable que possible pour le plus grand nombre de personnes sur la plan\u00e8te. \u00bb<\/p>\n<p>Lorsqu&rsquo;on lui a demand\u00e9 si Netflix diffuserait des publicit\u00e9s dans trois ans, Kilar a r\u00e9pondu\u00a0: \u00ab\u00a0Oui, ils arriveront absolument \u00e0 cette conclusion\u00a0\u00bb, ajoutant\u00a0: \u00ab\u00a0Je soup\u00e7onne que la religion qu&rsquo;ils ont actuellement de ne pas avoir de publicit\u00e9s changera avec le temps, car ils offrent aux consommateurs un prix plus bas. est une tr\u00e8s bonne strat\u00e9gie.  .\u201d<\/p>\n<p>Pensez-vous que Netflix devrait avoir un niveau de publicit\u00e9s ou pas de publicit\u00e9s du tout\u00a0?  Faites le nous savoir dans les commentaires.<\/p>\n<p><em>SOURCE : <a href=\"https:\/\/reviews.tn\/news\/\">Reviews News<\/a><\/em> <\/p>\n<p><em>N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HBO Max Boss pr\u00e9dit que les publicit\u00e9s arriveront \u00e9ventuellement sur Netflix &#8211; Reviews News Illustration photo par Pavlo Gonchar\/SOPA Images\/LightRocket via Getty Images En ce qui concerne la strat\u00e9gie Netflix, deux principaux sujets de discussion sont g\u00e9n\u00e9ralement abord\u00e9s. Le premier est la discussion derri\u00e8re la fr\u00e9n\u00e9sie par rapport \u00e0 l&rsquo;hebdomadaire et le second est de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":20449,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[147,122],"tags":[127,123,124,125,126],"class_list":["post-20448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hbo","category-netflix","tag-netflix","tag-streaming","tag-streaming-films","tag-streaming-series","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HBO Max Boss pr\u00e9dit que les publicit\u00e9s arriveront \u00e9ventuellement sur Netflix - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"HBO Max Boss pr\u00e9dit que les publicit\u00e9s arriveront \u00e9ventuellement sur Netflix - 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Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-08T12:22:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-08T12:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/HBO-Max-Boss-predit-que-les-publicites-arriveront-eventuellement-sur.jpg?fit=1280%2C720&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Margaux B.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Margaux B.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviews.tn\/news\/hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviews.tn\/news\/hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix\/\"},\"author\":{\"name\":\"Margaux B.\",\"@id\":\"https:\/\/reviews.tn\/news\/#\/schema\/person\/1066cf879ecf9ae4669020d203582f52\"},\"headline\":\"HBO Max Boss pr\u00e9dit que les publicit\u00e9s arriveront \u00e9ventuellement sur Netflix\",\"datePublished\":\"2022-04-08T12:22:20+00:00\",\"dateModified\":\"2022-04-08T12:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviews.tn\/news\/hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix\/\"},\"wordCount\":718,\"publisher\":{\"@id\":\"https:\/\/reviews.tn\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/reviews.tn\/news\/hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/04\/HBO-Max-Boss-predit-que-les-publicites-arriveront-eventuellement-sur.jpg?fit=1280%2C720&ssl=1\",\"keywords\":[\"Netflix\",\"Streaming\",\"Streaming Films\",\"Streaming s\u00e9ries\",\"TV\"],\"articleSection\":[\"HBO\",\"Netflix\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviews.tn\/news\/hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix\/\",\"url\":\"https:\/\/reviews.tn\/news\/hbo-max-boss-predit-que-les-publicites-arriveront-eventuellement-sur-netflix\/\",\"name\":\"HBO Max Boss pr\u00e9dit que les publicit\u00e9s arriveront \u00e9ventuellement sur Netflix - 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