{"id":17523,"date":"2022-04-04T09:30:44","date_gmt":"2022-04-04T07:30:44","guid":{"rendered":"https:\/\/reviews.tn\/news\/apres-le-boom-du-corona-la-croissance-du-streaming-a-la-limite\/"},"modified":"2022-04-04T09:49:07","modified_gmt":"2022-04-04T07:49:07","slug":"apres-le-boom-du-corona-la-croissance-du-streaming-a-la-limite","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/apres-le-boom-du-corona-la-croissance-du-streaming-a-la-limite\/","title":{"rendered":"Apr\u00e8s le boom du Corona : la croissance du streaming \u00e0 la limite ?"},"content":{"rendered":"

\ud83c\udf7f REVIEWS News – Paris\/France. <\/strong>
\n<\/p>\n

Statut : 04\/04\/2022 09h30\n <\/p>\n

Quelle est la prochaine \u00e9tape pour le march\u00e9 du Streaming<\/a> apr\u00e8s le boom de Corona ? La pand\u00e9mie a apport\u00e9 une forte croissance \u00e0 Netflix & Co : il s’agit maintenant de garder les abonn\u00e9s – mais la concurrence s’intensifie. <\/strong><\/p>\n

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De nombreux patrons du spectacle se retrouvent aujourd’hui sur la C\u00f4te d’Azur. Au plus grand salon mondial de la t\u00e9l\u00e9vision \u00ab\u00a0MIP TV\u00a0\u00bb \u00e0 Cannes, la soif de films et de s\u00e9ries attrayants est \u00e9norme. \u00ab\u00a0Les services de Streaming<\/a> sont oblig\u00e9s d’identifier et d’acheter de nouveaux contenus, tendances et id\u00e9es le plus rapidement possible afin de survivre face \u00e0 une concurrence f\u00e9roce\u00a0\u00bb, d\u00e9clare la patronne de \u00ab\u00a0MIP TV\u00a0\u00bb, Lucy Smith de l’agence de presse allemande (dpa). <\/p>\n

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Car ce n’est que si l’offre reste attractive que Netflix et ses concurrents conserveront leurs clients payants. Un grand d\u00e9fi est de garder les abonn\u00e9s et d’augmenter encore les taux de croissance. \u00ab\u00a0Mais ils semblent approcher d’une limite\u00a0\u00bb, a d\u00e9clar\u00e9 Smith.<\/p>\n

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L’ann\u00e9e Corona 2020 a apport\u00e9 des chiffres record – \u00e9galement \u00e0 cause des fermetures. Selon Netflix, il a pu gagner 37 millions de nouveaux abonn\u00e9s, et selon son bilan, le nouveau venu Disney+ a atteint 100 millions de nouveaux clients en seulement 16 mois. Mais le pic du boom du Streaming<\/a> semble d\u00e9sormais atteint.<\/p>\n

Diffusion \u00e0 nouveau <\/h2>\n

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Le rapport actuel sur l’industrie du Streaming<\/a> vid\u00e9o NPAW, par exemple, montre que la consommation de vid\u00e9o \u00e0 la demande des fournisseurs de Streaming<\/a> interrog\u00e9s a chut\u00e9 en moyenne de 9\u00a0% en 2021 par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Le cabinet de conseil Deloitte a publi\u00e9 ses pr\u00e9visions pour 2022 en d\u00e9cembre : Plus de 150 millions de personnes dans le monde annuleront leur abonnement payant, avec un taux de d\u00e9sabonnement mondial de 30 %.<\/p>\n

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Le nombre d’utilisateurs, par exemple chez les jeunes en Allemagne, a presque doubl\u00e9 en raison de Corona, comme le montre une \u00e9tude actuelle de l’h\u00f4pital universitaire de Hambourg-Eppendorf (UKE) et de la compagnie d’assurance maladie DAK. En cons\u00e9quence, la proportion d’utilisateurs intensifs a m\u00eame augment\u00e9 jusqu’\u00e0 180 %. <\/p>\n

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N\u00e9anmoins, l’environnement \u00e9conomique devient plus difficile pour les entreprises. Les raisons : De plus en plus de fournisseurs entrent sur le march\u00e9 et essaient de voler l’audience les uns aux autres. Et m\u00eame avec la masse des consommateurs, les investissements \u00e9lev\u00e9s dans les productions co\u00fbteuses ne rapportent toujours pas. <\/p>\n

Netflix en difficult\u00e9 <\/h2>\n

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L’an dernier, Netflix comptait 221,8 millions d’abonn\u00e9s, l\u00e9g\u00e8rement en dessous de son objectif. Pour le premier trimestre 2022 qui vient de s’achever, la soci\u00e9t\u00e9 s’attendait \u00e0 une augmentation d\u00e9cevante de seulement 2,5 millions d’abonn\u00e9s. <\/p>\n

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En revanche, les choses se sont mieux pass\u00e9es pour le concurrent Disney, dont le service de Streaming<\/a> Disney+ avec environ 130 millions d’abonn\u00e9s dans le monde est nettement plus petit que Netflix. L’histoire de la croissance est toujours intacte, du moins jusqu’\u00e0 pr\u00e9sent : au cours des trois derniers mois de l’ann\u00e9e derni\u00e8re, le groupe a gagn\u00e9 11,7 millions d’abonn\u00e9s sur le march\u00e9 tr\u00e8s concurrentiel du Streaming<\/a>. Les revenus de toutes les plateformes de Streaming<\/a> Disney, dont Hulu et ESPN+, ont augment\u00e9 de 34 % d’une ann\u00e9e sur l’autre.<\/p>\n

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Mais l’industrie est confront\u00e9e \u00e0 des difficult\u00e9s non seulement en raison de la fin possible du boom corona, mais aussi compte tenu de la situation g\u00e9opolitique et de l’inflation toujours croissante : \u00ab\u00a0Si les gens ont des probl\u00e8mes pour se procurer de l’essence et de l’\u00e9picerie, il leur sera difficile de justifier un autre service de Streaming<\/a> \u00bb, d\u00e9clare l’analyste ind\u00e9pendant Rob Enderle. <\/p>\n

Comp\u00e9tition acharn\u00e9e<\/h2>\n

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Les prix augmentent \u00e9galement pour les entreprises. Netflix, par exemple, va bient\u00f4t sortir son film le plus cher \u00e0 ce jour : L’histoire de tueur \u00e0 gages \u00ab\u00a0The Grey Man\u00a0\u00bb avec Ryan Gosling et Chris Evans a co\u00fbt\u00e9 200 millions de dollars. Il est pr\u00e9visible qu’avec une concurrence aussi acharn\u00e9e, les fournisseurs seront laiss\u00e9s pour compte. D’autant plus que l’immense production de productions de grande qualit\u00e9 soul\u00e8ve une question : qui a le temps de regarder tout \u00e7a de toute fa\u00e7on ?<\/p>\n

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\u00ab\u00a0A combien d’investissements les streamers peuvent-ils faire face pour financer les productions co\u00fbteuses ?\u00a0\u00bb, s’interroge Nico Hofmann. Du point de vue du patron d’Ufa (\u00ab\u00a0Nos m\u00e8res, nos p\u00e8res\u00a0\u00bb), cela d\u00e9pend aussi d’o\u00f9 vient l’argent : \u00ab\u00a0Chez Amazon, les sources sont diff\u00e9rentes que chez Netflix ou Disney+.\u00a0\u00bb<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f REVIEWS News – Paris\/France. Statut : 04\/04\/2022 09h30 Quelle est la prochaine \u00e9tape pour le march\u00e9 du Streaming apr\u00e8s le boom de Corona ? La pand\u00e9mie a apport\u00e9 une forte croissance \u00e0 Netflix & Co : il s’agit maintenant de garder les abonn\u00e9s – mais la concurrence s’intensifie. De nombreux patrons du spectacle se […]<\/p>\n","protected":false},"author":10,"featured_media":17524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122,128],"tags":[123,124,126],"class_list":["post-17523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-netflix","category-streaming","tag-streaming","tag-streaming-films","tag-tv"],"yoast_head":"\nApr\u00e8s le boom du Corona : la croissance du streaming \u00e0 la limite ? - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f REVIEWS News - Paris\/France. Statut : 04\/04\/2022 09h30 Quelle est la prochaine \u00e9tape pour le march\u00e9 du Streaming apr\u00e8s le boom de Corona ? 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