{"id":16841,"date":"2022-04-03T06:35:00","date_gmt":"2022-04-03T04:35:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-smartphones-entrainent-lexplosion-du-streaming-ott-en-inde-la-5g-va-changer-la-donne\/"},"modified":"2022-04-03T07:34:01","modified_gmt":"2022-04-03T05:34:01","slug":"les-smartphones-entrainent-lexplosion-du-streaming-ott-en-inde-la-5g-va-changer-la-donne","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-smartphones-entrainent-lexplosion-du-streaming-ott-en-inde-la-5g-va-changer-la-donne\/","title":{"rendered":"Les smartphones entra\u00eenent l’explosion du streaming OTT en Inde, la 5G va changer la donne"},"content":{"rendered":"

\ud83c\udf7f 2022-04-03 06:35:00 – Paris\/France. <\/strong>
\n
Image repr\u00e9sentative.New Delhi\u00a0: Qu’est-ce que les Indiens adorent regarder sur leur smartphone\u00a0? C’est du divertissement et du cricket. Qu’il s’agisse de diffusion en direct ou d’\u00e9missions de t\u00e9l\u00e9vision, de plus en plus de pr\u00e8s de 600 millions d’Indiens qui utilisent des smartphones regardent leurs \u00e9missions pr\u00e9f\u00e9r\u00e9es sur des appareils personnels, ce qui donne un coup de pouce bien n\u00e9cessaire aux plateformes OTT du pays.<\/p>\n

De YouTube \u00e0 Netflix<\/a> et de Zee5 \u00e0 MX Player, la consommation quotidienne de contenus n’a fait qu’augmenter au cours des deux ann\u00e9es de la pand\u00e9mie.<\/p>\n

Les Indiens passent actuellement pr\u00e8s de cinq heures sur leurs smartphones (selon la soci\u00e9t\u00e9 de renseignement sur les applications App Annie), et le Streaming<\/a> devient une partie int\u00e9grante pour des millions de personnes, y compris les utilisateurs de l’Inde rurale.<\/p>\n

Selon Tarun Pathak, directeur de recherche chez Counterpoint Research, la consommation OTT et les smartphones vont de pair.<\/p>\n

\u00ab\u00a0Alors que de plus en plus de gens ach\u00e8tent des smartphones avec des sp\u00e9cifications puissantes, une autonomie de batterie plus longue et des \u00e9crans plus grands, la consommation de contenu ne fera que cro\u00eetre dans le pays\u00a0\u00bb, a d\u00e9clar\u00e9 Pathak \u00e0 IANS.<\/p>\n

Le march\u00e9 du Streaming<\/a> vid\u00e9o en Inde a explos\u00e9 \u2013 gr\u00e2ce \u00e0 Reliance Jio et \u00e0 ses packs de donn\u00e9es ultra-bon march\u00e9 \u2013 avec plus de 65 % de la consommation vid\u00e9o provenant de l’Inde rurale qui dispose d’environ 40 % de connectivit\u00e9 Internet.<\/p>\n

L’\u00e9largissement de l’audience traditionnelle dans l’espace de Streaming<\/a>, la popularit\u00e9 du contenu international (tel que le cor\u00e9en ou l’espagnol) en Inde et la capacit\u00e9 d’attirer un public plus large gr\u00e2ce aux sous-titres et au contenu doubl\u00e9 ont amen\u00e9 les fournisseurs de services de Streaming<\/a> \u00e9tablis \u00e0 revoir leur strat\u00e9gie pour le March\u00e9 indien, selon les rapports.<\/p>\n

En d\u00e9cembre 2021, Netflix<\/a> a r\u00e9duit de 60% les prix de ses services de Streaming<\/a> en Inde, \u00e0 199 roupies par mois pour son forfait de base. D’autre part, Amazon Prime Video et Disney+ Hotstar ont l\u00e9g\u00e8rement augment\u00e9 leurs tarifs d’abonnement mensuels.<\/p>\n

Le service de Streaming<\/a> de Walt Disney Disney + Hotstar a ajout\u00e9 2,6 millions d’abonn\u00e9s payants au premier trimestre clos le 1er janvier 2022 pour porter sa base totale \u00e0 45,9 millions en Inde.<\/p>\n

Netflix<\/a> et Amazon Prime Video ne d\u00e9voilent pas leurs chiffres par pays.<\/p>\n

Un r\u00e9cent rapport CII-BCG a r\u00e9v\u00e9l\u00e9 que l’Inde comptait 70 \u00e0 80 millions d’abonn\u00e9s payants sur les plateformes OTT \u00e0 la fin de 2021, contre 14 millions en 2018.<\/p>\n

Wilmot Reed Hastings, co-fondateur, pr\u00e9sident et pr\u00e9sident de Netflix<\/a>, avait d\u00e9clar\u00e9 plus t\u00f4t cette ann\u00e9e que ce qui est unique en Inde, c’est que le c\u00e2ble co\u00fbte environ 3 dollars par mois et par foyer.<\/p>\n

\u00ab\u00a0Des prix si radicalement diff\u00e9rents de ceux du reste du monde, ce qui a un impact sur les attentes des consommateurs. La bonne nouvelle est que dans tous les autres grands march\u00e9s, nous avons le volant qui tourne. Ce qui nous frustre, c’est pourquoi n’avons-nous pas \u00e9t\u00e9 aussi succ\u00e8s en Inde. Mais nous nous penchons d\u00e9finitivement l\u00e0-dessus \u00bb, avait d\u00e9clar\u00e9 Hastings aux analystes.<\/p>\n

Selon Gregory K. Peters, COO et Chief Product Officer chez Netflix<\/a>, ils en apprennent davantage sur les go\u00fbts des consommateurs indiens, ce qui \u00e9largit les offres du service dans de nombreuses dimensions diff\u00e9rentes.<\/p>\n

L’Inde, qui est le troisi\u00e8me march\u00e9 mondial des smartphones 5G, a vu pr\u00e8s de 30 millions de smartphones pr\u00eats pour la 5G en 2021, contre seulement 3 millions en 2020.<\/p>\n

Le total des livraisons cumul\u00e9es de smartphones dans le pays devrait atteindre 1,7 milliard sur la p\u00e9riode 2022-2026, cr\u00e9ant un march\u00e9 d’environ 250 milliards de dollars ; dont pr\u00e8s de 840 millions d’appareils 5G devraient \u00eatre vendus sur une p\u00e9riode de cinq ans.<\/p>\n

\u00ab\u00a0Je pense que la 5G aura un impact positif sur la consommation OTT en Inde. Le plus grand changement auquel on peut s’attendre est la qualit\u00e9 du contenu qui peut \u00eatre consomm\u00e9 n’importe o\u00f9, en particulier en d\u00e9placement\u00a0\u00bb, a d\u00e9clar\u00e9 Pathak.<\/p>\n

Les cr\u00e9ateurs de contenu penseront au-del\u00e0 des limites du r\u00e9seau lors de la cr\u00e9ation de contenu, en particulier en ultra-haute d\u00e9finition avec une latence tr\u00e8s r\u00e9duite.<\/p>\n

Cela, a d\u00e9clar\u00e9 Pathak, peut stimuler davantage l’innovation et faire de l’OTT un espace tr\u00e8s comp\u00e9titif, en particulier lorsque tout le monde vise \u00e0 obtenir une part maximale du temps des utilisateurs.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83c\udf7f 2022-04-03 06:35:00 – Paris\/France. Image repr\u00e9sentative.New Delhi\u00a0: Qu’est-ce que les Indiens adorent regarder sur leur smartphone\u00a0? C’est du divertissement et du cricket. Qu’il s’agisse de diffusion en direct ou d’\u00e9missions de t\u00e9l\u00e9vision, de plus en plus de pr\u00e8s de 600 millions d’Indiens qui utilisent des smartphones regardent leurs \u00e9missions pr\u00e9f\u00e9r\u00e9es sur des appareils personnels, […]<\/p>\n","protected":false},"author":9,"featured_media":16842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[2224,436,4541,4540,4539,4544,127,4543,123,125,4542,126],"class_list":["post-16841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-5g","tag-amazon-prime-video","tag-applications-ott","tag-au-dessus-de-la-diffusion-en-continu","tag-dependance-jio","tag-diffusion-5g-et-ott","tag-netflix","tag-star-disney","tag-streaming","tag-streaming-series","tag-streaming-video-en-ligne","tag-tv"],"yoast_head":"\nLes smartphones entra\u00eenent l'explosion du streaming OTT en Inde, la 5G va changer la donne - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\ud83c\udf7f 2022-04-03 06:35:00 - Paris\/France. 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Il s'agit d'une adaptation du roman \u00e9ponyme de CS Chellappa et tourne autour de Jallikattu, le sport traditionnel de dressage de taureaux au Tamil Nadu. Comme d'autres\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Tamil film Anel Meley Panithuli will stream on SonyLIV. 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Les entreprises du march\u00e9 du Streaming vid\u00e9o sont : Amazon.com, Inc. (Washington, \u00c9tats-Unis), Apple, Inc. (Californie, \u00c9tats-Unis), Akamai Technologies (Massachusetts, \u00c9tats-Unis), Brightcove, Inc. (Massachusetts, \u00c9tats-Unis), Google LLC (Californie, \u00c9tats-Unis), iQIYI (P\u00e9kin, Chine), Netflix, Inc. (Californie, \u00c9tats-Unis), Roku, Inc. 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