{"id":16767,"date":"2022-04-03T03:18:00","date_gmt":"2022-04-03T01:18:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/signe-plus-lamentable-le-nouveau-service-de-streaming-de-cnn-est\/"},"modified":"2022-04-03T04:38:51","modified_gmt":"2022-04-03T02:38:51","slug":"signe-plus-lamentable-le-nouveau-service-de-streaming-de-cnn-est","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/signe-plus-lamentable-le-nouveau-service-de-streaming-de-cnn-est\/","title":{"rendered":"Signe \u00ab\u00a0plus\u00a0\u00bb lamentable\u00a0: le nouveau service de streaming de CNN est"},"content":{"rendered":"

\ud83d\udcf1 2022-04-03 03:18:00 – Paris\/France. <\/strong>
\n<\/p>\n

Lundi soir, s’adressant \u00e0 une foule bond\u00e9e au restaurant chic Peak de Manhattan, Andrew Morse de CNN cherchait un moment Kumbaya \u2013 quelque chose pour rassembler la cha\u00eene troubl\u00e9e et contest\u00e9e apr\u00e8s une s\u00e9rie de licenciements et de scandales tr\u00e8s m\u00e9diatis\u00e9s qui a coul\u00e9 doute sur son avenir. <\/p>\n

Ce quelque chose est connu sous le nom de CNN+. Morse est l’homme de pointe du lancement la semaine derni\u00e8re du nouveau service de streaming tr\u00e8s annonc\u00e9 et \u00e0 forte intensit\u00e9 de capital. Avec la baisse des cotes d’\u00e9coute et l’augmentation des coupures de cordon des consommateurs, de nombreuses personnes au sein du r\u00e9seau pensent que l’avenir de CNN d\u00e9pend de la cha\u00eene de streaming naissante pour attirer un public qui \u00e9vite de plus en plus le c\u00e2ble traditionnel.<\/p>\n

Le discours et le cadre m\u00e9diatis\u00e9 (et co\u00fbteux) du lancement de la cha\u00eene \u00e9taient cens\u00e9s pr\u00e9sager de bonnes choses \u00e0 venir. Morse a pr\u00e9sent\u00e9 CNN + comme un \u00ab\u00a0nouveau chapitre de l’histoire de CNN\u00a0\u00bb. Il a d\u00e9clar\u00e9 que le moment du lancement \u00e9tait parfait \u2013 tout comme les consommateurs adoptent de plus en plus le contenu en streaming.<\/p>\n

Tour tr\u00e8s bizarre<\/h2>\n

Il a ensuite commenc\u00e9 \u00e0 remercier les personnes qui ont lanc\u00e9 le nouveau produit et peut-\u00eatre transformationnel.<\/p>\n

Et c’est l\u00e0 que les choses sont devenues bizarres.<\/p>\n

Morse a pens\u00e9 qu’il serait intelligent d’applaudir le travail de deux personnes qui n’ont pas pu assister \u00e0 la soir\u00e9e pour des raisons \u00e9videntes : l’ancien honcho de CNN Jeff Zucker et sa num\u00e9ro 2, Allison Gollust. Le duo n’\u00e9tait pas seulement le cerveau derri\u00e8re la cr\u00e9ation de CNN +, ils ont \u00e9galement \u00e9t\u00e9 r\u00e9cemment et notoirement \u00e9vinc\u00e9s \u2013 au grand dam du talent fid\u00e8le \u00e0 Zucker du r\u00e9seau \u2013 parce que leur aventure romantique r\u00e9cemment r\u00e9v\u00e9l\u00e9e violait les directives de l’entreprise en mati\u00e8re de rencontres.<\/p>\n

Presque dans le m\u00eame souffle, Morse est intervenu \u00e0 nouveau, cette fois en f\u00e9licitant le gars qui a appuy\u00e9 de mani\u00e8re controvers\u00e9e sur la g\u00e2chette, le chef de WarnerMedia, Jason Kilar.<\/p>\n

Gollust \u00e9tait un cadre sup\u00e9rieur du r\u00e9seau avant son licenciement tr\u00e8s m\u00e9diatis\u00e9. AP Photo\/Mike Groll, Dossier<\/p>\n

\u00ab\u00a0Quand il a fait ces d\u00e9clarations, tout le monde a sembl\u00e9 se figer\u00a0\u00bb, a d\u00e9clar\u00e9 une personne pr\u00e9sente. \u00ab\u00a0C’\u00e9tait \u00e9trange.\u00a0\u00bb<\/p>\n

Pire encore, l’hommage in\u00e9gal de Morse pourrait bien pr\u00e9figurer un avenir tout aussi difficile pour le service de streaming, ont d\u00e9clar\u00e9 des personnes proches du r\u00e9seau \u00e0 The Post.<\/p>\n

Bien s\u00fbr, le temps nous dira si les consommateurs sont pr\u00eats \u00e0 payer 5,99 $ par mois (seulement 2,99 $ par mois \u00e0 vie si vous vous inscrivez maintenant) pour la programmation de deuxi\u00e8me cha\u00eene de CNN, des rediffusions de la c\u00e9l\u00e8bre \u00e9mission culinaire mondiale de feu Anthony Bourdain, \u00ab\u00a0Parts Unknown \u00bb, des spots plus doux mettant en vedette des talents du r\u00e9seau, et une poign\u00e9e de c\u00e9l\u00e9brit\u00e9s de la liste B et de pseudo leaders d’opinion qui se prononcent sur la nourriture et la culture.<\/p>\n

Je l’ai fait pour les besoins de cette colonne, mais jusqu’\u00e0 pr\u00e9sent, l’\u00e9quipe m\u00e9dia de CNN maintient les mesures de lancement proches du gilet. (Tout ce que CNN dirait, c’est\u00a0: \u00ab\u00a0Nous sommes tr\u00e8s satisfaits du lancement de CNN+. Tout rapport indiquant le contraire est compl\u00e8tement faux.\u00a0\u00bb)<\/p>\n

L’ancien directeur g\u00e9n\u00e9ral de CNN, Jeff Zucker, \u00e9tait une id\u00e9e originale de CNN+.Jason Mendez\/Invision\/AP, File<\/p>\n

Ma supposition – et la supposition d’autres observateurs des m\u00e9dias – est que le manque de battement de poitrine est un signe que les premiers r\u00e9sultats ne sont pas bons. Un indice : depuis le lancement, l’application originale de CNN – que je devais t\u00e9l\u00e9charger pour acc\u00e9der au nouveau produit de streaming sur mon appareil mobile – a \u00e0 peine fait partie des 200 applications gratuites les plus populaires sur Apple la semaine derni\u00e8re, ce qui signifie qu’elle n’a re\u00e7u aucun boost CNN+. Il n’\u00e9tait nulle part en vue lors de ma derni\u00e8re v\u00e9rification vendredi.<\/p>\n

Parlez aux types de l’industrie des m\u00e9dias et ils vous diront que c’est une indication d\u00e9cente que l’augmentation des abonn\u00e9s de CNN + \u00e9tait plut\u00f4t m\u00e9diocre, si c’est le cas.<\/p>\n

Les gens \u00e0 l’int\u00e9rieur de CNN sont naturellement inquiets. Les cotes d’\u00e9coute du r\u00e9seau souffrent car il n’a plus son fleuret pr\u00e9f\u00e9r\u00e9, Donald Trump, pour s’amuser. Dans un monde d’informations sans atout, la programmation de gauche de la cha\u00eene est concurrenc\u00e9e par MSNBC, mais avec beaucoup plus de frais g\u00e9n\u00e9raux, ce qui signifie qu’elle d\u00e9pense plus pour concourir pour le m\u00eame groupe de t\u00e9l\u00e9spectateurs.<\/p>\n

Avant que CNN ne renvoie Zucker, il a \u00e9vinc\u00e9 le pr\u00e9sentateur le mieux not\u00e9 de CNN, Chris Cuomo, pour avoir donn\u00e9 des conseils \u00e0 son fr\u00e8re Andrew lors du scandale de harc\u00e8lement sexuel d’Andy qui l’a forc\u00e9 \u00e0 d\u00e9missionner de son poste de gouverneur de New York.<\/p>\n

Trou de programmation<\/h2>\n

Ce trou dans la programmation de CNN est combl\u00e9 par une distribution tournante qui comprenait l’ancien animateur du week-end Michael Smerconish \u2013 pas exactement un nom familier.<\/p>\n

De plus, l’audience de CNN est plus jeune que les autres r\u00e9seaux d’information (comme celui de Fox News, mon employeur). Cela peut sembler \u00eatre une bonne chose pour les annonceurs \u00e0 la recherche de cette d\u00e9mo 25-54 tr\u00e8s importante. Mais cette d\u00e9mo est plus susceptible de couper le cordon et de mettre fin \u00e0 leurs abonnements au c\u00e2ble. <\/p>\n

Oui, CNN est extr\u00eamement rentable, gagnant environ 1 milliard de dollars par an, me dit-on. Mais avec la coupe du cordon, ces b\u00e9n\u00e9fices devraient diminuer assez rapidement au cours des cinq prochaines ann\u00e9es, car les c\u00e2blodistributeurs paient moins pour les \u00e9missions de moins en moins bien not\u00e9es de CNN.<\/p>\n

C’est pourquoi Zucker a eu l’id\u00e9e de d\u00e9penser une tonne d’argent pour embaucher des centaines de personnes pour d\u00e9marrer une nouvelle cha\u00eene de streaming qui attirera cette d\u00e9mo qui consomme de plus en plus de programmation sur leurs appareils mobiles. Pourtant, l’\u00e9conomie du streaming est difficile. Bien s\u00fbr, les gens aiment regarder des choses – y compris des films – \u00e0 la maison, mais ils n’aiment pas payer une tonne pour cela. Et on ne sait pas si les services d’actualit\u00e9s en streaming fonctionnent, ce qui signifie que CNN + pourrait ne pas \u00eatre cette solution miracle au moins de si t\u00f4t.<\/p>\n

Avec tout ce vol de fourrure, il est \u00e9galement facile d’oublier que le r\u00e9seau est \u00e9galement vendu avec WarnerMedia \u00e0 Discovery Inc. de David Zaslav dans le cadre d’un m\u00e9gadeal m\u00e9diatique de 43 milliards de dollars.<\/p>\n

Chris Cuomo \u00e9tait auparavant le pr\u00e9sentateur le mieux not\u00e9 de CNN avant son licenciement. REUTERS\/Mike Blake\/Fichier<\/p>\n

Zas n’a pas beaucoup parl\u00e9 de CNN ou de l’avenir de son service de streaming et ne le fera probablement pas avant la conclusion de l’accord ce mois-ci. Les gens qui le connaissent me disent ce qui suit : Avec Zucker sorti, Zas n’a aucune all\u00e9geance \u00e0 CNN+ ou \u00e0 ses gens. Si les sous-marins ne commencent pas \u00e0 se d\u00e9velopper, il les int\u00e9grera probablement \u00e0 un autre service de streaming, Discovery +, et supprimera une partie des personnes embauch\u00e9es par Zucker.<\/p>\n

Pour r\u00e9duire les co\u00fbts, il r\u00e9duira probablement \u00e9galement certaines de ses ambitions de programmation tout en se concentrant sur d’autres parties de l’empire WarnerMedia.<\/p>\n

Voil\u00e0 pour le streaming qui sauve CNN.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\udc53<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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CNN+, la nouvelle plateforme de Streaming du g\u00e9ant de l'information par c\u00e2ble, lance mardi avec huit nouvelles \u00e9missions quotidiennes que les promesses des hauts grad\u00e9s sont \u00ab\u00a0diff\u00e9rentes\u00a0\u00bb, \u00ab\u00a0distinctives\u00a0\u00bb\u2026 et interactives. 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CNN+, la nouvelle plateforme de Streaming du g\u00e9ant de l'information par c\u00e2ble, lance mardi avec huit nouvelles \u00e9missions quotidiennes que les promesses des hauts grad\u00e9s sont \u00ab\u00a0diff\u00e9rentes\u00a0\u00bb, \u00ab\u00a0distinctives\u00a0\u00bb\u2026 et interactives. 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CNN se pr\u00e9pare \u00e0 lancer son propre service de Streaming par abonnement, baptis\u00e9 CNN+, le 29 mars. \"Le 29 mars sera un jour important dans l'histoire de CNN et CNN+ sera un \u00e9l\u00e9ment essentiel de notre avenir\", a d\u00e9clar\u00e9 Andrew Morse, vice-pr\u00e9sident ex\u00e9cutif de CNN,\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/16767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=16767"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/16767\/revisions"}],"predecessor-version":[{"id":16769,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/16767\/revisions\/16769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/16768"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=16767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=16767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=16767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}