{"id":15161,"date":"2022-03-31T20:21:00","date_gmt":"2022-03-31T18:21:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/playstation-licencie-les-representants-et-passe-au-numerique-le-voici-transformation-globale\/"},"modified":"2022-03-31T20:21:48","modified_gmt":"2022-03-31T18:21:48","slug":"playstation-licencie-les-representants-et-passe-au-numerique-le-voici-transformation-globale","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/playstation-licencie-les-representants-et-passe-au-numerique-le-voici-transformation-globale\/","title":{"rendered":"PlayStation licencie les repr\u00e9sentants et passe au num\u00e9rique, le voici "transformation globale""},"content":{"rendered":"

PlayStation licencie les repr\u00e9sentants et passe au num\u00e9rique, le voici "transformation globale"
\n – Reviews News<\/strong><\/p>\n

Selon un rapport publi\u00e9 par Axios, une r\u00e9daction toujours \u00e0 l’\u00e9coute des enjeux \u00e9conomiques et strat\u00e9giques de l’industrie du jeu vid\u00e9o, Sony PlayStation<\/strong> licenci\u00e9 90 salari\u00e9s des services commerciaux et marketing, \u00e9voquant une nouvelle \u00ab\u00a0transformation globale\u00a0\u00bb.<\/p>\n

La r\u00e9duction de personnel, qui selon un ancien employ\u00e9 et des documents consult\u00e9s par Axios n’avait pas \u00e9t\u00e9 annonc\u00e9e, est entr\u00e9e en vigueur cette semaine. Sony r\u00e9duirait donc ses effectifs et m\u00eame fermeture de l’\u00e9quipe \u00ab\u00a0marchandiser\u00a0\u00bb<\/strong> des \u00c9tats-Unis: parmi les chiffres en vigueur dans le d\u00e9partement, il y a aussi les repr\u00e9sentants, ou les chiffres charg\u00e9s d’instruire le personnel des diff\u00e9rents magasins physiques sur les produits PlayStation. L’entreprise pr\u00e9voit de faire de m\u00eame pour le service de marketing de d\u00e9tail. Dans un moment historique qui voit Sony PlayStation conna\u00eetre une croissance \u00e9conomique florissante, la r\u00e9duction des effectifs a \u00e9t\u00e9 attribu\u00e9e par sa propre direction \u00e0 un \u00ab\u00a0transformation globale<\/em><\/strong>\u00ab\u00a0du march\u00e9 et des op\u00e9rations commerciales de l’entreprise.<\/p>\n

L’un des employ\u00e9s touch\u00e9s par le licenciement s’est dit tr\u00e8s d\u00e9\u00e7u que Sony n’ait pas inform\u00e9 les diff\u00e9rents services et n’ait pas cherch\u00e9 un placement diff\u00e9rent pour les travailleurs. Le d\u00e9m\u00e9nagement du g\u00e9ant du jeu vid\u00e9o sugg\u00e8re une changement de strat\u00e9gie visant le marketing direct au consommateur<\/strong> et une r\u00e9duction de l’accent mis sur les d\u00e9taillants et les ventes de jeux physiques. Dans le m\u00eame temps, Sony a ouvert plusieurs postes pour des fonctions marketing li\u00e9es \u00e0 la vente de services d’abonnement et a annonc\u00e9 une refonte de l’offre, en pr\u00e9sentant le nouveau PlayStation Plus.<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

PlayStation licencie les repr\u00e9sentants et passe au num\u00e9rique, le voici "transformation globale" – Reviews News Selon un rapport publi\u00e9 par Axios, une r\u00e9daction toujours \u00e0 l’\u00e9coute des enjeux \u00e9conomiques et strat\u00e9giques de l’industrie du jeu vid\u00e9o, Sony PlayStation licenci\u00e9 90 salari\u00e9s des services commerciaux et marketing, \u00e9voquant une nouvelle \u00ab\u00a0transformation globale\u00a0\u00bb. La r\u00e9duction de personnel, […]<\/p>\n","protected":false},"author":3,"featured_media":15162,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[52],"class_list":["post-15161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeux-video","tag-playstation"],"yoast_head":"\nPlayStation licencie les repr\u00e9sentants et passe au num\u00e9rique, le voici "transformation globale" - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"PlayStation licencie les repr\u00e9sentants et passe au num\u00e9rique, le voici "transformation globale" - Reviews News Selon un rapport publi\u00e9 par\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviews.tn\/news\/playstation-licencie-les-representants-et-passe-au-numerique-le-voici-transformation-globale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PlayStation licencie les repr\u00e9sentants et passe au num\u00e9rique, le voici "transformation globale" - 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