{"id":15087,"date":"2022-03-31T15:47:48","date_gmt":"2022-03-31T13:47:48","guid":{"rendered":"https:\/\/reviews.tn\/news\/youtube-netflix-et-mcdonalds-conquierent-le-coeur-de-la-generation-alpha\/"},"modified":"2022-03-31T18:23:06","modified_gmt":"2022-03-31T16:23:06","slug":"youtube-netflix-et-mcdonalds-conquierent-le-coeur-de-la-generation-alpha","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/youtube-netflix-et-mcdonalds-conquierent-le-coeur-de-la-generation-alpha\/","title":{"rendered":"YouTube, Netflix et McDonald’s conqui\u00e8rent le c\u0153ur de la g\u00e9n\u00e9ration Alpha"},"content":{"rendered":"

\u2714\ufe0f 2022-03-31 15:47:48 – Paris\/France. <\/strong>
\n<\/p>\n

YouTube, Netflix et McDonald’s sont les marques les plus \u00ab\u00a0cool\u00a0\u00bb aux yeux de Generation Alpha, selon une \u00e9tude r\u00e9cente du cabinet de conseil Beano Brain.<\/p>\n

Les marques d\u00e9plorent souvent que la G\u00e9n\u00e9ration Alpha (\u00e0 laquelle appartiennent les consommateurs n\u00e9s en 2010 et au-del\u00e0) ignore syst\u00e9matiquement leurs efforts pour capter l’attention (extraordinairement rare) de cette cible instable. Cependant, certaines entreprises peuvent respirer car elles peuvent se vanter d’\u00eatre les favorites de la g\u00e9n\u00e9ration Alpha. On fait r\u00e9f\u00e9rence \u00e0 YouTube, Netflix et McDonald’s, qui sont les marques les plus \u00ab\u00a0cool\u00a0\u00bb aux yeux des plus jeunes<\/strong>selon une \u00e9tude r\u00e9cente du cabinet de conseil Beano Brain.<\/p>\n

Dans le palmar\u00e8s des marques les plus attractives pour la G\u00e9n\u00e9ration Alpha, les entreprises tourn\u00e9es vers le \u00ab gaming \u00bb et les r\u00e9seaux sociaux occupent une place de choix.<\/strong> Cependant, les marques des secteurs de la vente au d\u00e9tail, du divertissement et du tourisme font \u00e9galement leur chemin sur la liste (la g\u00e9n\u00e9ration Alpha a donc les int\u00e9r\u00eats les plus divers et ne se concentre pas uniquement et exclusivement sur les exp\u00e9riences de nature num\u00e9rique).<\/p>\n

Malgr\u00e9 le fait que TikTok se faufile dans pratiquement toutes les conversations en tant que r\u00e9seau social pr\u00e9f\u00e9r\u00e9 de la g\u00e9n\u00e9ration Alpha, la v\u00e9rit\u00e9 est que les plus jeunes grimpent sur la plus haute marche du podium des \u00ab\u00a0cool\u00a0\u00bb sur un r\u00e9seau social tr\u00e8s diff\u00e9rent : YouTube.<\/strong><\/p>\n

Netflix et McDonald’s accrochent respectivement les m\u00e9dailles d’argent et de bronze<\/strong>tandis qu’Amazon, Disney et Apple compl\u00e8tent le Top 5. Et Minecraft, Nike, Nintendo et Roblox font \u00e9galement partie du Top 10.<\/p>\n

Le rapport de Beano Brain montre, en revanche, des diff\u00e9rences du point de vue du genre lors de l’attribution des noms et pr\u00e9noms aux marques pr\u00e9f\u00e9r\u00e9es de la g\u00e9n\u00e9ration Alpha<\/strong>. Les r\u00e9seaux sociaux tels que TikTok sont fermement mis \u00e0 profit dans le Top 10 pour les filles, tandis que les marques li\u00e9es \u00e0 l’univers \u00ab\u00a0gaming\u00a0\u00bb telles que Nintendo, PlayStation et Xbox ont plus d’importance chez les gar\u00e7ons.<\/p>\n

La G\u00e9n\u00e9ration Alpha sera bient\u00f4t l’objet de convoitise des marques<\/strong><\/h3>\n

Bien que la g\u00e9n\u00e9ration Alpha n’ait actuellement pas beaucoup de pouvoir d’achat en raison de sa jeunesse, en 2025, ce groupe comptera 2 milliards de personnes dans le monde.<\/strong> La g\u00e9n\u00e9ration Alpha, dont les membres les plus \u00e2g\u00e9s sont n\u00e9s la m\u00eame ann\u00e9e que l’iPad a \u00e9clos, sera \u00e9galement la premi\u00e8re g\u00e9n\u00e9ration \u00e0 \u00eatre 100 % num\u00e9rique de mani\u00e8re holistique.<\/p>\n

Des marques, les plus jeunes attendent des contenus pertinents trait\u00e9s en profondeur, livr\u00e9s le lendemain et engagement pour la protection de la plan\u00e8te<\/strong>.<\/p>\n

Il convient de noter que des marques telles que YouTube et Netflix parviennent \u00e0 trouver un \u00e9cho aupr\u00e8s des jeunes attribu\u00e9s \u00e0 la G\u00e9n\u00e9ration Alpha car ils prennent la peine d’\u00e9couter leurs communaut\u00e9s de cr\u00e9ateurs<\/strong> et les aider \u00e0 construire leur autonomie et leur ind\u00e9pendance.<\/p>\n

Les marques qui aident les enfants \u00e0 s’int\u00e9grer et \u00e0 s’exprimer sont \u00e9galement tr\u00e8s appr\u00e9ci\u00e9es par les plus jeunes membres de la famille.<\/p>\n

Helenor Gilmour, responsable de la perspicacit\u00e9 chez Beano Brain, souligne que YouTube semble avoir une sorte de formule infaillible car elle est syst\u00e9matiquement per\u00e7ue comme plus conviviale et plus s\u00fbre que les autres plateformes Web 2.0 par les jeunes.<\/strong><\/p>\n

\u00ab\u00a0Si les enfants veulent apprendre \u00e0 faire quelque chose, ils se tournent vers YouTube, une plate-forme qu’ils connaissent et \u00e0 laquelle ils font confiance. C’est ce qui permet \u00e0 cette plateforme de r\u00e9sister aux attaques de TikTok<\/strong>dit Gilmour.<\/p>\n

\u00ab On oublie souvent que les enfants et les adolescents surfent sur un monde con\u00e7u par et pour les adultes<\/strong>Gilmour souligne.<\/p>\n

\u00ables marques qu’ils font<\/strong> se sentent en s\u00e9curit\u00e9, accueillis et valoris\u00e9s les jeunes parviennent \u00e0 se d\u00e9marquer parmi ceux qui appartiennent \u00e0 la g\u00e9n\u00e9ration Alpha<\/strong>. Les jeunes ont \u00e9galement une pr\u00e9dilection pour la fusion de l’ancien et du nouveau, de sorte que les marques qui trouvent le bon \u00e9quilibre maintenant auront plus de facilit\u00e9 \u00e0 garder leurs fans autour d’elles pendant longtemps \u00bb, d\u00e9clare Gilmour.<\/p>\n

Ne manquez rien de MarketingDirecto.com et rejoignez notre Telegram t.me\/MarketingDirecto\n<\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83d\ude0d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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Des ann\u00e9es de shareware sur Internet et de biens vendus sur eBay plus tard, Pierre a r\u00e9alis\u00e9 qu'il pouvait gagner sa vie en *\u00e9crivant* sur ses gadgets et jeux vid\u00e9o pr\u00e9f\u00e9r\u00e9s.","url":"https:\/\/reviews.tn\/news\/author\/pierre-a\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/YouTube-Netflix-et-McDonalds-conquierent-le-coeur-de-la-generation.jpg?fit=1200%2C675&ssl=1","jetpack-related-posts":[{"id":38902,"url":"https:\/\/reviews.tn\/news\/mcdonalds-quitte-la-russie-visa-netflix-et-dautres-entreprises-qui-ont-tourne-le-dos-a-moscou\/","url_meta":{"origin":15087,"position":0},"title":"McDonald’s quitte la Russie : Visa, Netflix et d’autres entreprises qui ont tourn\u00e9 le dos \u00e0 Moscou","author":"Pierre A.","date":"17 mai 2022","format":false,"excerpt":"\ud83d\ude0d 2022-05-17 18:15:08 - Paris\/France. McDonald's, Coca-Cola et Starbucks \/ ANATOLY MALTSEV La cha\u00eene des arches dor\u00e9es a annonc\u00e9 qu'elle vendrait \"l'int\u00e9gralit\u00e9 de son portefeuille \u00e0 un repreneur local et 'd\u00e9sarmerait les 850 points de vente'\", afin qu'il ne reste aucune trace visible de l'enseigne. 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Celui qui vient c'est l'une des s\u00e9ries espagnoles les plus r\u00e9ussies et les plus durables de la t\u00e9l\u00e9vision dans notre pays, qui a commenc\u00e9 ses aventures en 2007 et continue de diffuser de nouvelles saisons \u00e0 ce jour. 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