{"id":15010,"date":"2022-03-31T15:01:00","date_gmt":"2022-03-31T13:01:00","guid":{"rendered":"https:\/\/reviews.tn\/news\/les-jump-ads-de-vizio-visent-a-combler-le-fosse-entre-la-television-lineaire-et-la-television-en-streaming\/"},"modified":"2022-03-31T15:37:16","modified_gmt":"2022-03-31T13:37:16","slug":"les-jump-ads-de-vizio-visent-a-combler-le-fosse-entre-la-television-lineaire-et-la-television-en-streaming","status":"publish","type":"post","link":"https:\/\/reviews.tn\/news\/les-jump-ads-de-vizio-visent-a-combler-le-fosse-entre-la-television-lineaire-et-la-television-en-streaming\/","title":{"rendered":"Les Jump Ads de Vizio visent \u00e0 combler le foss\u00e9 entre la t\u00e9l\u00e9vision lin\u00e9aire et la t\u00e9l\u00e9vision en streaming"},"content":{"rendered":"

\u2714\ufe0f 2022-03-31 15:01:00 – Paris\/France. <\/strong>
\n<\/p>\n

Des donn\u00e9es r\u00e9centes d’Accenture indiquent que 60\u00a0% des consommateurs ayant plusieurs abonnements \u00e0 des services de Streaming<\/a> sont frustr\u00e9s par l’exp\u00e9rience de visionnage et la navigabilit\u00e9 du contenu. Un nouvel outil de Vizio cherche \u00e0 rationaliser l’exp\u00e9rience de basculement entre les applications lin\u00e9aires et de Streaming<\/a> pour le spectateur de tous les jours.<\/strong><\/p>\n

Vizio a annonc\u00e9 aujourd’hui le lancement d’un produit con\u00e7u pour permettre aux t\u00e9l\u00e9spectateurs de passer de mani\u00e8re transparente de la t\u00e9l\u00e9vision lin\u00e9aire au Streaming<\/a> d’applications mobiles, via une publicit\u00e9 \u00e0 l’\u00e9cran.<\/p>\n

Baptis\u00e9e Jump Ads, la nouvelle solution permet aux programmeurs et aux sp\u00e9cialistes du marketing de placer une publicit\u00e9 visuelle superpos\u00e9e \u00e0 l’\u00e9cran pendant ou \u00e0 la fin d’un programme t\u00e9l\u00e9vis\u00e9 lin\u00e9aire qui invite les t\u00e9l\u00e9spectateurs \u00e0 continuer \u00e0 s’engager via une application de support sur le syst\u00e8me d’exploitation SmartCast de Vizio.<\/p>\n

Jump Ads s’appuie sur la technologie exclusive de reconnaissance de contenu automatis\u00e9e de Vizio pour identifier quand un programme participant est diffus\u00e9, puis utilise un logiciel suppl\u00e9mentaire pour cibler intelligemment les t\u00e9l\u00e9spectateurs en temps r\u00e9el avec des publicit\u00e9s sp\u00e9cifiques.<\/p>\n

La nouvelle fonctionnalit\u00e9 vise \u00e0 am\u00e9liorer l’exp\u00e9rience de visionnage sur plusieurs \u00e9crans pour les t\u00e9l\u00e9spectateurs tout en offrant aux annonceurs un nouveau moyen de stimuler l’engagement sur toutes les plateformes.<\/p>\n

\u00ab\u00a0A nos yeux, toute t\u00e9l\u00e9vision est une t\u00e9l\u00e9vision connect\u00e9e, et nous avons pour mission de combler le foss\u00e9 entre le lin\u00e9aire et le Streaming<\/a>\u00ab\u00a0, d\u00e9clare Adam Bergman, vice-pr\u00e9sident des ventes publicitaires nationales chez Vizio. \u00ab\u00a0Les Jump Ads sont un autre grand pas dans la bonne direction, car ils simplifient la d\u00e9couverte de contenu et la navigation, et cr\u00e9ent des exp\u00e9riences de visionnage interactives plus attrayantes pour les consommateurs.\u00a0\u00bb<\/p>\n

Fox sera le premier partenaire \u00e0 essayer le nouvel outil, qui est actuellement en phase de test b\u00eata. Le r\u00e9seau placera Jump Ads \u00e0 la fin de l’\u00e9pisode pilote de \u00ab\u00a0Welcome to Flatch\u00a0\u00bb, une nouvelle s\u00e9rie docu-com\u00e9die \u00e9crite et produite par Jenny Bicks, laur\u00e9ate d’un Emmy et d’un Golden Globe. Les publicit\u00e9s encourageront les t\u00e9l\u00e9spectateurs \u00e0 continuer \u00e0 regarder l’\u00e9mission ou \u00e0 rattraper les \u00e9pisodes pr\u00e9c\u00e9dents via l’application Fox Now, o\u00f9 les sept premiers \u00e9pisodes de la saison seront exclusivement disponibles pour une consommation \u00e0 la demande.<\/p>\n

\u00ab\u00a0De toute \u00e9vidence, l’exp\u00e9rience de visionnage a chang\u00e9, le lin\u00e9aire et le Streaming<\/a> jouant un r\u00f4le essentiel dans un avenir pr\u00e9visible\u00a0\u00bb, a d\u00e9clar\u00e9 Natalie Park, vice-pr\u00e9sidente principale de la strat\u00e9gie marketing et des m\u00e9dias chez Fox Entertainment, dans un communiqu\u00e9. \u00ab\u00a0Des innovations telles que Jump Ads qui int\u00e8grent ces formats pour les t\u00e9l\u00e9spectateurs cr\u00e9ent une meilleure exp\u00e9rience de connexion en direct qui r\u00e9pond \u00e0 l’attente \u00e0 la demande cr\u00e9\u00e9e par le ph\u00e9nom\u00e8ne culturel de binge-watching.\u00a0\u00bb<\/p>\n

Vizio est en train de consolider des partenariats avec d’autres marques et fournisseurs de contenu pour offrir des int\u00e9grations publicitaires suppl\u00e9mentaires.<\/p>\n

Pour en savoir plus, inscrivez-vous \u00e0 la newsletter am\u00e9ricaine quotidienne de The Drum ici.<\/strong><\/p>\n

SOURCE : Reviews News<\/a><\/em> <\/p>\n

N\u2019h\u00e9sitez pas \u00e0 partager notre article sur les r\u00e9seaux sociaux afin de nous donner un solide coup de pouce. \ud83e\udd17<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2714\ufe0f 2022-03-31 15:01:00 – Paris\/France. Des donn\u00e9es r\u00e9centes d’Accenture indiquent que 60\u00a0% des consommateurs ayant plusieurs abonnements \u00e0 des services de Streaming sont frustr\u00e9s par l’exp\u00e9rience de visionnage et la navigabilit\u00e9 du contenu. Un nouvel outil de Vizio cherche \u00e0 rationaliser l’exp\u00e9rience de basculement entre les applications lin\u00e9aires et de Streaming pour le spectateur de […]<\/p>\n","protected":false},"author":9,"featured_media":15011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_focuskw_text_input":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128],"tags":[4040,4036,4037,36,4041,123,124,125,4039,3142,4038],"class_list":["post-15010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-ecran-croise","tag-lavenir-de-la-television","tag-lavenir-des-medias","tag-mobile","tag-planification-et-achat-media","tag-streaming","tag-streaming-films","tag-streaming-series","tag-streaming-video","tag-technologie-publicitaire","tag-tvc"],"yoast_head":"\nLes Jump Ads de Vizio visent \u00e0 combler le foss\u00e9 entre la t\u00e9l\u00e9vision lin\u00e9aire et la t\u00e9l\u00e9vision en streaming - Reviews News - Actualit\u00e9 High-tech, hardware, consoles, jeux vid\u00e9o et divertissement<\/title>\n<meta name=\"description\" content=\"\u2714\ufe0f 2022-03-31 15:01:00 - Paris\/France. 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Smith dirigera Amagi ADS PLUS, sa division de solutions de vente d'annonces programmatiques, l'amor\u00e7ant \u00e0 offrir une valeur ajout\u00e9e aux partenaires de contenu et aux annonceursNEW YORK, 24 mars 2022 \/PRNewswire\/ -- Dans la foul\u00e9e d'une annonce d'investissement \u00e9tablissant le statut de valorisation \u00e9lev\u00e9e de\u2026","rel":"","context":"Dans "Streaming"","block_context":{"text":"Streaming","link":"https:\/\/reviews.tn\/news\/category\/streaming\/"},"img":{"alt_text":"Le march\u00e9 Over The Top (OTT) devrait atteindre 223 milliards de dollars d'ici 2026 alors que la demande de services de streaming augmente\n","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-marche-Over-The-Top-OTT-devrait-atteindre-223-milliards.png?fit=1043%2C1043&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-marche-Over-The-Top-OTT-devrait-atteindre-223-milliards.png?fit=1043%2C1043&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-marche-Over-The-Top-OTT-devrait-atteindre-223-milliards.png?fit=1043%2C1043&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/03\/Le-marche-Over-The-Top-OTT-devrait-atteindre-223-milliards.png?fit=1043%2C1043&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":76695,"url":"https:\/\/reviews.tn\/news\/a-quand-la-fin-de-la-television-lineaire-netflix-a-une-theorie\/","url_meta":{"origin":15010,"position":5},"title":"A quand la fin de la t\u00e9l\u00e9vision lin\u00e9aire ? Netflix a une th\u00e9orie","author":"Pierre A.","date":"29 septembre 2022","format":false,"excerpt":"\ud83d\ude0d 2022-09-29 08:03:04 - Paris\/France. La t\u00e9l\u00e9vision lin\u00e9aire ne vit pas son meilleur moment : pour Reed Hastings, co-PDG de Netflix, le Streaming a d\u00e9vor\u00e9 tout le terrain, mais d'autres experts pensent le contraire. Ce t\u00e9l\u00e9vision lin\u00e9aire n'est pas \u00e0 son meilleur n'a rien de nouveau. Avec l'av\u00e8nement des plateformes\u2026","rel":"","context":"Dans "Netflix"","block_context":{"text":"Netflix","link":"https:\/\/reviews.tn\/news\/category\/netflix\/"},"img":{"alt_text":"El cofundador de Netflix predice el fin de la televisi\u00f3n tradicional (y tiene los d\u00edas contados)","src":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/A-quand-la-fin-de-la-television-lineaire-Netflix.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/A-quand-la-fin-de-la-television-lineaire-Netflix.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/A-quand-la-fin-de-la-television-lineaire-Netflix.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/A-quand-la-fin-de-la-television-lineaire-Netflix.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/reviews.tn\/news\/wp-content\/uploads\/2022\/09\/A-quand-la-fin-de-la-television-lineaire-Netflix.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/15010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/comments?post=15010"}],"version-history":[{"count":1,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/15010\/revisions"}],"predecessor-version":[{"id":15012,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/posts\/15010\/revisions\/15012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media\/15011"}],"wp:attachment":[{"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/media?parent=15010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/categories?post=15010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviews.tn\/news\/wp-json\/wp\/v2\/tags?post=15010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}